NICOLET ADVISORY SERVICES, LLC — 13F Holdings & Portfolio
CIK 1775863 · latest 13F-HR filed 2026-02-13
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$1.48B
Long-equity book
Holdings
421
Distinct positions
Period
2025-12-31
Filed 2026-02-13
Q/Q Activity
+35 / −29 / ↑193 / ↓116
vs 2025-09-30
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- SPDR SERIES TRUST$292.8M +11349.7%
- AMERICAN CENTY ETF TR$24.1M +65.0%
- VANGUARD TAX-MANAGED FDS$12.6M +36.8%
- VANGUARD INDEX FDS$7.5M +44.6%
- ISHARES TR$7.4M +18.8%
Top Trims
- SPDR SERIES TRUST-$106.3M -60.2%
- SPDR SERIES TRUST-$97.8M -60.7%
- JPMORGAN CHASE FINL CO LLC-$7.7M -54.2%
- AMERICAN CENTY ETF TR-$4.0M -18.8%
- ISHARES TR-$3.8M -86.0%
New Positions
- VANGUARD SCOTTSDALE FDS$5.1M
- RTX CORPORATION$2.9M
- SPDR INDEX SHS FDS$2.8M
- LAZARD ACTIVE ETF TR$2.1M
- TRAVELERS COMPANIES INC$2.1M
Exited Positions
- RTX CORPORATION$2.3M
- TRAVELERS COMPANIES INC$2.1M
- SPDR INDEX SHS FDS$965.0K
- TREX CO INC$488.1K
- VERTEX INC$467.0K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $295.3M | 19.90% | 3,610,494 | SH |
| 2 | SPDR SERIES TRUST | SPYV | 78464A508 | $70.3M | 4.74% | 1,208,677 | SH |
| 3 | SPDR SERIES TRUST | SPYG | 78464A409 | $63.4M | 4.27% | 585,065 | SH |
| 4 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $61.1M | 4.12% | 754,863 | SH |
| 5 | APPLE INC | AAPL | 037833100 | $52.5M | 3.53% | 201,637 | SH |
| 6 | ISHARES TR | ITOT | 464287150 | $46.8M | 3.15% | 307,968 | SH |
| 7 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $46.8M | 3.15% | 720,525 | SH |
| 8 | VANGUARD MUN BD FDS | VTEB | 922907746 | $35.2M | 2.37% | 695,282 | SH |
| 9 | VANGUARD INDEX FDS | VO | 922908629 | $32.3M | 2.17% | 107,901 | SH |
| 10 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $29.0M | 1.95% | 58,069 | SH |
| 11 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $27.3M | 1.84% | 591,999 | SH |
| 12 | MICROSOFT CORP | MSFT | 594918104 | $26.3M | 1.77% | 55,206 | SH |
| 13 | VANGUARD INDEX FDS | VOO | 922908363 | $24.2M | 1.63% | 37,910 | SH |
| 14 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $22.7M | 1.53% | 70,008 | SH |
| 15 | NVIDIA CORPORATION | NVDA | 67066G104 | $21.7M | 1.46% | 117,178 | SH |
| 16 | VANGUARD BD INDEX FDS | BND | 921937835 | $19.3M | 1.30% | 260,374 | SH |
| 17 | VICTORY PORTFOLIOS II | UITB | 92647N527 | $18.5M | 1.24% | 389,946 | SH |
| 18 | PROCTER AND GAMBLE CO | PG | 742718109 | $17.8M | 1.20% | 124,120 | SH |
| 19 | AMERICAN CENTY ETF TR | AVRE | 025072356 | $17.1M | 1.15% | 388,797 | SH |
| 20 | AMAZON COM INC | AMZN | 023135106 | $16.0M | 1.08% | 64,931 | SH |
| 21 | ALPHABET INC | GOOGL | 02079K305 | $15.9M | 1.07% | 47,777 | SH |
| 22 | WEC ENERGY GROUP INC | WEC | 92939U106 | $14.5M | 0.98% | 138,208 | SH |
| 23 | VANGUARD INDEX FDS | VB | 922908751 | $13.6M | 0.92% | 50,012 | SH |
| 24 | ISHARES TR | IVV | 464287200 | $12.6M | 0.85% | 18,022 | SH |
| 25 | VANGUARD INDEX FDS | VTV | 922908744 | $12.4M | 0.83% | 62,921 | SH |
| 26 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $11.4M | 0.77% | 194,125 | SH |
| 27 | ALPHABET INC | GOOG | 02079K107 | $11.2M | 0.76% | 33,704 | SH |
| 28 | ISHARES TR | MUB | 464288414 | $10.7M | 0.72% | 99,281 | SH |
| 29 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $10.1M | 0.68% | 14,510 | SH |
| 30 | ISHARES TR | SUB | 464288158 | $8.3M | 0.56% | 77,478 | SH |
| 31 | PRINCIPAL EXCHANGE TRADED FD | YLD | 74255Y102 | $8.3M | 0.56% | 433,302 | SH |
| 32 | VANGUARD INDEX FDS | VUG | 922908736 | $8.2M | 0.56% | 16,740 | SH |
| 33 | HOME DEPOT INC | HD | 437076102 | $8.1M | 0.55% | 21,667 | SH |
| 34 | COCA COLA CO | KO | 191216100 | $8.1M | 0.54% | 114,363 | SH |
| 35 | ALPS ETF TR | AMLP | 00162Q452 | $7.8M | 0.52% | 160,871 | SH |
| 36 | META PLATFORMS INC | META | 30303M102 | $7.3M | 0.49% | 11,446 | SH |
| 37 | JPMORGAN CHASE FINL CO LLC | AMJB | 48133Q309 | $6.5M | 0.44% | 211,761 | SH |
| 38 | OSHKOSH CORP | OSK | 688239201 | $6.4M | 0.43% | 42,601 | SH |
| 39 | WALMART INC | WMT | 931142103 | $5.9M | 0.40% | 49,948 | SH |
| 40 | BROADCOM INC | AVGO | 11135F101 | $5.7M | 0.38% | 16,047 | SH |
| 41 | VANGUARD SCOTTSDALE FDS | VONE | 92206C730 | $5.1M | 0.34% | 16,135 | SH |
| 42 | SPDR S&P MIDCAP 400 ETF TR | MDY | 78467Y107 | $5.1M | 0.34% | 8,023 | SH |
| 43 | BANK FIRST CORP | BFC | 06211J100 | $5.0M | 0.34% | 40,765 | SH |
| 44 | PEPSICO INC | PEP | 713448108 | $5.0M | 0.33% | 35,081 | SH |
| 45 | BOEING CO | BA | 097023105 | $4.9M | 0.33% | 20,406 | SH |
| 46 | ABBOTT LABS | ABT | 002824100 | $4.5M | 0.31% | 36,484 | SH |
| 47 | EXXON MOBIL CORP | XOM | 30231G102 | $4.5M | 0.31% | 36,660 | SH |
| 48 | TESLA INC | TSLA | 88160R101 | $4.5M | 0.31% | 10,109 | SH |
| 49 | EATON CORP PLC | ETN | G29183103 | $4.5M | 0.30% | 13,674 | SH |
| 50 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $4.5M | 0.30% | 74,685 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-12-31 | 2026-02-13 | $1.48B | 421 | 0001775863-26-000003 |
| 2025-09-30 | 2025-11-13 | $1.29B | 415 | 0001775863-25-000013 |