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KWMG, LLC — 13F Holdings & Portfolio

CIK 1633024 · latest 13F-HR filed 2026-10-07

Backtest portfolio

KWMG, LLC manages $1.39B in 13F-reported U.S. long-equity assets across 155 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are VEA (5.38%), XLK (4.35%), VOT (3.30%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 3 new positions and exited 1; 38 existing positions rose in reported value and 60 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.39B

Long-equity book

Holdings
155

Distinct positions

Period
2026-09-30

Filed 2026-10-07

Q/Q Activity
+3 / −1 / ↑38 / ↓60

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
VEA5.4% · +4%XLK4.3% · +2%VOT3.3% · +6%VOE3.2% · +4%DFAS3.0% · +5%IVW2.8% · +2%QQQ2.7% · +2%BND2.5% · +10%STX2.5% · -12%TIP2.5% · +8%VWO2.3% · +5%IVE2.3% · +5%XLV2.1% · +4%BSV2.0% · +12%HYG1.9% · +8%VCSH1.7% · +8%VGT1.7% · +1%VLO1.7% · -10%VYMI1.7% · +4%VNQ1.7% · +2%MINT1.6% · +5%LRCX1.6% · -5%STIP1.4% · +7%DVY1.3% · +5%JPST1.3% · +9%NEAR1.3% · +8%IGSB1.3% · +10%AVUS1.2% · +4%SMH1.2% · -2%GLW1.2% · -4%CAH1.2% · -2%MPC1.1% · -4%SHV1.1% · +7%USMV1.1% · +6%BOND1.1% · +8%DVN1.0% · -7%ROST0.8% · -1%MSFT0.8% · +4%DAL0.8% · +0%XLU0.8% · +8%XLP0.7% · +7%XLC0.7% · +11%TRV0.7% · +0%ROK0.7% · +1%AMGN0.7% · +1%MO0.6% · +2%TJX0.6% · +2%AFL0.6% · +2%UFOX0.6% · +1%SYF0.6% · +2%IGV0.6% · +4%CNI0.6% · +2%AAPL0.6% · +2%HOMB0.6% · +2%NFG0.6% · +3%COF0.5% · +2%DG0.5% · +3%TXT0.5% · +3%CSL0.5% · +3%T0.5% · +3%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 32.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 20, 2026.

