RFG Advisory, LLC — 13F Holdings & Portfolio

CIK 1633387 · latest 13F-HR filed 2026-07-15

RFG Advisory, LLC manages $6.40B in 13F-reported U.S. long-equity assets across 1,126 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BLUX (8.85%), BDBT (7.49%), BINT (6.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 143 new positions, exited 77, added to 554, and trimmed 242.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1400 URBAN CENTER DRIVE
SUITE 475
BIRMINGHAM, AL 35242
Phone
(205) 397-2450
Filing Manager
RFG Advisory, LLC
BIRMINGHAM, AL
Signatory
Rick Ohlrich
Chief Compliance Officer
Loading holdings…
AUM

$6.40B

Long-equity book

Holdings

1,126

Distinct positions

Period

2026-06-30

Filed 2026-07-15

Q/Q Activity

+143 / −77 / ↑554 / ↓242

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • EXCHANGE TRADED CONCEPTS TRU$151.3M +36.4%
  • EXCHANGE TRADED CONCEPTS TRU$120.1M +42.2%
  • EXCHANGE TRADED CONCEPTS TRU$87.3M +35.7%
  • EXCHANGE TRADED CONCEPTS TRU$75.2M +37.9%
  • EXCHANGE TRADED CONCEPTS TRU$62.0M +14.8%
Show all 554

Top Trims

  • INVESCO EXCH TRADED FD TR II-$22.7M -72.5%
  • INVESCO EXCH TRADED FD TR II-$10.1M -54.3%
  • INVESCO EXCH TRADED FD TR II-$9.5M -36.8%
  • ISHARES TR-$8.1M -73.8%
  • SPDR INDEX SHS FDS-$6.7M -49.0%
Show all 242

New Positions

  • PUTNAM ETF TRUST$12.6M
  • FRANKLIN TEMPLETON ETF TR$11.6M
  • LIGHTPATH TECHNOLOGIES INC$5.9M
  • FRANKLIN TEMPLETON ETF TR$4.2M
  • FRANKLIN TEMPLETON ETF TR$4.0M
Show all 143

