Top Institutional Investors

ASSET PLANNING CORPORATION — 13F Holdings & Portfolio

CIK 7773 · latest 13F-HR filed 2025-11-06

Backtest portfolio

ASSET PLANNING CORPORATION manages $210.8M in 13F-reported U.S. long-equity assets across 48 reported positions as of its 2025-09-30 13F-HR filing. Its largest disclosed positions are DFCF (13.70%), BRK.B (9.98%), DFAI (8.75%). Quarter over quarter (versus its 2025-06-30 filing) the fund opened 5 new positions and exited 0; 30 existing positions rose in reported value and 1 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$210.8M

Long-equity book

Holdings
48

Distinct positions

Period
2025-09-30

Filed 2025-11-06

Q/Q Activity
+5 / −0 / ↑30 / ↓1

vs 2025-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 25
DFCF13.7% · +4%BRK.B10.0% · +2%DFAI8.8% · +6%DUHP8.5% · +3%VCIT6.3% · +20%VIOV5.7% · +2%DFNM4.9% · -1%VOO4.7% · -0%IVOO4.1% · +1%VTV3.7% · +1%VEA3.6% · +0%SCHO3.4% · +11%VB2.7% · -2%VBIL2.6% · newIVV2.6% · -0%DFAR2.5% · +3%EFA1.5% · -1%DFEM1.2% · +24%VTI0.9% · +9%O0.9% · -1%MSFT0.8% · +8%AAPL0.8% · +7%SPY0.7% · +0%DFUV0.6% · -2%SLYV0.6% · +0%FNDX0.5% · -2%XOM0.4% · 0%NVDA0.3% · +1%VTES0.2% · +142%SO0.2% · 0%SBR0.2% · newPG0.2% · 0%QQQ0.2% · 0%HD0.2% · 0%MDY0.2% · +0%KO0.2% · 0%DFAS0.2% · 0%LMT0.1% · 0%DFSI0.1% · 0%BAC0.1% · newACWV0.1% · 0%NSC0.1% · 0%DFAT0.1% · newCATH0.1% · 0%AMGN0.1% · +13%WMT0.1% · 0%AIVI0.1% · 0%VUG0.1% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 25 → Q3 25

