MORRIS FINANCIAL CONCEPTS, INC. — 13F Holdings & Portfolio
CIK 1387386 · latest 13F-HR filed 2026-04-17
MORRIS FINANCIAL CONCEPTS, INC. manages $294.6M in 13F-reported U.S. long-equity assets across 195 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are IVV (13.47%), SCHX (12.76%), IEFA (6.27%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 6 new positions, exited 4, added to 44, and trimmed 41.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$294.6M
Long-equity book
195
Distinct positions
2026-03-31
Filed 2026-04-17
+6 / −4 / ↑44 / ↓41
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VANGUARD BD INDEX FDS$3.9M +50.2%
- DIMENSIONAL ETF TRUST$1.3M +43.9%
- ISHARES TR$1.0M +5.8%
- DIMENSIONAL ETF TRUST$871.9K +172.5%
- ISHARES TR$824.8K +5.6%
Top Trims
- ELI LILLY & CO-$797.1K -34.6%
- TESLA INC-$591.6K -17.3%
- ISHARES TR-$418.2K -8.2%
- MICROSOFT CORP-$358.1K -23.6%
- STATE STR SPDR S&P 500 ETF T-$353.2K -5.5%
New Positions
- YUM BRANDS INC$298.1K
- APPLIED MATLS INC$266.9K
- VERIZON COMMUNICATIONS INC$228.0K
- CISCO SYS INC$213.8K
- ISHARES TR$28.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $39.7M | 13.47% | 60,745 | SH |
| 2 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $37.6M | 12.76% | 1,465,453 | SH |
| 3 | ISHARES TR | IEFA | 46432F842 | $18.5M | 6.27% | 203,991 | SH |
| 4 | ISHARES TR | IJR | 464287804 | $15.5M | 5.27% | 124,933 | SH |
| 5 | VANGUARD BD INDEX FDS | BSV | 921937827 | $11.6M | 3.92% | 147,436 | SH |
| 6 | ISHARES TR | SHY | 464287457 | $10.5M | 3.58% | 127,556 | SH |
| 7 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $9.2M | 3.12% | 315,615 | SH |
| 8 | ISHARES TR | ISTB | 46432F859 | $9.2M | 3.11% | 188,922 | SH |
| 9 | ISHARES TR | SHV | 464288679 | $8.7M | 2.95% | 78,676 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $7.8M | 2.63% | 199,496 | SH |
| 11 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $6.0M | 2.04% | 9,262 | SH |
| 12 | DIMENSIONAL ETF TRUST | DFIS | 25434V773 | $5.1M | 1.73% | 151,009 | SH |
| 13 | ISHARES TR | IVW | 464287309 | $4.7M | 1.58% | 41,201 | SH |
| 14 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $4.3M | 1.45% | 119,468 | SH |
| 15 | ISHARES TR | IVE | 464287408 | $4.2M | 1.41% | 19,690 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $3.6M | 1.22% | 57,316 | SH |
| 17 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $3.3M | 1.12% | 83,356 | SH |
| 18 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $3.0M | 1.04% | 42,876 | SH |
| 19 | JPMORGAN CHASE & CO | JPM | 46625H100 | $3.0M | 1.02% | 10,192 | SH |
| 20 | TESLA INC | TSLA | 88160R101 | $2.8M | 0.96% | 7,588 | SH |
| 21 | ISHARES TR | EFA | 464287465 | $2.8M | 0.94% | 28,505 | SH |
| 22 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $2.5M | 0.86% | 22,875 | SH |
| 23 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $2.5M | 0.85% | 73,560 | SH |
| 24 | VANGUARD INDEX FDS | VOO | 922908363 | $2.3M | 0.79% | 3,873 | SH |
| 25 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $2.3M | 0.78% | 43,670 | SH |
| 26 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $2.3M | 0.77% | 27,343 | SH |
| 27 | APPLE INC | AAPL | 037833100 | $2.2M | 0.74% | 8,641 | SH |
| 28 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $2.1M | 0.73% | 80,838 | SH |
| 29 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $1.9M | 0.63% | 44,293 | SH |
| 30 | ISHARES INC | IEMG | 46434G103 | $1.7M | 0.59% | 24,828 | SH |
| 31 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $1.6M | 0.55% | 19,008 | SH |
| 32 | ISHARES TR | SCZ | 464288273 | $1.5M | 0.52% | 19,696 | SH |
| 33 | ISHARES TR | IUSG | 464287671 | $1.5M | 0.52% | 9,907 | SH |
| 34 | ISHARES TR | IWB | 464287622 | $1.5M | 0.52% | 4,281 | SH |
| 35 | ELI LILLY & CO | LLY | 532457108 | $1.5M | 0.51% | 1,635 | SH |
| 36 | ISHARES TR | IWM | 464287655 | $1.4M | 0.49% | 5,800 | SH |
| 37 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $1.4M | 0.48% | 29,773 | SH |
| 38 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $1.4M | 0.48% | 41,589 | SH |
| 39 | ISHARES TR | IWN | 464287630 | $1.4M | 0.47% | 7,300 | SH |
| 40 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $1.4M | 0.47% | 33,517 | SH |
| 41 | ISHARES TR | REET | 46434V647 | $1.3M | 0.44% | 51,776 | SH |
| 42 | ISHARES TR | EEM | 464287234 | $1.2M | 0.42% | 21,665 | SH |
| 43 | VANGUARD WHITEHALL FDS | VYMI | 921946794 | $1.2M | 0.41% | 12,819 | SH |
| 44 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $1.2M | 0.41% | 26,747 | SH |
| 45 | EXXON MOBIL CORP | XOM | 30231G102 | $1.2M | 0.40% | 7,023 | SH |
| 46 | MICROSOFT CORP | MSFT | 594918104 | $1.2M | 0.39% | 3,139 | SH |
| 47 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $1.2M | 0.39% | 33,476 | SH |
| 48 | ISHARES TR | IUSB | 46434V613 | $1.1M | 0.36% | 23,081 | SH |
| 49 | ISHARES TR | IJS | 464287879 | $975.2K | 0.33% | 8,233 | SH |
| 50 | ISHARES TR | EFG | 464288885 | $940.7K | 0.32% | 8,447 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-17 | $294.6M | 195 | 0001398344-26-006630 |
| 2025-12-31 | 2026-02-09 | $285.5M | 193 | 0001398344-26-002499 |