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Prentice Capital Management, LP — 13F Holdings & Portfolio

CIK 1326150 · latest 13F-HR filed 2026-08-14

Backtest portfolio

Prentice Capital Management, LP manages $52.9M in 13F-reported U.S. long-equity assets across 17 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are OPEN (17.67%), NN (14.83%), JBLU (13.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions and exited 6; 12 existing positions rose in reported value and 4 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$52.9M

Long-equity book

Holdings
17

Distinct positions

Period
2026-06-30

Filed 2026-08-14

Q/Q Activity
+0 / −6 / ↑12 / ↓4

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
OPEN17.7% · +26%NN14.8% · +3%JBLU13.3% · +47%SNAP11.7% · -34%PTON10.3% · +28%ULCC9.4% · +18%FRMI8.0% · +64%CWH5.5% · +206%NNAVW3.3% · -1%TBCH2.7% · +1%NWL1.4% · +5%BMBL1.4% · +1580%GRWG0.5% · -37%HYFM0.0% · -68%OPENW0.0% · 0%OPENL0.0% · 0%OPENZ0.0% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 96.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$228.4M
Discretionary
$228.4M
Employees
6
Accounts
5
Address
100 WEST PUTNAM AVENUE
SLAGLE HOUSE
GREENWICH, CT 06830
Phone
(203) 302-2432
Name Title / Status Ownership Type
HOSSEIN, FAIZAD ControlCHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER
since Nov 2009
Less than 5%Individual
PRENTICE MANAGEMENT GP, LLC ControlGENERAL PARTNER
since Feb 2005
Less than 5%Domestic Entity
ZIMMERMAN, MICHAEL, JOHN ControlLIMITED PARTNER AND CHIEF INVESTMENT OFFICER
since May 2005
75% or moreIndividual
ZIMMERMAN, MICHAEL, JOHN Control
Indirect owner via PRENTICE MANAGEMENT GP, LLC
MANAGING MEMBER
since Feb 2005
75% or moreIndividual
Ownership & leadership changes · 6 filings with changes since Feb 14, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 5, 2019 filing
  • No longer listedPRENTICE MANAGEMENT GP II, LLC · GENERAL PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP · Less than 5% · control person · listed since Jan 2009
  • No longer listedZIMMERMAN, MICHAEL, JOHN · MANAGING MEMBER · 75% or more · indirect via PRENTICE MANAGEMENT GP II, LLC · control person · listed since Jan 2009
  • ChangedHOSSEIN, FAIZAD · title CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) → CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER
  • ChangedPRENTICE MANAGEMENT GP, LLC · title GENERAL PARTNER (PRENTICE CAPITAL MANAGEMENT, LP) → GENERAL PARTNER
  • ChangedZIMMERMAN, MICHAEL, JOHN · title LIMITED PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP) / LIMITED PARTNER AND CHIEF INVESTMENT OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) / SOLE MEMBER (PRENTICE INVESTMENT MANAGEMENT LLC) → LIMITED PARTNER AND CHIEF INVESTMENT OFFICER
Jun 6, 2018 filing
  • ChangedHOSSEIN, FAIZAD · title CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) / CHIEF FINANCIAL OFFICER / CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) → CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP)
Apr 17, 2018 filing
  • ChangedHOSSEIN, FAIZAD · title CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) → CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) / CHIEF FINANCIAL OFFICER / CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP)
Dec 21, 2016 filing
  • No longer listedCABLE, BENJAMIN, CHARLES · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) · Less than 5% · control person · listed since Mar 2008
  • ChangedHOSSEIN, FAIZAD · title CHIEF FINANCIAL OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) → CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP)
Mar 25, 2015 filing
  • ChangedZIMMERMAN, MICHAEL, JOHN · title LIMITED PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP) / LIMITED PARTNER AND CHIEF INVESTMENT OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) → LIMITED PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP) / LIMITED PARTNER AND CHIEF INVESTMENT OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) / SOLE MEMBER (PRENTICE INVESTMENT MANAGEMENT LLC)
Mar 25, 2014 filing
  • No longer listedZIMMERMAN, MICHAEL, JOHN · MANAGING MEMBER · 75% or more · indirect via PRENTICE CAPITAL MANAGEMENT GP, LLC · control person · listed since Feb 2005
  • AddedZIMMERMAN, MICHAEL, JOHN · MANAGING MEMBER · 75% or more · indirect via PRENTICE MANAGEMENT GP, LLC · control person
Feb 14, 2012 filing (earliest on record)
  • ListedCABLE, BENJAMIN, CHARLES · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) · Less than 5% · control person
  • ListedHOSSEIN, FAIZAD · CHIEF FINANCIAL OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) · Less than 5% · control person
  • ListedPRENTICE MANAGEMENT GP II, LLC · GENERAL PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP · Less than 5% · control person
  • ListedPRENTICE MANAGEMENT GP, LLC · GENERAL PARTNER (PRENTICE CAPITAL MANAGEMENT, LP) · Less than 5% · control person
  • ListedZIMMERMAN, MICHAEL, JOHN · LIMITED PARTNER (PRENTICE CAPITAL MANAGEMENT II, LP) / LIMITED PARTNER AND CHIEF INVESTMENT OFFICER (PRENTICE CAPITAL MANAGEMENT, LP) · 75% or more · control person
  • ListedZIMMERMAN, MICHAEL, JOHN · MANAGING MEMBER · 75% or more · indirect via PRENTICE MANAGEMENT GP II, LLC · control person
  • ListedZIMMERMAN, MICHAEL, JOHN · MANAGING MEMBER · 75% or more · indirect via PRENTICE CAPITAL MANAGEMENT GP, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 12 →

