Prentice Capital Management, LP — 13F Holdings & Portfolio
CIK 1326150 · latest 13F-HR filed 2026-05-15
Prentice Capital Management, LP manages $45.7M in 13F-reported U.S. long-equity assets across 23 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are SNAP (21.39%), OPEN (16.42%), NN (15.00%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 3 new positions, exited 4, added to 3, and trimmed 17.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$45.7M
Long-equity book
23
Distinct positions
2026-03-31
Filed 2026-05-15
+3 / −4 / ↑3 / ↓17
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- OPENDOOR TECHNOLOGIES INC$4.3M +132.7%
- SNAP INC$947.7K +10.7%
- CAMPING WORLD HLDGS INC$65.4K +8.4%
Top Trims
- GROUPON INC-$7.8M -88.6%
- JETBLUE AWYS CORP-$3.1M -45.3%
- COTY INC-$2.6M -75.9%
- BUMBLE INC-$1.8M -97.6%
- NEXTNAV INC-$1.6M -18.9%
New Positions
- FERMI INC$1.6M
- AMERICAN AIRLINES GROUP INC$1.5M
- OPENDOOR TECHNOLOGIES INC$7.8K
Exited Positions
- STARBUCKS CORP$2.1M
- HERBALIFE LTD$2.0M
- RH$1.2M
- CHILDRENS PL INC NEW$279.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SNAP INC | SNAP | 83304A106 | $9.8M | 21.39% | 2,125,268 | SH |
| 2 | OPENDOOR TECHNOLOGIES INC | OPEN | 683712103 | $7.5M | 16.42% | 1,603,145 | SH |
| 3 | NEXTNAV INC | NN | 65345N106 | $6.9M | 15.00% | 427,821 | SH |
| 4 | JETBLUE AWYS CORP | JBLU | 477143101 | $3.7M | 8.09% | 836,961 | SH |
| 5 | PELOTON INTERACTIVE INC | PTON | 70614W100 | $3.1M | 6.77% | 721,028 | SH |
| 6 | CALLAWAY GOLF GO | CALY | 131193104 | $2.0M | 4.42% | 145,411 | SH |
| 7 | FRONTIER GROUP HLDGS INC | ULCC | 35909R108 | $1.9M | 4.10% | 531,326 | SH |
| 8 | FERMI INC | FRMI | 314911108 | $1.6M | 3.60% | 281,499 | SH |
| 9 | NEXTNAV INC | NNAVW | 65345N906 | $1.5M | 3.34% | 252,000 | SH |
| 10 | AMERICAN AIRLINES GROUP INC | AAL | 02376R102 | $1.5M | 3.28% | 139,790 | SH |
| 11 | GOPRO INC | GPRO | 38268T103 | $1.4M | 3.03% | 1,834,707 | SH |
| 12 | TURTLE BEACH CORP | TBCH | 900450206 | $1.1M | 2.50% | 112,836 | SH |
| 13 | GROUPON INC | GRPN | 399473206 | $1.0M | 2.19% | 84,088 | SH |
| 14 | CAMPING WORLD HLDGS INC | CWH | 13462K109 | $846.4K | 1.85% | 123,920 | SH |
| 15 | COTY INC | COTY | 222070203 | $819.3K | 1.79% | 406,592 | SH |
| 16 | NEWELL BRANDS INC | NWL | 651229106 | $392.5K | 0.86% | 114,439 | SH |
| 17 | GROWGENERATION CORP | GRWG | 39986L109 | $301.5K | 0.66% | 274,097 | SH |
| 18 | OATLY GROUP AB | OTLY | 67421J108 | $217.6K | 0.48% | 21,463 | SH |
| 19 | HYDROFARMS HLDGS GROUP INC | HYFM | 44888K209 | $46.4K | 0.10% | 45,469 | SH |
| 20 | BUMBLE INC | BMBL | 12047B105 | $43.8K | 0.10% | 13,488 | SH |
| 21 | OPENDOOR TECHNOLOGIES INC | OPENW | 683712129 | $7.8K | 0.02% | 12,970 | SH |
| 22 | OPENDOOR TECHNOLOGIES INC | OPENL | 683712137 | $3.2K | 0.01% | 12,970 | SH |
| 23 | OPENDOOR TECHNOLOGIES INC | OPENZ | 683712145 | $3.1K | 0.01% | 12,970 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-15 | $45.7M | 23 | 0001104659-26-062458 |
| 2025-12-31 | 2026-02-17 | $63.5M | 25 | 0001104659-26-016327 |
| 2025-09-30 | 2025-11-14 | $65.5M | 18 | 0001104659-25-112465 |