Kelly Financial Services LLC — 13F Holdings & Portfolio

CIK 2023336 · latest 13F-HR filed 2026-07-14

Kelly Financial Services LLC manages $467.2M in 13F-reported U.S. long-equity assets across 141 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (15.16%), CORO (7.10%), IVW (5.48%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 19 new positions and exited 6; 68 existing positions rose in reported value and 28 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$467.2M

Long-equity book

Holdings

141

Distinct positions

Period

2026-06-30

Filed 2026-07-14

Q/Q Activity

+19 / −6 / ↑68 / ↓28

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

IVV15.2% · +58%CORO7.1% · +2%IVW5.5% · -2%DYNF5.2% · -1%IVE4.5% · -23%BINC3.9% · +4%GOVT3.2% · +9%BAI3.0% · -21%TLH2.8% · +8%SCHR2.8% · +53%MBB2.6% · +8%IGEB2.4% · +180%IEMG2.4% · -34%MTUM2.4% · -24%IALT2.2% · new THRO2.1% · -24%SHLD2.0% · +14%GGOV1.9% · new BLCR1.8% · -3%LMUB1.4% · +10%JAAA1.4% · -19%SYSB1.3% · +10%SECU1.3% · new OEF1.2% · +2%SHW1.0% · +0%LQDW0.9% · +2%AAPL0.9% · +0%IAU0.9% · +10%EUHY0.8% · -1%EMLC0.8% · +1%EFV0.7% · -62%ITOT0.7% · -4%BALI0.6% · +41%JEPI0.6% · +47%IYW0.5% · -2%QUAL0.5% · -84%SPY0.4% · +5%DIVI0.4% · -3%INDB0.4% · -1%IUSB0.4% · +26%MSFT0.3% · -7%AMAT0.3% · +0%SPXL0.3% · +4%RTX0.3% · +0%PBTP0.3% · +31%AMZN0.3% · -2%LQD0.2% · -4%KLAC0.2% · +899%ICVT0.2% · -3%QLTA0.2% · -93%NVDA0.2% · -7%XOM0.2% · -0%GOOGL0.2% · +5%JEPQ0.2% · +4%JNJ0.2% · -0%BSV0.2% · +198%HD0.1% · +2%IVLU0.1% · -2%LMT0.1% · -4%XLSR0.1% · -3%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 53.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 14, 2026.

Assets Under Management

$623.6M

Discretionary

$553.9M

Employees

Accounts

3,094

Address

10 FORBES ROAD
STE 130
BRAINTREE, MA 02184

Phone

(781) 849-3090

Website

WWW.KELLYFINANCIAL.ORG
www.youtube.com/@kellyfinancialservices7896
www.facebook.com/kellyfinancialservice

Name	Title / Status	Ownership	Type
DOUCETTE, MICHAEL, PATRICK Control	CHIEF OPERATING OFFICER since Sep 2020	Less than 5%	Individual
KELLY, KELLY, D. Control	PRESIDENT since Oct 2017	75% or more	Individual
MURRAY, GREGORY, PETER Control	CHIEF COMPLIANCE OFFICER since Jan 2011	Less than 5%	Individual

Ownership & leadership changes · 1 filing with changes since Jan 11, 2018

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 14, 2026 filing

AddedDOUCETTE, MICHAEL, PATRICK · CHIEF OPERATING OFFICER · Less than 5% · control person
ChangedMURRAY, GREGORY, PETER · now a control person

Jan 11, 2018 filing (earliest on record)

ListedKELLY, KELLY, D. · PRESIDENT · 75% or more · control person
ListedMURRAY, GREGORY, PETER · CHIEF COMPLIANCE OFFICER · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

ISHARES TR$31.8M +81.4%
ISHARES TR$7.4M +180.3%
BLACKROCK ETF TRUST$4.6M +16.1%
SCHWAB STRATEGIC TR$4.4M +51.9%
ISHARES TR$4.1M +19.1%

Show all 68 →

Top Trims

ISHARES TR-$11.1M -93.0%
ISHARES TR-$10.1M -81.6%
ISHARES TR-$5.2M -60.4%
ISHARES TR-$4.2M -16.6%
ISHARES INC-$3.1M -21.8%

