Prota Financial, LLC — 13F Holdings & Portfolio

CIK 2126257 · latest 13F-HR filed 2026-10-08

Prota Financial, LLC manages $156.5M in 13F-reported U.S. long-equity assets across 69 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are JEPQ (7.94%), QQQM (7.79%), SCHG (5.97%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 1 new position and exited 2; 17 existing positions rose in reported value and 17 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$156.5M

Long-equity book

Holdings

Distinct positions

Period

2026-09-30

Filed 2026-10-08

Q/Q Activity

+1 / −2 / ↑17 / ↓17

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

JEPQ7.9% · +2%QQQM7.8% · +5%SCHG6.0% · -3%DGRO5.6% · +2%SCHF4.8% · +4%DIVO4.0% · +1%COWZ3.8% · -0%BXSL3.7% · +2%SPYI3.7% · +2%GPIX3.7% · +1%OBDC3.7% · +5%XMHQ3.6% · +2%PBDC3.5% · +5%SCHE3.5% · +9%IDV3.5% · +2%LVHI3.5% · +8%AMLP3.5% · +2%SPHQ3.4% · +9%SPMO2.4% · +19%AAPL1.1% · -1%DIVI0.9% · -4%GOOGL0.6% · +1%MRK0.6% · -3%OTF0.5% · +0%V0.5% · -2%BRK.B0.5% · -4%AMAT0.5% · -7%LRCX0.5% · -2%ADP0.5% · -3%CRM0.5% · -7%AMZN0.5% · -1%GILD0.5% · -1%KO0.5% · -2%KLAC0.4% · +7%ETN0.4% · -0%PG0.4% · -0%CAT0.4% · -0%GEV0.4% · +3%MMM0.4% · -0%GE0.4% · -2%MSI0.4% · -1%MA0.4% · -0%ASML0.4% · 0%ADBE0.4% · +6%COST0.4% · +1%LMT0.4% · -1%PGR0.4% · -1%INTU0.4% · -2%MSFT0.4% · +1%TJX0.4% · +4%PEP0.4% · +1%JPM0.3% · 0%WMT0.3% · +0%CSCO0.3% · -5%INTC0.2% · -9%ABBV0.2% · -2%JEPI0.2% · +26%XOM0.2% · -2%AVGO0.2% · 0%XLE0.2% · -26%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 51.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 26, 2026.

Assets Under Management

$270.4M

Discretionary

$270.4M

Employees

Accounts

1,808

Address

1980 POST OAK BLVD
SUITE 200
HOUSTON, TX 77056-3845

Phone

(713) 568-8171

Website

www.linkedin.com/in/mark-jiro-31400789
www.linkedin.com/in/fernando-diaz-6267871
www.linkedin.com/in/jeffrey-fisher1996

Name	Title / Status	Ownership	Type
HAYS, BRYAN, C Control	MANAGING MEMBER since Jan 2018	50–75%	Individual
RADULOVICH, MARK Control	CCO & MANAGING MEMBER since May 2016	50–75%	Individual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

INVESCO EXCH TRADED FD TR II$890.6K +7.9%
INVESCO EXCH TRADED FD TR II$549.7K +17.1%
LEGG MASON ETF INVT$534.1K +10.9%
SCHWAB STRATEGIC TR$480.8K +9.5%
PACER FDS TR$405.9K +7.3%

Show all 17 →

Top Trims

APPLIED MATLS INC-$241.1K -24.4%
KLA CORP-$165.9K -19.2%
GE AEROSPACE-$147.9K -18.3%
CATERPILLAR INC-$139.0K -17.1%
LAM RESEARCH CORP-$131.0K -15.1%

