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REAP Financial Group, LLC — 13F Holdings & Portfolio

CIK 2048581 · latest 13F-HR filed 2026-08-04

Backtest portfolio

REAP Financial Group, LLC manages $585.6M in 13F-reported U.S. long-equity assets across 542 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTI (12.77%), VEA (12.00%), VUG (6.00%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 56 new positions and exited 47; 262 existing positions rose in reported value and 120 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$585.6M

Long-equity book

Holdings
542

Distinct positions

Period
2026-06-30

Filed 2026-08-04

Q/Q Activity
+56 / −47 / ↑262 / ↓120

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VTI12.8% · +13%VEA12.0% · +6%VUG6.0% · +526%VTV5.1% · +4%AVEM4.1% · +8%AVUV3.9% · +9%AVLV3.9% · +9%GJAN3.3% · -3%FFEB2.5% · -2%FMAY2.2% · +41%VWO2.2% · +4%DFIV1.9% · +10%AVDV1.9% · +9%DSEP1.8% · -2%DFGR1.7% · +12%DOCT1.7% · -2%VB1.4% · +5%FJUL1.4% · -2%FAPR1.4% · +11%FMAR1.4% · +6%FOCT1.3% · -0%AAPL1.3% · +8%FSEP1.2% · -9%FAUG1.2% · -1%DMAY1.2% · -5%FJAN1.1% · -3%FNOV0.9% · -2%DNOV0.9% · -2%DJUL0.8% · -10%DAUG0.8% · -7%FDEC0.8% · +0%FJUN0.7% · +5%IVV0.7% · -5%DDEC0.6% · -23%DJUN0.5% · -17%XMAR0.4% · -5%DFEB0.4% · -23%DAPR0.4% · +29%DJAN0.3% · -8%NVDA0.3% · +21%DMAR0.3% · +1%GOOGL0.3% · +6%GRID0.2% · +56%IEFA0.2% · -4%XOM0.2% · +0%GMAR0.2% · -13%FLEX0.2% · +6%GNOV0.2% · -1%IEMG0.2% · -3%VCIT0.2% · +2%GOOG0.2% · +0%WMT0.2% · +115%MSFT0.2% · +1%AMD0.2% · -5%JNJ0.1% · -2%IWY0.1% · 0%VGIT0.1% · -2%BSV0.1% · -0%AMZN0.1% · +5%META0.1% · -3%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 55.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 20, 2026.

Assets Under Management
$648.2M
Discretionary
$648.2M
Employees
28
Accounts
3,618
Address
9414 ANDERSON MILL ROAD
SUITE 100
AUSTIN, TX 78729
Phone
(512) 249-7300
Website
Name Title / Status Ownership Type
HEERLEIN, HANNAH, SANDRA ControlCO-FOUNDER
since Feb 2018
Less than 5%Individual
Heerlein, Christopher, Brent ControlPARTNER
since Feb 2018
Less than 5%Individual
REAP GROUP, LLC ControlMEMBER
since Feb 2018
75% or moreDomestic Entity
ROTH, STEPHANIE, ANNECHIEF COMPLIANCE OFFICER
since Aug 2026
Less than 5%Individual
HEERLEIN, HANNAH, SANDRA Control
Indirect owner via REAP GROUP, LLC
MEMBER
since Feb 2018
75% or moreIndividual
Heerlein, Christopher, Brent Control
Indirect owner via REAP GROUP, LLC
MEMBER
since Feb 2018
General partner, trustee or managerIndividual
Ownership & leadership changes · 3 filings with changes since Mar 10, 2020

