Top Institutional Investors

RFG Advisory, LLC — 13F Holdings & Portfolio

CIK 1633387 · latest 13F-HR filed 2026-07-15

Backtest portfolio

RFG Advisory, LLC manages $6.40B in 13F-reported U.S. long-equity assets across 1,126 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BLUX (8.85%), BDBT (7.49%), BINT (6.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 143 new positions and exited 77; 554 existing positions rose in reported value and 242 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$6.40B

Long-equity book

Holdings
1,126

Distinct positions

Period
2026-06-30

Filed 2026-07-15

Q/Q Activity
+143 / −77 / ↑554 / ↓242

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
BLUX8.9% · +17%BDBT7.5% · +15%BINT6.3% · +25%BLUC5.2% · +17%BVAL4.3% · +15%BLGR4.3% · +16%BLST2.6% · +15%BLTD2.6% · +16%BLUI1.6% · +8%AAPL1.1% · +17%SPYG1.0% · +2%PRF0.9% · -3%NVDA0.8% · +20%FBND0.8% · -8%PVAL0.8% · +15%GSLC0.8% · -4%BOND0.7% · +61%PYLD0.6% · +144%VOO0.6% · +30%FBCG0.6% · -5%QQQ0.6% · +28%BIL0.6% · +4%FENI0.6% · -2%XLK0.6% · +1%SGOV0.6% · -13%BND0.5% · -16%SCI0.5% · -1%GOOGL0.5% · +14%FFSM0.5% · -10%DFAX0.5% · -2%SPTM0.4% · -1%AMZN0.4% · -0%SPYM0.4% · -23%VUG0.4% · +510%DFGP0.4% · +5%VTV0.4% · +6%DFEM0.4% · -6%MSFT0.4% · -15%ONDS0.4% · +57%SPMD0.3% · -6%DXUV0.3% · +4%VEA0.3% · -23%BUFR0.3% · -10%IVV0.3% · -7%CSNR0.3% · +151%FDL0.3% · +17%DYNF0.3% · +2%SPTL0.3% · -0%BUFD0.3% · +119%AVGO0.3% · +18%META0.3% · +9%SPDW0.3% · -2%QQQM0.3% · -50%SPHQ0.3% · -34%TSLA0.2% · +34%DGCB0.2% · +5%FLMI0.2% · +8%VTI0.2% · -10%VCSH0.2% · +2%RDVY0.2% · -20%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 44.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 21, 2026.

Assets Under Management
$7.97B
Discretionary
$7.97B
Employees
360
Accounts
29,833
Address
1400 URBAN CENTER DRIVE
SUITE 475
VESTAVIA HILLS, AL 35242-2245
Phone
(205) 397-2450
Website
Name Title / Status Ownership Type
LONG RIDGE EQUITY PARTNERS III, LP ControlOWNER
since Dec 2023
25–50%Domestic Entity
LREP III RFG OFFSHORE INVESTORS, LLC. ControlOWNER
since Dec 2023
10–25%Foreign Entity
Nelson, Douglas, Scott ControlCFO
since Nov 2025
Less than 5%Individual
OHLRICH, RICHARD, HENRY ControlCHIEF COMPLIANCE OFFICER
since Feb 2022
Less than 5%Individual
SPOTSWOOD, SHANNON, PARROTT ControlCHIEF EXECUTIVE OFFICER
since Sep 2024
5–10%Individual
SWENSON, EDWARD, CHRISTY ControlPRESIDENT
since Oct 2025
Less than 5%Individual
WEDELL, FREDERICK, GEORGE TRUST ControlCHIEF INVESTMENT OFFICER
since Jan 2017
5–10%Individual
WHITE, BOBBY, RAY TRUST ControlMANAGING MEMBER AND EXECUTIVE CHAIRMAN
since Jul 2011
5–10%Individual
BHATT, KEVIN, BHALCHANDRA Control
Indirect owner via LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE)
MEMBER
since Dec 2023
50–75%Individual
BROWN, JAMES, GERARD Control
Indirect owner via LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE)
MEMBER
since Dec 2023
50–75%Individual
LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) Control
Indirect owner via LONG RIDGE EQUITY PARTNERS III, LP
GENERAL PARTNER
since Dec 2023
General partner, trustee or managerDomestic Entity
LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) Control
Indirect owner via LREP III RFG OFFSHORE INVESTORS, LLC.
GENERAL PARTNER
since Dec 2023
General partner, trustee or managerForeign Entity
Ownership & leadership changes · 11 filings with changes since Nov 7, 2011

