REICON WEALTH ADVISORS, LLC — 13F Holdings & Portfolio
CIK 1888847 · latest 13F-HR filed 2026-07-29
REICON WEALTH ADVISORS, LLC manages $162.3M in 13F-reported U.S. long-equity assets across 93 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPY (40.45%), EQWL (27.79%), RSP (5.61%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 23 new positions and exited 2; 45 existing positions rose in reported value and 10 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$162.3M
Long-equity book
Holdings
93
Distinct positions
Period
2026-06-30
Filed 2026-07-29
Q/Q Activity
+23 / −2 / ↑45 / ↓10
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26SPY41.0% · +1%EQWL28.2% · +1%RSP5.7% · +1%VOO2.6% · +33%AGG2.1% · +90%VCIT1.7% · +25%VCSH1.4% · +280%BRK.B1.4% · +0%IVV1.3% · +111%IGIB1.3% · +587%RSPT0.9% · +16%BND0.7% · +210%JPIE0.6% · +20%JPST0.5% · +4%SDVY0.5% · +9%BINC0.5% · +3%JPM0.4% · +51%IWV0.4% · -4%PMAY0.3% · newSPHB0.3% · +6%BXSL0.3% · +26%AAPL0.3% · +12%HD0.3% · -1%BSV0.3% · 0%MSFT0.3% · +20%PJUN0.3% · newJEPI0.3% · -0%JQUA0.2% · +79%AMZN0.2% · +33%HYBB0.2% · +36%GS0.2% · 0%IGEB0.2% · +45%VXUS0.2% · +25%PKW0.2% · +4%KO0.2% · +21%GDEC0.2% · -10%FBND0.2% · newARCC0.2% · +1%VGIT0.2% · +150%GOOG0.2% · newJAAA0.2% · +6%HYS0.2% · newMSDL0.2% · +2%MS0.2% · +1%MCD0.2% · -15%CAT0.2% · -62%MLPA0.2% · -5%WMT0.2% · newRSPG0.1% · -1%PFF0.1% · +10%NVDA0.1% · newPCEF0.1% · +10%GAPR0.1% · newV0.1% · newQQQ0.1% · newGOCT0.1% · 0%IWM0.1% · -17%VTI0.1% · -20%GFEB0.1% · -10%CLOA0.1% · +18%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 86.6%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jul 14, 2026.
Assets Under Management
$220.1M
Discretionary
$220.1M
Employees
5
Accounts
117
Address
3166 MATHIESON DRIVE
SUITE 200
ATLANTA, GA 30305
SUITE 200
ATLANTA, GA 30305
Phone
(404) 328-2120
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| DAVIES, THEODORE, JOSEPH Control | MANAGING PARTNER since Feb 2021 | Less than 5% | Individual |
| DOUGLASS, STEPHANIE, BUSUTTIL Control | MANAGING DIRECTOR, CHIEF OPERATING OFFICER since Jan 2022 | Less than 5% | Individual |
| FUNSTON, REID, THOMAS Control | MANAGING PARTNER, CHIEF COMPLIANCE OFFICER since Feb 2021 | Less than 5% | Individual |
| MATHIESON VENTURES, LLC Control | MANAGING MEMBER since Feb 2021 | 25–50% | Domestic Entity |
| TJD VENTURES, LLC Control | MANAGING MEMBER since Feb 2021 | 25–50% | Domestic Entity |
| WARAMAUG VENTURES, LLC Control | MANAGING MEMBER since Feb 2021 | 25–50% | Domestic Entity |
| BMAA SPECIAL ASSET TRUST Control Indirect owner via TJD VENTURES, LLC | TRUSTEE since Dec 2012 | 25–50% | Domestic Entity |
| DAVIES FAMILY SURVIVORSHIP TRUST Control Indirect owner via TJD VENTURES, LLC | TRUSTEE since Feb 2021 | 25–50% | Domestic Entity |
| DAVIES, AIDAN, DORRANCE Control Indirect owner via DAVIES FAMILY SURVIVORSHIP TRUST | MEMBER since Feb 2021 | 25–50% | Individual |
| DAVIES, AUDREY, MICHELLE Control Indirect owner via DAVIES FAMILY SURVIVORSHIP TRUST | MEMBER since Feb 2021 | 25–50% | Individual |
| DAVIES, BRENDAN, MITCHELL Control Indirect owner via DAVIES FAMILY SURVIVORSHIP TRUST | MEMBER since Feb 2021 | 25–50% | Individual |
