Platt Investment Counsel, LLC — 13F Holdings & Portfolio

CIK 1859195 · latest 13F-HR filed 2026-07-08

Platt Investment Counsel, LLC manages $149.3M in 13F-reported U.S. long-equity assets across 14 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are ESGV (30.91%), QQQ (18.07%), IJH (14.78%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 1 new position, exited 0, added to 9, and trimmed 0.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1400 GATHERING PARK CIR.
UNIT 202
CARY, NC 27519
Phone
(612) 723-0995
Filing Manager
Platt Investment Counsel, LLC
CARY, NC
Signatory
Peter Platt
President
Loading holdings…
AUM

$149.3M

Long-equity book

Holdings

14

Distinct positions

Period

2026-06-30

Filed 2026-07-08

Q/Q Activity

+1 / −0 / ↑9 / ↓0

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD WORLD FD$7.1M +18.3%
  • INVESCO QQQ TR$5.7M +26.7%
  • ISHARES TR$2.8M +14.3%
  • ISHARES TR$1.7M +21.4%
  • VANGUARD INTL EQUITY INDEX F$852.9K +12.5%
Show all 9

Top Trims

  • No decreased positions.
Show all 0

New Positions

  • BRISTOL-MYERS SQUIBB CO$491.2K
Show all 1

Exited Positions

  • No exits this quarter.
Show all 0
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD WORLD FD ESGV 921910733 $46.1M 30.91% 348,831 SH
2 INVESCO QQQ TR QQQ 46090E103 $27.0M 18.07% 36,623 SH
3 ISHARES TR IJH 464287507 $22.1M 14.78% 286,085 SH
4 VANGUARD BD INDEX FDS BND 921937835 $11.5M 7.70% 156,616 SH
5 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $11.4M 7.66% 144,727 SH
6 VANGUARD BD INDEX FDS BLV 921937793 $11.4M 7.62% 164,964 SH
7 ISHARES TR IWM 464287655 $9.8M 6.57% 32,625 SH
8 VANGUARD INTL EQUITY INDEX F VEU 922042775 $7.7M 5.13% 91,376 SH
9 TESLA INC TSLA 88160R101 $567.8K 0.38% 1,350 SH
10 BRISTOL-MYERS SQUIBB CO BMY 110122108 $491.2K 0.33% 8,525 SH
11 ALPHABET INC GOOGL 02079K305 $331.6K 0.22% 928 SH
12 APPLE INC AAPL 037833100 $321.5K 0.22% 1,111 SH
13 VANGUARD INDEX FDS VOO 922908363 $318.0K 0.21% 463 SH
14 ISHARES TR ILCG 464287119 $308.7K 0.21% 2,638 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-08 $149.3M 14 0002085853-26-000646
2026-03-31 2026-04-09 $129.9M 13 0002085853-26-000328
2025-12-31 2026-01-07 $135.3M 12 0002085853-26-000006