Top Institutional Investors

Centennial Wealth Advisory LLC — 13F Holdings & Portfolio

CIK 1839421 · latest 13F-HR filed 2026-10-16

Backtest portfolio

Centennial Wealth Advisory LLC manages $485.5M in 13F-reported U.S. long-equity assets across 195 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are BUFD (11.51%), BUFQ (5.69%), BUFG (5.52%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 17 new positions and exited 3; 68 existing positions rose in reported value and 55 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$485.5M

Long-equity book

Holdings
195

Distinct positions

Period
2026-09-30

Filed 2026-10-16

Q/Q Activity
+17 / −3 / ↑68 / ↓55

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
BUFD11.5% · +2%BUFQ5.7% · +17%BUFG5.5% · +17%FTCB5.4% · -6%AVIG4.6% · +2%BUFR3.7% · +2%BUFT3.6% · +3%IVV3.0% · -1%BUFS2.8% · +17%SPYG2.7% · -3%AAPL2.4% · +1%CGMS2.4% · -6%FTGS1.8% · +6%RDVY1.8% · +10%SPYV1.8% · -2%LMBS1.7% · -3%LVHI1.6% · +6%QQQM1.6% · +8%DLN1.5% · +12%NVDA1.5% · +3%LGOV1.0% · -2%MSFT1.0% · -1%WCMI1.0% · +7%MDYG0.9% · +6%AVEM0.8% · +7%AVUV0.8% · +12%FLRG0.7% · 0%GLD0.6% · -2%PYLD0.6% · +2%MBB0.6% · -3%AMZN0.6% · +1%GOOGL0.6% · +28%META0.5% · -0%SLV0.5% · -0%SCIO0.5% · -3%MU0.5% · +11%ILDR0.4% · +12%CDX0.4% · +1%IBM0.4% · +1%AMD0.4% · -2%AVGO0.4% · -2%FDT0.3% · +8%CLOA0.3% · +1%JCPI0.3% · newWMT0.3% · +9%XSVN0.3% · newPFE0.3% · +4%AVSC0.3% · -15%CVX0.3% · +8%IWR0.3% · -12%FICS0.3% · +4%BRK.B0.3% · +0%TSLA0.3% · +4%PRU0.3% · +3%HPQ0.3% · 0%VZ0.2% · +5%KMB0.2% · +4%TROW0.2% · +3%MDLZ0.2% · +4%CSCO0.2% · +3%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 48.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 16, 2026.

Assets Under Management
$397.1M
Discretionary
$397.1M
Employees
15
Accounts
3,164
Address
701 THIRD STREET
TRAVERSE CITY, MI 49684
Phone
(231) 995-9575
Website
Name Title / Status Ownership Type
CANFIELD, ARTHUR, ROLLAND ControlMEMBER
since Jan 2018
50–75%Individual
Mooi, Luke, Leonard ControlCHIEF COMPLIANCE OFFICER
since Jul 2019
Less than 5%Individual
TORBET, JONATHAN, THOMAS ControlMEMBER
since Jan 2018
50–75%Individual
Ownership & leadership changes · 2 filings with changes since May 18, 2018

