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Crumly & Associates Inc. — 13F Holdings & Portfolio

CIK 1759578 · latest 13F-HR filed 2026-10-07

Backtest portfolio

Crumly & Associates Inc. manages $563.5M in 13F-reported U.S. long-equity assets across 207 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are HEFA (5.58%), DSTX (5.08%), DSTL (4.85%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 21 new positions and exited 10; 75 existing positions rose in reported value and 53 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$563.5M

Long-equity book

Holdings
207

Distinct positions

Period
2026-09-30

Filed 2026-10-07

Q/Q Activity
+21 / −10 / ↑75 / ↓53

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
HEFA5.6% · +10%DSTX5.1% · +32%DSTL4.9% · +14%RDVY4.8% · +7%SDVY4.1% · +22%JGRO4.1% · -5%MGV2.9% · +32%SMCO2.6% · +14%JAAA2.6% · +3%PSH2.4% · +3%TDIV2.2% · +11%GRID2.2% · +20%BITB2.2% · +9%FCOM2.2% · +20%AIRR2.1% · +15%IWY2.1% · -0%SMIN2.0% · -16%FFEM1.9% · newFTEC1.8% · -0%AAPL1.6% · +7%VOO1.6% · +1%DGRO1.5% · -1%FVD1.3% · 0%SMMU1.2% · +6%DEUS1.0% · -2%XLE1.0% · +2%JMUB1.0% · +9%VONG0.9% · -3%RSP0.9% · -12%QQEW0.8% · 0%NVDA0.8% · +53%SPY0.8% · +4%EVIM0.8% · +15%IQLT0.7% · -10%SPCX0.7% · +653%AVGO0.7% · +1%NFTY0.6% · -76%IJH0.6% · 0%MSFT0.6% · +11%AMZN0.6% · +34%FXN0.5% · -1%CRWV0.5% · +0%EMLP0.5% · 0%DIA0.5% · -0%FXR0.5% · 0%QQQ0.5% · +16%JAVA0.4% · -0%JPM0.4% · +12%CRWD0.4% · +276%TSM0.4% · +1%GOOGL0.4% · +16%FAAA0.4% · +155%XLF0.4% · +1%PAAA0.3% · -34%TSLA0.3% · +9%IWR0.3% · 0%KLAC0.3% · -1%ONEY0.3% · 0%WMT0.3% · +6%DEEF0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 39%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 10, 2026.

Assets Under Management
$1.18B
Discretionary
$779.9M
Employees
12
Accounts
1,691
Address
1200 CENTRE WEST DRIVE
SPRINGFIELD, IL 62704
Phone
(217) 321-3210
Website
Name Title / Status Ownership Type
CANTRALL, WARD, DOUGLAS ControlWEALTH ADVISOR
since Jan 2025
5–10%Individual
CRUMLY, DAVID, ANDREW ControlSECRETARY AND TREASURER
since Jan 2022
5–10%Individual
CRUMLY, ERIN, MICHELLE ControlPRESIDENT AND WEALTH ADVISOR
since Jan 2022
5–10%Individual
CRUMLY, KEVIN, WAYNE ControlCHAIRMAN OF THE BOARD, CHIEF INVESTMENT OFFICER AND WEALTH ADVISOR
since Jan 2011
50–75%Individual
GREEN, TODD, CHARLES ControlSHAREHOLDER
since Jun 2022
10–25%Individual
JOHNSON, BRIDGET, KATHLEEN ControlCHIEF COMPLIANCE OFFICER
since Feb 2025
Less than 5%Individual
NORRIS, SCOTT, MICHAEL ControlCHIEF EXECUTIVE OFFICER AND WEALTH ADVISOR
since Jan 2018
10–25%Individual
GOTSIS, COLLEEN, MARIESHAREHOLDER
since Jan 2025
5–10%Individual
Ownership & leadership changes · 10 filings with changes since Mar 17, 2015