| DAVIES, DANIELLE, MISTELE Control Indirect owner via BMAA SPECIAL ASSET TRUST | MEMBER since Dec 2012 | 75% or more | Individual |
| DAVIES, MICHAEL, JOSEPH Control Indirect owner via DAVIES FAMILY SURVIVORSHIP TRUST | MEMBER since Feb 2021 | 25–50% | Individual |
| DAVIES, THEODORE, JOSEPH Control Indirect owner via TJD VENTURES, LLC | TRUSTEE since Feb 2021 | 25–50% | Individual |
| FUNSTON FAMILY IRREVOCABLE TRUST Control Indirect owner via WARAMAUG VENTURES, LLC | TRUSTEE since Mar 2021 | General partner, trustee or manager | Domestic Entity |
| FUNSTON, GRACE, CATHERINE Control Indirect owner via FUNSTON FAMILY IRREVOCABLE TRUST | MEMBER since Mar 2021 | 25–50% | Individual |
| FUNSTON, REID, THOMAS Control Indirect owner via WARAMAUG VENTURES, LLC | TRUSTEE since Mar 2021 | 75% or more | Individual |
| FUNSTON, REID, THOMAS Control Indirect owner via FUNSTON FAMILY IRREVOCABLE TRUST | MEMBER since Mar 2021 | 25–50% | Individual |
| FUNSTON, SIDNEY, ROSE Control Indirect owner via FUNSTON FAMILY IRREVOCABLE TRUST | MEMBER since Mar 2021 | 25–50% | Individual |
| FUNSTON, WILLIAM, HENRY Control Indirect owner via FUNSTON FAMILY IRREVOCABLE TRUST | MEMBER since Mar 2021 | 25–50% | Individual |
| MCCLAIN, FORREST, GARVIN Control Indirect owner via MATHIESON VENTURES, LLC | TRUSTEE since Apr 2021 | 50–75% | Individual |
| MCCLAIN, LORRAINE, OSCHER Control Indirect owner via MATHIESON VENTURES, LLC | TRUSTEE since Apr 2021 | 50–75% | Individual |
Ownership & leadership changes · 4 filings with changes since Jun 7, 2023
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 12, 2026 filing
- ChangedDOUGLASS, STEPHANIE, BUSUTTIL · title MANAGING DIRECTOR → MANAGING DIRECTOR, CHIEF OPERATING OFFICER
- ChangedFUNSTON, REID, THOMAS · title CHIEF COMPLIANCE OFFICER → MANAGING PARTNER, CHIEF COMPLIANCE OFFICER
Mar 18, 2025 filing
- ChangedFUNSTON FAMILY IRREVOCABLE TRUST · indirect via WARAMAUG VENTURES, LLC: ownership 75% or more → General partner, trustee or manager
- ChangedFUNSTON, REID, THOMAS · indirect via WARAMAUG VENTURES, LLC: ownership 25–50% → 75% or more
Jul 22, 2024 filing
- AddedDAVIES, AIDAN, DORRANCE · MEMBER · 25–50% · indirect via DAVIES FAMILY SURVIVORSHIP TRUST · control person
- AddedDAVIES, AUDREY, MICHELLE · MEMBER · 25–50% · indirect via DAVIES FAMILY SURVIVORSHIP TRUST · control person
- AddedDAVIES, BRENDAN, MITCHELL · MEMBER · 25–50% · indirect via DAVIES FAMILY SURVIVORSHIP TRUST · control person
- AddedDAVIES, DANIELLE, MISTELE · MEMBER · 75% or more · indirect via BMAA SPECIAL ASSET TRUST · control person
- AddedDAVIES, MICHAEL, JOSEPH · MEMBER · 25–50% · indirect via DAVIES FAMILY SURVIVORSHIP TRUST · control person
- AddedFUNSTON, GRACE, CATHERINE · MEMBER · 25–50% · indirect via FUNSTON FAMILY IRREVOCABLE TRUST · control person
- AddedFUNSTON, REID, THOMAS · MEMBER · 25–50% · indirect via FUNSTON FAMILY IRREVOCABLE TRUST · control person
- AddedFUNSTON, SIDNEY, ROSE · MEMBER · 25–50% · indirect via FUNSTON FAMILY IRREVOCABLE TRUST · control person
- AddedFUNSTON, WILLIAM, HENRY · MEMBER · 25–50% · indirect via FUNSTON FAMILY IRREVOCABLE TRUST · control person
Mar 5, 2024 filing