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 20, 2026 filing
  • No longer listedHinson, Jessica, Rose · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jul 2019
  • AddedROTH, STEPHANIE, ANNE · CHIEF COMPLIANCE OFFICER · Less than 5%
Feb 12, 2024 filing
  • No longer listedNEWMAN, SANDRA, KAY · CO-FOUNDER · Less than 5% · control person · listed since Feb 2018
  • No longer listedSANDRA KAY NEWMAN AND JEFFREY ANTHONY NEWMAN REVOCABLE TRUST · MEMBER · General partner, trustee or manager · indirect via REAP GROUP, LLC · control person · listed since Feb 2018
Mar 22, 2023 filing
  • ChangedHEERLEIN, HANNAH, SANDRA · indirect via REAP GROUP, LLC: ownership General partner, trustee or manager → 75% or more
  • ChangedHeerlein, Christopher, Brent · indirect via REAP GROUP, LLC: now a control person
  • ChangedSANDRA KAY NEWMAN AND JEFFREY ANTHONY NEWMAN REVOCABLE TRUST · indirect via REAP GROUP, LLC: ownership 25–50% → General partner, trustee or manager
Mar 10, 2020 filing (earliest on record)
  • ListedHEERLEIN, HANNAH, SANDRA · CO-FOUNDER · Less than 5% · control person
  • ListedHEERLEIN, HANNAH, SANDRA · MEMBER · General partner, trustee or manager · indirect via REAP GROUP, LLC · control person
  • ListedHeerlein, Christopher, Brent · PARTNER · Less than 5% · control person
  • ListedHeerlein, Christopher, Brent · MEMBER · General partner, trustee or manager · indirect via REAP GROUP, LLC
  • ListedHinson, Jessica, Rose · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ListedNEWMAN, SANDRA, KAY · CO-FOUNDER · Less than 5% · control person
  • ListedREAP GROUP, LLC · MEMBER · 75% or more · control person
  • ListedSANDRA KAY NEWMAN AND JEFFREY ANTHONY NEWMAN REVOCABLE TRUST · MEMBER · 25–50% · indirect via REAP GROUP, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

