Welch Financial Planning, LLC — 13F Holdings & Portfolio
CIK 2085141 · latest 13F-HR filed 2026-04-21
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$139.1M
Long-equity book
Holdings
67
Distinct positions
Period
2026-03-31
Filed 2026-04-21
Q/Q Activity
+10 / −3 / ↑16 / ↓15
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- INVESCO EXCH TRADED FD TR II$963.5K +19.8%
- CAMBRIA ETF TR$706.8K +11.8%
- WISDOMTREE TR$308.4K +8.2%
- JOHNSON & JOHNSON$132.0K +35.2%
- AMAZON COM INC$117.2K +43.6%
Top Trims
- BOEING CO-$1.1M -8.6%
- J P MORGAN EXCHANGE TRADED F-$793.8K -6.4%
- J P MORGAN EXCHANGE TRADED F-$645.6K -8.4%
- THEMES ETF TR-$164.3K -18.3%
- MICROSOFT CORP-$155.8K -16.0%
New Positions
- INNOVATOR ETFS TRUST$382.9K
- INNOVATOR ETFS TRUST$364.5K
- INNOVATOR ETFS TRUST$287.9K
- PROCTER & GAMBLE CO$283.8K
- ELI LILLY & CO$269.4K
Exited Positions
- COMERICA INC$226.6K
- INNOVATOR ETFS TRUST$221.0K
- INNOVATOR ETFS TRUST$203.3K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | DIVB | 46435U861 | $12.5M | 8.98% | 231,557 | SH |
| 2 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $12.3M | 8.83% | 92,376 | SH |
| 3 | BOEING CO | BA | 097023105 | $11.8M | 8.52% | 59,503 | SH |
| 4 | J P MORGAN EXCHANGE TRADED F | JGRO | 46654Q609 | $11.7M | 8.40% | 138,201 | SH |
| 5 | MANAGED PORTFOLIO SERIES | LST | 56167R705 | $8.3M | 5.97% | 205,166 | SH |
| 6 | J P MORGAN EXCHANGE TRADED F | JTEK | 46654Q732 | $7.0M | 5.06% | 88,517 | SH |
| 7 | INNOVATOR ETFS TRUST | XBJL | 45783Y889 | $6.7M | 4.83% | 176,603 | SH |
| 8 | CAMBRIA ETF TR | EYLD | 132061706 | $6.7M | 4.81% | 161,387 | SH |
| 9 | INVESCO EXCH TRADED FD TR II | IDMO | 46138E222 | $5.8M | 4.19% | 106,162 | SH |
| 10 | SPDR INDEX SHS FDS | EWX | 78463X756 | $5.6M | 4.01% | 84,274 | SH |
| 11 | WISDOMTREE TR | EMMF | 97717Y782 | $4.1M | 2.93% | 123,040 | SH |
| 12 | AMPLIFY ETF TR | DIVO | 032108409 | $3.5M | 2.54% | 78,891 | SH |
| 13 | INNOVATOR ETFS TRUST | DDFS | 45784N486 | $3.4M | 2.48% | 163,144 | SH |
| 14 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $3.1M | 2.26% | 6,566 | SH |
| 15 | INNOVATOR ETFS TRUST | XDQQ | 45783Y608 | $3.1M | 2.26% | 84,999 | SH |
| 16 | INNOVATOR ETFS TRUST | DDFL | 45784N536 | $2.5M | 1.83% | 123,676 | SH |
| 17 | APPLE INC | AAPL | 037833100 | $2.4M | 1.71% | 9,364 | SH |
| 18 | MATTHEWS ASIA FDS | MCH | 577125834 | $2.1M | 1.51% | 79,924 | SH |
| 19 | INNOVATOR ETFS TRUST | DDFD | 45784N437 | $1.8M | 1.29% | 94,533 | SH |
| 20 | INNOVATOR ETFS TRUST | XTOC | 45783Y830 | $1.5M | 1.09% | 46,990 | SH |
