First Heartland Consultants, Inc. — 13F Holdings & Portfolio
CIK 1428793 · latest 13F-HR filed 2026-04-08
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.31B
Long-equity book
Holdings
523
Distinct positions
Period
2026-03-31
Filed 2026-04-08
Q/Q Activity
+46 / −56 / ↑147 / ↓174
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- FIRST TR EXCHNG TRADED FD VI$7.6M +759.9%
- TIDAL TRUST III$6.5M +902.9%
- FIRST TR EXCHANGE TRADED FD$6.1M +22.7%
- ISHARES TR$6.0M +76.2%
- ISHARES TR$5.7M +296.4%
Top Trims
- FIDELITY MERRIMACK STR TR-$11.7M -93.9%
- SPDR S&P 500 ETF TR-$10.4M -29.7%
- INVESCO QQQ TR-$10.3M -22.7%
- WEDBUSH SER TR-$8.0M -78.0%
- FIRST TR EXCHANGE TRAD FD VI-$6.3M -47.4%
New Positions
- FIRST TR EXCHANGE-TRADED FD$10.6M
- FIDELITY COVINGTON TRUST$7.5M
- ISHARES TR$5.3M
- FIRST TR EXCHNG TRADED FD VI$3.6M
- AMERICAN CENTY ETF TR$2.5M
Exited Positions
- ISHARES TR$4.0M
- FIRST TR MID CP CORE ALPHA D$2.2M
- INNOVATOR ETFS TRUST$2.1M
- ISHARES TR$1.4M
- INNOVATOR ETFS TRUST$759.6K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $46.3M | 3.54% | 604,525 | SH |
| 2 | ETF SER SOLUTIONS | ACIO | 26922A222 | $46.0M | 3.53% | 1,097,223 | SH |
| 3 | INVESCO QQQ TR | QQQ | 46090E103 | $35.1M | 2.69% | 60,777 | SH |
| 4 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $33.5M | 2.57% | 733,830 | SH |
| 5 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $32.8M | 2.51% | 480,671 | SH |
| 6 | ETF SER SOLUTIONS | DRSK | 26922A388 | $27.0M | 2.07% | 988,042 | SH |
| 7 | VANGUARD BD INDEX FD INC | BSV | 921937827 | $25.9M | 1.98% | 330,177 | SH |
| 8 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $24.6M | 1.88% | 37,815 | SH |
| 9 | SPDR SER TR | SPYV | 78464A508 | $23.7M | 1.82% | 418,811 | SH |
| 10 | SPDR SERIES TRUST | SPYG | 78464A409 | $23.3M | 1.79% | 238,066 | SH |
| 11 | PIMCO ETF TR | PYLD | 72201R585 | $23.3M | 1.78% | 888,723 | SH |
| 12 | ETF SER SOLUTIONS | OSCV | 26922A446 | $21.8M | 1.67% | 552,154 | SH |
| 13 | EA SERIES TRUST | FRDM | 02072L607 | $21.4M | 1.64% | 391,123 | SH |
| 14 | ISHARES | IVW | 464287309 | $20.3M | 1.56% | 179,696 | SH |
| 15 | FIRST TR EXCHANGE-TRADED FD | FTCB | 33738D788 | $20.1M | 1.54% | 959,188 | SH |
| 16 | PIMCO ETF TR | MINT | 72201R833 | $17.1M | 1.31% | 170,459 | SH |
| 17 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $16.7M | 1.28% | 392,982 | SH |
| 18 | TIDAL ETF TR | GRNY | 886364231 | $15.1M | 1.16% | 634,351 | SH |
| 19 | VANGUARD INDEX FDS | VUG | 922908736 | $15.1M | 1.16% | 34,517 | SH |
| 20 | VANGUARD INDEX FDS | VOO | 922908363 | $14.2M | 1.09% | 23,719 | SH |
