Kelly Financial Services LLC — 13F Holdings & Portfolio
CIK 2023336 · latest 13F-HR filed 2026-04-13
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$413.9M
Long-equity book
Holdings
128
Distinct positions
Period
2026-03-31
Filed 2026-04-13
Q/Q Activity
+19 / −14 / ↑34 / ↓43
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$10.8M +38.0%
- GLOBAL X FDS$3.2M +48.5%
- JANUS DETROIT STR TR$2.4M +41.5%
- ISHARES TR$1.0M +9.9%
- ISHARES TR$675.0K +6.4%
Top Trims
- ISHARES TR-$17.5M -78.9%
- BLACKROCK ETF TRUST-$12.1M -36.6%
- ISHARES INC-$9.5M -39.8%
- ISHARES GOLD TR-$6.5M -60.3%
- ISHARES TR-$5.6M -39.8%
New Positions
- BLACKROCK ETF TRUST$28.6M
- ISHARES TR$13.5M
- BLACKROCK ETF TRUST$6.9M
- ISHARES TR$6.0M
- ISHARES TR$4.3M
Exited Positions
- ISHARES TR$4.3M
- BLACKROCK ETF TRUST II$2.3M
- RTX CORPORATION$1.5M
- SPDR SERIES TRUST$868.5K
- ISHARES TR$807.1K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $39.0M | 9.43% | 59,936 | SH |
| 2 | BLACKROCK ETF TRUST | CORO | 09290C764 | $28.6M | 6.91% | 891,885 | SH |
| 3 | ISHARES TR | IVE | 464287408 | $25.1M | 6.06% | 119,082 | SH |
| 4 | ISHARES TR | IVW | 464287309 | $21.5M | 5.19% | 190,570 | SH |
| 5 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $21.0M | 5.06% | 361,413 | SH |
| 6 | BLACKROCK ETF TRUST II | BINC | 092528603 | $17.3M | 4.19% | 334,470 | SH |
| 7 | ISHARES INC | IEMG | 46434G103 | $14.3M | 3.45% | 205,598 | SH |
| 8 | ISHARES TR | GOVT | 46429B267 | $13.5M | 3.26% | 591,172 | SH |
| 9 | ISHARES TR | QUAL | 46432F339 | $12.4M | 2.99% | 64,776 | SH |
| 10 | ISHARES TR | TLH | 464288653 | $12.3M | 2.97% | 122,456 | SH |
| 11 | ISHARES TR | QLTA | 46429B291 | $12.0M | 2.89% | 250,889 | SH |
| 12 | ISHARES TR | IAGG | 46435G672 | $11.6M | 2.80% | 232,388 | SH |
| 13 | ISHARES TR | MBB | 464288588 | $11.2M | 2.70% | 118,179 | SH |
| 14 | BLACKROCK ETF TRUST | BAI | 09290C780 | $11.2M | 2.70% | 340,183 | SH |
| 15 | BLACKROCK ETF TRUST | THRO | 09290C806 | $10.8M | 2.62% | 299,604 | SH |
| 16 | ISHARES TR | MTUM | 46432F396 | $10.2M | 2.46% | 42,601 | SH |
| 17 | GLOBAL X FDS | SHLD | 37960A529 | $9.7M | 2.35% | 137,982 | SH |
| 18 | SCHWAB STRATEGIC TR | SCHR | 808524854 | $8.6M | 2.07% | 344,118 | SH |
| 19 | ISHARES TR | EFV | 464288877 | $8.5M | 2.06% | 115,336 | SH |
| 20 | JANUS DETROIT STR TR | JAAA | 47103U845 | $8.1M | 1.95% | 159,851 | SH |
| 21 | BLACKROCK ETF TRUST | BLCR | 09290C855 | $6.9M | 1.67% | 168,755 | SH |
| 22 | ISHARES TR | LMUB | 46438G448 | $6.0M | 1.44% | 119,658 | SH |
| 23 | ISHARES TR | SYSB | 46435U796 | $5.5M | 1.32% | 61,519 | SH |
| 24 | ISHARES TR | OEF | 464287101 | $4.7M | 1.13% | 14,708 | SH |
| 25 | SHERWIN WILLIAMS CO | SHW | 824348106 | $4.5M | 1.08% | 13,920 | SH |
| 26 | ISHARES GOLD TR | IAU | 464285204 | $4.3M | 1.03% | 48,468 | SH |
| 27 | ISHARES TR | LQDW | 46436E288 | $4.3M | 1.03% | 176,347 | SH |
| 28 | ISHARES TR | IGEB | 46435G219 | $4.1M | 0.99% | 90,342 | SH |
| 29 | APPLE INC | AAPL | 037833100 | $3.8M | 0.91% | 14,891 | SH |
| 30 | ISHARES INC | EUHY | 464286210 | $3.6M | 0.86% | 68,060 | SH |
| 31 | VANECK ETF TRUST | EMLC | 92189H300 | $3.4M | 0.83% | 136,585 | SH |
| 32 | ISHARES TR | ITOT | 464287150 | $3.1M | 0.74% | 21,433 | SH |
| 33 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $1.9M | 0.45% | 32,911 | SH |
| 34 | FRANKLIN TEMPLETON ETF TR | DIVI | 35473P108 | $1.8M | 0.44% | 45,843 | SH |
| 35 | BLACKROCK ETF TRUST | BALI | 09290C863 | $1.8M | 0.44% | 58,476 | SH |
| 36 | MICROSOFT CORP | MSFT | 594918104 | $1.7M | 0.41% | 4,637 | SH |
| 37 | ISHARES TR | HYGW | 46436E320 | $1.7M | 0.41% | 57,353 | SH |
| 38 | ISHARES TR | IYW | 464287721 | $1.7M | 0.41% | 9,280 | SH |
| 39 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $1.6M | 0.39% | 2,477 | SH |
| 40 | INDEPENDENT BK CORP MASS | INDB | 453836108 | $1.6M | 0.38% | 20,915 | SH |
| 41 | RTX CORPORATION | RTX | 75513E101 | $1.4M | 0.34% | 7,345 | SH |
| 42 | ISHARES TR | IUSB | 46434V613 | $1.3M | 0.33% | 29,230 | SH |
| 43 | AMAZON COM INC | AMZN | 023135106 | $1.1M | 0.26% | 5,127 | SH |
| 44 | INVESCO EXCH TRADED FD TR II | PBTP | 46138E495 | $1.0M | 0.24% | 38,550 | SH |
| 45 | DIREXION SHARES ETF TRUST | SPXL | 25459W862 | $984.1K | 0.24% | 5,323 | SH |
| 46 | EXXON MOBIL CORP | XOM | 30231G102 | $983.7K | 0.24% | 5,798 | SH |
| 47 | ISHARES TR | LQD | 464287242 | $963.5K | 0.23% | 8,840 | SH |
| 48 | LOCKHEED MARTIN CORP | LMT | 539830109 | $800.9K | 0.19% | 1,325 | SH |
| 49 | ISHARES TR | ICVT | 46435G102 | $766.0K | 0.19% | 7,529 | SH |
| 50 | NVIDIA CORPORATION | NVDA | 67066G104 | $759.9K | 0.18% | 4,357 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-13 | $413.9M | 128 | 0001754960-26-000221 |
| 2025-12-31 | 2026-01-13 | $399.0M | 123 | 0001754960-26-000039 |