REAP Financial Group, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VTI 922908769 $74.8M 12.77% 202,074 SH
2 VANGUARD TAX-MANAGED FDS VEA 921943858 $70.3M 12.00% 986,146 SH
3 VANGUARD INDEX FDS VUG 922908736 $35.1M 6.00% 407,870 SH
4 VANGUARD INDEX FDS VTV 922908744 $29.7M 5.08% 136,401 SH
5 AMERICAN CENTY ETF TR AVEM 025072604 $23.9M 4.08% 247,562 SH
6 AMERICAN CENTY ETF TR AVUV 025072877 $23.0M 3.92% 184,218 SH
7 AMERICAN CENTY ETF TR AVLV 025072349 $22.9M 3.90% 250,615 SH
8 FIRST TR EXCHNG TRADED FD VI GJAN 33740F516 $19.0M 3.25% 423,037 SH
9 FIRST TR EXCHNG TRADED FD VI FFEB 33740F763 $14.9M 2.54% 244,262 SH
10 FIRST TR EXCHNG TRADED FD VI FMAY 33740F748 $13.2M 2.25% 234,245 SH
11 VANGUARD INTL EQUITY INDEX F VWO 922042858 $13.1M 2.24% 219,799 SH
12 DIMENSIONAL ETF TRUST DFIV 25434V807 $10.9M 1.86% 201,738 SH
13 AMERICAN CENTY ETF TR AVDV 025072802 $10.9M 1.86% 105,749 SH
14 FIRST TR EXCHNG TRADED FD VI DSEP 33740F680 $10.6M 1.81% 222,958 SH
15 DIMENSIONAL ETF TRUST DFGR 25434V658 $10.2M 1.75% 353,217 SH
16 FIRST TR EXCHNG TRADED FD VI DOCT 33740F672 $10.0M 1.72% 215,278 SH
17 VANGUARD INDEX FDS VB 922908751 $8.3M 1.41% 27,258 SH
18 FIRST TR EXCHNG TRADED FD VI FJUL 33740U208 $8.2M 1.40% 138,076 SH
19 FIRST TR EXCHNG TRADED FD VI FAPR 33740U885 $8.0M 1.36% 170,547 SH
20 FIRST TR EXCHNG TRADED FD VI FMAR 33740F599 $7.9M 1.35% 151,638 SH
21 FIRST TR EXCHNG TRADED FD VI FOCT 33740F664 $7.6M 1.29% 144,724 SH
22 APPLE INC AAPL 037833100 $7.5M 1.28% 25,950 SH
23 FIRST TR EXCHNG TRADED FD VI FSEP 33740U307 $6.9M 1.18% 125,551 SH
24 FIRST TR EXCHNG TRADED FD VI FAUG 33740F862 $6.9M 1.17% 121,677 SH
25 FIRST TR EXCHNG TRADED FD VI DMAY 33740F730 $6.8M 1.16% 143,662 SH
26 FIRST TR EXCHNG TRADED FD VI FJAN 33740F623 $6.5M 1.12% 118,734 SH
27 FIRST TR EXCHNG TRADED FD VI FNOV 33740F847 $5.4M 0.92% 92,538 SH
28 FIRST TR EXCHNG TRADED FD VI DNOV 33740F839 $5.1M 0.87% 98,974 SH
29 FIRST TR EXCHNG TRADED FD VI DJUL 33740F698 $4.8M 0.83% 96,489 SH
30 FIRST TR EXCHNG TRADED FD VI DAUG 33740F854 $4.6M 0.79% 99,211 SH
31 FIRST TR EXCHNG TRADED FD VI FDEC 33740U505 $4.4M 0.76% 81,647 SH
32 FIRST TR EXCHNG TRADED FD VI FJUN 33740F722 $4.0M 0.69% 66,920 SH
33 ISHARES TR IVV 464287200 $4.0M 0.68% 5,280 SH
34 FIRST TR EXCHNG TRADED FD VI DDEC 33740U406 $3.7M 0.64% 78,584 SH
35 FIRST TR EXCHNG TRADED FD VI DJUN 33740F714 $2.9M 0.50% 59,823 SH
36 FIRST TR EXCHNG TRADED FD VI XMAR 33740F474 $2.4M 0.41% 56,181 SH
37 FIRST TR EXCHNG TRADED FD VI DFEB 33740F771 $2.2M 0.37% 42,693 SH
38 FIRST TR EXCHNG TRADED FD VI DAPR 33740U802 $2.1M 0.36% 51,066 SH
39 FIRST TR EXCHNG TRADED FD VI DJAN 33740F631 $1.8M 0.32% 40,601 SH
40 NVIDIA CORPORATION NVDA 67066G104 $1.8M 0.31% 8,926 SH
41 FIRST TR EXCHNG TRADED FD VI DMAR 33740F615 $1.7M 0.29% 38,060 SH
42 ALPHABET INC GOOGL 02079K305 $1.5M 0.26% 4,253 SH
43 FIRST TR EXCHANGE-TRADED FD GRID 33737A108 $1.5M 0.25% 7,615 SH
44 ISHARES TR IEFA 46432F842 $1.4M 0.24% 14,516 SH
45 EXXON MOBIL CORP XOM 30231G102 $1.4M 0.23% 10,055 SH
46 FIRST TR EXCHNG TRADED FD VI GMAR 33740F482 $1.3M 0.22% 29,350 SH
47 FLEX LTD FLEX Y2573F102 $1.3M 0.22% 7,886 SH
48 FIRST TR EXCHNG TRADED FD VI GNOV 33740U687 $1.2M 0.21% 29,305 SH
49 ISHARES INC IEMG 46434G103 $1.1M 0.19% 13,714 SH
50 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $1.1M 0.19% 13,232 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-04 $585.6M 542 0002048581-26-000004
2026-03-31 2026-05-11 $506.7M 533 0002048581-26-000002
2025-12-31 2026-02-10 $492.3M 557 0002048581-26-000001
2025-09-30 2025-11-06 $460.3M 515 0002048581-25-000011
Filer Information
Address
9414 ANDERSON MILL ROAD, SUITE 100
AUSTIN, TX 78729
Phone
(512) 249-7300
Filing Manager
REAP Financial Group, LLC
AUSTIN, TX
Signatory
JESSICA HINSON
CHIEF OPERATING OFFICER, CHIEFCOMPLIANCE OFFICER