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MORRIS FINANCIAL CONCEPTS, INC. — 13F Holdings & Portfolio

CIK 1387386 · latest 13F-HR filed 2026-07-29

Backtest portfolio

MORRIS FINANCIAL CONCEPTS, INC. manages $326.1M in 13F-reported U.S. long-equity assets across 204 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (13.78%), SCHX (12.83%), IEFA (6.06%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 12 new positions, exited 3, added to 119, and trimmed 11.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
409 COLEMAN BLVD. STE 100
MOUNT PLEASANT, SC 29464
Phone
(843) 884-6192
Filing Manager
MORRIS FINANCIAL CONCEPTS, INC.
MOUNT PLEASANT, SC
Signatory
Tucker Morris
Chief Compliance Officer
Loading holdings…
AUM

$326.1M

Long-equity book

Holdings

204

Distinct positions

Period

2026-06-30

Filed 2026-07-29

Q/Q Activity

+12 / −3 / ↑119 / ↓11

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$5.3M +13.2%
  • SCHWAB STRATEGIC TR$4.3M +11.4%
  • ISHARES TR$2.7M +17.4%
  • SCHWAB STRATEGIC TR$1.8M +19.7%
  • ISHARES TR$1.3M +7.1%
Show all 119 →

Top Trims

  • EXXON MOBIL CORP-$231.3K -19.4%
  • NETFLIX INC.-$112.4K -27.1%
  • PEPSICO INC-$71.5K -14.7%
  • WALMART INC-$64.7K -8.9%
  • COSTCO WHOLESALE CORPORATION-$29.4K -6.1%
Show all 11 →

New Positions

  • ADVANCED MICRO DEVICES INC$501.9K
  • CATERPILLAR INC$250.3K
  • INVESCO EXCHANGE TRADED FD T$200.4K
  • AMERICAN CENTY ETF TR$15.1K
  • VANGUARD WORLD FD$15.0K
Show all 12 →

Exited Positions

  • VERIZON COMMUNICATIONS INC$228.0K
  • MCDONALDS CORP$214.4K
  • ISHARES TR$2.7K
Show all 3 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $44.9M 13.78% 59,995 SH
2 SCHWAB STRATEGIC TR SCHX 808524201 $41.8M 12.83% 1,421,890 SH
3 ISHARES TR IEFA 46432F842 $19.8M 6.06% 204,757 SH
4 ISHARES TR IJR 464287804 $18.2M 5.59% 122,915 SH
5 VANGUARD BD INDEX FDS BSV 921937827 $12.3M 3.77% 157,721 SH
6 SCHWAB STRATEGIC TR SCHA 808524607 $11.0M 3.37% 303,985 SH
7 ISHARES TR SHY 464287457 $10.4M 3.20% 127,224 SH
8 ISHARES TR ISTB 46432F859 $9.0M 2.75% 185,878 SH
9 DIMENSIONAL ETF TRUST DFAC 25434V708 $8.8M 2.71% 199,485 SH
10 ISHARES TR SHV 464288679 $8.6M 2.65% 78,289 SH
11 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $7.0M 2.14% 9,341 SH
12 ISHARES TR IVW 464287309 $5.7M 1.74% 41,195 SH
13 DIMENSIONAL ETF TRUST DFIS 25434V773 $5.2M 1.60% 149,367 SH
14 DIMENSIONAL ETF TRUST DFLV 25434V666 $4.9M 1.50% 124,011 SH
15 ISHARES TR IVE 464287408 $4.4M 1.35% 19,426 SH
16 DIMENSIONAL ETF TRUST DFAT 25434V609 $4.0M 1.23% 57,253 SH
17 DIMENSIONAL ETF TRUST DFAS 25434V500 $3.5M 1.08% 42,788 SH
18 JPMORGAN CHASE & CO JPM 46625H100 $3.3M 1.01% 10,088 SH
19 DIMENSIONAL ETF TRUST DISV 25434V781 $3.2M 0.99% 80,413 SH
20 DIMENSIONAL ETF TRUST DFAE 25434V302 $3.2M 0.98% 79,816 SH
21 TESLA INC TSLA 88160R101 $3.2M 0.98% 7,588 SH
22 ISHARES TR EFA 464287465 $2.8M 0.87% 27,293 SH
23 AMERICAN CENTY ETF TR AVUS 025072885 $2.7M 0.83% 21,223 SH
24 VANGUARD INDEX FDS VOO 922908363 $2.7M 0.83% 3,940 SH
25 ELI LILLY & CO LLY 532457108 $2.6M 0.80% 2,176 SH
26 DIMENSIONAL ETF TRUST DFIV 25434V807 $2.6M 0.78% 47,333 SH
27 APPLE INC AAPL 037833100 $2.6M 0.78% 8,827 SH
28 DIMENSIONAL ETF TRUST DFGR 25434V658 $2.4M 0.73% 82,343 SH
29 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $2.2M 0.67% 26,628 SH
30 ISHARES INC IEMG 46434G103 $2.0M 0.62% 24,455 SH
31 DIMENSIONAL ETF TRUST DFCF 25434V872 $1.9M 0.60% 46,140 SH
32 ISHARES TR IUSG 464287671 $1.8M 0.56% 9,788 SH
33 ISHARES TR IWB 464287622 $1.7M 0.53% 4,224 SH
34 ISHARES TR IWM 464287655 $1.7M 0.53% 5,757 SH
35 DIMENSIONAL ETF TRUST DFSU 25434V716 $1.6M 0.50% 35,144 SH
36 ISHARES TR IWN 464287630 $1.6M 0.49% 7,289 SH
37 AMERICAN CENTY ETF TR AVDE 025072703 $1.6M 0.49% 17,804 SH
38 DIMENSIONAL ETF TRUST DFAX 25434V880 $1.5M 0.47% 42,000 SH
39 ISHARES TR SCZ 464288273 $1.5M 0.47% 18,789 SH
40 DIMENSIONAL ETF TRUST DFSD 25434V864 $1.4M 0.44% 29,899 SH
41 ISHARES TR REET 46434V647 $1.4M 0.43% 50,365 SH
42 DIMENSIONAL ETF TRUST DFAU 25434V104 $1.4M 0.42% 26,580 SH
43 ISHARES TR EEM 464287234 $1.3M 0.41% 19,372 SH
44 DIMENSIONAL ETF TRUST DFEM 25434V732 $1.3M 0.39% 31,283 SH
45 VANGUARD WHITEHALL FDS VYMI 921946794 $1.2M 0.38% 12,654 SH
46 MICROSOFT CORP MSFT 594918104 $1.2M 0.36% 3,190 SH
47 ISHARES TR IUSB 46434V613 $1.1M 0.34% 23,865 SH
48 ISHARES TR IJS 464287879 $1.1M 0.33% 7,916 SH
49 ISHARES TR EFG 464288885 $1.0M 0.32% 8,317 SH
50 ALPHABET INC GOOGL 02079K305 $1.0M 0.31% 2,869 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-29 $326.1M 204 0001398344-26-012991
2026-03-31 2026-04-17 $294.6M 195 0001398344-26-006630
2025-12-31 2026-02-09 $285.5M 193 0001398344-26-002499