Xena Financial Planning, LLC — 13F Holdings & Portfolio
CIK 2101744 · latest 13F-HR filed 2026-10-13
Xena Financial Planning, LLC manages $104.8M in 13F-reported U.S. long-equity assets across 38 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are VOO (16.11%), AAPL (11.28%), SPDW (10.12%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 2; 6 existing positions rose in reported value and 11 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-10-13
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 77.1%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 2, 2026.
SUITE 417
PORTLAND, OR 97205
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| Hindes, James, Barrett Control | PARTNER, CHIEF COMPLIANCE OFFICER, MEMBER since Sep 2024 | 50–75% | Individual |
| WADDELL, DANIKA, BONDI Control | PARTNER, MEMBER since Sep 2024 | 50–75% | Individual |
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ISHARES TR$1.3M +88.1%
- APPLE INC$1.2M +11.6%
- VANGUARD INDEX FDS$940.1K +5.9%
- ISHARES TR$370.2K +5.4%
- MICROSOFT CORP$169.4K +31.5%
Top Trims
- VANGUARD MUN BD FDS-$1.8M -25.4%
- ISHARES TR-$337.6K -10.1%
- ISHARES TR-$235.5K -18.6%
- VANGUARD INDEX FDS-$174.1K -6.5%
- NUSHARES ETF TR-$172.3K -7.5%
Xena Financial Planning, LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VOO | 922908363 | $16.9M | 16.11% | 24,085 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $11.8M | 11.28% | 35,482 | SH |
| 3 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $10.6M | 10.12% | 211,187 | SH |
| 4 | ISHARES TR | SUSL | 46435U218 | $9.1M | 8.70% | 66,882 | SH |
| 5 | ISHARES TR | ESGD | 46435G516 | $7.4M | 7.02% | 71,373 | SH |
| 6 | ISHARES TR | IUSB | 46434V613 | $7.2M | 6.87% | 163,176 | SH |
| 7 | ISHARES TR | IAGG | 46435G672 | $5.4M | 5.16% | 109,935 | SH |
| 8 | VANGUARD MUN BD FDS | VTEB | 922907746 | $5.2M | 5.00% | 110,711 | SH |
| 9 | VANGUARD INDEX FDS | VXF | 922908652 | $3.8M | 3.63% | 16,416 | SH |
| 10 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $3.3M | 3.18% | 64,426 | SH |
| 11 | EA SERIES TRUST | FRDM | 02072L607 | $3.1M | 2.97% | 44,433 | SH |
| 12 | ISHARES TR | EUSB | 46436E619 | $3.0M | 2.86% | 72,015 | SH |
| 13 | ISHARES TR | MUB | 464288414 | $2.8M | 2.65% | 27,518 | SH |
| 14 | VANGUARD INDEX FDS | VTI | 922908769 | $2.5M | 2.38% | 6,651 | SH |
| 15 | NUSHARES ETF TR | NUSC | 67092P607 | $2.1M | 2.02% | 43,672 | SH |
| 16 | VANGUARD WORLD FD | ESGV | 921910733 | $1.4M | 1.31% | 10,119 | SH |
| 17 | ISHARES TR | IVV | 464287200 | $1.3M | 1.20% | 1,647 | SH |
| 18 | ISHARES TR | ESGU | 46435G425 | $1.0M | 0.98% | 6,163 | SH |
| 19 | MICROSOFT CORP | MSFT | 594918104 | $707.0K | 0.67% | 1,378 | SH |
| 20 | ISHARES TR | IEFA | 46432F842 | $446.1K | 0.43% | 4,605 | SH |
| 21 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $438.8K | 0.42% | 9,362 | SH |
| 22 | ISHARES TR | EAGG | 46435U549 | $436.6K | 0.42% | 9,649 | SH |
| 23 | ISHARES TR | SGOV | 46436E718 | $420.5K | 0.40% | 4,176 | SH |
| 24 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $410.2K | 0.39% | 5,809 | SH |
| 25 | VANGUARD INTL EQUITY INDEX F | VT | 922042742 | $408.0K | 0.39% | 2,585 | SH |
| 26 | ISHARES INC | ESGE | 46434G863 | $406.3K | 0.39% | 7,503 | SH |
| 27 | ALPHABET INC | GOOG | 02079K107 | $362.9K | 0.35% | 1,065 | SH |
| 28 | ISHARES TR | AOM | 464289875 | $339.2K | 0.32% | 6,960 | SH |
| 29 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $337.6K | 0.32% | 678 | SH |
| 30 | BROADCOM INC | AVGO | 11135F101 | $285.5K | 0.27% | 813 | SH |
| 31 | VANGUARD WORLD FD | VSGX | 921910725 | $271.8K | 0.26% | 3,353 | SH |
| 32 | META PLATFORMS INC | META | 30303M102 | $266.9K | 0.25% | 368 | SH |
| 33 | NVIDIA CORPORATION | NVDA | 67066G104 | $242.1K | 0.23% | 1,060 | SH |
| 34 | ISHARES TR | ESML | 46435U663 | $230.3K | 0.22% | 4,429 | SH |
| 35 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $229.9K | 0.22% | 8,368 | SH |
| 36 | ISHARES TR | ITOT | 464287150 | $225.3K | 0.22% | 1,355 | SH |
| 37 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $215.5K | 0.21% | 7,183 | SH |
| 38 | ALPHABET INC | GOOGL | 02079K305 | $201.3K | 0.19% | 585 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-13 | $104.8M | 38 | 0001754960-26-000858 |
| 2026-06-30 | 2026-07-22 | $104.2M | 38 | 0001754960-26-000600 |
| 2026-03-31 | 2026-04-14 | $88.6M | 33 | 0001754960-26-000247 |
| 2025-12-31 | 2026-01-15 | $85.2M | 35 | 0001754960-26-000074 |
SUITE 1600
PORTLAND, OR 97232