Francis Financial, Inc. — 13F Holdings & Portfolio

CIK 1727514 · latest 13F-HR filed 2026-08-10

Francis Financial, Inc. manages $610.4M in 13F-reported U.S. long-equity assets across 250 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (13.84%), FLXR (8.17%), BIV (7.88%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 23 new positions and exited 4; 84 existing positions rose in reported value and 9 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$610.4M

Long-equity book

Holdings

250

Distinct positions

Period

2026-06-30

Filed 2026-08-10

Q/Q Activity

+23 / −4 / ↑84 / ↓9

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

VOO13.9% · -2%FLXR8.2% · +13%BIV7.9% · +3%DFSI5.7% · +1%JIRE5.4% · +1%VUG5.1% · +487%NBSD4.1% · +10%IVOO3.9% · +3%META3.1% · -11%SPYV3.1% · +11%IJR3.0% · -0%MUNY2.9% · +14%DSI2.1% · -1%VYM2.0% · -4%BGRN2.0% · +3%SUSB1.7% · +2%VO1.3% · +301%NULG1.3% · -1%FSMB1.2% · +0%NVDA1.2% · +2%AAPL1.2% · +8%GLW1.0% · -0%VCEB0.9% · +26%VONE0.9% · +16%DFSE0.9% · +4%VTI0.8% · -16%GOOGL0.7% · +8%VTV0.6% · -2%MUB0.6% · -1%DFLV0.6% · -21%MGK0.5% · +540%RSP0.5% · +4%ESML0.5% · -0%VTWO0.5% · -7%XJH0.5% · +0%IVV0.4% · -6%VWO0.4% · +3%MSFT0.4% · -2%AMZN0.4% · +12%GOOG0.3% · +2%DFUV0.3% · -14%BRK.B0.3% · +13%NYF0.3% · 0%AVGO0.2% · +12%SPY0.2% · +210%JPM0.2% · +4%DFAC0.2% · -6%JNJ0.2% · +72%DFUS0.2% · 0%ESGD0.2% · new AXP0.2% · +1%IWM0.2% · +12%GS0.2% · +2%AMD0.2% · +10%SCMB0.2% · -1%TOUS0.2% · +30%LLY0.2% · +8%MCD0.2% · -1%IBM0.2% · +1%IWF0.2% · +405%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 60.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 10, 2026.

Assets Under Management

$803.2M

Discretionary

$741.3M

Employees

Accounts

1,048

Address

39 BROADWAY
SUITE 1730
NEW YORK, NY 10006

Phone

(212) 374-9008

Website

WWW.FRANCISFINANCIAL.COM
WWW.FACEBOOK.COM/FRANCISFINANCIALINC
TWITTER.COM/FRANCISFINANCE

Name	Title / Status	Ownership	Type
FRANCIS, STACY, A Control	PRESIDENT/CHIEF COMPLIANCE OFFICER since Jul 2003	75% or more	Individual
RAMNANI, AVANI Control	PARTNER, MANAGING DIRECTOR since Jan 2024	10–25%	Individual
Colley, Natalie	PARTNER, SENIOR LEAD ADVISOR since Jan 2024	5–10%	Individual
Mehra, Sunaina	PARTNER, SENIOR DIRECTOR OF MARKETING since Jan 2024	5–10%	Individual

Ownership & leadership changes · 1 filing with changes since May 15, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 28, 2025 filing

AddedColley, Natalie · PARTNER, SENIOR LEAD ADVISOR · 5–10%
AddedMehra, Sunaina · PARTNER, SENIOR DIRECTOR OF MARKETING · 5–10%
AddedRAMNANI, AVANI · PARTNER, MANAGING DIRECTOR · 10–25% · control person

May 15, 2012 filing (earliest on record)

ListedFRANCIS, STACY, A · PRESIDENT/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

VANGUARD INDEX FDS$9.3M +12.4%
TCW ETF TRUST$5.7M +12.9%
VANGUARD INDEX FDS$4.2M +15.8%
VANGUARD ADMIRAL FDS INC$3.6M +17.6%
J P MORGAN EXCHANGE TRADED F$3.1M +10.4%

Show all 84 →

Top Trims

META PLATFORMS INC-$2.7M -12.5%
DIMENSIONAL ETF TRUST-$515.6K -12.2%
MCDONALDS CORP-$158.3K -13.8%
INTUITIVE SURGICAL INC-$82.8K -22.8%
EXXON MOBIL CORP-$81.4K -17.1%

Show all 9 →

New Positions

Show all 23 →

Exited Positions

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#	Issuer	Symbol	CUSIP	Value	Δ