- ChangedFUNSTON, REID, THOMAS · title MANAGING PARTNER & CCO → CHIEF COMPLIANCE OFFICER
Jun 7, 2023 filing (earliest on record)
- ListedBMAA SPECIAL ASSET TRUST · TRUSTEE · 25–50% · indirect via TJD VENTURES, LLC · control person
- ListedDAVIES FAMILY SURVIVORSHIP TRUST · TRUSTEE · 25–50% · indirect via TJD VENTURES, LLC · control person
- ListedDAVIES, THEODORE, JOSEPH · MANAGING PARTNER · Less than 5% · control person
- ListedDAVIES, THEODORE, JOSEPH · TRUSTEE · 25–50% · indirect via TJD VENTURES, LLC · control person
- ListedDOUGLASS, STEPHANIE, BUSUTTIL · MANAGING DIRECTOR · Less than 5% · control person
- ListedFUNSTON FAMILY IRREVOCABLE TRUST · TRUSTEE · 75% or more · indirect via WARAMAUG VENTURES, LLC · control person
- ListedFUNSTON, REID, THOMAS · MANAGING PARTNER & CCO · Less than 5% · control person
- ListedFUNSTON, REID, THOMAS · TRUSTEE · 25–50% · indirect via WARAMAUG VENTURES, LLC · control person
- ListedMATHIESON VENTURES, LLC · MANAGING MEMBER · 25–50% · control person
- ListedMCCLAIN, FORREST, GARVIN · TRUSTEE · 50–75% · indirect via MATHIESON VENTURES, LLC · control person
- ListedMCCLAIN, LORRAINE, OSCHER · TRUSTEE · 50–75% · indirect via MATHIESON VENTURES, LLC · control person
- ListedTJD VENTURES, LLC · MANAGING MEMBER · 25–50% · control person
- ListedWARAMAUG VENTURES, LLC · MANAGING MEMBER · 25–50% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- STATE STR SPDR S&P 500 ETF T$9.2M +16.2%
- INVESCO EXCHANGE TRADED FD T$5.2M +12.9%
- ISHARES TR$1.7M +586.8%
- VANGUARD SCOTTSDALE FDS$1.7M +278.5%
- ISHARES TR$1.6M +89.5%
Top Trims
- ISHARES TR-$184.3K -84.9%
- CATERPILLAR INC-$180.1K -42.4%
- MCDONALDS CORP-$87.1K -26.0%
- FIRST TR EXCHNG TRADED FD VI-$37.1K -27.6%
- FIRST TR EXCHNG TRADED FD VI-$34.7K -22.3%
New Positions
- INNOVATOR ETFS TRUST$540.5K
- INNOVATOR ETFS TRUST$432.1K
- FIDELITY MERRIMACK STR TR$319.7K
- ALPHABET INC$280.2K
- PIMCO ETF TR$272.1K
REICON WEALTH ADVISORS, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $65.7M | 40.45% | 87,915 | SH |
| 2 | INVESCO EXCHANGE TRADED FD T | EQWL | 46137V449 | $45.1M | 27.79% | 349,630 | SH |
| 3 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $9.1M | 5.61% | 42,793 | SH |
| 4 | VANGUARD INDEX FDS | VOO | 922908363 | $4.2M | 2.57% | 6,067 | SH |
| 5 | ISHARES TR | AGG | 464287226 | $3.4M | 2.10% | 34,495 | SH |
| 6 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $2.7M | 1.66% | 32,682 | SH |
| 7 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $2.3M | 1.40% | 28,838 | SH |
| 8 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $2.2M | 1.34% | 4,344 | SH |
| 9 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $2.2M | 1.33% | 2,900 | SH |
| 10 | ISHARES TR | IVV | 464287200 | $2.1M | 1.31% | 2,847 | SH |
| 11 | ISHARES TR | IGIB | 464288638 | $2.0M | 1.24% | 37,843 | SH |
| 12 | INVESCO EXCHANGE TRADED FD T | RSPT | 46137V282 | $1.5M | 0.90% | 22,612 | SH |
| 13 | VANGUARD BD INDEX FDS | BND | 921937835 | $1.1M | 0.68% | 15,005 | SH |
| 14 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $919.2K | 0.57% | 19,962 | SH |
| 15 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $815.2K | 0.50% | 16,119 | SH |
