Top Institutional Investors

FF Advisors,LLC — 13F Holdings & Portfolio

CIK 2011904 · latest 13F-HR filed 2026-07-29

Backtest portfolio

FF Advisors,LLC manages $267.0M in 13F-reported U.S. long-equity assets across 123 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQ (16.63%), VEA (6.60%), AAPL (6.51%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 13 new positions and exited 4; 49 existing positions rose in reported value and 21 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$267.0M

Long-equity book

Holdings
123

Distinct positions

Period
2026-06-30

Filed 2026-07-29

Q/Q Activity
+13 / −4 / ↑49 / ↓21

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
QQQ16.6% · +1%VEA6.6% · +1%AAPL6.5% · +0%VTV5.9% · +7%SPMD4.8% · +2%VWO4.8% · +2%SCHI3.4% · +121%AMJB2.6% · +2%SCHJ2.4% · +90%VUG2.4% · -2%SCHA2.4% · +4%XLK1.7% · +2%IDEV1.6% · 0%VTI1.5% · -0%SCYB1.3% · +24%EEM1.2% · +4%SPDW1.1% · +1%IVV1.1% · +1%BRK.B1.0% · +1%DFNM1.0% · 0%MSFT0.9% · -2%SPYV0.9% · 0%PFFD0.9% · +5%VTEC0.9% · 0%VYM0.9% · 0%VEU0.9% · 0%SCHM0.8% · 0%SCHF0.8% · +1%SPEM0.8% · +6%FNDE0.8% · 0%IEMG0.7% · +2%VO0.7% · +16%SPSM0.7% · -0%VXF0.6% · 0%VT0.6% · 0%MDY0.5% · 0%IJH0.5% · 0%NVDA0.5% · +1%META0.5% · +0%SCHE0.5% · -1%BITB0.4% · -13%JMUB0.4% · +0%SCHX0.4% · +4%IBMR0.4% · -12%NZF0.4% · -3%SCHB0.4% · -2%CAM0.4% · 0%CMF0.4% · newAMZN0.3% · +1%IBHF0.3% · -71%VV0.3% · 0%SCHV0.3% · 0%MGK0.3% · 0%SCHD0.3% · -1%VIG0.3% · 0%BRK.A0.3% · 0%MUB0.3% · 0%VTWO0.3% · 0%SPY0.3% · +3%AMLP0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 56.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 30, 2026.

Assets Under Management
$280.3M
Discretionary
$280.3M
Employees
4
Accounts
464
Address
1601 N. SEPULVEDA BLVD
722
MANHATTAN BEACH, CA 90266
Phone
(310) 598-8481
Website
Name Title / Status Ownership Type
FF HOLDINGS, LLC. ControlMANAGING MEMBER
since Nov 2021
75% or moreDomestic Entity
ROSS, KELSEY, MARIE ControlDIRECTOR OF OPERATIONS
since Nov 2024
Less than 5%Individual
TRENTA, TAMMY, ANNE ControlFOUNDER, CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER
since Dec 2021
Less than 5%Individual
TRENTA, TAMMY, ANNE Control
Indirect owner via FF HOLDINGS, LLC.
MANAGING MEMBER
since Jul 2021
75% or moreIndividual
Ownership & leadership changes · 6 filings with changes since Oct 21, 2021

