Keystone Financial Planning, Inc. — 13F Holdings & Portfolio
CIK 1596906 · latest 13F-HR filed 2026-04-09
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$374.4M
Long-equity book
40
Distinct positions
2026-03-31
Filed 2026-04-09
+1 / −5 / ↑15 / ↓12
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- SCHWAB STRATEGIC TR$41.9M +25.3%
- EXXON MOBIL CORP$2.4M +41.1%
- VERIZON COMMUNICATIONS INC$2.3M +23.9%
- BRISTOL-MYERS SQUIBB CO$1.1M +12.4%
- ALTRIA GROUP INC$893.0K +14.4%
Top Trims
- PHILIP MORRIS INTL INC-$6.7M -53.2%
- CHEVRON CORPORATION-$6.6M -56.2%
- MICROSOFT CORP-$3.0M -23.5%
- QUALCOMM INC-$1.1M -24.7%
- PRICE T ROWE GROUP INC-$838.7K -12.0%
Exited Positions
- DIAGEO PLC$7.6M
- JOHNSON & JOHNSON$2.0M
- EMERSON ELEC CO$608.1K
- VIATRIS INC$316.3K
- VANGUARD WHITEHALL FDS$309.9K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $207.5M | 55.43% | 6,763,707 | SH |
| 2 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $12.0M | 3.20% | 238,997 | SH |
| 3 | US BANCORP | USB | 902973304 | $11.7M | 3.12% | 224,348 | SH |
| 4 | MICROSOFT CORP | MSFT | 594918104 | $9.9M | 2.66% | 26,868 | SH |
| 5 | BRITISH AMERN TOB PLC | BTI | 110448107 | $9.8M | 2.61% | 167,249 | SH |
| 6 | BRISTOL-MYERS SQUIBB CO | BMY | 110122108 | $9.7M | 2.58% | 159,523 | SH |
| 7 | BANK NOVA SCOTIA B C | BNS | 064149107 | $9.6M | 2.58% | 139,101 | SH |
| 8 | CME GROUP INC | CME | 12572Q105 | $9.5M | 2.53% | 32,037 | SH |
| 9 | SPDR SERIES TRUST | SPYD | 78468R788 | $8.9M | 2.39% | 196,319 | SH |
| 10 | UNILEVER PLC | UL | 904767803 | $8.7M | 2.33% | 152,882 | SH |
| 11 | EXXON MOBIL CORP | XOM | 30231G102 | $8.3M | 2.21% | 48,696 | SH |
| 12 | ALTRIA GROUP INC | MO | 02209S103 | $7.1M | 1.89% | 107,203 | SH |
| 13 | PFIZER INC | PFE | 717081103 | $6.9M | 1.85% | 246,382 | SH |
| 14 | PRICE T ROWE GROUP INC | TROW | 74144T108 | $6.2M | 1.65% | 68,518 | SH |
| 15 | PHILIP MORRIS INTL INC | PM | 718172109 | $5.8M | 1.56% | 35,358 | SH |
| 16 | CHEVRON CORPORATION | CVX | 166764100 | $5.1M | 1.38% | 24,890 | SH |
| 17 | UNITED PARCEL SVCS INC | UPS | 911312106 | $4.5M | 1.20% | 45,768 | SH |
| 18 | CISCO SYS INC | CSCO | 17275R102 | $3.8M | 1.02% | 48,976 | SH |
| 19 | QUALCOMM INC | QCOM | 747525103 | $3.4M | 0.90% | 26,197 | SH |
| 20 | ISHARES TR | HDV | 46429B663 | $2.8M | 0.74% | 20,530 | SH |
| 21 | COCA COLA CO | KO | 191216100 | $2.7M | 0.73% | 35,697 | SH |
| 22 | MCDONALDS CORP | MCD | 580135101 | $2.6M | 0.70% | 8,468 | SH |
| 23 | FRANKLIN RESOURCES INC | BEN | 354613101 | $2.5M | 0.67% | 105,886 | SH |
| 24 | GENUINE PARTS CO | GPC | 372460105 | $2.2M | 0.59% | 20,764 | SH |
| 25 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $2.1M | 0.55% | 8,519 | SH |
| 26 | AT&T INC | T | 00206R102 | $1.9M | 0.51% | 66,109 | SH |
| 27 | PINNACLE WEST CAP CORP | PNW | 723484101 | $1.4M | 0.38% | 13,957 | SH |
| 28 | PROCTER & GAMBLE CO | PG | 742718109 | $1.3M | 0.35% | 9,021 | SH |
| 29 | LOCKHEED MARTIN CORP | LMT | 539830109 | $1.2M | 0.31% | 1,923 | SH |
| 30 | SANOFI SA | SNY | 80105N105 | $1.1M | 0.28% | 22,016 | SH |
| 31 | COLGATE PALMOLIVE CO | CL | 194162103 | $756.4K | 0.20% | 8,875 | SH |
| 32 | TJX COS INC NEW | TJX | 872540109 | $677.1K | 0.18% | 4,240 | SH |
| 33 | HALEON PLC | HLN | 405552100 | $525.6K | 0.14% | 52,505 | SH |
| 34 | VANGUARD INDEX FDS | VNQ | 922908553 | $438.4K | 0.12% | 4,942 | SH |
| 35 | PUBLIC SVC ENTERPRISE GROUP | PEG | 744573106 | $426.0K | 0.11% | 5,262 | SH |
| 36 | GSK PLC | GSK | 37733W204 | $335.8K | 0.09% | 6,084 | SH |
| 37 | CVS HEALTH CORP | CVS | 126650100 | $324.7K | 0.09% | 4,521 | SH |
| 38 | BANK AMERICA CORP | BAC | 060505104 | $286.7K | 0.08% | 5,881 | SH |
| 39 | AMGEN INC | AMGN | 031162100 | $215.3K | 0.06% | 612 | SH |
| 40 | ACCENTURE PLC IRELAND | ACN | G1151C101 | $215.1K | 0.06% | 1,085 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-09 | $374.4M | 40 | 0001596906-26-000003 |
| 2025-12-31 | 2026-01-07 | $344.8M | 44 | 0001596906-26-000001 |