| 21 | AB ACTIVE ETFS INC | YEAR | 00039J103 | $1.3M | 0.95% | 26,075 | SH |
| 22 | BLUEROCK PVT REAL ESTATE FD | BPRE | 09631P102 | $1.2M | 0.85% | 71,047 | SH |
| 23 | INNOVATOR ETFS TRUST | XBOC | 45783Y848 | $868.6K | 0.62% | 26,411 | SH |
| 24 | THEMES ETF TR | SMCF | 882927866 | $857.1K | 0.62% | 24,597 | SH |
| 25 | INNOVATOR ETFS TRUST | PJUL | 45782C813 | $837.6K | 0.60% | 18,222 | SH |
| 26 | INNOVATOR ETFS TRUST | XBAP | 45783Y301 | $827.4K | 0.59% | 21,137 | SH |
| 27 | MICROSOFT CORP | MSFT | 594918104 | $817.7K | 0.59% | 2,209 | SH |
| 28 | ALPHABET INC | GOOG | 02079K107 | $806.9K | 0.58% | 2,813 | SH |
| 29 | NVIDIA CORPORATION | NVDA | 67066G104 | $779.1K | 0.56% | 4,467 | SH |
| 30 | ALPHABET INC | GOOGL | 02079K305 | $764.9K | 0.55% | 2,660 | SH |
| 31 | ARES CAPITAL CORP | ARCC | 04010L103 | $753.9K | 0.54% | 41,835 | SH |
| 32 | THEMES ETF TR | WISE | 882927502 | $734.2K | 0.53% | 22,831 | SH |
| 33 | INNOVATOR ETFS TRUST | DDFO | 45784N528 | $690.2K | 0.50% | 32,173 | SH |
| 34 | INNOVATOR ETFS TRUST | QTOC | 45782C128 | $664.0K | 0.48% | 20,034 | SH |
| 35 | ISHARES TR | SOXX | 464287523 | $552.1K | 0.40% | 1,680 | SH |
| 36 | BALL CORP | BALL | 058498106 | $542.8K | 0.39% | 9,183 | SH |
| 37 | INNOVATOR ETFS TRUST | XBJA | 45783Y780 | $522.0K | 0.38% | 16,687 | SH |
| 38 | JOHNSON & JOHNSON | JNJ | 478160104 | $507.2K | 0.36% | 2,075 | SH |
| 39 | ABBVIE INC | ABBV | 00287Y109 | $505.9K | 0.36% | 2,326 | SH |
| 40 | DOUBLELINE ETF TRUST | DMBS | 25861R402 | $454.7K | 0.33% | 9,209 | SH |
| 41 | PACER FDS TR | COWZ | 69374H881 | $444.7K | 0.32% | 7,109 | SH |
| 42 | INNOVATOR ETFS TRUST | DDFN | 45784N452 | $435.2K | 0.31% | 22,903 | SH |
| 43 | INNOVATOR ETFS TRUST | XTJA | 45783Y772 | $391.0K | 0.28% | 12,832 | SH |
| 44 | VANECK ETF TRUST | SMH | 92189F676 | $387.2K | 0.28% | 1,010 | SH |
| 45 | AMAZON COM INC | AMZN | 023135106 | $386.1K | 0.28% | 1,854 | SH |
| 46 | INNOVATOR ETFS TRUST | QTJA | 45783Y798 | $382.9K | 0.28% | 13,469 | SH |
| 47 | US BANCORP | USB | 902973304 | $382.4K | 0.27% | 7,352 | SH |
| 48 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $371.7K | 0.27% | 373 | SH |
| 49 | INNOVATOR ETFS TRUST | DDFM | 45784N379 | $364.5K | 0.26% | 19,417 | SH |
| 50 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $339.2K | 0.24% | 5,985 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-21 | $139.1M | 67 | 0002085141-26-000002 |
| 2025-12-31 | 2026-02-02 | $137.3M | 60 | 0002085141-26-000001 |