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 30, 2026 filing
  • No longer listedForrester, Joshua, Reed · DIRECTOR OF BUSINESS MANAGEMENT · Less than 5% · control person · listed since Jan 2024
Jan 28, 2025 filing
  • AddedForrester, Joshua, Reed · DIRECTOR OF BUSINESS MANAGEMENT · Less than 5% · control person
Dec 20, 2024 filing
  • No longer listedRichardson, Mary · DIRECTOR OF OPERATIONS · Less than 5% · control person · listed since Oct 2024
  • AddedROSS, KELSEY, MARIE · DIRECTOR OF OPERATIONS · Less than 5% · control person
Nov 8, 2024 filing
  • No longer listedForrester, Joshua, Reed · MEMBER · General partner, trustee or manager · indirect via FF HOLDINGS, LLC. · control person · listed since Mar 2022
  • No longer listedMUDSE, JOSHUA, DARRIN · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2022
  • No longer listedMUDSE, JOSHUA, DARRIN · MEMBER · General partner, trustee or manager · indirect via FF HOLDINGS, LLC. · control person · listed since Mar 2022
  • AddedRichardson, Mary · DIRECTOR OF OPERATIONS · Less than 5% · control person
  • ChangedTRENTA, TAMMY, ANNE · title FOUNDER AND CHIEF EXECUTIVE OFFICER → FOUNDER, CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER
Mar 18, 2022 filing
  • AddedForrester, Joshua, Reed · MEMBER · General partner, trustee or manager · indirect via FF HOLDINGS, LLC. · control person
  • AddedMUDSE, JOSHUA, DARRIN · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • AddedMUDSE, JOSHUA, DARRIN · MEMBER · General partner, trustee or manager · indirect via FF HOLDINGS, LLC. · control person
  • ChangedTRENTA, TAMMY, ANNE · title FOUNDER, CEO, AND CCO → FOUNDER AND CHIEF EXECUTIVE OFFICER
Dec 7, 2021 filing
  • No longer listedRIA VENTURES, LLC · MANAGING MEMBER · 75% or more · control person · listed since Oct 2021
  • No longer listedWINN, CHRISTOPHER, EDWARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2021
  • No longer listedWINN, CHRISTOPHER, EDWARD · MANAGING MEMBER · 75% or more · indirect via RIA VENTURES, LLC · control person · listed since Feb 2016
  • AddedFF HOLDINGS, LLC. · MANAGING MEMBER · 75% or more · control person
  • AddedTRENTA, TAMMY, ANNE · MANAGING MEMBER · 75% or more · indirect via FF HOLDINGS, LLC. · control person
  • AddedTRENTA, TAMMY, ANNE · FOUNDER, CEO, AND CCO · Less than 5% · control person
Oct 21, 2021 filing (earliest on record)
  • ListedRIA VENTURES, LLC · MANAGING MEMBER · 75% or more · control person
  • ListedWINN, CHRISTOPHER, EDWARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedWINN, CHRISTOPHER, EDWARD · MANAGING MEMBER · 75% or more · indirect via RIA VENTURES, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 49 →