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jan 4, 2022 filing
  • No longer listedFLYNN, LAWRENCE, DAVID · MEMBER · 25–50% · control person · listed since Jan 2018
  • No longer listedREESE, MICHAEL, DUANE · MANAGING MEMBER · 25–50% · control person · listed since Nov 2006
  • ChangedCANFIELD, ARTHUR, ROLLAND · ownership 25–50% → 50–75%
  • ChangedTORBET, JONATHAN, THOMAS · ownership 25–50% → 50–75%
Aug 9, 2019 filing
  • AddedMooi, Luke, Leonard · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedCANFIELD, ARTHUR, ROLLAND · title MANAGING MEMBER & CHIEF COMPLIANCE OFFICER → MEMBER
May 18, 2018 filing (earliest on record)
  • ListedCANFIELD, ARTHUR, ROLLAND · MANAGING MEMBER & CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedFLYNN, LAWRENCE, DAVID · MEMBER · 25–50% · control person
  • ListedREESE, MICHAEL, DUANE · MANAGING MEMBER · 25–50% · control person
  • ListedTORBET, JONATHAN, THOMAS · MEMBER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Centennial Wealth Advisory LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FIRST TR EXCHNG TRADED FD VI BUFD 33740U703 $55.9M 11.51% 1,840,391 SH
2 FIRST TR EXCHNG TRADED FD VI BUFQ 33740U752 $27.6M 5.69% 681,864 SH
3 FIRST TR EXCHNG TRADED FD VI BUFG 33740U778 $26.8M 5.52% 896,250 SH
4 FIRST TR EXCHANGE-TRADED FD FTCB 33738D788 $26.3M 5.42% 1,331,992 SH
5 AMERICAN CENTY ETF TR AVIG 025072562 $22.3M 4.59% 565,930 SH
6 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $18.1M 3.72% 482,260 SH
7 FIRST TR EXCHNG TRADED FD VI BUFT 33740U760 $17.6M 3.62% 666,442 SH
8 ISHARES TR IVV 464287200 $14.4M 2.97% 18,796 SH
9 FIRST TR EXCHNG TRADED FD VI BUFS 33740F243 $13.5M 2.78% 545,593 SH
10 SPDR SERIES TRUST SPYG 78464A409 $13.2M 2.72% 107,409 SH
11 APPLE INC AAPL 037833100 $11.9M 2.44% 35,609 SH
12 CAPITAL GRP FIXED INCM ETF T CGMS 14020Y300 $11.8M 2.44% 451,485 SH
13 FIRST TR EXCHANGE-TRADED FD FTGS 33733E823 $8.7M 1.78% 228,434 SH
14 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $8.6M 1.77% 109,920 SH
15 SPDR SERIES TRUST SPYV 78464A508 $8.5M 1.75% 139,134 SH
16 FIRST TR EXCHANGE-TRADED FD LMBS 33739Q200 $8.2M 1.70% 170,031 SH
17 LEGG MASON ETF INVT LVHI 52468L505 $7.7M 1.59% 184,386 SH
18 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $7.6M 1.57% 25,064 SH
19 WISDOMTREE TR DLN 97717W307 $7.5M 1.54% 76,990 SH
20 NVIDIA CORPORATION NVDA 67066G104 $7.2M 1.47% 31,303 SH
21 FIRST TR EXCHANGE-TRADED FD LGOV 33738D606 $5.0M 1.04% 256,637 SH
22 MICROSOFT CORP MSFT 594918104 $4.7M 0.96% 9,064 SH
23 FIRST TR EXCHANGE-TRADED FD WCMI 33733E732 $4.6M 0.95% 242,088 SH
24 SPDR SERIES TRUST MDYG 78464A821 $4.5M 0.92% 42,765 SH
25 AMERICAN CENTY ETF TR AVEM 025072604 $4.0M 0.81% 42,031 SH
26 AMERICAN CENTY ETF TR AVUV 025072877 $3.8M 0.78% 32,049 SH
27 FIDELITY COVINGTON TRUST FLRG 316092378 $3.5M 0.71% 83,847 SH
28 SPDR GOLD TR GLD 78463V107 $3.1M 0.64% 8,154 SH
29 PIMCO ETF TR PYLD 72201R585 $3.1M 0.64% 121,761 SH
30 ISHARES TR MBB 464288588 $3.0M 0.62% 33,362 SH
31 AMAZON COM INC AMZN 023135106 $2.9M 0.60% 11,661 SH
32 ALPHABET INC GOOGL 02079K305 $2.8M 0.57% 8,039 SH
33 META PLATFORMS INC META 30303M102 $2.6M 0.54% 3,620 SH
34 ISHARES SILVER TR SLV 46428Q109 $2.4M 0.50% 44,183 SH
35 FIRST TR EXCHANGE-TRADED FD SCIO 33738D770 $2.3M 0.47% 115,392 SH
36 MICRON TECHNOLOGY INC MU 595112103 $2.3M 0.47% 2,149 SH
37 FIRST TR EXCHNG TRADED FD VI ILDR 33740F565 $2.1M 0.43% 52,473 SH
38 SIMPLIFY EXCHANGE TRADED FUN CDX 82889N830 $2.0M 0.42% 100,079 SH
39 INTERNATIONAL BUSINESS MACHS IBM 459200101 $1.9M 0.38% 8,457 SH
40 ADVANCED MICRO DEVICES INC AMD 007903107 $1.8M 0.36% 2,876 SH
41 BROADCOM INC AVGO 11135F101 $1.7M 0.36% 4,908 SH
42 FIRST TR EXCH TRD ALPHDX FD FDT 33737J174 $1.6M 0.32% 16,554 SH
43 BLACKROCK ETF TRUST II CLOA 092528504 $1.5M 0.32% 29,704 SH
44 J P MORGAN EXCHANGE TRADED F JCPI 46654Q104 $1.5M 0.30% 31,583 SH
45 WALMART INC WMT 931142103 $1.4M 0.29% 13,750 SH
46 BONDBLOXX ETF TRUST XSVN 09789C820 $1.4M 0.29% 31,804 SH
47 PFIZER INC PFE 717081103 $1.4M 0.29% 49,557 SH
48 AMERICAN CENTY ETF TR AVSC 025072323 $1.4M 0.29% 20,188 SH
49 CHEVRON CORPORATION CVX 166764100 $1.4M 0.29% 6,828 SH
50 ISHARES TR IWR 464287499 $1.3M 0.28% 12,618 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-16 $485.5M 195 0002085853-26-001204
2026-06-30 2026-07-13 $463.2M 181 0002085853-26-000705
2026-03-31 2026-04-20 $413.0M 160 0002085853-26-000414
2025-12-31 2026-01-14 $378.1M 166 0002085853-26-000035
Filer Information
Address
701 THIRD STREET
TRAVERSE CITY, MI 49684
Phone
(231) 995-9575
Filing Manager
Centennial Wealth Advisory LLC
Traverse City, MI
Signatory
Luke Mooi
Chief Compliance Officer