Assets Under Management
$1.23B
Discretionary
$1.23B
Employees
30
Accounts
2,916
Address
7500 COLLEGE BLVD., SUITE 1000
OVERLAND PARK, KS 66210
Phone
(913) 624-1841
Website
Name Title / Status Ownership Type
KEEN, WILLIAM, TRELL ControlMANAGING MEMBER
since May 2014
Less than 5%Individual
KWA HOLDINGS, LLC ControlOWNER
since Jan 2021
75% or moreDomestic Entity
MDW HOLDINGS, LLC ControlOWNER
since Apr 2021
5–10%Domestic Entity
WILSON, MATTHEW, DAVID ControlCHIEF INVESTMENT OFFICER
since Jul 2018
Less than 5%Individual
WILSON, MATTHEW, DAVID ControlCHIEF COMPLIANCE OFFICER
since Jul 2021
Less than 5%Individual
WILSON, MATTHEW, DAVID ControlPRESIDENT
since Aug 2021
Less than 5%Individual
KEEN, WILLIAM, TRELL Control
Indirect owner via WILLIAM T. KEEN TRUST DATED AUGUST 27, 2008
TRUSTEE
since Aug 2008
75% or moreIndividual
WILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 Control
Indirect owner via KWA HOLDINGS, LLC
OWNER
since Jan 2021
75% or moreDomestic Entity
WILSON, MATTHEW, DAVID Control
Indirect owner via MDW HOLDINGS, LLC
OWNER
since Dec 2009
75% or moreIndividual
Ownership & leadership changes · 9 filings with changes since May 2, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Sep 13, 2021 filing
  • ChangedWILSON, MATTHEW, DAVID · title CHIEF COMPLIANCE OFFICER / MANAGING DIRECTOR, CIO → CHIEF COMPLIANCE OFFICER / CHIEF INVESTMENT OFFICER / PRESIDENT
Jul 29, 2021 filing
  • No longer listedPENKA, LESLIE, ANNE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Nov 2018
  • ChangedWILSON, MATTHEW, DAVID · title MANAGING DIRECTOR, CIO → CHIEF COMPLIANCE OFFICER / MANAGING DIRECTOR, CIO
Apr 30, 2021 filing
  • Listed againKEEN, WILLIAM, TRELL · TRUSTEE · 75% or more · indirect via WILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · control person
Apr 23, 2021 filing
  • AddedMDW HOLDINGS, LLC · OWNER · 5–10% · control person
  • AddedWILSON, MATTHEW, DAVID · OWNER · 75% or more · indirect via MDW HOLDINGS, LLC · control person
  • ChangedPENKA, LESLIE, ANNE · title CHIEF COMPLIANCE OFFICER & VICE PRESIDENT OF OPERATIONS → CHIEF COMPLIANCE OFFICER
Feb 24, 2021 filing
  • No longer listedKEEN, WILLIAM, TRELL · TRUSTEE · 75% or more · indirect via WILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · control person · listed since Aug 2008
  • No longer listedWILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · OWNER · 75% or more · control person · listed since Apr 2015
  • AddedKWA HOLDINGS, LLC · OWNER · 75% or more · control person
  • AddedWILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · OWNER · 75% or more · indirect via KWA HOLDINGS, LLC · control person
Feb 19, 2021 filing
  • AddedKEEN, WILLIAM, TRELL · TRUSTEE · 75% or more · indirect via WILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · control person
  • AddedWILLIAM T. KEEN TRUST DATED AUGUST 27, 2008 · OWNER · 75% or more · control person
  • ChangedKEEN, WILLIAM, TRELL · ownership 75% or more → Less than 5%
Feb 12, 2020 filing
  • ChangedPENKA, LESLIE, ANNE · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER & VICE PRESIDENT OF OPERATIONS
Dec 27, 2018 filing
  • No longer listedTIPPING, SARAH, E · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Dec 2016
  • AddedPENKA, LESLIE, ANNE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • Listed againWILSON, MATTHEW, DAVID · MANAGING DIRECTOR, CIO · Less than 5% · control person
Feb 8, 2017 filing
  • No longer listedWILSON, MATTHEW, DAVID · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since May 2014
  • AddedTIPPING, SARAH, E · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
May 2, 2014 filing (earliest on record)
  • ListedKEEN, WILLIAM, TRELL · MANAGING MEMBER · 75% or more · control person
  • ListedWILSON, MATTHEW, DAVID · CHIEF COMPLIANCE OFFICER · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

