JSF Financial, LLC — 13F Holdings & Portfolio

CIK 1802224 · latest 13F-HR filed 2026-07-28

JSF Financial, LLC manages $632.2M in 13F-reported U.S. long-equity assets across 142 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (15.34%), CGGR (10.75%), AVDE (10.09%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 28 new positions and exited 13; 74 existing positions rose in reported value and 17 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$632.2M

Long-equity book

Holdings

142

Distinct positions

Period

2026-06-30

Filed 2026-07-28

Q/Q Activity

+28 / −13 / ↑74 / ↓17

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

IVV15.6% · +2%CGGR10.9% · +35%AVDE10.3% · +6%SDVY6.2% · -1%IWY4.2% · +15%AVEM4.2% · +382%IWX4.1% · -14%AAPL3.8% · -0%IAU3.0% · +14%QQQ2.8% · -2%IDEQ2.3% · new XLG1.8% · +4%NVDA1.7% · -0%BKDV1.4% · +42%GOOGL1.3% · +1%MSFT0.9% · -2%IWF0.9% · +305%AMZN0.9% · -1%ITOT0.7% · -0%JEPI0.7% · +12%BRK.B0.7% · -1%SPY0.6% · +87%SPYM0.6% · -2%DV0.6% · 0%JPM0.5% · -2%IEFA0.5% · -75%IWR0.5% · +10%MU0.5% · -16%XLK0.5% · -33%GOOG0.5% · -0%AVGO0.5% · +3%LLY0.4% · +127%FLEX0.4% · -19%DELL0.4% · new KLAC0.4% · +944%IJR0.4% · +8%IEMG0.3% · -21%IJH0.3% · -4%WMT0.3% · +2%GLW0.3% · new JBL0.3% · +1%COST0.3% · -3%MRK0.3% · +501%FTEC0.3% · 0%WWD0.3% · +3%CASY0.3% · +2%XOM0.3% · +2%IWM0.3% · +36%MO0.3% · +534%TRV0.3% · +3%DIS0.3% · -3%V0.2% · +0%FN0.2% · +2%CNP0.2% · +3%NI0.2% · +3%XLC0.2% · +42%MAR0.2% · new XLRE0.2% · new CTVA0.2% · new IWD0.2% · +118%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 65.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 14, 2026.

Assets Under Management

$1.97B

Discretionary

$1.97B

Employees

Accounts

2,759

Address

6300 WILSHIRE BLVD.
SUITE 2100
LOS ANGELES, CA 90048

Phone

(323) 866-0833

Website

WWW.JSFFINANCIAL.COM
www.linkedin.com/company/jsf-financial-llc

Name	Title / Status	Ownership	Type
FISHMAN, JEFFREY, SETH Control	MANAGING MEMBER since Jul 1995	Less than 5%	Individual
FISHMAN, JEFFREY, SETH Control	CO TRUSTEE OF THE JEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998 since Feb 1998	75% or more	Individual
FISHMAN, SHARI Control	CHIEF COMPLIANCE OFFICER since Mar 2011	Less than 5%	Individual
FISHMAN, SHARI Control	CO TRUSTEE OF THE JEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998 since Feb 1998	75% or more	Individual
JEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998 Control	OWNER since Dec 2025	75% or more	Domestic Entity
SEKINE, SAMUEL Control	CHIEF OPERATIONS OFFICER since Jan 2018	Less than 5%	Individual
FISHMAN, MORDECHAI, LEIB	MANAGING DIRECTOR since Dec 2025	Less than 5%	Individual
FISHMAN, MORDECHAI, LEIB	CO TRUSTEE OF THE M & S FISHMAN FAMILY REVOCABLE TRUST since Sep 2004	10–25%	Individual
FISHMAN, SHOSHANA	CO TRUSTEE OF THE M & S FISHMAN FAMILY REVOCABLE TRUST since Sep 2004	10–25%	Individual
M & S FISHMAN FAMILY REVOCABLE TRUST	OWNER since Dec 2025	10–25%	Domestic Entity