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 24, 2026 filing
  • No longer listedKim, Kenneth · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Mar 2024
  • AddedNelson, Douglas, Scott · CFO · Less than 5% · control person
Oct 8, 2025 filing
  • AddedSWENSON, EDWARD, CHRISTY · PRESIDENT · Less than 5% · control person
  • ChangedSPOTSWOOD, SHANNON, PARROTT · ownership Less than 5% → 5–10%
  • ChangedWEDELL, FREDERICK, GEORGE TRUST · title PRESIDENT AND CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER
  • ChangedWHITE, BOBBY, RAY TRUST · ownership 10–25% → 5–10%
Mar 31, 2025 filing
  • AddedKim, Kenneth · CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • Listed againSPOTSWOOD, SHANNON, PARROTT · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
  • ChangedWEDELL, FREDERICK, GEORGE TRUST · title CHIEF INVESTMENT OFFICER → PRESIDENT AND CHIEF INVESTMENT OFFICER
  • ChangedWHITE, BOBBY, RAY TRUST · title MANAGING MEMBER AND CHIEF EXECUTIVE OFFICER → MANAGING MEMBER AND EXECUTIVE CHAIRMAN
Mar 25, 2024 filing
  • No longer listedSPOTSWOOD, SHANNON, PARROTT · PRESIDENT AND MANAGING MEMBER · 10–25% · control person · listed since Mar 2016
  • AddedBHATT, KEVIN, BHALCHANDRA · MEMBER · 50–75% · indirect via LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) · control person
  • AddedBROWN, JAMES, GERARD · MEMBER · 50–75% · indirect via LONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) · control person
  • AddedLONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) · GENERAL PARTNER · General partner, trustee or manager · indirect via LONG RIDGE EQUITY PARTNERS III, LP · control person
  • AddedLONG RIDGE EQUITY PARTNERS GP III, LP (DELAWARE) · GENERAL PARTNER · General partner, trustee or manager · indirect via LREP III RFG OFFSHORE INVESTORS, LLC. · control person
  • AddedLONG RIDGE EQUITY PARTNERS III, LP · OWNER · 25–50% · control person
  • AddedLREP III RFG OFFSHORE INVESTORS, LLC. · OWNER · 10–25% · control person
  • ChangedWEDELL, FREDERICK, GEORGE TRUST · ownership 10–25% → 5–10%
  • ChangedWHITE, BOBBY, RAY TRUST · ownership 50–75% → 10–25%
Feb 28, 2022 filing
  • No longer listedSCOLES, VICTORIA, A · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2016
  • AddedOHLRICH, RICHARD, HENRY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedWHITE, BOBBY, RAY TRUST · title MANAGING MEMBER → MANAGING MEMBER AND CHIEF EXECUTIVE OFFICER
Dec 20, 2018 filing
  • No longer listedRYALS, BRIAN, ALAN · MANAGING MEMBER · 25–50% · control person · listed since Jul 2011
  • ChangedWEDELL, FREDERICK, GEORGE TRUST · ownership 5–10% → 10–25%
Mar 30, 2017 filing
  • AddedWEDELL, FREDERICK, GEORGE TRUST · CHIEF INVESTMENT OFFICER · 5–10% · control person
Dec 27, 2016 filing
  • No longer listedPOYNOR, HAMILTON, PERKINS BOUCHELLE · MANAGING MEMBER · 25–50% · control person · listed since Jul 2011
  • ChangedSPOTSWOOD, SHANNON, PARROTT · title PRESIDENT → PRESIDENT AND MANAGING MEMBER; ownership Less than 5% → 10–25%
  • ChangedWHITE, BOBBY, RAY TRUST · ownership 25–50% → 50–75%
Mar 30, 2016 filing
  • AddedSCOLES, VICTORIA, A · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • AddedSPOTSWOOD, SHANNON, PARROTT · PRESIDENT · Less than 5% · control person
  • ChangedPOYNOR, HAMILTON, PERKINS BOUCHELLE · title MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Feb 27, 2015 filing
  • No longer listedDIXON, JON, BENJAMIN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jul 2011
  • ChangedPOYNOR, HAMILTON, PERKINS BOUCHELLE · title MANAGING MEMBER → MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER
Older changes (2 more filings)
Jul 3, 2012 filing
  • No longer listedANGST, FREDERICK, LAWRENCE · MEMBER · Less than 5% · listed since Jul 2011
  • No longer listedFLEMING, WESLEY, GRAY · MEMBER · Less than 5% · listed since Jul 2011
Nov 7, 2011 filing (earliest on record)
  • ListedANGST, FREDERICK, LAWRENCE · MEMBER · Less than 5%
  • ListedDIXON, JON, BENJAMIN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedFLEMING, WESLEY, GRAY · MEMBER · Less than 5%
  • ListedPOYNOR, HAMILTON, PERKINS BOUCHELLE · MANAGING MEMBER · 25–50% · control person
  • ListedRYALS, BRIAN, ALAN · MANAGING MEMBER · 25–50% · control person
  • ListedWHITE, BOBBY, RAY TRUST · MANAGING MEMBER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