| 21 | FIRST TR EXCHNG TRADED FD VI | UCON | 33740F888 | $14.1M | 1.08% | 571,147 | SH |
| 22 | ISHARES TR | EEM | 464287234 | $13.8M | 1.06% | 243,141 | SH |
| 23 | VANGUARD INDEX FDS | VTV | 922908744 | $13.8M | 1.06% | 70,319 | SH |
| 24 | CAPITAL GROUP INTERNATIONAL | CGIC | 14021T102 | $13.3M | 1.02% | 400,919 | SH |
| 25 | APPLE INC | AAPL | 037833100 | $13.1M | 1.00% | 51,530 | SH |
| 26 | SPDR DOW JONES INDL AVERAGE | DIA | 78467X109 | $12.8M | 0.98% | 27,720 | SH |
| 27 | PGIM ETF TR | PAAA | 69344A800 | $12.8M | 0.98% | 308,830 | SH |
| 28 | NVIDIA CORP | NVDA | 67066G104 | $12.8M | 0.98% | 73,286 | SH |
| 29 | VANGUARD TAX MANAGED INTL FD | VEA | 921943858 | $12.7M | 0.97% | 197,943 | SH |
| 30 | FIRST TR EXCHANGE TRADED FD | GRID | 33737A108 | $11.8M | 0.91% | 72,329 | SH |
| 31 | SSGA ACTIVE ETF TR | RLY | 78467V103 | $10.8M | 0.82% | 297,480 | SH |
| 32 | FIRST TR EXCHANGE-TRADED FD | SCIO | 33738D770 | $10.6M | 0.81% | 513,852 | SH |
| 33 | VANGUARD INDEX FDS | VTI | 922908769 | $10.0M | 0.76% | 31,038 | SH |
| 34 | AMAZON COM INC | AMZN | 023135106 | $9.8M | 0.75% | 46,816 | SH |
| 35 | VANGUARD BD INDEX | BNDX | 92203J407 | $8.9M | 0.68% | 185,839 | SH |
| 36 | BNY MELLON ETF TRUST | BKAG | 09661T602 | $8.9M | 0.68% | 209,940 | SH |
| 37 | FRANKLIN TEMPLETON ETF TR | FLGV | 35473P488 | $8.8M | 0.68% | 432,631 | SH |
| 38 | ISHARES | IVV | 464287200 | $8.8M | 0.68% | 13,492 | SH |
| 39 | FIRST TR EXCHNG TRADED FD VI | QSPT | 33740U836 | $8.6M | 0.66% | 281,151 | SH |
| 40 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $8.2M | 0.63% | 141,291 | SH |
| 41 | FIRST TR EXCHANGE TRADED FD | SDVY | 33741X102 | $8.1M | 0.62% | 206,615 | SH |
| 42 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $8.1M | 0.62% | 16,915 | SH |
| 43 | ISHARES TR | SHY | 464287457 | $7.6M | 0.58% | 92,145 | SH |
| 44 | FIDELITY COVINGTON TRUST | FDMO | 316092816 | $7.5M | 0.57% | 93,114 | SH |
| 45 | FIRST TR EXCHANGE TRADED FD I | FMB | 33739N108 | $7.4M | 0.56% | 145,146 | SH |
| 46 | TIDAL TRUST III | GRNJ | 45259A258 | $7.2M | 0.55% | 286,610 | SH |
| 47 | VANGUARD BD INDEX FD INC | BIV | 921937819 | $7.2M | 0.55% | 92,826 | SH |
| 48 | FIRST TR EXCHANGE TRAD FD VI | QCAP | 33740F284 | $6.9M | 0.53% | 289,639 | SH |
| 49 | VANGUARD STAR FD | VXUS | 921909768 | $6.9M | 0.53% | 89,025 | SH |
| 50 | RBB FD INC | TBIL | 74933W452 | $6.7M | 0.52% | 135,140 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-08 | $1.31B | 523 | 0001214659-26-004432 |
| 2025-12-31 | 2026-01-09 | $1.32B | 533 | 0001214659-26-000326 |