Top Trims

Show all 21 →

New Positions

Show all 13 →

Exited Positions

Show all 4 →

FF Advisors,LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $44.4M 16.63% 60,288 SH
2 VANGUARD TAX-MANAGED FDS VEA 921943858 $17.6M 6.60% 247,306 SH
3 APPLE INC AAPL 037833100 $17.4M 6.51% 60,060 SH
4 VANGUARD INDEX FDS VTV 922908744 $15.8M 5.90% 72,331 SH
5 SPDR SERIES TRUST SPMD 78464A847 $12.9M 4.85% 191,508 SH
6 VANGUARD INTL EQUITY INDEX F VWO 922042858 $12.7M 4.76% 212,872 SH
7 SCHWAB STRATEGIC TR SCHI 808524698 $9.1M 3.40% 400,463 SH
8 JPMORGAN CHASE FINL CO LLC AMJB 48133Q309 $7.0M 2.62% 203,102 SH
9 SCHWAB STRATEGIC TR SCHJ 808524714 $6.5M 2.44% 264,253 SH
10 VANGUARD INDEX FDS VUG 922908736 $6.4M 2.38% 73,932 SH
11 SCHWAB STRATEGIC TR SCHA 808524607 $6.3M 2.36% 174,400 SH
12 SELECT SECTOR SPDR TR XLK 81369Y803 $4.6M 1.71% 23,933 SH
13 ISHARES TR IDEV 46435G326 $4.4M 1.64% 49,324 SH
14 VANGUARD INDEX FDS VTI 922908769 $3.9M 1.46% 10,560 SH
15 SCHWAB STRATEGIC TR SCYB 808524631 $3.4M 1.26% 128,326 SH
16 ISHARES TR EEM 464287234 $3.3M 1.23% 48,183 SH
17 SPDR INDEX SHS FDS SPDW 78463X889 $3.1M 1.14% 60,546 SH
18 ISHARES TR IVV 464287200 $3.0M 1.14% 4,048 SH
19 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.8M 1.04% 5,527 SH
20 DIMENSIONAL ETF TRUST DFNM 25434V849 $2.7M 1.00% 55,193 SH
21 MICROSOFT CORP MSFT 594918104 $2.5M 0.94% 6,724 SH
22 SPDR SERIES TRUST SPYV 78464A508 $2.5M 0.94% 41,074 SH
23 GLOBAL X FDS PFFD 37954Y657 $2.5M 0.93% 132,940 SH
24 VANGUARD CALIF TAX FREE FDS VTEC 922021605 $2.3M 0.87% 22,979 SH
25 VANGUARD WHITEHALL FDS VYM 921946406 $2.3M 0.86% 14,477 SH
26 VANGUARD INTL EQUITY INDEX F VEU 922042775 $2.3M 0.85% 27,260 SH
27 SCHWAB STRATEGIC TR SCHM 808524508 $2.2M 0.81% 58,884 SH
28 SCHWAB STRATEGIC TR SCHF 808524805 $2.1M 0.80% 77,040 SH
29 SPDR INDEX SHS FDS SPEM 78463X509 $2.0M 0.76% 39,317 SH
30 SCHWAB STRATEGIC TR FNDE 808524730 $2.0M 0.76% 50,911 SH
31 ISHARES INC IEMG 46434G103 $1.9M 0.73% 23,426 SH
32 VANGUARD INDEX FDS VO 922908629 $1.8M 0.67% 22,308 SH
33 SPDR SERIES TRUST SPSM 78468R853 $1.7M 0.65% 30,132 SH
34 VANGUARD INDEX FDS VXF 922908652 $1.5M 0.57% 6,150 SH
35 VANGUARD INTL EQUITY INDEX F VT 922042742 $1.5M 0.56% 9,470 SH
36 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $1.4M 0.52% 1,984 SH
37 ISHARES TR IJH 464287507 $1.4M 0.51% 17,765 SH
38 NVIDIA CORPORATION NVDA 67066G104 $1.4M 0.51% 6,829 SH
39 META PLATFORMS INC META 30303M102 $1.3M 0.48% 2,275 SH
40 SCHWAB STRATEGIC TR SCHE 808524706 $1.2M 0.45% 33,374 SH
41 BITWISE BITCOIN ETF TR BITB 09174C104 $1.1M 0.43% 35,652 SH
42 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $1.1M 0.42% 22,174 SH
43 SCHWAB STRATEGIC TR SCHX 808524201 $1.1M 0.41% 37,624 SH
44 ISHARES TR IBMR 46436E163 $1.1M 0.41% 42,640 SH
45 NUVEEN MUN CR INCOME FD NZF 67070X101 $1.1M 0.40% 84,603 SH
46 SCHWAB STRATEGIC TR SCHB 808524102 $1.1M 0.40% 37,005 SH
47 AB ACTIVE ETFS INC CAM 00039J772 $989.6K 0.37% 39,332 SH
48 ISHARES TR CMF 464288356 $986.6K 0.37% 17,117 SH
49 AMAZON COM INC AMZN 023135106 $918.6K 0.34% 3,854 SH
50 ISHARES TR IBHF 46436E528 $894.7K 0.34% 39,502 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-29 $267.0M 123 0001951757-26-001075
2026-03-31 2026-04-27 $246.8M 114 0001951757-26-000747
2025-12-31 2026-02-13 $224.5M 106 0001951757-26-000449
Filer Information
Address
1601 N. SEPULVEDA BLVD.
#722
MANHATTAN BEACH, CA 90266
Phone
(310) 598-8481
Filing Manager
FF Advisors,LLC
MANHATTAN BEACH, CA
Signatory
Tammy Trenta
Chief Compliance Officer