REICON WEALTH ADVISORS, LLC — 13F Holdings & Portfolio
CIK 1888847 · latest 13F-HR filed 2026-07-29
REICON WEALTH ADVISORS, LLC manages $162.3M in 13F-reported U.S. long-equity assets across 93 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPY (40.45%), EQWL (27.79%), RSP (5.61%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 23 new positions, exited 2, added to 45, and trimmed 10.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 200
ATLANTA, GA 30305
$162.3M
Long-equity book
93
Distinct positions
2026-06-30
Filed 2026-07-29
+23 / −2 / ↑45 / ↓10
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- STATE STR SPDR S&P 500 ETF T$9.2M +16.2%
- INVESCO EXCHANGE TRADED FD T$5.2M +12.9%
- ISHARES TR$1.7M +586.8%
- VANGUARD SCOTTSDALE FDS$1.7M +278.5%
- ISHARES TR$1.6M +89.5%
Top Trims
- ISHARES TR-$184.3K -84.9%
- CATERPILLAR INC-$180.1K -42.4%
- MCDONALDS CORP-$87.1K -26.0%
- FIRST TR EXCHNG TRADED FD VI-$37.1K -27.6%
- FIRST TR EXCHNG TRADED FD VI-$34.7K -22.3%
New Positions
- INNOVATOR ETFS TRUST$540.5K
- INNOVATOR ETFS TRUST$432.1K
- FIDELITY MERRIMACK STR TR$319.7K
- ALPHABET INC$280.2K
- PIMCO ETF TR$272.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $65.7M | 40.45% | 87,915 | SH |
| 2 | INVESCO EXCHANGE TRADED FD T | EQWL | 46137V449 | $45.1M | 27.79% | 349,630 | SH |
| 3 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $9.1M | 5.61% | 42,793 | SH |
| 4 | VANGUARD INDEX FDS | VOO | 922908363 | $4.2M | 2.57% | 6,067 | SH |
| 5 | ISHARES TR | AGG | 464287226 | $3.4M | 2.10% | 34,495 | SH |
| 6 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $2.7M | 1.66% | 32,682 | SH |
| 7 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $2.3M | 1.40% | 28,838 | SH |
| 8 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $2.2M | 1.34% | 4,344 | SH |
| 9 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $2.2M | 1.33% | 2,900 | SH |
| 10 | ISHARES TR | IVV | 464287200 | $2.1M | 1.31% | 2,847 | SH |
| 11 | ISHARES TR | IGIB | 464288638 | $2.0M | 1.24% | 37,843 | SH |
| 12 | INVESCO EXCHANGE TRADED FD T | RSPT | 46137V282 | $1.5M | 0.90% | 22,612 | SH |
| 13 | VANGUARD BD INDEX FDS | BND | 921937835 | $1.1M | 0.68% | 15,005 | SH |
| 14 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $919.2K | 0.57% | 19,962 | SH |
| 15 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $815.2K | 0.50% | 16,119 | SH |
| 16 | FIRST TR EXCHANGE TRADED FD | SDVY | 33741X102 | $801.9K | 0.49% | 18,587 | SH |
| 17 | BLACKROCK ETF TRUST II | BINC | 092528603 | $789.8K | 0.49% | 15,090 | SH |
| 18 | JPMORGAN CHASE & CO | JPM | 46625H100 | $624.2K | 0.38% | 1,907 | SH |
| 19 | ISHARES TR | IWV | 464287689 | $611.9K | 0.38% | 1,435 | SH |
| 20 | INNOVATOR ETFS TRUST | PMAY | 45782C318 | $540.5K | 0.33% | 13,088 | SH |
| 21 | INVESCO EXCH TRADED FD TR II | SPHB | 46138E370 | $515.8K | 0.32% | 3,315 | SH |
| 22 | BLACKSTONE SECD LENDING FD | BXSL | 09261X102 | $473.3K | 0.29% | 19,962 | SH |
| 23 | APPLE INC | AAPL | 037833100 | $459.8K | 0.28% | 1,589 | SH |
| 24 | HOME DEPOT INC | HD | 437076102 | $450.7K | 0.28% | 1,278 | SH |
| 25 | VANGUARD BD INDEX FDS | BSV | 921937827 | $448.0K | 0.28% | 5,750 | SH |
| 26 | MICROSOFT CORP | MSFT | 594918104 | $441.7K | 0.27% | 1,184 | SH |
| 27 | INNOVATOR ETFS TRUST | PJUN | 45782C748 | $432.1K | 0.27% | 9,996 | SH |
| 28 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $416.2K | 0.26% | 7,369 | SH |
| 29 | J P MORGAN EXCHANGE TRADED F | JQUA | 46641Q761 | $391.7K | 0.24% | 5,419 | SH |
| 30 | AMAZON COM INC | AMZN | 023135106 | $382.1K | 0.24% | 1,603 | SH |
| 31 | ISHARES TR | HYBB | 46435U473 | $361.7K | 0.22% | 7,734 | SH |
| 32 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $358.0K | 0.22% | 354 | SH |
| 33 | ISHARES TR | IGEB | 46435G219 | $350.5K | 0.22% | 7,770 | SH |
| 34 | VANGUARD STAR FDS | VXUS | 921909768 | $348.6K | 0.21% | 4,078 | SH |
| 35 | INVESCO EXCHANGE TRADED FD T | PKW | 46137V308 | $343.9K | 0.21% | 2,428 | SH |
| 36 | COCA COLA CO | KO | 191216100 | $335.2K | 0.21% | 4,125 | SH |
| 37 | FIRST TR EXCHNG TRADED FD VI | GDEC | 33740U679 | $330.5K | 0.20% | 8,304 | SH |
| 38 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $319.7K | 0.20% | 7,027 | SH |
| 39 | ARES CAPITAL CORP | ARCC | 04010L103 | $301.4K | 0.19% | 16,264 | SH |
| 40 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $294.9K | 0.18% | 5,000 | SH |
| 41 | ALPHABET INC | GOOG | 02079K107 | $280.2K | 0.17% | 793 | SH |
| 42 | JANUS DETROIT STR TR | JAAA | 47103U845 | $275.0K | 0.17% | 5,447 | SH |
| 43 | PIMCO ETF TR | HYS | 72201R783 | $272.1K | 0.17% | 2,910 | SH |
| 44 | MORGAN STANLEY DIRECT LENDIN | MSDL | 61774A103 | $266.8K | 0.16% | 17,646 | SH |
| 45 | MORGAN STANLEY | MS | 617446448 | $259.7K | 0.16% | 1,242 | SH |
| 46 | MCDONALDS CORP | MCD | 580135101 | $247.6K | 0.15% | 916 | SH |
| 47 | CATERPILLAR INC | CAT | 149123101 | $244.9K | 0.15% | 230 | SH |
| 48 | GLOBAL X FDS | MLPA | 37954Y343 | $244.2K | 0.15% | 4,600 | SH |
| 49 | WALMART INC | WMT | 931142103 | $241.2K | 0.15% | 2,130 | SH |
| 50 | INVESCO EXCHANGE TRADED FD T | RSPG | 46137V365 | $236.3K | 0.15% | 2,412 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-29 | $162.3M | 93 | 0001398344-26-013051 |
| 2026-03-31 | 2026-05-08 | $131.8M | 72 | 0001398344-26-008791 |
| 2025-12-31 | 2026-01-30 | $138.1M | 59 | 0001398344-26-001728 |