JSF Financial, LLC — 13F Holdings & Portfolio

CIK 1802224 · latest 13F-HR filed 2026-07-28

JSF Financial, LLC manages $632.2M in 13F-reported U.S. long-equity assets across 142 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (15.34%), CGGR (10.75%), AVDE (10.09%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 28 new positions, exited 13, added to 74, and trimmed 17.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
6300 WILSHIRE BOULEVARD
SUITE 2100
LOS ANGELES, CA 90048
Phone
(323) 866-0833
Filing Manager
JSF Financial, LLC
LOS ANGELES, CA
Signatory
Shari Fishman
Chief Compliance Officer
Loading holdings…
AUM

$632.2M

Long-equity book

Holdings

142

Distinct positions

Period

2026-06-30

Filed 2026-07-28

Q/Q Activity

+28 / −13 / ↑74 / ↓17

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • CAPITAL GROUP GROWTH ETF$25.2M +58.9%
  • AMERICAN CENTY ETF TR$21.5M +476.7%
  • ISHARES TR$13.9M +16.7%
  • AMERICAN CENTY ETF TR$6.8M +11.9%
  • ISHARES TR$6.6M +33.9%
Show all 74

Top Trims

  • ISHARES TR-$9.1M -73.3%
  • EXXON MOBIL CORP-$363.4K -17.6%
  • COSTCO WHOLESALE CORPORATION-$177.1K -8.9%
  • ISHARES TR-$167.5K -14.4%
  • AT&T INC-$160.5K -28.7%
Show all 17

New Positions

  • LAZARD ACTIVE ETF TR$14.3M
  • DELL TECHNOLOGIES INC$2.6M
  • CORNING INC$1.9M
  • MARRIOTT INTL INC NEW$1.4M
  • SELECT SECTOR SPDR TR$1.4M
Show all 28

Exited Positions

  • ISHARES TR$14.8M
  • SELECT SECTOR SPDR TR$2.7M
  • CARDINAL HEALTH INC$1.4M
  • MCKESSON CORP$1.4M
  • CBOE GLOBAL MKTS INC$1.4M
Show all 13
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $97.0M 15.34% 129,530 SH
2 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $67.9M 10.75% 1,439,179 SH
3 AMERICAN CENTY ETF TR AVDE 025072703 $63.8M 10.09% 714,806 SH
4 FIRST TR EXCHANGE TRADED FD SDVY 33741X102 $38.2M 6.05% 886,168 SH
5 ISHARES TR IWY 464289438 $26.3M 4.16% 90,402 SH
6 AMERICAN CENTY ETF TR AVEM 025072604 $26.0M 4.11% 269,566 SH
7 ISHARES TR IWX 464289420 $25.2M 3.98% 239,472 SH
8 APPLE INC AAPL 037833100 $23.9M 3.78% 82,497 SH
9 ISHARES GOLD TR IAU 464285204 $18.5M 2.92% 244,608 SH
10 INVESCO QQQ TR QQQ 46090E103 $17.2M 2.72% 23,361 SH
11 LAZARD ACTIVE ETF TR IDEQ 52110K400 $14.3M 2.27% 409,180 SH
12 INVESCO EXCHANGE TRADED FD T XLG 46137V233 $11.4M 1.81% 186,891 SH
13 STATE STR SPDR S&P 500 ETF T Put SPY 78462F103 $11.2M 1.77% 15,000 SH
14 NVIDIA CORPORATION NVDA 67066G104 $10.3M 1.63% 51,600 SH
15 BNY MELLON ETF TRUST II BKDV 05613H100 $8.9M 1.40% 264,433 SH
16 ALPHABET INC GOOGL 02079K305 $7.8M 1.24% 21,931 SH
17 MICROSOFT CORP MSFT 594918104 $5.8M 0.91% 15,472 SH
18 ISHARES TR IWF 464287614 $5.6M 0.89% 45,401 SH
19 AMAZON COM INC AMZN 023135106 $5.5M 0.87% 23,013 SH
20 ISHARES TR ITOT 464287150 $4.4M 0.69% 26,617 SH
21 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $4.3M 0.68% 76,473 SH
22 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $4.2M 0.67% 8,473 SH
23 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $3.8M 0.60% 5,073 SH
24 SPDR SERIES TRUST SPYM 78464A854 $3.5M 0.56% 40,159 SH
25 DOUBLEVERIFY HLDGS INC DV 25862V105 $3.4M 0.54% 316,831 SH
26 JPMORGAN CHASE & CO JPM 46625H100 $3.3M 0.53% 10,206 SH
27 ISHARES TR IEFA 46432F842 $3.3M 0.53% 34,413 SH
28 ISHARES TR IWR 464287499 $3.3M 0.52% 29,848 SH
29 MICRON TECHNOLOGY INC MU 595112103 $3.3M 0.51% 2,816 SH
30 SELECT SECTOR SPDR TR XLK 81369Y803 $3.1M 0.49% 16,310 SH
31 ALPHABET INC GOOG 02079K107 $3.0M 0.48% 8,556 SH
32 BROADCOM INC AVGO 11135F101 $2.8M 0.44% 7,408 SH
33 ELI LILLY & CO LLY 532457108 $2.7M 0.42% 2,239 SH
34 FLEX LTD FLEX Y2573F102 $2.7M 0.42% 16,563 SH
35 DELL TECHNOLOGIES INC DELL 24703L202 $2.6M 0.41% 5,972 SH
36 KLA CORP KLAC 482480100 $2.6M 0.41% 8,486 SH
37 ISHARES TR IJR 464287804 $2.3M 0.37% 15,817 SH
38 ISHARES INC IEMG 46434G103 $2.1M 0.34% 25,907 SH
39 ISHARES TR IJH 464287507 $2.1M 0.34% 27,671 SH
40 WALMART INC WMT 931142103 $2.0M 0.32% 17,838 SH
41 CORNING INC GLW 219350105 $1.9M 0.31% 7,554 SH
42 JABIL INC JBL 466313103 $1.9M 0.30% 4,859 SH
43 COSTCO WHOLESALE CORPORATION COST 22160K105 $1.8M 0.29% 1,937 SH
44 MERCK & CO INC MRK 58933Y105 $1.8M 0.28% 13,960 SH
45 FIDELITY COVINGTON TRUST FTEC 316092808 $1.8M 0.28% 6,189 SH
46 WOODWARD INC WWD 980745103 $1.7M 0.27% 4,069 SH
47 CASEYS GEN STORES INC CASY 147528103 $1.7M 0.27% 2,151 SH
48 EXXON MOBIL CORP XOM 30231G102 $1.7M 0.27% 12,458 SH
49 ISHARES TR IWM 464287655 $1.7M 0.26% 5,512 SH
50 ALTRIA GROUP INC MO 02209S103 $1.7M 0.26% 22,996 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-28 $632.2M 142 0001802224-26-000010
2026-03-31 2026-05-07 $510.1M 126 0001802224-26-000006
2025-12-31 2026-02-04 $482.4M 132 0001802224-26-000002