Prentice Capital Management, LP — 13F Holdings & Portfolio
CIK 1326150 · latest 13F-HR filed 2026-08-14
Prentice Capital Management, LP manages $52.9M in 13F-reported U.S. long-equity assets across 17 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are OPEN (17.67%), NN (14.83%), JBLU (13.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions, exited 6, added to 12, and trimmed 4.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SLAGLE HOUSE
GREENWICH, CT 06830
$52.9M
Long-equity book
17
Distinct positions
2026-06-30
Filed 2026-08-14
+0 / −6 / ↑12 / ↓4
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- JETBLUE AWYS CORP$3.3M +90.3%
- FRONTIER GROUP HLDGS INC$3.1M +165.1%
- FERMI INC$2.6M +157.2%
- PELOTON INTERACTIVE INC$2.3M +75.8%
- CAMPING WORLD HLDGS INC$2.0M +241.9%
Top Trims
- SNAP INC-$3.6M -36.5%
- GROWGENERATION CORP-$46.6K -15.5%
- HYDROFARMS HLDGS GROUP INC-$33.9K -73.0%
- OPENDOOR TECHNOLOGIES INC-$1.4K -18.1%
Exited Positions
- CALLAWAY GOLF GO$2.0M
- AMERICAN AIRLINES GROUP INC$1.5M
- GOPRO INC$1.4M
- GROUPON INC$1.0M
- COTY INC$819.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | OPENDOOR TECHNOLOGIES INC | OPEN | 683712103 | $9.3M | 17.67% | 2,021,246 | SH |
| 2 | NEXTNAV INC | NN | 65345N106 | $7.8M | 14.83% | 439,735 | SH |
| 3 | JETBLUE AWYS CORP | JBLU | 477143101 | $7.0M | 13.32% | 1,228,767 | SH |
| 4 | SNAP INC | SNAP | 83304A106 | $6.2M | 11.74% | 1,397,907 | SH |
| 5 | PELOTON INTERACTIVE INC | PTON | 70614W100 | $5.4M | 10.29% | 920,066 | SH |
| 6 | FRONTIER GROUP HLDGS INC | ULCC | 35909R108 | $5.0M | 9.41% | 628,567 | SH |
| 7 | FERMI INC | FRMI | 314911108 | $4.2M | 8.01% | 462,047 | SH |
| 8 | CAMPING WORLD HLDGS INC | CWH | 13462K109 | $2.9M | 5.47% | 379,245 | SH |
| 9 | NEXTNAV INC | NNAVW | 65345N906 | $1.7M | 3.26% | 250,000 | SH |
| 10 | TURTLE BEACH CORP | TBCH | 900450206 | $1.4M | 2.69% | 114,293 | SH |
| 11 | NEWELL BRANDS INC | NWL | 651229106 | $738.2K | 1.40% | 120,223 | SH |
| 12 | BUMBLE INC | BMBL | 12047B105 | $725.3K | 1.37% | 226,649 | SH |
| 13 | GROWGENERATION CORP | GRWG | 39986L109 | $254.9K | 0.48% | 172,204 | SH |
| 14 | HYDROFARMS HLDGS GROUP INC | HYFM | 44888K209 | $12.5K | 0.02% | 14,736 | SH |
| 15 | OPENDOOR TECHNOLOGIES INC | OPENW | 683712129 | $6.4K | 0.01% | 12,970 | SH |
| 16 | OPENDOOR TECHNOLOGIES INC | OPENL | 683712137 | $3.7K | 0.01% | 12,970 | SH |
| 17 | OPENDOOR TECHNOLOGIES INC | OPENZ | 683712145 | $3.1K | 0.01% | 12,970 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-14 | $52.9M | 17 | 0001104659-26-097213 |
| 2026-03-31 | 2026-05-15 | $45.7M | 23 | 0001104659-26-062458 |
| 2025-12-31 | 2026-02-17 | $63.5M | 25 | 0001104659-26-016327 |
| 2025-09-30 | 2025-11-14 | $65.5M | 18 | 0001104659-25-112465 |