Sterling Wealth Management, Inc. — 13F Holdings & Portfolio
CIK 2011149 · latest 13F-HR filed 2026-07-30
Sterling Wealth Management, Inc. manages $402.3M in 13F-reported U.S. long-equity assets across 116 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTI (11.01%), DUHP (6.96%), DFCF (6.54%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions and exited 6; 73 existing positions rose in reported value and 8 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-30
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 59.2%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 26, 2026.
CHAMPAIGN, IL 61820
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| ALLEN, SHARON, CHRISTINE Control | CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER since Jul 2004 | 75% or more | Individual |
| Allen, Martin, P. | CHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT since Jul 2004 | Less than 5% | Individual |
Ownership & leadership changes · 2 filings with changes since Mar 28, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedALLEN, SHARON, CHRISTINE · title PRESIDENT, CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER
- AddedAllen, Martin, P. · CHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT · Less than 5%
- ListedALLEN, SHARON, CHRISTINE · PRESIDENT, CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- VANGUARD INDEX FDS$5.6M +14.4%
- DIMENSIONAL ETF TRUST$4.2M +17.7%
- DIMENSIONAL ETF TRUST$2.9M +17.7%
- DIMENSIONAL ETF TRUST$2.8M +12.2%
- VANGUARD TAX-MANAGED FDS$2.0M +11.2%
Top Trims
- MCDONALDS CORP-$493.6K -13.0%
- PEPSICO INC-$196.9K -14.6%
- COMCAST CORP NEW-$149.7K -15.4%
- CONOCOPHILLIPS-$84.4K -21.2%
- PHILLIPS 66-$37.2K -7.2%
New Positions
- CHUBB LIMITED$461.7K
- ISHARES TR$402.7K
- COLGATE PALMOLIVE CO$394.3K
- APPLIED MATLS INC$347.8K
- PFIZER INC$339.2K
Exited Positions
- HONEYWELL INTL INC$498.8K
- SPDR SERIES TRUST$419.8K
- AMGEN INC$285.0K
- VANGUARD BD INDEX FDS$215.5K
- ISHARES TR$202.9K
Sterling Wealth Management, Inc. Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VTI | 922908769 | $44.3M | 11.01% | 119,686 | SH |
| 2 | DIMENSIONAL ETF TRUST | DUHP | 25434V831 | $28.0M | 6.96% | 670,845 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $26.3M | 6.54% | 623,012 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $25.5M | 6.34% | 365,048 | SH |
| 5 | DIMENSIONAL ETF TRUST | DUSB | 25434V591 | $25.3M | 6.30% | 499,163 | SH |
| 6 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $20.3M | 5.05% | 284,974 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $19.5M | 4.84% | 483,895 | SH |
| 8 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $18.7M | 4.65% | 391,353 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $15.1M | 3.76% | 382,903 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $15.1M | 3.76% | 275,221 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $15.0M | 3.73% | 182,371 | SH |
| 12 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $11.5M | 2.85% | 191,948 | SH |
| 13 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $11.1M | 2.77% | 250,822 | SH |
| 14 | HUBBELL INC | HUBB | 443510607 | $9.5M | 2.35% | 18,090 | SH |
| 15 | VANGUARD INDEX FDS | VBR | 922908611 | $7.7M | 1.92% | 31,793 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $6.3M | 1.56% | 116,430 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFGX | 25434V575 | $6.0M | 1.49% | 112,208 | SH |
| 18 | VANGUARD STAR FDS | VXUS | 921909768 | $5.5M | 1.36% | 64,216 | SH |
| 19 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $4.8M | 1.18% | 118,388 | SH |
| 20 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $4.0M | 0.99% | 48,750 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFIS | 25434V773 | $3.5M | 0.88% | 101,028 | SH |
| 22 | APPLE INC | AAPL | 037833100 | $3.4M | 0.83% | 11,579 | SH |
| 23 | MCDONALDS CORP | MCD | 580135101 | $3.3M | 0.82% | 12,187 | SH |
| 24 | ISHARES TR | EFV | 464288877 | $3.2M | 0.79% | 41,259 | SH |
| 25 | ISHARES TR | IUSV | 464287663 | $2.9M | 0.72% | 26,258 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $2.8M | 0.71% | 98,331 | SH |
| 27 | VANGUARD INDEX FDS | VNQ | 922908553 | $2.7M | 0.68% | 28,327 | SH |
| 28 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.4M | 0.59% | 7,228 | SH |
| 29 | ISHARES TR | IVV | 464287200 | $2.2M | 0.54% | 2,916 | SH |
| 30 | CATERPILLAR INC | CAT | 149123101 | $2.1M | 0.53% | 2,015 | SH |
| 31 | DIMENSIONAL ETF TRUST | DFAW | 25434V617 | $2.0M | 0.50% | 24,139 | SH |
| 32 | EXXON MOBIL CORP | XOM | 30231G102 | $1.9M | 0.47% | 13,932 | SH |
| 33 | MICROSOFT CORP | MSFT | 594918104 | $1.7M | 0.43% | 4,689 | SH |
| 34 | AMERICAN EXPRESS CO | AXP | 025816109 | $1.7M | 0.43% | 5,134 | SH |
| 35 | PROCTER & GAMBLE CO | PG | 742718109 | $1.6M | 0.41% | 11,130 | SH |
| 36 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $1.6M | 0.41% | 32,378 | SH |
| 37 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.6M | 0.39% | 6,208 | SH |
| 38 | VANGUARD INDEX FDS | VUG | 922908736 | $1.4M | 0.35% | 16,275 | SH |
| 39 | DIMENSIONAL ETF TRUST | DFNM | 25434V849 | $1.3M | 0.33% | 27,665 | SH |
| 40 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.2M | 0.30% | 5,998 | SH |
| 41 | PEPSICO INC | PEP | 713448108 | $1.2M | 0.29% | 8,524 | SH |
| 42 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $1.1M | 0.28% | 27,747 | SH |
| 43 | SHERWIN WILLIAMS CO | SHW | 824348106 | $1.1M | 0.28% | 3,311 | SH |
| 44 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $1.1M | 0.28% | 7,139 | SH |
| 45 | DEERE & CO | DE | 244199105 | $1.1M | 0.27% | 1,695 | SH |
| 46 | ALPHABET INC | GOOGL | 02079K305 | $1.0M | 0.25% | 2,813 | SH |
| 47 | GORMAN RUPP CO | GRC | 383082104 | $865.6K | 0.22% | 9,435 | SH |
| 48 | DIMENSIONAL ETF TRUST | DGCB | 25434V567 | $831.6K | 0.21% | 15,212 | SH |
| 49 | DIMENSIONAL ETF TRUST | DFGP | 25434V583 | $830.9K | 0.21% | 15,257 | SH |
| 50 | SCHWAB STRATEGIC TR | SCYB | 808524631 | $824.3K | 0.20% | 31,485 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-30 | $402.3M | 116 | 0001172661-26-002953 |
| 2026-03-31 | 2026-05-14 | $364.3M | 112 | 0001172661-26-001854 |
| 2025-12-31 | 2026-02-17 | $350.5M | 106 | 0001172661-26-000911 |
| 2025-09-30 | 2025-11-17 | $329.9M | 110 | 0001172661-25-005196 |
SUITE 203
CHAMPAIGN, IL 61820