Top Trims

Show all 4 →

New Positions

  • No new positions this quarter.
Show all 0 →

Exited Positions

Show all 6 →

Prentice Capital Management, LP Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 OPENDOOR TECHNOLOGIES INC OPEN 683712103 $9.3M 17.67% 2,021,246 SH
2 NEXTNAV INC NN 65345N106 $7.8M 14.83% 439,735 SH
3 JETBLUE AWYS CORP JBLU 477143101 $7.0M 13.32% 1,228,767 SH
4 SNAP INC SNAP 83304A106 $6.2M 11.74% 1,397,907 SH
5 PELOTON INTERACTIVE INC PTON 70614W100 $5.4M 10.29% 920,066 SH
6 FRONTIER GROUP HLDGS INC ULCC 35909R108 $5.0M 9.41% 628,567 SH
7 FERMI INC FRMI 314911108 $4.2M 8.01% 462,047 SH
8 CAMPING WORLD HLDGS INC CWH 13462K109 $2.9M 5.47% 379,245 SH
9 NEXTNAV INC NNAVW 65345N906 $1.7M 3.26% 250,000 SH
10 TURTLE BEACH CORP TBCH 900450206 $1.4M 2.69% 114,293 SH
11 NEWELL BRANDS INC NWL 651229106 $738.2K 1.40% 120,223 SH
12 BUMBLE INC BMBL 12047B105 $725.3K 1.37% 226,649 SH
13 GROWGENERATION CORP GRWG 39986L109 $254.9K 0.48% 172,204 SH
14 HYDROFARMS HLDGS GROUP INC HYFM 44888K209 $12.5K 0.02% 14,736 SH
15 OPENDOOR TECHNOLOGIES INC OPENW 683712129 $6.4K 0.01% 12,970 SH
16 OPENDOOR TECHNOLOGIES INC OPENL 683712137 $3.7K 0.01% 12,970 SH
17 OPENDOOR TECHNOLOGIES INC OPENZ 683712145 $3.1K 0.01% 12,970 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-14 $52.9M 17 0001104659-26-097213
2026-03-31 2026-05-15 $45.7M 23 0001104659-26-062458
2025-12-31 2026-02-17 $63.5M 25 0001104659-26-016327
2025-09-30 2025-11-14 $65.5M 18 0001104659-25-112465
Filer Information
Address
100 WEST PUTNAM AVENUE
SLAGLE HOUSE
GREENWICH, CT 06830
Phone
(212) 756-3560
Filing Manager
Prentice Capital Management, LP
GREENWICH, CT
Signatory
Mark Hossein
Chief Financial Officer