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

2 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 70.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$1.50B
Discretionary
$1.50B
Employees
10
Accounts
1,213
Address
1420 ROCKY RIDGE DRIVE
#140
ROSEVILLE, CA 95661
Phone
(916) 286-7650
Website
Name Title / Status Ownership Type
BELL, JASON, THOMAS ControlCHIEF INVESTMENT OFFICER
since Oct 2022
Less than 5%Individual
BLUESPRING WEALTH PARTNERS, LLC ControlOWNER
since Nov 2021
75% or moreDomestic Entity
HANSEN, LAWRENCE, ARTHUR ControlCHIEF COMPLIANCE OFFICER
since Feb 2014
Less than 5%Individual
Sutcliffe, George ControlVICE PRESIDENT
since Oct 2022
Less than 5%Individual
WILSON, JAMES, BOYD ControlCHIEF EXECUTIVE OFFICER
since Oct 2022
Less than 5%Individual
KESTRA ADVISOR SERVICES HOLDINGS A, INC Control
Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS B, INC
OWNER
since Oct 2014
75% or moreDomestic Entity
KESTRA ADVISOR SERVICES HOLDINGS B, INC Control
Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS C, INC.
OWNER
since Oct 2014
75% or moreDomestic Entity
KESTRA ADVISOR SERVICES HOLDINGS C, INC. Control
Indirect owner via KESTRA FINANCIAL, INC
OWNER
since Oct 2014
75% or moreDomestic Entity
KESTRA FINANCIAL, INC Control
Indirect owner via BLUESPRING WEALTH PARTNERS, LLC
OWNER
since Nov 2021
75% or moreDomestic Entity
KINGFISHER HOLDING A, INC. Control
Indirect owner via KINGFISHER HOLDING B, INC.
OWNER
since Jun 2019
75% or moreDomestic Entity
KINGFISHER HOLDING B, INC. Control
Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS A, INC
OWNER
since Jun 2019
75% or moreDomestic Entity
KINGFISHER HOLDING, GP, LLC Control
Indirect owner via KINGFISHER HOLDING, LP
GENERAL PARTNER
since Jun 2019
General partner, trustee or managerDomestic Entity
KINGFISHER HOLDING, LP Control
Indirect owner via KINGFISHER HOLDING A, INC.
OWNER
since Jun 2019
75% or moreDomestic Entity
KINGFISHER TOPCO HOLDINGS GP, LLC Control
Indirect owner via KINGFISHER TOPCO HOLDINGS, LP
GENERAL PARTNER
since Feb 2025
General partner, trustee or managerDomestic Entity
KINGFISHER TOPCO HOLDINGS, LP Control
Indirect owner via KINGFISHER HOLDING, LP
OWNER
since Feb 2025
75% or moreDomestic Entity
OHCP VI ENZO AGGREGATOR, L.P. Control
Indirect owner via KINGFISHER TOPCO HOLDINGS, LP
OWNER
since Feb 2025
25–50%Domestic Entity
T-IX KRAKEN CO-INVEST, LP Control
Indirect owner via KINGFISHER TOPCO HOLDINGS, LP
OWNER
since Feb 2025
25–50%Domestic Entity
Ownership & leadership changes · 7 filings with changes since Jan 30, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 25, 2025 filing
  • No longer listedWARBURG PINCUS FINANCIAL SECTOR, L.P. · LIMITED PARTNER · 25–50% · indirect via KINGFISHER HOLDING, LP · control person · listed since Jun 2019
  • AddedKINGFISHER TOPCO HOLDINGS GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
  • AddedKINGFISHER TOPCO HOLDINGS, LP · OWNER · 75% or more · indirect via KINGFISHER HOLDING, LP · control person
  • AddedOHCP VI ENZO AGGREGATOR, L.P. · OWNER · 25–50% · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
  • AddedT-IX KRAKEN CO-INVEST, LP · OWNER · 25–50% · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
Oct 3, 2022 filing
  • AddedBELL, JASON, THOMAS · CHIEF INVESTMENT OFFICER · Less than 5% · control person
  • AddedSutcliffe, George · VICE PRESIDENT · Less than 5% · control person
  • AddedWILSON, JAMES, BOYD · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
Dec 20, 2021 filing
  • No longer listedBELL, JASON, THOMAS · TRUSTEE · 75% or more · indirect via JASON AND PATRICIA BELL FAMILY TRUST · control person · listed since Sep 2018
  • No longer listedHANSEN, LAWRENCE, ARTHUR · TRUSTEE · 75% or more · indirect via LAWRENCE A. HANSEN REVOCABLE TRUST · control person · listed since Jan 2007