RFG Advisory, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 EXCHANGE TRADED CONCEPTS TRU BLUX 301505384 $566.7M 8.85% 17,603,498 SH
2 EXCHANGE TRADED CONCEPTS TRU BDBT 301505368 $479.5M 7.49% 19,066,388 SH
3 EXCHANGE TRADED CONCEPTS TRU BINT 301505376 $404.6M 6.32% 12,472,470 SH
4 EXCHANGE TRADED CONCEPTS TRU BLUC 301505426 $332.0M 5.19% 10,657,097 SH
5 EXCHANGE TRADED CONCEPTS TRU BVAL 301505392 $274.1M 4.28% 8,772,271 SH
6 EXCHANGE TRADED CONCEPTS TRU BLGR 301505418 $273.8M 4.28% 8,629,046 SH
7 EXCHANGE TRADED CONCEPTS TRU BLST 301505350 $165.6M 2.59% 6,628,950 SH
8 EXCHANGE TRADED CONCEPTS TRU BLTD 301505343 $165.2M 2.58% 6,548,655 SH
9 EXCHANGE TRADED CONCEPTS TRU BLUI 301505335 $104.4M 1.63% 4,068,988 SH
10 APPLE INC AAPL 037833100 $69.9M 1.09% 241,545 SH
11 SPDR SERIES TRUST SPYG 78464A409 $63.8M 1.00% 536,479 SH
12 INVESCO EXCHANGE TRADED FD T PRF 46137V613 $59.4M 0.93% 1,100,004 SH
13 NVIDIA CORPORATION NVDA 67066G104 $53.1M 0.83% 265,149 SH
14 FIDELITY MERRIMACK STR TR FBND 316188309 $52.9M 0.83% 1,163,561 SH
15 PUTNAM ETF TRUST PVAL 746729300 $51.6M 0.81% 1,011,811 SH
16 GOLDMAN SACHS ETF TR GSLC 381430503 $50.4M 0.79% 355,036 SH
17 PIMCO ETF TR BOND 72201R775 $42.0M 0.66% 455,902 SH
18 PIMCO ETF TR PYLD 72201R585 $40.2M 0.63% 1,516,100 SH
19 VANGUARD INDEX FDS VOO 922908363 $39.7M 0.62% 57,777 SH
20 FIDELITY COVINGTON TRUST FBCG 316092352 $39.3M 0.61% 633,474 SH
21 INVESCO QQQ TR QQQ 46090E103 $38.7M 0.60% 52,562 SH
22 SPDR SERIES TRUST BIL 78468R663 $36.3M 0.57% 395,879 SH
23 FIDELITY COVINGTON TRUST FENI 31609A404 $35.5M 0.56% 885,510 SH
24 SELECT SECTOR SPDR TR XLK 81369Y803 $35.3M 0.55% 185,272 SH
25 ISHARES TR SGOV 46436E718 $35.3M 0.55% 350,260 SH
26 VANGUARD BD INDEX FDS BND 921937835 $34.0M 0.53% 463,090 SH
27 SERVICE CORP INTL SCI 817565104 $30.9M 0.48% 406,514 SH
