Strategic Financial Planning, Inc. — 13F Holdings & Portfolio

CIK 1802277 · latest 13F-HR filed 2026-08-14

Strategic Financial Planning, Inc. manages $191.6M in 13F-reported U.S. long-equity assets across 41 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHB (12.72%), SCHA (11.42%), VWO (9.82%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 29 new positions, exited 28, added to 5, and trimmed 7.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
6513 PRESTON RD.
SUITE 100
PLANO, TX 75024
Phone
(972) 403-1234
Filing Manager
Strategic Financial Planning, Inc.
PLANO, TX
Signatory
Bryan Lee
President
Loading holdings…
AUM

$191.6M

Long-equity book

Holdings

41

Distinct positions

Period

2026-06-30

Filed 2026-08-14

Q/Q Activity

+29 / −28 / ↑5 / ↓7

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES INC$1.5M +230.6%
  • ISHARES TR$1.4M +395.2%
  • ISHARES TR$532.0K +236.0%
  • ISHARES TR$464.5K +117.4%
  • ISHARES TR$24.4K +10.5%
Show all 5

Top Trims

  • VANGUARD CHARLOTTE FDS-$7.9M -70.1%
  • SPDR SER TR-$2.2M -83.7%
  • VANGUARD BD INDEX FD INC-$1.8M -60.1%
  • SPDR SER TR-$776.6K -74.7%
  • BNY MELLON ETF TRUST-$498.9K -9.8%
Show all 7

New Positions

  • SCHWAB STRATEGIC TR$24.4M
  • SCHWAB STRATEGIC TR$21.9M
  • VANGUARD INTL EQUITY INDEX F$18.8M
  • SPDR INDEX SHS FDS$17.7M
  • SPDR SERIES TRUST$12.5M
Show all 29

Exited Positions

  • ISHARES TR$21.6M
  • AMERICAN CENTY ETF TR$18.4M
  • AMERICAN CENTY ETF TR$16.8M
  • AMERICAN CENTY ETF TR$16.1M
  • AMERICAN CENTY ETF TR$10.3M
Show all 28
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SCHWAB STRATEGIC TR SCHB 808524102 $24.4M 12.72% 841,398 SH
2 SCHWAB STRATEGIC TR SCHA 808524607 $21.9M 11.42% 605,509 SH
3 VANGUARD INTL EQUITY INDEX F VWO 922042858 $18.8M 9.82% 315,363 SH
4 SPDR INDEX SHS FDS SPDW 78463X889 $17.7M 9.26% 352,236 SH
5 SPDR SERIES TRUST SPSM 78468R853 $12.5M 6.53% 217,032 SH
6 VANGUARD INTL EQUITY INDEX F VSS 922042718 $12.0M 6.28% 78,172 SH
7 SCHWAB STRATEGIC TR SCHH 808524847 $11.8M 6.17% 499,423 SH
8 SCHWAB STRATEGIC TR SCHC 808524888 $7.7M 4.03% 160,420 SH
9 SCHWAB STRATEGIC TR SCYB 808524631 $6.1M 3.20% 234,403 SH
10 VANGUARD INDEX FDS VTI 922908769 $5.9M 3.08% 15,925 SH
11 SCHWAB STRATEGIC TR SCHF 808524805 $5.4M 2.80% 193,304 SH
12 VANGUARD INTL EQUITY INDEX F VNQI 922042676 $5.2M 2.71% 115,681 SH
13 VANGUARD INDEX FDS VXF 922908652 $4.8M 2.51% 19,511 SH
14 BNY MELLON ETF TRUST BKLC 09661T107 $4.6M 2.40% 32,027 SH
15 VANGUARD CHARLOTTE FDS BNDX 92203J407 $3.4M 1.76% 69,531 SH
16 SCHWAB STRATEGIC TR SCHE 808524706 $3.3M 1.70% 89,994 SH
17 VANGUARD TAX MANAGED INTL FD VEA 921943858 $2.8M 1.45% 39,004 SH
18 SCHWAB STRATEGIC TR SCHM 808524508 $2.4M 1.25% 64,900 SH
19 ISHARES INC IEMG 46434G103 $2.1M 1.10% 25,335 SH
20 SPDR INDEX SHS FDS SPEM 78463X509 $1.9M 1.01% 37,476 SH
21 SPDR SER TR SPTM 78464A805 $1.9M 1.01% 21,240 SH
22 ISHARES TR IDEV 46435G326 $1.7M 0.89% 19,065 SH
23 SPDR SER TR SPMD 78464A847 $1.4M 0.73% 20,599 SH
24 SCHWAB STRATEGIC TR SCHP 808524870 $1.4M 0.72% 51,734 SH
25 SPDR SER TR SPHY 78468R606 $1.4M 0.71% 57,588 SH
26 VANGUARD BD INDEX FD INC BND 921937835 $1.2M 0.62% 16,124 SH
27 VANGUARD WHITEHALL FDS INC VWOB 921946885 $1.1M 0.56% 15,898 SH
28 ISHARES TR USRT 464288521 $1.1M 0.55% 15,829 SH
29 ISHARES INC LEMB 464286517 $953.9K 0.50% 22,524 SH
30 ISHARES TR IVV 464287200 $860.1K 0.45% 1,149 SH
31 ISHARES TR IJR 464287804 $757.4K 0.40% 5,107 SH
32 VANGUARD INDEX FDS VOO 922908363 $454.7K 0.24% 662 SH
33 SPDR SER TR EBND 78464A391 $430.4K 0.22% 20,573 SH
34 VANGUARD INDEX FDS VNQ 922908553 $372.8K 0.19% 3,866 SH
35 BNY MELLON ETF TR BKAG 09661T602 $359.9K 0.19% 8,579 SH
36 VANGUARD INDEX FDS VO 922908629 $314.2K 0.16% 3,900 SH
37 SPDR SER TR SPAB 78464A649 $282.9K 0.15% 11,084 SH
38 ISHARES TR ISCB 464288505 $270.3K 0.14% 3,580 SH
39 SPDR SER TR HYMB 78464A284 $263.6K 0.14% 10,360 SH
40 ISHARES TR IJH 464287507 $257.4K 0.13% 3,338 SH
41 DBX ETF TR HAUZ 233051846 $250.6K 0.13% 11,177 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-14 $191.6M 41 0001214659-26-010179
2026-03-31 2026-05-14 $170.9M 40 0001214659-26-006173
2025-12-31 2026-02-17 $175.8M 39 0001214659-26-002083
2025-09-30 2025-11-13 $172.6M 38 0001214659-25-016430