  • No longer listedJASON AND PATRICIA BELL FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Sep 2018
  • No longer listedLAWRENCE A. HANSEN REVOCABLE TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2007
  • No longer listedSOLLAZZO FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2014
  • No longer listedSOLLAZZO, MICHAEL, ANTHONY · TRUSTEE · 75% or more · indirect via SOLLAZZO FAMILY TRUST · control person · listed since Aug 2002
  • No longer listedWILSON LIVING TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2014
  • No longer listedWILSON, JAMES, BOYD · TRUSTEE · 75% or more · indirect via WILSON LIVING TRUST · control person · listed since Feb 2002
  • AddedBLUESPRING WEALTH PARTNERS, LLC · OWNER · 75% or more · control person
  • AddedKESTRA ADVISOR SERVICES HOLDINGS A, INC · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS B, INC · control person
  • AddedKESTRA ADVISOR SERVICES HOLDINGS B, INC · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS C, INC. · control person
  • AddedKESTRA ADVISOR SERVICES HOLDINGS C, INC. · OWNER · 75% or more · indirect via KESTRA FINANCIAL, INC · control person
  • AddedKESTRA FINANCIAL, INC · OWNER · 75% or more · indirect via BLUESPRING WEALTH PARTNERS, LLC · control person
  • AddedKINGFISHER HOLDING A, INC. · OWNER · 75% or more · indirect via KINGFISHER HOLDING B, INC. · control person
  • AddedKINGFISHER HOLDING B, INC. · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS A, INC · control person
  • AddedKINGFISHER HOLDING, GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via KINGFISHER HOLDING, LP · control person
  • AddedKINGFISHER HOLDING, LP · OWNER · 75% or more · indirect via KINGFISHER HOLDING A, INC. · control person
  • AddedWARBURG PINCUS FINANCIAL SECTOR, L.P. · LIMITED PARTNER · 25–50% · indirect via KINGFISHER HOLDING, LP · control person
Dec 9, 2019 filing
  • No longer listedPRETTI, BRIAN, JAMES · TRUSTEE · 75% or more · indirect via PRETTI FAMILY TRUST · control person · listed since Jun 2016
Sep 19, 2018 filing
  • No longer listedPRETTI FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jun 2014
  • AddedBELL, JASON, THOMAS · TRUSTEE · 75% or more · indirect via JASON AND PATRICIA BELL FAMILY TRUST · control person
  • AddedJASON AND PATRICIA BELL FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
Aug 19, 2016 filing
  • No longer listedSOLLAZZO, MICHAEL, ANTHONY · MANAGING MEMBER · 50–75% · control person · listed since Jan 2013
  • AddedPRETTI FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
  • AddedPRETTI, BRIAN, JAMES · TRUSTEE · 75% or more · indirect via PRETTI FAMILY TRUST · control person
  • AddedSOLLAZZO FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
  • AddedSOLLAZZO, MICHAEL, ANTHONY · TRUSTEE · 75% or more · indirect via SOLLAZZO FAMILY TRUST · control person
  • AddedWILSON LIVING TRUST · MANAGING MEMBER · 25–50% · control person
  • AddedWILSON, JAMES, BOYD · TRUSTEE · 75% or more · indirect via WILSON LIVING TRUST · control person
  • ChangedLAWRENCE A. HANSEN REVOCABLE TRUST · ownership 50–75% → 25–50%
Mar 17, 2014 filing
  • AddedHANSEN, LAWRENCE, ARTHUR · TRUSTEE · 75% or more · indirect via LAWRENCE A. HANSEN REVOCABLE TRUST · control person
  • AddedLAWRENCE A. HANSEN REVOCABLE TRUST · MANAGING MEMBER · 50–75% · control person
  • ChangedHANSEN, LAWRENCE, ARTHUR · title MEMBER & CCO → CHIEF COMPLIANCE OFFICER; ownership 50–75% → Less than 5%
  • ChangedSOLLAZZO, MICHAEL, ANTHONY · title MEMBER → MANAGING MEMBER
Jan 30, 2014 filing (earliest on record)
  • ListedHANSEN, LAWRENCE, ARTHUR · MEMBER & CCO · 50–75% · control person
  • ListedSOLLAZZO, MICHAEL, ANTHONY · MEMBER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 30 →

