Keystone Financial Planning, Inc. — 13F Holdings & Portfolio
CIK 1596906 · latest 13F-HR filed 2026-07-15
Keystone Financial Planning, Inc. manages $387.9M in 13F-reported U.S. long-equity assets across 39 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHD (51.09%), USB (3.52%), CVX (3.50%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 3 new positions, exited 4, added to 18, and trimmed 11.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
CLEVELAND, OH 44145
$387.9M
Long-equity book
39
Distinct positions
2026-06-30
Filed 2026-07-15
+3 / −4 / ↑18 / ↓11
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- GSK PLC$9.9M +2953.5%
- CHEVRON CORPORATION$8.4M +163.4%
- BANK NOVA SCOTIA B C$2.2M +22.9%
- US BANCORP$2.0M +17.2%
- PRICE T ROWE GROUP INC$1.5M +23.8%
Top Trims
- VERIZON COMMUNICATIONS INC-$2.1M -17.1%
- PHILIP MORRIS INTL INC-$1.3M -21.9%
- PFIZER INC-$1.1M -15.7%
- MCDONALDS CORP-$997.5K -37.9%
- BRISTOL-MYERS SQUIBB CO-$642.1K -6.6%
Exited Positions
- EXXON MOBIL CORP$8.3M
- CISCO SYS INC$3.8M
- QUALCOMM INC$3.4M
- ACCENTURE PLC IRELAND$215.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $198.2M | 51.09% | 6,250,349 | SH |
| 2 | US BANCORP | USB | 902973304 | $13.7M | 3.52% | 226,360 | SH |
| 3 | CHEVRON CORPORATION | CVX | 166764100 | $13.6M | 3.50% | 81,844 | SH |
| 4 | BANK NOVA SCOTIA B C | BNS | 064149107 | $11.9M | 3.06% | 136,488 | SH |
| 5 | GSK PLC | GSK | 37733W204 | $10.3M | 2.64% | 195,590 | SH |
| 6 | BRITISH AMERN TOB PLC | BTI | 110448107 | $10.2M | 2.63% | 165,273 | SH |
| 7 | MICROSOFT CORP | MSFT | 594918104 | $10.0M | 2.58% | 26,868 | SH |
| 8 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $9.9M | 2.56% | 234,873 | SH |
| 9 | MEDTRONIC PLC | MDT | G5960L103 | $9.9M | 2.55% | 126,411 | SH |
| 10 | UNILEVER PLC | UL | 904767803 | $9.7M | 2.49% | 160,522 | SH |
| 11 | CME GROUP INC | CME | 12572Q105 | $9.6M | 2.46% | 43,265 | SH |
| 12 | SPDR SERIES TRUST | SPYD | 78468R788 | $9.4M | 2.43% | 197,430 | SH |
| 13 | BRISTOL-MYERS SQUIBB CO | BMY | 110122108 | $9.0M | 2.33% | 156,768 | SH |
| 14 | PRICE T ROWE GROUP INC | TROW | 74144T108 | $7.6M | 1.97% | 67,277 | SH |
| 15 | ALTRIA GROUP INC | MO | 02209S103 | $7.6M | 1.96% | 105,487 | SH |
| 16 | EXXON MOBIL CORP | XOM | 30233Q108 | $6.6M | 1.69% | 47,994 | SH |
| 17 | PFIZER INC | PFE | 717081103 | $5.8M | 1.50% | 242,093 | SH |
| 18 | UNITED PARCEL SVCS INC | UPS | 911312106 | $4.8M | 1.25% | 44,932 | SH |
| 19 | PHILIP MORRIS INTL INC | PM | 718172109 | $4.6M | 1.18% | 25,244 | SH |
| 20 | FRANKLIN RESOURCES INC | BEN | 354613101 | $3.5M | 0.91% | 105,770 | SH |
| 21 | COCA COLA CO | KO | 191216100 | $2.9M | 0.75% | 35,690 | SH |
| 22 | ISHARES TR | HDV | 46429B663 | $2.6M | 0.67% | 94,568 | SH |
| 23 | GENUINE PARTS CO | GPC | 372460105 | $2.4M | 0.63% | 20,764 | SH |
| 24 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $2.4M | 0.62% | 8,519 | SH |
| 25 | MCDONALDS CORP | MCD | 580135101 | $1.6M | 0.42% | 6,046 | SH |
| 26 | PINNACLE WEST CAP CORP | PNW | 723484101 | $1.5M | 0.38% | 13,957 | SH |
| 27 | AT&T INC | T | 00206R102 | $1.4M | 0.35% | 65,675 | SH |
| 28 | PROCTER & GAMBLE CO | PG | 742718109 | $1.3M | 0.34% | 9,021 | SH |
| 29 | SANOFI SA | SNY | 80105N105 | $933.1K | 0.24% | 21,872 | SH |
| 30 | LOCKHEED MARTIN CORP | LMT | 539830109 | $882.4K | 0.23% | 1,732 | SH |
| 31 | COLGATE PALMOLIVE CO | CL | 194162103 | $813.7K | 0.21% | 8,875 | SH |
| 32 | TJX COS INC NEW | TJX | 872540109 | $644.3K | 0.17% | 4,253 | SH |
| 33 | VANGUARD INDEX FDS | VNQ | 922908553 | $476.6K | 0.12% | 4,942 | SH |
| 34 | CVS HEALTH CORP | CVS | 126650100 | $467.7K | 0.12% | 4,521 | SH |
| 35 | HALEON PLC | HLN | 405552100 | $458.5K | 0.12% | 49,145 | SH |
| 36 | PUBLIC SVC ENTERPRISE GROUP | PEG | 744573106 | $404.4K | 0.10% | 4,983 | SH |
| 37 | NOVO-NORDISK A S | NVO | 670100205 | $336.3K | 0.09% | 7,014 | SH |
| 38 | BANK OF AMER CORP | BAC | 060505104 | $335.1K | 0.09% | 5,881 | SH |
| 39 | AMGEN INC | AMGN | 031162100 | $221.6K | 0.06% | 612 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-15 | $387.9M | 39 | 0001596906-26-000004 |
| 2026-03-31 | 2026-04-09 | $374.4M | 40 | 0001596906-26-000003 |
| 2025-12-31 | 2026-01-07 | $344.8M | 44 | 0001596906-26-000001 |