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Nov 25, 2025 filing
  • ChangedCRUMLY, KEVIN, WAYNE · title CHAIRMAN OF THE BOARD, CHIEF INVESTMENT OFFICER, AND WEALTH ADVISOR → CHAIRMAN OF THE BOARD, CHIEF INVESTMENT OFFICER AND WEALTH ADVISOR
Jul 8, 2025 filing
  • AddedCANTRALL, WARD, DOUGLAS · WEALTH ADVISOR · 5–10% · control person
  • AddedGOTSIS, COLLEEN, MARIE · SHAREHOLDER · 5–10%
  • ChangedCRUMLY, ERIN, MICHELLE · title PRESIDENT AND WEALTH MANAGER → PRESIDENT AND WEALTH ADVISOR
  • ChangedNORRIS, SCOTT, MICHAEL · title CHIEF EXECUTIVE OFFICER AND WEALTH MANAGER → CHIEF EXECUTIVE OFFICER AND WEALTH ADVISOR
Mar 24, 2025 filing
  • AddedJOHNSON, BRIDGET, KATHLEEN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedCRUMLY, KEVIN, WAYNE · title CHAIRMAN OF THE BOARD AND CHIEF COMPLIANCE OFFICER → CHAIRMAN OF THE BOARD, CHIEF INVESTMENT OFFICER, AND WEALTH ADVISOR
Mar 25, 2024 filing
  • ChangedCRUMLY, DAVID, ANDREW · title SECRETARY → SECRETARY AND TREASURER
  • ChangedCRUMLY, ERIN, MICHELLE · title WEALTH ADVISOR → PRESIDENT AND WEALTH MANAGER
  • ChangedCRUMLY, KEVIN, WAYNE · title PRESIDENT AND CHIEF COMPLIANCE OFFICER → CHAIRMAN OF THE BOARD AND CHIEF COMPLIANCE OFFICER; ownership 75% or more → 50–75%
  • ChangedNORRIS, SCOTT, MICHAEL · title VICE PRESIDENT → CHIEF EXECUTIVE OFFICER AND WEALTH MANAGER
Mar 29, 2023 filing
  • ChangedCRUMLY, ERIN, MICHELLE · title SECRETARY → WEALTH ADVISOR
Jul 7, 2022 filing
  • AddedGREEN, TODD, CHARLES · SHAREHOLDER · 10–25% · control person
Mar 30, 2022 filing
  • No longer listedBABIAK, COURTNEY, JANE · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Jul 2016
  • AddedCRUMLY, DAVID, ANDREW · SECRETARY · 5–10% · control person
  • AddedCRUMLY, ERIN, MICHELLE · SECRETARY · 5–10% · control person
Mar 30, 2021 filing
  • ChangedNORRIS, SCOTT, MICHAEL · title WEALTH MANAGER → VICE PRESIDENT; now a control person
Mar 12, 2018 filing
  • AddedNORRIS, SCOTT, MICHAEL · WEALTH MANAGER · 10–25%
Feb 16, 2017 filing
  • AddedBABIAK, COURTNEY, JANE · CHIEF OPERATING OFFICER · Less than 5% · control person
Older changes (1 more filing)
Mar 17, 2015 filing (earliest on record)
  • ListedCRUMLY, KEVIN, WAYNE · PRESIDENT AND CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Crumly & Associates Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR HEFA 46434V803 $31.5M 5.58% 678,254 SH
2 ETF SER SOLUTIONS DSTX 26922B501 $28.6M 5.08% 846,765 SH
3 ETF SER SOLUTIONS DSTL 26922A321 $27.3M 4.85% 427,226 SH
4 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $27.1M 4.81% 346,312 SH
5 FIRST TR EXCHANGE TRADED FD SDVY 33741X102 $23.3M 4.14% 574,336 SH
6 J P MORGAN EXCHANGE TRADED F JGRO 46654Q609 $22.8M 4.05% 236,292 SH
7 VANGUARD WORLD FD MGV 921910840 $16.4M 2.90% 101,549 SH
8 TIDAL TRUST II SMCO 88636J675 $14.5M 2.57% 527,483 SH
9 JANUS DETROIT STR TR JAAA 47103U845 $14.4M 2.55% 285,220 SH
10 PGIM ETF TR PSH 69344A784 $13.6M 2.41% 279,563 SH