Show all 17 →

New Positions

J P MORGAN EXCHANGE TRADED F$207.3K

Exited Positions

NVIDIA CORPORATION$232.0K
TAIWAN SEMICONDUCTOR MANUFAC$202.1K

Loading…

#	Issuer	Symbol	CUSIP	Value	Δ

Prota Financial, LLC Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	J P MORGAN EXCHANGE TRADED F	JEPQ	46654Q203	$12.4M	7.94%	204,358	SH
2	INVESCO EXCH TRADED FD TR II	QQQM	46138G649	$12.2M	7.79%	39,914	SH
3	SCHWAB STRATEGIC TR	SCHG	808524300	$9.4M	5.97%	259,759	SH
4	ISHARES TR	DGRO	46434V621	$8.7M	5.59%	115,968	SH
5	SCHWAB STRATEGIC TR	SCHF	808524805	$7.4M	4.76%	273,223	SH
6	AMPLIFY ETF TR	DIVO	032108409	$6.3M	4.01%	135,192	SH
7	PACER FDS TR	COWZ	69374H881	$6.0M	3.83%	88,581	SH
8	BLACKSTONE SECD LENDING FD	BXSL	09261X102	$5.9M	3.75%	245,238	SH
9	NEOS ETF TRUST	SPYI	78433H303	$5.9M	3.74%	109,917	SH
10	GOLDMAN SACHS ETF TR	GPIX	38149W622	$5.9M	3.74%	105,471	SH
11	BLUE OWL CAPITAL CORPORATION	OBDC	69121K104	$5.7M	3.66%	549,167	SH
12	INVESCO EXCHANGE TRADED FD T	XMHQ	46137V472	$5.7M	3.62%	50,064	SH
13	PUTNAM ETF TRUST	PBDC	746729508	$5.5M	3.54%	204,758	SH
14	SCHWAB STRATEGIC TR	SCHE	808524706	$5.5M	3.53%	152,541	SH
15	ISHARES TR	IDV	464288448	$5.5M	3.51%	132,574	SH
16	LEGG MASON ETF INVT	LVHI	52468L505	$5.5M	3.48%	131,526	SH
17	ALPS ETF TR	AMLP	00162Q452	$5.4M	3.46%	103,612	SH
18	INVESCO EXCHANGE TRADED FD T	SPHQ	46137V241	$5.4M	3.42%	63,061	SH
19	INVESCO EXCH TRADED FD TR II	SPMO	46138E339	$3.8M	2.41%	24,646	SH
20	APPLE INC	AAPL	037833100	$1.7M	1.07%	5,088	SH
21	FRANKLIN TEMPLETON ETF TR	DIVI	35473P108	$1.4M	0.90%	33,416	SH
22	ALPHABET INC	GOOGL	02079K305	$955.6K	0.61%	2,825	SH
23	MERCK & CO INC	MRK	58933Y105	$875.1K	0.56%	6,085	SH
24	BLUE OWL TECHNOLOGY FIN CORP	OTF	095924106	$858.5K	0.55%	88,056	SH
25	VISA INC	V	92826C839	$767.6K	0.49%	2,133	SH
26	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$752.3K	0.48%	1,503	SH
27	APPLIED MATLS INC	AMAT	038222105	$746.3K	0.48%	1,410	SH
28	LAM RESEARCH CORP	LRCX	512807306	$738.4K	0.47%	2,171	SH
29	AUTOMATIC DATA PROCESSING IN	ADP	053015103	$731.2K	0.47%	2,770	SH
30	SALESFORCE INC	CRM	79466L302	$728.8K	0.47%	3,079	SH
31	AMAZON COM INC	AMZN	023135106	$712.2K	0.46%	2,869	SH
32	GILEAD SCIENCES INC	GILD	375558103	$707.0K	0.45%	4,793	SH
33	COCA COLA CO	KO	191216100	$705.5K	0.45%	8,194	SH
34	KLA CORP	KLAC	482480100	$697.3K	0.45%	3,481	SH
35	EATON CORP PLC	ETN	G29183103	$676.0K	0.43%	1,546	SH
36	PROCTER & GAMBLE CO	PG	742718109	$676.0K	0.43%	4,696	SH
37	CATERPILLAR INC	CAT	149123101	$676.0K	0.43%	818	SH
38	GE VERNOVA INC	GEV	36828A101	$664.6K	0.42%	673	SH
39	3M CO	MMM	88579Y101	$663.2K	0.42%	4,068	SH
40	GE AEROSPACE	GE	369604301	$661.6K	0.42%	2,118	SH
41	MOTOROLA SOLUTIONS INC	MSI	620076307	$629.5K	0.40%	1,405	SH
42	MASTERCARD INCORPORATED	MA	57636Q104	$626.5K	0.40%	1,139	SH
43	ASML HLDG NV	ASML	N07059210	$622.1K	0.40%	344	SH
44	ADOBE INC	ADBE	00724F101	$618.4K	0.40%	2,563	SH
45	COSTCO WHOLESALE CORPORATION	COST	22160K105	$608.9K	0.39%	666	SH
46	LOCKHEED MARTIN CORP	LMT	539830109	$602.1K	0.38%	1,191	SH
47	PROGRESSIVE CORP	PGR	743315103	$595.5K	0.38%	2,823	SH
48	INTUIT	INTU	461202103	$579.4K	0.37%	2,049	SH
49	MICROSOFT CORP	MSFT	594918104	$571.3K	0.37%	1,114	SH
50	TJX COS INC NEW	TJX	872540109	$549.6K	0.35%	4,114	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-08	$156.5M	69	0001754960-26-000817
2026-06-30	2026-07-07	$151.9M	70	0001754960-26-000410
2026-03-31	2026-04-10	$138.0M	67	0001754960-26-000215
2025-12-31	2026-04-10	$138.8M	67	0001754960-26-000216

Filer Information

Address

1980 POST OAK BLVD.
SUITE 200
HOUSTON, TX 77056

Phone

(713) 568-8171

Filing Manager

Prota Financial, LLC

HOUSTON, TX

Signatory

Aryn Sands

Agent