KWMG, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD TAX-MANAGED FDS VEA 921943858 $74.7M 5.38% 1,057,699 SH
2 SELECT SECTOR SPDR TR XLK 81369Y803 $60.3M 4.35% 308,224 SH
3 VANGUARD INDEX FDS VOT 922908538 $45.8M 3.30% 156,923 SH
4 VANGUARD INDEX FDS VOE 922908512 $43.8M 3.16% 223,983 SH
5 DIMENSIONAL ETF TRUST DFAS 25434V500 $41.4M 2.98% 534,904 SH
6 ISHARES TR IVW 464287309 $38.4M 2.77% 269,693 SH
7 INVESCO QQQ TR QQQ 46090E103 $37.6M 2.71% 50,830 SH
8 VANGUARD BD INDEX FDS BND 921937835 $35.3M 2.54% 502,520 SH
9 SEAGATE TECHNOLOGY HLDNGS PL STX G7997R103 $35.2M 2.54% 38,210 SH
10 ISHARES TR TIP 464287176 $34.9M 2.51% 335,041 SH
11 VANGUARD INTL EQUITY INDEX F VWO 922042858 $32.3M 2.33% 545,164 SH
12 ISHARES TR IVE 464287408 $31.6M 2.28% 138,289 SH
13 SELECT SECTOR SPDR TR XLV 81369Y209 $29.5M 2.13% 175,100 SH
14 VANGUARD BD INDEX FDS BSV 921937827 $28.2M 2.03% 368,959 SH
15 ISHARES TR HYG 464288513 $26.3M 1.89% 340,156 SH
16 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $24.2M 1.74% 313,400 SH
17 VANGUARD WORLD FD VGT 92204A702 $24.1M 1.73% 191,540 SH
18 VALERO ENERGY CORP VLO 91913Y100 $23.7M 1.71% 61,147 SH
19 VANGUARD WHITEHALL FDS VYMI 921946794 $23.3M 1.68% 230,372 SH
20 VANGUARD INDEX FDS VNQ 922908553 $23.0M 1.65% 256,119 SH
21 PIMCO ETF TR MINT 72201R833 $22.1M 1.59% 219,847 SH
22 LAM RESEARCH CORP LRCX 512807306 $21.7M 1.57% 66,117 SH
23 ISHARES TR STIP 46429B747 $19.2M 1.38% 192,237 SH
24 ISHARES TR DVY 464287168 $18.3M 1.32% 120,457 SH
25 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $18.2M 1.31% 360,964 SH
26 ISHARES U S ETF TR NEAR 46431W507 $18.0M 1.30% 361,350 SH
27 ISHARES TR IGSB 464288646 $17.6M 1.27% 343,771 SH
28 AMERICAN CENTY ETF TR AVUS 025072885 $17.3M 1.25% 135,427 SH
29 VANECK ETF TRUST SMH 92189F676 $16.6M 1.20% 27,315 SH
30 CORNING INC GLW 219350105 $16.5M 1.19% 107,103 SH
31 CARDINAL HEALTH INC CAH 14149Y108 $16.3M 1.18% 73,433 SH
32 MARATHON PETE CORP MPC 56585A102 $15.7M 1.13% 39,742 SH
33 ISHARES TR SHV 464288679 $15.5M 1.12% 140,701 SH
34 ISHARES TR USMV 46429B697 $15.0M 1.08% 153,852 SH
35 PIMCO ETF TR BOND 72201R775 $14.7M 1.06% 169,327 SH
36 DEVON ENERGY CORP NEW DVN 25179M103 $14.4M 1.04% 313,708 SH
37 ROSS STORES INC ROST 778296103 $11.5M 0.83% 49,275 SH
38 MICROSOFT CORP MSFT 594918104 $11.5M 0.83% 22,385 SH
39 DELTA AIR LINES INC DAL 247361702 $10.5M 0.76% 126,073 SH
40 SELECT SECTOR SPDR TR XLU 81369Y886 $10.5M 0.76% 266,672 SH
41 SELECT SECTOR SPDR TR XLP 81369Y308 $10.4M 0.75% 128,908 SH
42 SELECT SECTOR SPDR TR XLC 81369Y852 $10.3M 0.74% 92,624 SH
43 TRAVELERS COMPANIES INC TRV 89417E109 $10.2M 0.74% 28,617 SH
44 ROCKWELL AUTOMATION INC ROK 773903109 $9.8M 0.70% 22,400 SH
45 AMGEN INC AMGN 031162100 $9.6M 0.69% 22,844 SH
46 ALTRIA GROUP INC MO 02209S103 $8.8M 0.63% 130,289 SH
47 TJX COS INC NEW TJX 872540109 $8.7M 0.63% 65,924 SH
48 AFLAC INC AFL 001055102 $8.7M 0.63% 77,839 SH
49 ETF SER SOLUTIONS UFOX 26922A289 $8.7M 0.63% 102,143 SH
50 SYNCHRONY FINANCIAL SYF 87165B103 $8.4M 0.60% 117,910 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-07 $1.39B 155 0001214659-26-012622
2026-06-30 2026-07-08 $1.38B 153 0001214659-26-008326
2026-03-31 2026-04-09 $1.20B 147 0001214659-26-004501
2025-12-31 2026-01-16 $1.16B 149 0001214659-26-000532
Filer Information
Address
7500 COLLEGE BLVD
SUITE 1000
OVERLAND PARK, KS 66210
Phone
(913) 624-1841
Filing Manager
KWMG, LLC
OVERLAND PARK, KS
Signatory
Matthew Wilson
Chief Compliance Officer