11 FIRST TR EXCHANGE TRADED FD TDIV 33738R118 $12.5M 2.22% 110,685 SH
12 FIRST TR EXCHANGE-TRADED FD GRID 33737A108 $12.4M 2.19% 69,834 SH
13 BITWISE BITCOIN ETF TR BITB 09174C104 $12.3M 2.18% 270,391 SH
14 FIDELITY COVINGTON TRUST FCOM 316092873 $12.2M 2.16% 169,314 SH
15 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $11.9M 2.11% 115,241 SH
16 ISHARES TR IWY 464289438 $11.8M 2.10% 40,090 SH
17 ISHARES TR SMIN 46429B614 $11.0M 1.96% 160,209 SH
18 FIDELITY COVINGTON TRUST FFEM 31609A867 $10.8M 1.92% 257,886 SH
19 FIDELITY COVINGTON TRUST FTEC 316092808 $10.0M 1.78% 33,360 SH
20 APPLE INC AAPL 037833100 $9.0M 1.60% 27,129 SH
21 VANGUARD INDEX FDS VOO 922908363 $8.9M 1.57% 12,641 SH
22 ISHARES TR DGRO 46434V621 $8.5M 1.51% 113,101 SH
23 FIRST TR EXCHANGE-TRADED FD FVD 33734H106 $7.4M 1.31% 157,145 SH
24 PIMCO ETF TR SMMU 72201R874 $6.5M 1.15% 131,629 SH
25 DBX ETF TR DEUS 233051481 $5.7M 1.02% 90,334 SH
26 SELECT SECTOR SPDR TR XLE 81369Y506 $5.7M 1.01% 92,587 SH
27 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $5.5M 0.97% 115,419 SH
28 VANGUARD SCOTTSDALE FDS VONG 92206C680 $5.3M 0.95% 41,414 SH
29 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $4.8M 0.86% 23,206 SH
30 FIRST TR EXCHANGE-TRADED FD QQEW 337344105 $4.8M 0.84% 29,243 SH
31 NVIDIA CORPORATION NVDA 67066G104 $4.5M 0.80% 19,814 SH
32 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $4.5M 0.79% 5,867 SH
33 MORGAN STANLEY ETF TRUST EVIM 61774R882 $4.4M 0.79% 88,254 SH
34 ISHARES TR IQLT 46434V456 $4.0M 0.72% 81,590 SH
35 SPACE EXPLORATION TECHN CORP SPCX 84615Q103 $4.0M 0.71% 26,669 SH
36 BROADCOM INC AVGO 11135F101 $3.7M 0.65% 10,451 SH
37 FIRST TR EXCH TRD ALPHDX FD NFTY 33737J802 $3.7M 0.65% 71,637 SH
38 ISHARES TR IJH 464287507 $3.5M 0.63% 49,193 SH
39 MICROSOFT CORP MSFT 594918104 $3.4M 0.60% 6,597 SH
40 AMAZON COM INC AMZN 023135106 $3.3M 0.59% 13,258 SH
41 FIRST TR EXCHANGE-TRADED FD FXN 33734X127 $3.1M 0.54% 139,604 SH
42 COREWEAVE INC CRWV 21873S108 $3.0M 0.53% 34,602 SH
43 FIRST TR EXCHANGE-TRADED FD EMLP 33738D101 $3.0M 0.53% 72,836 SH
44 STATE STR SPDR DOW JONES IND DIA 78467X109 $2.9M 0.52% 5,724 SH
45 FIRST TR EXCHANGE-TRADED FD FXR 33734X150 $2.8M 0.49% 33,874 SH
46 INVESCO QQQ TR QQQ 46090E103 $2.6M 0.45% 3,458 SH
47 J P MORGAN EXCHANGE TRADED F JAVA 46641Q167 $2.5M 0.44% 30,801 SH
48 JPMORGAN CHASE & CO JPM 46625H100 $2.4M 0.43% 7,399 SH
49 CROWDSTRIKE HLDGS INC CRWD 22788C105 $2.4M 0.43% 9,059 SH
50 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $2.4M 0.43% 5,251 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-07 $563.5M 207 0001759578-26-000008
2026-06-30 2026-07-08 $522.3M 196 0001759578-26-000007
2026-03-31 2026-04-02 $475.9M 200 0001759578-26-000004
2025-12-31 2026-01-14 $476.7M 203 0001759578-26-000002
Filer Information
Address
1200 CENTRE WEST DRIVE
SPRINGFIELD, IL 62704
Phone
(217) 321-3210
Filing Manager
Crumly & Associates Inc.
SPRINGFIELD, IL
Signatory
Bridget Johnson
Chief Compliance Officer