Top Institutional Investors

Welch Financial Planning, LLC — 13F Holdings & Portfolio

CIK 2085141 · latest 13F-HR filed 2026-07-15

Backtest portfolio

Welch Financial Planning, LLC manages $171.6M in 13F-reported U.S. long-equity assets across 71 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are XLK (10.74%), DIVB (8.42%), BA (7.43%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions and exited 6; 44 existing positions rose in reported value and 9 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$171.6M

Long-equity book

Holdings
71

Distinct positions

Period
2026-06-30

Filed 2026-07-15

Q/Q Activity
+10 / −6 / ↑44 / ↓9

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
XLK10.7% · +5%DIVB8.4% · +1%BA7.4% · -1%IDMO6.0% · +60%LST6.0% · +7%PWB5.2% · newJTEK5.1% · -11%JGRO4.8% · -40%EYLD4.3% · 0%EWX3.8% · +4%AAPL3.3% · +108%EMMF2.7% · -2%XDQQ2.2% · +10%BRK.B1.9% · +1%DDFJ1.8% · +901%DDFF1.6% · +977%DIVO1.4% · -32%SOXX1.4% · +125%MCH1.3% · -2%ARCC1.2% · +165%DDFS1.1% · -45%XTOC1.1% · +14%DDFL1.1% · -31%XBJL1.0% · -75%YEAR1.0% · +25%CAIQ0.7% · newNVDA0.6% · +24%GOOGL0.6% · +13%GOOG0.6% · +4%XBAP0.6% · +13%SMCF0.6% · -0%XBOC0.5% · -1%PJUL0.5% · -1%BPRE0.5% · -13%QTOC0.4% · +1%AVGO0.4% · +126%DDFO0.4% · +2%MSFT0.4% · -15%SMH0.4% · 0%BALL0.3% · 0%ABBV0.3% · -4%XBJA0.3% · -0%AMZN0.3% · +22%JNJ0.3% · 0%JPM0.3% · +43%DMBS0.3% · 0%USB0.3% · 0%DDFN0.3% · -4%COWZ0.3% · -1%CAT0.2% · newCOST0.2% · +14%LLY0.2% · +7%DDFM0.2% · -5%JEPI0.2% · 0%PY0.2% · newWMS0.2% · 0%VUG0.2% · newINTC0.2% · newPOCT0.2% · -0%VTI0.2% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 61.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 25, 2026.

Assets Under Management
$198.1M
Discretionary
$198.1M
Employees
6
Accounts
514
Address
1790 38TH ST
STE. 205
BOULDER, CO 80301-2600
Phone
(303) 939-8766
Website
Name Title / Status Ownership Type
WELCH, TRON, DAVID ControlMANAGING MEMBER, CCO
since Nov 2007
75% or moreIndividual
Ownership & leadership changes · 2 filings with changes since Dec 22, 2023

