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First Heartland Consultants, Inc. — 13F Holdings & Portfolio

CIK 1428793 · latest 13F-HR filed 2026-07-08

Backtest portfolio

First Heartland Consultants, Inc. manages $1.55B in 13F-reported U.S. long-equity assets across 589 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (3.88%), ACIO (3.46%), QQQ (2.91%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 86 new positions, exited 20, added to 332, and trimmed 76.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
4101 LAKE ST. LOUIS BLVD.
LAKE ST. LOUIS, MO 63367
Phone
(636) 625-0900
Filing Manager
First Heartland Consultants, Inc.
LAKE ST. LOUIS, MO
Signatory
Andrew Walz
Compliance Analyst
Loading holdings…
AUM

$1.55B

Long-equity book

Holdings

589

Distinct positions

Period

2026-06-30

Filed 2026-07-08

Q/Q Activity

+86 / −20 / ↑332 / ↓76

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SPDR SERIES TRUST$13.8M +29.7%
  • INVESCO QQQ TR$9.9M +28.3%
  • ISHARES TR$8.3M +164.9%
  • ETF SER SOLUTIONS$7.4M +16.0%
  • SPDR SERIES TRUST$7.3M +31.5%
Show all 332 →

Top Trims

  • VANGUARD BD INDEX FD INC-$8.1M -31.1%
  • ETF SER SOLUTIONS-$7.4M -34.1%
  • BNY MELLON ETF TRUST-$5.2M -58.3%
  • INNOVATOR ETFS TRUST-$1.9M -89.3%
  • ISHARES TR-$1.3M -53.6%
Show all 76 →

New Positions

  • PRINCIPAL EXCHANGE TRADED FD$10.6M
  • ISHARES TR$3.9M
  • INNOVATOR ETFS TRUST$1.9M
  • ISHARES TR$1.9M
  • ISHARES TR$1.6M
Show all 86 →

Exited Positions

  • ISHARES TR$3.7M
  • ISHARES TR$956.3K
  • FIDELITY COVINGTON TRUST$698.8K
  • BROADRIDGE FINL SOLUTIONS IN$436.8K
  • PIMCO ETF TR$423.5K
Show all 20 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST SPYM 78464A854 $60.0M 3.88% 683,011 SH
2 ETF SER SOLUTIONS ACIO 26922A222 $53.4M 3.46% 1,157,430 SH
3 INVESCO QQQ TR QQQ 46090E103 $45.0M 2.91% 61,101 SH
4 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $39.6M 2.56% 488,517 SH
5 SPDR INDEX SHS FDS SPDW 78463X889 $37.4M 2.42% 743,181 SH
6 SPDR S&P 500 ETF TR SPY 78462F103 $31.6M 2.04% 42,275 SH
7 ETF SER SOLUTIONS DRSK 26922A388 $31.2M 2.02% 1,085,759 SH
8 SPDR SERIES TRUST SPYG 78464A409 $30.7M 1.98% 257,653 SH
9 SPDR SER TR SPYV 78464A508 $28.2M 1.82% 463,488 SH
10 EA SERIES TRUST FRDM 02072L607 $24.4M 1.58% 335,216 SH
11 PIMCO ETF TR PYLD 72201R585 $23.6M 1.53% 889,771 SH
12 FIRST TR EXCHANGE-TRADED FD FTCB 33738D788 $20.7M 1.34% 991,947 SH
13 ISHARES IVW 464287309 $19.9M 1.29% 144,706 SH
14 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $19.6M 1.27% 397,262 SH
15 ISHARES TR EEM 464287234 $18.8M 1.21% 274,373 SH
16 VANGUARD BD INDEX FD INC BSV 921937827 $17.8M 1.15% 228,811 SH
17 TIDAL ETF TR GRNY 886364231 $17.8M 1.15% 644,409 SH
18 VANGUARD INDEX FDS VUG 922908736 $17.5M 1.13% 202,854 SH
19 VANGUARD INDEX FDS VOO 922908363 $16.9M 1.10% 24,663 SH
20 PIMCO ETF TR MINT 72201R833 $16.5M 1.06% 163,225 SH
21 VANGUARD INDEX FDS VTV 922908744 $14.9M 0.97% 68,578 SH
22 APPLE INC AAPL 037833100 $14.5M 0.94% 50,235 SH
23 FIRST TR EXCHNG TRADED FD VI UCON 33740F888 $14.4M 0.93% 577,736 SH
24 ETF SER SOLUTIONS OSCV 26922A446 $14.3M 0.93% 340,127 SH
25 NVIDIA CORP NVDA 67066G104 $14.1M 0.91% 70,254 SH
26 FIRST TR EXCHANGE TRADED FD GRID 33737A108 $13.9M 0.90% 72,417 SH
27 VANGUARD TAX MANAGED INTL FD VEA 921943858 $13.9M 0.90% 194,806 SH
28 ISHARES TR IWM 464287655 $13.4M 0.87% 44,558 SH
29 ISHARES IVV 464287200 $13.2M 0.85% 17,602 SH
30 PGIM ETF TR PAAA 69344A800 $12.9M 0.84% 312,147 SH
31 VANGUARD INDEX FDS VTI 922908769 $12.4M 0.80% 33,474 SH
32 CAPITAL GROUP INTERNATIONAL CGIC 14021T102 $12.1M 0.79% 333,462 SH
33 SPDR DOW JONES INDL AVERAGE DIA 78467X109 $12.0M 0.77% 22,924 SH
34 AMAZON COM INC AMZN 023135106 $11.1M 0.72% 46,661 SH
35 PRINCIPAL EXCHANGE TRADED FD PY 74255Y607 $10.6M 0.68% 150,760 SH
36 FIRST TR EXCHANGE-TRADED FD SCIO 33738D770 $10.3M 0.67% 500,173 SH
37 SSGA ACTIVE ETF TR RLY 78467V103 $10.3M 0.66% 297,150 SH
38 TIDAL TRUST III GRNJ 45259A258 $9.9M 0.64% 315,578 SH
39 FIDELITY COVINGTON TRUST FESM 31609A206 $9.8M 0.64% 196,379 SH
40 BLACKROCK ETF TRUST DYNF 09290C103 $9.6M 0.62% 140,994 SH
41 FIRST TR EXCHANGE TRADED FD SDVY 33741X102 $9.4M 0.61% 216,902 SH
42 FIRST TR EXCHNG TRADED FD VI QSPT 33740U836 $9.3M 0.60% 267,225 SH
43 VANGUARD BD INDEX BNDX 92203J407 $9.2M 0.60% 190,113 SH
44 FRANKLIN TEMPLETON ETF TR FLGV 35473P488 $9.1M 0.59% 448,314 SH
45 ISHARES TR IJS 464287879 $8.7M 0.56% 63,826 SH
46 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $8.5M 0.55% 16,888 SH
47 FIDELITY COVINGTON TRUST FDMO 316092816 $8.3M 0.54% 83,981 SH
48 FIRST TR EXCHANGE TRADED FD I FMB 33739N108 $8.2M 0.53% 158,769 SH
49 ISHARES TR SHY 464287457 $7.8M 0.50% 94,638 SH
50 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $7.7M 0.50% 25,461 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-08 $1.55B 589 0001214659-26-008353
2026-03-31 2026-04-08 $1.31B 523 0001214659-26-004432
2025-12-31 2026-01-09 $1.32B 533 0001214659-26-000326