Francis Financial, Inc. Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	VANGUARD INDEX FDS	VOO	922908363	$84.5M	13.84%	122,978	SH
2	TCW ETF TRUST	FLXR	29287L700	$49.8M	8.17%	1,271,353	SH
3	VANGUARD BD INDEX FDS	BIV	921937819	$48.1M	7.88%	626,906	SH
4	DIMENSIONAL ETF TRUST	DFSI	25434V690	$34.6M	5.67%	767,312	SH
5	J P MORGAN EXCHANGE TRADED F	JIRE	46641Q134	$32.7M	5.35%	396,161	SH
6	VANGUARD INDEX FDS	VUG	922908736	$30.8M	5.05%	358,024	SH
7	NEUBERGER BERMAN ETF TRUST	NBSD	64135A887	$24.9M	4.08%	493,314	SH
8	VANGUARD ADMIRAL FDS INC	IVOO	921932885	$23.7M	3.89%	182,027	SH
9	SPDR SERIES TRUST	SPYV	78464A508	$18.7M	3.07%	308,267	SH
10	ISHARES TR	IJR	464287804	$18.2M	2.98%	122,631	SH
11	META PLATFORMS INC	META	30303M102	$18.1M	2.97%	32,146	SH
12	VANGUARD NY TAX FREE FDS	MUNY	92204H400	$17.7M	2.90%	170,398	SH
13	ISHARES TR	DSI	464288570	$12.9M	2.11%	90,492	SH
14	VANGUARD WHITEHALL FDS	VYM	921946406	$12.3M	2.01%	77,743	SH
15	ISHARES TR	BGRN	46435U440	$12.1M	1.98%	254,794	SH
16	ISHARES TR	SUSB	46435G243	$10.3M	1.68%	410,670	SH
17	VANGUARD INDEX FDS	VO	922908629	$8.2M	1.34%	101,619	SH
18	NUSHARES ETF TR	NULG	67092P201	$7.8M	1.28%	66,909	SH
19	FIRST TR EXCH TRADED FD III	FSMB	33739P830	$7.2M	1.17%	357,852	SH
20	CORNING INC	GLW	219350105	$5.8M	0.94%	22,554	SH
21	VANGUARD WORLD FD	VCEB	921910691	$5.6M	0.91%	88,722	SH
22	VANGUARD SCOTTSDALE FDS	VONE	92206C730	$5.5M	0.90%	16,268	SH
23	DIMENSIONAL ETF TRUST	DFSE	25434V682	$5.3M	0.87%	109,210	SH
24	APPLE INC	AAPL	037833100	$5.1M	0.83%	17,592	SH
25	NVIDIA CORPORATION	NVDA	67066G104	$4.9M	0.80%	24,304	SH
26	VANGUARD INDEX FDS	VTI	922908769	$4.8M	0.79%	13,031	SH
27	VANGUARD INDEX FDS	VTV	922908744	$3.9M	0.64%	17,870	SH
28	ISHARES TR	MUB	464288414	$3.8M	0.63%	35,514	SH
29	DIMENSIONAL ETF TRUST	DFLV	25434V666	$3.7M	0.61%	93,491	SH
30	VANGUARD WORLD FD	MGK	921910816	$3.3M	0.55%	37,925	SH
31	INVESCO EXCHANGE TRADED FD T	RSP	46137V357	$3.1M	0.50%	14,374	SH
32	ISHARES TR	ESML	46435U663	$3.0M	0.48%	52,825	SH
33	VANGUARD SCOTTSDALE FDS	VTWO	92206C664	$2.9M	0.48%	24,073	SH
34	ALPHABET INC	GOOGL	02079K305	$2.9M	0.48%	8,124	SH
35	ISHARES TR	XJH	46436E551	$2.7M	0.45%	52,629	SH
36	ISHARES TR	IVV	464287200	$2.6M	0.42%	3,426	SH
37	VANGUARD INTL EQUITY INDEX F	VWO	922042858	$2.5M	0.41%	41,917	SH
38	DIMENSIONAL ETF TRUST	DFUV	25434V724	$1.7M	0.28%	30,552	SH
39	ISHARES TR	NYF	464288323	$1.5M	0.25%	28,660	SH
40	ALPHABET INC	GOOG	02079K107	$1.5M	0.24%	4,173	SH
41	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$1.4M	0.22%	1,829	SH
42	DIMENSIONAL ETF TRUST	DFAC	25434V708	$1.3M	0.21%	28,692	SH
43	MICROSOFT CORP	MSFT	594918104	$1.3M	0.20%	3,352	SH
44	NVIDIA CORPORATION	NVDA	67066G104	$1.2M	0.20%	5,981	SH
45	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$1.2M	0.20%	2,390	SH
46	DIMENSIONAL ETF TRUST	DFUS	25434V401	$1.2M	0.19%	14,400	SH
47	ISHARES TR	ESGD	46435G516	$1.2M	0.19%	11,475	SH
48	ISHARES TR	IWM	464287655	$1.2M	0.19%	3,864	SH
49	SCHWAB STRATEGIC TR	SCMB	808524649	$1.1M	0.18%	42,330	SH
50	NVIDIA CORPORATION	NVDA	67066G104	$1.1M	0.18%	5,401	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-08-10	$610.4M	250	0001727514-26-000003
2026-03-31	2026-05-07	$539.4M	214	0001727514-26-000002
2025-12-31	2026-02-11	$512.1M	194	0001727514-26-000001

Filer Information

Address

39 BROADWAY
SUITE 1730
NEW YORK, NY 10006

Phone

(212) 374-9008

Filing Manager

Francis Financial, Inc.

NEW YORK, NY

Signatory

Avani Ramnani

Managing Director