Ownership & leadership changes · 3 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 30, 2026 filing

AddedFISHMAN, MORDECHAI, LEIB · CO TRUSTEE OF THE M & S FISHMAN FAMILY REVOCABLE TRUST / MANAGING DIRECTOR · 10–25%
AddedFISHMAN, SHOSHANA · CO TRUSTEE OF THE M & S FISHMAN FAMILY REVOCABLE TRUST · 10–25%
AddedJEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998 · OWNER · 75% or more · control person
AddedM & S FISHMAN FAMILY REVOCABLE TRUST · OWNER · 10–25%
ChangedFISHMAN, JEFFREY, SETH · title MANAGING MEMBER → CO TRUSTEE OF THE JEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998 / MANAGING MEMBER; ownership 50–75% → 75% or more
ChangedFISHMAN, SHARI · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER / CO TRUSTEE OF THE JEFFREY S FISHMAN AND SHARON FISHMAN TRUST 2/4/1998; ownership 50–75% → 75% or more

Mar 29, 2019 filing

AddedSEKINE, SAMUEL · CHIEF OPERATIONS OFFICER · Less than 5% · control person

Jan 8, 2013 filing

AddedFISHMAN, SHARI · CHIEF COMPLIANCE OFFICER · 50–75% · control person
ChangedFISHMAN, JEFFREY, SETH · title MANAGING MEMBER, CHIEF COMPLIANCE OFFICER → MANAGING MEMBER; ownership 75% or more → 50–75%

Mar 29, 2012 filing (earliest on record)

ListedFISHMAN, JEFFREY, SETH · MANAGING MEMBER, CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

CAPITAL GROUP GROWTH ETF$25.2M +58.9%
AMERICAN CENTY ETF TR$21.5M +476.7%
ISHARES TR$13.9M +16.7%
AMERICAN CENTY ETF TR$6.8M +11.9%
ISHARES TR$6.6M +33.9%

Show all 74 →

Top Trims

ISHARES TR-$9.1M -73.3%
EXXON MOBIL CORP-$363.4K -17.6%
COSTCO WHOLESALE CORPORATION-$177.1K -8.9%
ISHARES TR-$167.5K -14.4%
AT&T INC-$160.5K -28.7%

Show all 17 →

New Positions

Show all 28 →

Exited Positions

Show all 13 →

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#	Issuer	Symbol	CUSIP	Value	Δ