Exited Positions

  • BIOCRYST PHARMACEUTICALS INC$27.3M
  • J P MORGAN EXCHANGE TRADED F$4.4M
  • ABRDN ETFS$3.5M
  • HONEYWELL INTL INC$2.7M
  • THOMSON REUTERS CORP$2.4M
Show all 77
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 EXCHANGE TRADED CONCEPTS TRU BLUX 301505384 $566.7M 8.85% 17,603,498 SH
2 EXCHANGE TRADED CONCEPTS TRU BDBT 301505368 $479.5M 7.49% 19,066,388 SH
3 EXCHANGE TRADED CONCEPTS TRU BINT 301505376 $404.6M 6.32% 12,472,470 SH
4 EXCHANGE TRADED CONCEPTS TRU BLUC 301505426 $332.0M 5.19% 10,657,097 SH
5 EXCHANGE TRADED CONCEPTS TRU BVAL 301505392 $274.1M 4.28% 8,772,271 SH
6 EXCHANGE TRADED CONCEPTS TRU BLGR 301505418 $273.8M 4.28% 8,629,046 SH
7 EXCHANGE TRADED CONCEPTS TRU BLST 301505350 $165.6M 2.59% 6,628,950 SH
8 EXCHANGE TRADED CONCEPTS TRU BLTD 301505343 $165.2M 2.58% 6,548,655 SH
9 EXCHANGE TRADED CONCEPTS TRU BLUI 301505335 $104.4M 1.63% 4,068,988 SH
10 APPLE INC AAPL 037833100 $69.9M 1.09% 241,545 SH
11 SPDR SERIES TRUST SPYG 78464A409 $63.8M 1.00% 536,479 SH
12 INVESCO EXCHANGE TRADED FD T PRF 46137V613 $59.4M 0.93% 1,100,004 SH
13 NVIDIA CORPORATION NVDA 67066G104 $53.1M 0.83% 265,149 SH
14 FIDELITY MERRIMACK STR TR FBND 316188309 $52.9M 0.83% 1,163,561 SH
15 PUTNAM ETF TRUST PVAL 746729300 $51.6M 0.81% 1,011,811 SH
16 GOLDMAN SACHS ETF TR GSLC 381430503 $50.4M 0.79% 355,036 SH
17 PIMCO ETF TR BOND 72201R775 $42.0M 0.66% 455,902 SH
18 PIMCO ETF TR PYLD 72201R585 $40.2M 0.63% 1,516,100 SH
19 VANGUARD INDEX FDS VOO 922908363 $39.7M 0.62% 57,777 SH
20 FIDELITY COVINGTON TRUST FBCG 316092352 $39.3M 0.61% 633,474 SH
21 INVESCO QQQ TR QQQ 46090E103 $38.7M 0.60% 52,562 SH
22 SPDR SERIES TRUST BIL 78468R663 $36.3M 0.57% 395,879 SH
23 FIDELITY COVINGTON TRUST FENI 31609A404 $35.5M 0.56% 885,510 SH
24 SELECT SECTOR SPDR TR XLK 81369Y803 $35.3M 0.55% 185,272 SH
25 ISHARES TR SGOV 46436E718 $35.3M 0.55% 350,260 SH
26 VANGUARD BD INDEX FDS BND 921937835 $34.0M 0.53% 463,090 SH
27 SERVICE CORP INTL SCI 817565104 $30.9M 0.48% 406,514 SH
28 ALPHABET INC GOOGL 02079K305 $30.4M 0.48% 85,095 SH
29 FIDELITY COVINGTON TRUST FFSM 316092295 $29.0M 0.45% 759,366 SH
30 DIMENSIONAL ETF TRUST DFAX 25434V880 $28.8M 0.45% 782,441 SH
31 SPDR SERIES TRUST SPTM 78464A805 $28.7M 0.45% 316,100 SH
32 AMAZON COM INC AMZN 023135106 $28.3M 0.44% 118,602 SH
33 SPDR SERIES TRUST SPYM 78464A854 $26.1M 0.41% 297,430 SH
34 VANGUARD INDEX FDS VUG 922908736 $26.0M 0.41% 302,163 SH
35 DIMENSIONAL ETF TRUST DFGP 25434V583 $25.1M 0.39% 461,737 SH
36 VANGUARD INDEX FDS VTV 922908744 $25.0M 0.39% 114,814 SH
37 DIMENSIONAL ETF TRUST DFEM 25434V732 $24.5M 0.38% 602,160 SH
38 MICROSOFT CORP MSFT 594918104 $24.3M 0.38% 65,031 SH
39 ONDAS INC ONDS 68236H204 $23.0M 0.36% 2,787,202 SH
40 SPDR SERIES TRUST SPMD 78464A847 $22.0M 0.34% 325,572 SH
41 DIMENSIONAL ETF TRUST DXUV 25434V559 $21.0M 0.33% 315,199 SH
42 VANGUARD TAX-MANAGED FDS VEA 921943858 $20.6M 0.32% 288,751 SH
43 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $19.7M 0.31% 539,708 SH
44 ISHARES TR IVV 464287200 $19.5M 0.30% 26,054 SH
45 COHEN & STEERS ETF TRUST CSNR 19249U302 $18.9M 0.30% 566,569 SH
46 FIRST TR EXCHANGE-TRADED FD FDL 336917109 $18.7M 0.29% 384,975 SH
47 BLACKROCK ETF TRUST DYNF 09290C103 $18.4M 0.29% 271,192 SH
48 SPDR SERIES TRUST SPTL 78464A664 $18.1M 0.28% 689,172 SH
49 FIRST TR EXCHNG TRADED FD VI BUFD 33740U703 $17.1M 0.27% 574,494 SH
50 BROADCOM INC AVGO 11135F101 $17.0M 0.26% 44,874 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-15 $6.40B 1,126 0001633387-26-000008
2026-03-31 2026-04-20 $5.44B 1,037 0001633387-26-000005
2025-12-31 2026-02-03 $5.31B 980 0001633387-26-000002