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 28, 2024 filing
  • ChangedWELCH, TRON, DAVID · title SOLE OWNER/CCO → MANAGING MEMBER, CCO
Jan 15, 2024 filing
  • ChangedWELCH, TRON, DAVID · title PRINCIPAL/CCO → SOLE OWNER/CCO
Dec 22, 2023 filing (earliest on record)
  • ListedWELCH, TRON, DAVID · PRINCIPAL/CCO · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Welch Financial Planning, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SELECT SECTOR SPDR TR XLK 81369Y803 $18.4M 10.74% 96,704 SH
2 ISHARES TR DIVB 46435U861 $14.4M 8.42% 234,487 SH
3 BOEING CO BA 097023105 $12.8M 7.43% 58,924 SH
4 INVESCO EXCH TRADED FD TR II IDMO 46138E222 $10.3M 5.98% 170,302 SH
5 MANAGED PORTFOLIO SER LST 56167R705 $10.2M 5.96% 218,880 SH
6 INVESCO EXCHANGE TRADED FD T PWB 46137V746 $9.0M 5.24% 53,401 SH
7 J P MORGAN EXCHANGE TRADED F JTEK 46654Q732 $8.8M 5.13% 78,989 SH
8 J P MORGAN EXCHANGE TRADED F JGRO 46654Q609 $8.2M 4.78% 83,186 SH
9 CAMBRIA ETF TR EYLD 132061706 $7.3M 4.27% 161,416 SH
10 SPDR INDEX SHS FDS EWX 78463X756 $6.5M 3.80% 87,734 SH
11 APPLE INC AAPL 037833100 $5.6M 3.29% 19,497 SH
12 WISDOMTREE TR EMMF 97717Y782 $4.7M 2.72% 120,873 SH
13 INNOVATOR ETFS TRUST XDQQ 45783Y608 $3.8M 2.22% 93,752 SH
14 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $3.3M 1.94% 6,641 SH
15 INNOVATOR ETFS TRUST DDFJ 45784N544 $3.0M 1.77% 153,661 SH
16 INNOVATOR ETFS TRUST DDFF 45784N395 $2.8M 1.62% 138,955 SH
17 AMPLIFY ETF TR DIVO 032108409 $2.4M 1.42% 53,408 SH
18 ISHARES TR SOXX 464287523 $2.4M 1.41% 3,784 SH
19 MATTHEWS ASIA FDS MCH 577125834 $2.3M 1.32% 78,715 SH
20 ARES CAPITAL CORP ARCC 04010L103 $2.1M 1.20% 110,981 SH
21 INNOVATOR ETFS TRUST DDFS 45784N486 $2.0M 1.15% 89,586 SH
22 INNOVATOR ETFS TRUST XTOC 45783Y830 $1.9M 1.13% 53,644 SH
23 INNOVATOR ETFS TRUST DDFL 45784N536 $1.8M 1.06% 85,711 SH
24 INNOVATOR ETFS TRUST XBJL 45783Y889 $1.7M 1.02% 43,752 SH
25 AB ACTIVE ETFS INC YEAR 00039J103 $1.6M 0.96% 32,683 SH
26 CALAMOS ETF TR CAIQ 12811T530 $1.2M 0.70% 44,838 SH
27 NVIDIA CORPORATION NVDA 67066G104 $1.1M 0.65% 5,545 SH
28 ALPHABET INC GOOGL 02079K305 $1.1M 0.62% 2,996 SH
29 ALPHABET INC GOOG 02079K107 $1.0M 0.60% 2,920 SH
30 INNOVATOR ETFS TRUST XBAP 45783Y301 $1.0M 0.59% 23,939 SH
31 THEMES ETF TR SMCF 882927866 $948.0K 0.55% 24,483 SH
32 INNOVATOR ETFS TRUST XBOC 45783Y848 $931.8K 0.54% 26,229 SH
33 INNOVATOR ETFS TRUST PJUL 45782C813 $881.6K 0.51% 18,062 SH
34 BLUEROCK PVT REAL ESTATE FD BPRE 09631P102 $804.4K 0.47% 61,831 SH
35 INNOVATOR ETFS TRUST QTOC 45782C128 $766.5K 0.45% 20,177 SH
36 BROADCOM INC AVGO 11135F101 $763.9K 0.45% 2,022 SH
37 INNOVATOR ETFS TRUST DDFO 45784N528 $735.9K 0.43% 32,693 SH
38 MICROSOFT CORP MSFT 594918104 $699.4K 0.41% 1,875 SH
39 VANECK ETF TRUST SMH 92189F676 $662.4K 0.39% 1,010 SH
40 BALL CORP BALL 058498106 $573.0K 0.33% 9,183 SH
41 ABBVIE INC ABBV 00287Y109 $564.3K 0.33% 2,243 SH
42 INNOVATOR ETFS TRUST XBJA 45783Y780 $563.8K 0.33% 16,677 SH
43 AMAZON COM INC AMZN 023135106 $540.1K 0.31% 2,266 SH
44 JOHNSON & JOHNSON JNJ 478160104 $527.0K 0.31% 2,075 SH
45 JPMORGAN CHASE & CO JPM 46625H100 $454.7K 0.26% 1,389 SH
46 DOUBLELINE ETF TRUST DMBS 25861R402 $452.1K 0.26% 9,209 SH
47 US BANCORP USB 902973304 $444.1K 0.26% 7,352 SH
48 INNOVATOR ETFS TRUST DDFN 45784N452 $439.6K 0.26% 21,898 SH
49 PACER FDS TR COWZ 69374H881 $439.6K 0.26% 7,067 SH
50 CATERPILLAR INC CAT 149123101 $429.3K 0.25% 403 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-15 $171.6M 71 0002085141-26-000003
2026-03-31 2026-04-21 $139.1M 67 0002085141-26-000002
2025-12-31 2026-02-02 $137.3M 60 0002085141-26-000001
Filer Information
Address
1790 38TH ST
STE. 205
BOULDER, CO 80301
Phone
(303) 939-8766
Filing Manager
Welch Financial Planning, LLC
BOULDER, CO
Signatory
Lisa Cowan
Financial Advisor