JSF Financial, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IVV	464287200	$97.0M	15.34%	129,530	SH
2	CAPITAL GROUP GROWTH ETF	CGGR	14020G101	$67.9M	10.75%	1,439,179	SH
3	AMERICAN CENTY ETF TR	AVDE	025072703	$63.8M	10.09%	714,806	SH
4	FIRST TR EXCHANGE TRADED FD	SDVY	33741X102	$38.2M	6.05%	886,168	SH
5	ISHARES TR	IWY	464289438	$26.3M	4.16%	90,402	SH
6	AMERICAN CENTY ETF TR	AVEM	025072604	$26.0M	4.11%	269,566	SH
7	ISHARES TR	IWX	464289420	$25.2M	3.98%	239,472	SH
8	APPLE INC	AAPL	037833100	$23.9M	3.78%	82,497	SH
9	ISHARES GOLD TR	IAU	464285204	$18.5M	2.92%	244,608	SH
10	INVESCO QQQ TR	QQQ	46090E103	$17.2M	2.72%	23,361	SH
11	LAZARD ACTIVE ETF TR	IDEQ	52110K400	$14.3M	2.27%	409,180	SH
12	INVESCO EXCHANGE TRADED FD T	XLG	46137V233	$11.4M	1.81%	186,891	SH
13	STATE STR SPDR S&P 500 ETF T Put	SPY	78462F103	$11.2M	1.77%	15,000	SH
14	NVIDIA CORPORATION	NVDA	67066G104	$10.3M	1.63%	51,600	SH
15	BNY MELLON ETF TRUST II	BKDV	05613H100	$8.9M	1.40%	264,433	SH
16	ALPHABET INC	GOOGL	02079K305	$7.8M	1.24%	21,931	SH
17	MICROSOFT CORP	MSFT	594918104	$5.8M	0.91%	15,472	SH
18	ISHARES TR	IWF	464287614	$5.6M	0.89%	45,401	SH
19	AMAZON COM INC	AMZN	023135106	$5.5M	0.87%	23,013	SH
20	ISHARES TR	ITOT	464287150	$4.4M	0.69%	26,617	SH
21	J P MORGAN EXCHANGE TRADED F	JEPI	46641Q332	$4.3M	0.68%	76,473	SH
22	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$4.2M	0.67%	8,473	SH
23	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$3.8M	0.60%	5,073	SH
24	SPDR SERIES TRUST	SPYM	78464A854	$3.5M	0.56%	40,159	SH
25	DOUBLEVERIFY HLDGS INC	DV	25862V105	$3.4M	0.54%	316,831	SH
26	JPMORGAN CHASE & CO	JPM	46625H100	$3.3M	0.53%	10,206	SH
27	ISHARES TR	IEFA	46432F842	$3.3M	0.53%	34,413	SH
28	ISHARES TR	IWR	464287499	$3.3M	0.52%	29,848	SH
29	MICRON TECHNOLOGY INC	MU	595112103	$3.3M	0.51%	2,816	SH
30	SELECT SECTOR SPDR TR	XLK	81369Y803	$3.1M	0.49%	16,310	SH
31	ALPHABET INC	GOOG	02079K107	$3.0M	0.48%	8,556	SH
32	BROADCOM INC	AVGO	11135F101	$2.8M	0.44%	7,408	SH
33	ELI LILLY & CO	LLY	532457108	$2.7M	0.42%	2,239	SH
34	FLEX LTD	FLEX	Y2573F102	$2.7M	0.42%	16,563	SH
35	DELL TECHNOLOGIES INC	DELL	24703L202	$2.6M	0.41%	5,972	SH
36	KLA CORP	KLAC	482480100	$2.6M	0.41%	8,486	SH
37	ISHARES TR	IJR	464287804	$2.3M	0.37%	15,817	SH
38	ISHARES INC	IEMG	46434G103	$2.1M	0.34%	25,907	SH
39	ISHARES TR	IJH	464287507	$2.1M	0.34%	27,671	SH
40	WALMART INC	WMT	931142103	$2.0M	0.32%	17,838	SH
41	CORNING INC	GLW	219350105	$1.9M	0.31%	7,554	SH
42	JABIL INC	JBL	466313103	$1.9M	0.30%	4,859	SH
43	COSTCO WHOLESALE CORPORATION	COST	22160K105	$1.8M	0.29%	1,937	SH
44	MERCK & CO INC	MRK	58933Y105	$1.8M	0.28%	13,960	SH
45	FIDELITY COVINGTON TRUST	FTEC	316092808	$1.8M	0.28%	6,189	SH
46	WOODWARD INC	WWD	980745103	$1.7M	0.27%	4,069	SH
47	CASEYS GEN STORES INC	CASY	147528103	$1.7M	0.27%	2,151	SH
48	EXXON MOBIL CORP	XOM	30231G102	$1.7M	0.27%	12,458	SH
49	ISHARES TR	IWM	464287655	$1.7M	0.26%	5,512	SH
50	ALTRIA GROUP INC	MO	02209S103	$1.7M	0.26%	22,996	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-07-28	$632.2M	142	0001802224-26-000010
2026-03-31	2026-05-07	$510.1M	126	0001802224-26-000006
2025-12-31	2026-02-04	$482.4M	132	0001802224-26-000002

Filer Information

Address

6300 WILSHIRE BOULEVARD
SUITE 2100
LOS ANGELES, CA 90048

Phone

(323) 866-0833

Filing Manager

JSF Financial, LLC

LOS ANGELES, CA

Signatory

Shari Fishman

Chief Compliance Officer