Show all 28 →

New Positions

Show all 19 →

Exited Positions

ISHARES TR$11.6M
ISHARES TR$1.7M
ISHARES TR$586.9K
PACER FDS TR$302.8K
PEPSICO INC$260.9K

Show all 6 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Kelly Financial Services LLC Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IVV	464287200	$70.8M	15.16%	94,579	SH
2	BLACKROCK ETF TRUST	CORO	09290C764	$33.2M	7.10%	906,269	SH
3	ISHARES TR	IVW	464287309	$25.6M	5.48%	186,168	SH
4	BLACKROCK ETF TRUST	DYNF	09290C103	$24.2M	5.19%	356,559	SH
5	ISHARES TR	IVE	464287408	$20.9M	4.47%	92,005	SH
6	BLACKROCK ETF TRUST II	BINC	092528603	$18.1M	3.88%	346,715	SH
7	ISHARES TR	GOVT	46429B267	$14.7M	3.15%	646,386	SH
8	BLACKROCK ETF TRUST	BAI	09290C780	$14.2M	3.03%	268,572	SH
9	ISHARES TR	TLH	464288653	$13.2M	2.83%	131,731	SH
10	SCHWAB STRATEGIC TR	SCHR	808524854	$13.0M	2.78%	527,022	SH
11	ISHARES TR	MBB	464288588	$12.1M	2.59%	127,863	SH
12	ISHARES TR	IGEB	46435G219	$11.4M	2.45%	253,415	SH
13	ISHARES INC	IEMG	46434G103	$11.2M	2.39%	135,016	SH
14	ISHARES TR	MTUM	46432F396	$11.1M	2.38%	32,473	SH
15	BLACKROCK ETF TRUST	IALT	09290C665	$10.3M	2.20%	366,056	SH
16	BLACKROCK ETF TRUST	THRO	09290C806	$9.8M	2.10%	227,677	SH
17	GLOBAL X FDS	SHLD	37960A529	$9.4M	2.01%	157,258	SH
18	BLACKROCK ETF TRUST II	GGOV	092528835	$9.0M	1.93%	179,662	SH
19	BLACKROCK ETF TRUST	BLCR	09290C855	$8.2M	1.76%	163,282	SH
20	ISHARES TR	LMUB	46438G448	$6.7M	1.44%	131,465	SH
21	JANUS DETROIT STR TR	JAAA	47103U845	$6.5M	1.40%	129,226	SH
22	ISHARES TR	SYSB	46435U796	$6.0M	1.29%	67,728	SH
23	BLACKROCK ETF TRUST II	SECU	092528819	$5.9M	1.25%	117,403	SH
24	ISHARES TR	OEF	464287101	$5.5M	1.17%	14,938	SH
25	SHERWIN WILLIAMS CO	SHW	824348106	$4.8M	1.03%	13,945	SH
26	ISHARES TR	LQDW	46436E288	$4.3M	0.93%	180,681	SH
27	APPLE INC	AAPL	037833100	$4.3M	0.92%	14,919	SH
28	ISHARES GOLD TR	IAU	464285204	$4.0M	0.86%	53,485	SH
29	ISHARES INC	EUHY	464286210	$3.6M	0.78%	67,238	SH
30	VANECK ETF TRUST	EMLC	92189H300	$3.5M	0.76%	138,426	SH
31	ISHARES TR	EFV	464288877	$3.4M	0.72%	44,238	SH
32	ISHARES TR	ITOT	464287150	$3.4M	0.72%	20,518	SH
33	BLACKROCK ETF TRUST	BALI	09290C863	$2.8M	0.60%	82,596	SH
34	J P MORGAN EXCHANGE TRADED F	JEPI	46641Q332	$2.7M	0.58%	48,256	SH
35	ISHARES TR	IYW	464287721	$2.3M	0.49%	9,089	SH
36	ISHARES TR	QUAL	46432F339	$2.3M	0.49%	10,392	SH
37	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$1.9M	0.41%	2,595	SH
38	FRANKLIN TEMPLETON ETF TR	DIVI	35473P108	$1.9M	0.41%	44,422	SH
39	INDEPENDENT BK CORP MASS	INDB	453836108	$1.7M	0.37%	20,771	SH
40	ISHARES TR	IUSB	46434V613	$1.7M	0.36%	36,806	SH
41	MICROSOFT CORP	MSFT	594918104	$1.6M	0.34%	4,306	SH
42	APPLIED MATLS INC	AMAT	038222105	$1.6M	0.34%	2,199	SH
43	DIREXION SHARES ETF TRUST	SPXL	25459W862	$1.5M	0.32%	5,553	SH
44	RTX CORPORATION	RTX	75513E101	$1.4M	0.30%	7,380	SH
45	INVESCO EXCH TRADED FD TR II	PBTP	46138E495	$1.3M	0.28%	50,618	SH
46	AMAZON COM INC	AMZN	023135106	$1.2M	0.26%	5,005	SH
47	ISHARES TR	LQD	464287242	$929.9K	0.20%	8,526	SH
48	KLA CORP	KLAC	482480100	$913.2K	0.20%	3,027	SH
49	ISHARES TR	ICVT	46435G102	$885.1K	0.19%	7,271	SH
50	ISHARES TR	QLTA	46429B291	$833.3K	0.18%	17,536	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-07-14	$467.2M	141	0001754960-26-000499
2026-03-31	2026-04-13	$413.9M	128	0001754960-26-000221
2025-12-31	2026-01-13	$399.0M	123	0001754960-26-000039

Filer Information

Address

10 FORBES ROAD
SUITE 130
BRAINTREE, MA 02184

Phone

(781) 849-3090

Filing Manager

Kelly Financial Services LLC

BRAINTREE, MA

Signatory

Aryn Sands

Agent