| 16 | FIRST TR EXCHANGE TRADED FD | SDVY | 33741X102 | $801.9K | 0.49% | 18,587 | SH |
| 17 | BLACKROCK ETF TRUST II | BINC | 092528603 | $789.8K | 0.49% | 15,090 | SH |
| 18 | JPMORGAN CHASE & CO | JPM | 46625H100 | $624.2K | 0.38% | 1,907 | SH |
| 19 | ISHARES TR | IWV | 464287689 | $611.9K | 0.38% | 1,435 | SH |
| 20 | INNOVATOR ETFS TRUST | PMAY | 45782C318 | $540.5K | 0.33% | 13,088 | SH |
| 21 | INVESCO EXCH TRADED FD TR II | SPHB | 46138E370 | $515.8K | 0.32% | 3,315 | SH |
| 22 | BLACKSTONE SECD LENDING FD | BXSL | 09261X102 | $473.3K | 0.29% | 19,962 | SH |
| 23 | APPLE INC | AAPL | 037833100 | $459.8K | 0.28% | 1,589 | SH |
| 24 | HOME DEPOT INC | HD | 437076102 | $450.7K | 0.28% | 1,278 | SH |
| 25 | VANGUARD BD INDEX FDS | BSV | 921937827 | $448.0K | 0.28% | 5,750 | SH |
| 26 | MICROSOFT CORP | MSFT | 594918104 | $441.7K | 0.27% | 1,184 | SH |
| 27 | INNOVATOR ETFS TRUST | PJUN | 45782C748 | $432.1K | 0.27% | 9,996 | SH |
| 28 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $416.2K | 0.26% | 7,369 | SH |
| 29 | J P MORGAN EXCHANGE TRADED F | JQUA | 46641Q761 | $391.7K | 0.24% | 5,419 | SH |
| 30 | AMAZON COM INC | AMZN | 023135106 | $382.1K | 0.24% | 1,603 | SH |
| 31 | ISHARES TR | HYBB | 46435U473 | $361.7K | 0.22% | 7,734 | SH |
| 32 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $358.0K | 0.22% | 354 | SH |
| 33 | ISHARES TR | IGEB | 46435G219 | $350.5K | 0.22% | 7,770 | SH |
| 34 | VANGUARD STAR FDS | VXUS | 921909768 | $348.6K | 0.21% | 4,078 | SH |
| 35 | INVESCO EXCHANGE TRADED FD T | PKW | 46137V308 | $343.9K | 0.21% | 2,428 | SH |
| 36 | COCA COLA CO | KO | 191216100 | $335.2K | 0.21% | 4,125 | SH |
| 37 | FIRST TR EXCHNG TRADED FD VI | GDEC | 33740U679 | $330.5K | 0.20% | 8,304 | SH |
| 38 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $319.7K | 0.20% | 7,027 | SH |
| 39 | ARES CAPITAL CORP | ARCC | 04010L103 | $301.4K | 0.19% | 16,264 | SH |
| 40 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $294.9K | 0.18% | 5,000 | SH |
| 41 | ALPHABET INC | GOOG | 02079K107 | $280.2K | 0.17% | 793 | SH |
| 42 | JANUS DETROIT STR TR | JAAA | 47103U845 | $275.0K | 0.17% | 5,447 | SH |
| 43 | PIMCO ETF TR | HYS | 72201R783 | $272.1K | 0.17% | 2,910 | SH |
| 44 | MORGAN STANLEY DIRECT LENDIN | MSDL | 61774A103 | $266.8K | 0.16% | 17,646 | SH |
| 45 | MORGAN STANLEY | MS | 617446448 | $259.7K | 0.16% | 1,242 | SH |
| 46 | MCDONALDS CORP | MCD | 580135101 | $247.6K | 0.15% | 916 | SH |
| 47 | CATERPILLAR INC | CAT | 149123101 | $244.9K | 0.15% | 230 | SH |
| 48 | GLOBAL X FDS | MLPA | 37954Y343 | $244.2K | 0.15% | 4,600 | SH |
| 49 | WALMART INC | WMT | 931142103 | $241.2K | 0.15% | 2,130 | SH |
| 50 | INVESCO EXCHANGE TRADED FD T | RSPG | 46137V365 | $236.3K | 0.15% | 2,412 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-29 | $162.3M | 93 | 0001398344-26-013051 |
| 2026-03-31 | 2026-05-08 | $131.8M | 72 | 0001398344-26-008791 |
| 2025-12-31 | 2026-01-30 | $138.1M | 59 | 0001398344-26-001728 |
Filer Information
Address
3166 MATHIESON DRIVESUITE 200
ATLANTA, GA 30305
Phone
(404) 328-2120
Filing Manager
REICON WEALTH ADVISORS, LLC
ATLANTA, GA
Signatory
Reid Funston
Chief Compliance Officer