Top Trims

Show all 1 →

New Positions

Show all 5 →

Exited Positions

  • No exits this quarter.
Show all 0 →

ASSET PLANNING CORPORATION Holdings (2025-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFCF 25434V872 $28.9M 13.70% 675,275 SH
2 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $21.0M 9.98% 41,838 SH
3 DIMENSIONAL ETF TRUST DFAI 25434V203 $18.4M 8.75% 507,510 SH
4 DIMENSIONAL ETF TRUST DUHP 25434V831 $18.0M 8.54% 476,750 SH
5 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $13.2M 6.27% 157,060 SH
6 VANGUARD ADMIRAL FDS INC VIOV 921932778 $12.0M 5.70% 126,165 SH
7 DIMENSIONAL ETF TRUST DFNM 25434V849 $10.3M 4.90% 215,251 SH
8 VANGUARD INDEX FDS VOO 922908363 $9.9M 4.68% 16,122 SH
9 VANGUARD ADMIRAL FDS INC IVOO 921932885 $8.6M 4.07% 77,674 SH
10 VANGUARD INDEX FDS VTV 922908744 $7.8M 3.70% 41,780 SH
11 VANGUARD TAX-MANAGED FDS VEA 921943858 $7.5M 3.57% 125,611 SH
12 SCHWAB STRATEGIC TR SCHO 808524862 $7.2M 3.40% 294,018 SH
13 VANGUARD INDEX FDS VB 922908751 $5.6M 2.67% 22,101 SH
14 VANGUARD INSTL INDEX FD VBIL 922040845 $5.5M 2.60% 72,582 SH
15 ISHARES TR IVV 464287200 $5.4M 2.56% 8,053 SH
16 DIMENSIONAL ETF TRUST DFAR 25434V823 $5.3M 2.53% 223,428 SH
17 ISHARES TR EFA 464287465 $3.1M 1.46% 32,864 SH
18 DIMENSIONAL ETF TRUST DFEM 25434V732 $2.5M 1.19% 78,054 SH
19 VANGUARD INDEX FDS VTI 922908769 $1.9M 0.92% 5,897 SH
20 REALTY INCOME CORP O 756109104 $1.9M 0.88% 30,467 SH
21 MICROSOFT CORP MSFT 594918104 $1.8M 0.84% 3,421 SH
22 APPLE INC AAPL 037833100 $1.6M 0.78% 6,458 SH
23 SPDR S&P 500 ETF TR SPY 78462F103 $1.5M 0.69% 2,199 SH
24 DIMENSIONAL ETF TRUST DFUV 25434V724 $1.3M 0.60% 28,520 SH
25 SPDR SERIES TRUST SLYV 78464A300 $1.2M 0.59% 14,044 SH
26 SCHWAB STRATEGIC TR FNDX 808524771 $1.1M 0.54% 43,112 SH
27 EXXON MOBIL CORP XOM 30231G102 $869.8K 0.41% 7,714 SH
28 NVIDIA CORPORATION NVDA 67066G104 $601.3K 0.29% 3,223 SH
29 VANGUARD WELLINGTON FD VTES 921935870 $525.4K 0.25% 5,154 SH
30 SOUTHERN CO SO 842587107 $510.8K 0.24% 5,390 SH
31 SABINE RTY TR SBR 785688102 $475.3K 0.23% 5,982 SH
32 PROCTER AND GAMBLE CO PG 742718109 $474.8K 0.23% 3,090 SH
33 INVESCO QQQ TR QQQ 46090E103 $462.1K 0.22% 770 SH
34 HOME DEPOT INC HD 437076102 $391.4K 0.19% 966 SH
35 SPDR S&P MIDCAP 400 ETF TR MDY 78467Y107 $379.0K 0.18% 636 SH
36 COCA COLA CO KO 191216100 $351.5K 0.17% 5,300 SH
37 DIMENSIONAL ETF TRUST DFAS 25434V500 $347.0K 0.16% 5,069 SH
38 LOCKHEED MARTIN CORP LMT 539830109 $305.5K 0.14% 612 SH
39 DIMENSIONAL ETF TRUST DFSI 25434V690 $303.0K 0.14% 7,400 SH
40 BANK AMERICA CORP BAC 060505104 $288.9K 0.14% 5,600 SH
41 ISHARES INC ACWV 464286525 $284.4K 0.13% 2,372 SH
42 NORFOLK SOUTHN CORP NSC 655844108 $265.6K 0.13% 884 SH
43 DIMENSIONAL ETF TRUST DFAT 25434V609 $253.9K 0.12% 4,362 SH
44 GLOBAL X FDS CATH 37954Y889 $243.2K 0.12% 3,000 SH
45 AMGEN INC AMGN 031162100 $242.1K 0.11% 858 SH
46 WALMART INC WMT 931142103 $234.0K 0.11% 2,271 SH
47 WISDOMTREE TR AIVI 97717W786 $233.1K 0.11% 4,697 SH
48 VANGUARD INDEX FDS VUG 922908736 $215.1K 0.10% 448 SH
Filing History
Period Filed AUM Holdings Accession
2025-09-30 2025-11-06 $210.8M 48 0001951757-25-001276
2025-06-30 2025-07-23 $187.9M 43 0001951757-25-000944