28 ALPHABET INC GOOGL 02079K305 $30.4M 0.48% 85,095 SH
29 FIDELITY COVINGTON TRUST FFSM 316092295 $29.0M 0.45% 759,366 SH
30 DIMENSIONAL ETF TRUST DFAX 25434V880 $28.8M 0.45% 782,441 SH
31 SPDR SERIES TRUST SPTM 78464A805 $28.7M 0.45% 316,100 SH
32 AMAZON COM INC AMZN 023135106 $28.3M 0.44% 118,602 SH
33 SPDR SERIES TRUST SPYM 78464A854 $26.1M 0.41% 297,430 SH
34 VANGUARD INDEX FDS VUG 922908736 $26.0M 0.41% 302,163 SH
35 DIMENSIONAL ETF TRUST DFGP 25434V583 $25.1M 0.39% 461,737 SH
36 VANGUARD INDEX FDS VTV 922908744 $25.0M 0.39% 114,814 SH
37 DIMENSIONAL ETF TRUST DFEM 25434V732 $24.5M 0.38% 602,160 SH
38 MICROSOFT CORP MSFT 594918104 $24.3M 0.38% 65,031 SH
39 ONDAS INC ONDS 68236H204 $23.0M 0.36% 2,787,202 SH
40 SPDR SERIES TRUST SPMD 78464A847 $22.0M 0.34% 325,572 SH
41 DIMENSIONAL ETF TRUST DXUV 25434V559 $21.0M 0.33% 315,199 SH
42 VANGUARD TAX-MANAGED FDS VEA 921943858 $20.6M 0.32% 288,751 SH
43 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $19.7M 0.31% 539,708 SH
44 ISHARES TR IVV 464287200 $19.5M 0.30% 26,054 SH
45 COHEN & STEERS ETF TRUST CSNR 19249U302 $18.9M 0.30% 566,569 SH
46 FIRST TR EXCHANGE-TRADED FD FDL 336917109 $18.7M 0.29% 384,975 SH
47 BLACKROCK ETF TRUST DYNF 09290C103 $18.4M 0.29% 271,192 SH
48 SPDR SERIES TRUST SPTL 78464A664 $18.1M 0.28% 689,172 SH
49 FIRST TR EXCHNG TRADED FD VI BUFD 33740U703 $17.1M 0.27% 574,494 SH
50 BROADCOM INC AVGO 11135F101 $17.0M 0.26% 44,874 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-15 $6.40B 1,126 0001633387-26-000008
2026-03-31 2026-04-20 $5.44B 1,037 0001633387-26-000005
2025-12-31 2026-02-03 $5.31B 980 0001633387-26-000002
Filer Information
Address
1400 URBAN CENTER DRIVE
SUITE 475
BIRMINGHAM, AL 35242
Phone
(205) 397-2450
Filing Manager
RFG Advisory, LLC
BIRMINGHAM, AL
Signatory
Rick Ohlrich
Chief Compliance Officer