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Carson Advisory Inc. — 13F Holdings & Portfolio

CIK 1909304 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Carson Advisory Inc. manages $217.7M in 13F-reported U.S. long-equity assets across 204 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are HD (5.06%), CGGO (4.72%), CGCV (4.54%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 20 new positions and exited 4; 111 existing positions rose in reported value and 27 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$217.7M

Long-equity book

Holdings
204

Distinct positions

Period
2026-06-30

Filed 2026-08-11

Q/Q Activity
+20 / −4 / ↑111 / ↓27

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
HD5.1% · +2%CGGO4.7% · +2%CGCV4.5% · +3%TCAF4.3% · +4%BRK.B3.5% · +4%SO3.1% · -2%AAPL2.6% · +4%EIX2.5% · -2%D2.3% · -2%BINC2.3% · +2%IBM2.1% · +8%CGDV2.0% · +5%AES1.9% · -7%DUK1.8% · -1%BAC1.4% · -4%MSFT1.4% · +3%JPM1.3% · -0%DAL1.2% · -4%JNJ1.2% · +2%TCAL1.1% · -14%JXN1.0% · -1%CGBL0.9% · +12%PNFP0.8% · newPG0.8% · -1%C0.8% · -1%KO0.8% · +2%JUST0.8% · +36%NZF0.8% · -2%VIG0.7% · +8%SEPI0.7% · +78%NVDA0.7% · +3%PFF0.7% · -1%VOO0.6% · +36%SBI0.6% · -2%GE0.6% · -1%ETN0.6% · -0%GOOGL0.6% · newTSM0.6% · 0%WMT0.6% · -2%AMZN0.6% · +4%TBUX0.6% · +13%SLG0.5% · 0%BX0.5% · -2%DIVO0.5% · +4%META0.5% · +21%BA0.5% · +0%VZ0.5% · +1%AFL0.5% · -6%T0.5% · -7%NEE0.5% · +0%WFC0.5% · +2%VTI0.5% · -0%XOM0.5% · -2%CVX0.4% · +8%LLY0.4% · +2%PEP0.4% · +0%PRU0.4% · -1%TFC0.4% · -6%VXUS0.4% · +0%OKE0.4% · +14%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 34.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Apr 24, 2026.

Assets Under Management
$864.9M
Discretionary
$776.0M
Employees
7
Accounts
2,213
Address
470 HILL ST.
ATHENS, GA 30601
Phone
(706) 543-6578
Website
Name Title / Status Ownership Type
CARSON, ROBERT, HOWARD ControlPRESIDENT
since Jan 2000
75% or moreIndividual
CHESTER, RICHARD, JOHN ControlVICE PRESIDENT
since Jan 2022
10–25%Individual
WILSON, KEVIN, PATRICK ControlSECRETARY
since Jan 2022
5–10%Individual
SEAGRAVES, LINDSEY, ADAMSCHIEF COMPLIANCE OFFICER
since Mar 2020
Less than 5%Individual
Ownership & leadership changes · 2 filings with changes since Mar 23, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 25, 2022 filing
  • AddedCHESTER, RICHARD, JOHN · VICE PRESIDENT · 10–25% · control person
  • AddedWILSON, KEVIN, PATRICK · SECRETARY · 5–10% · control person
Mar 31, 2020 filing
  • AddedSEAGRAVES, LINDSEY, ADAMS · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedCARSON, ROBERT, HOWARD · title PRESIDENT/CHIEF COMPLIANCE OFFICER → PRESIDENT
Mar 23, 2012 filing (earliest on record)
  • ListedCARSON, ROBERT, HOWARD · PRESIDENT/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Carson Advisory Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 HOME DEPOT INC HD 437076102 $11.0M 5.06% 31,235 SH
2 CAPITAL GROUP GBL GROWTH EQT CGGO 14020X104 $10.3M 4.72% 242,812 SH
3 CAPITAL GROUP CONSERVATIVE E CGCV 14020U100 $9.9M 4.54% 301,168 SH
4 T ROWE PRICE EXCHANGE-TRADED TCAF 87283Q867 $9.3M 4.29% 227,419 SH
5 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $7.7M 3.53% 15,373 SH
6 SOUTHERN CO SO 842587107 $6.7M 3.09% 70,389 SH
7 APPLE INC AAPL 037833100 $5.7M 2.61% 19,641 SH
8 EDISON INTL EIX 281020107 $5.3M 2.46% 71,827 SH
9 DOMINION ENERGY INC D 25746U109 $5.1M 2.32% 74,040 SH
10 BLACKROCK ETF TRUST II BINC 092528603 $4.9M 2.27% 94,424 SH
11 INTERNATIONAL BUSINESS MACHS IBM 459200101 $4.5M 2.08% 16,074 SH
12 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $4.3M 1.99% 87,852 SH
13 AES CORP AES 00130H105 $4.1M 1.86% 276,977 SH
14 DUKE ENERGY CORP NEW DUK 26441C204 $3.9M 1.78% 30,595 SH
15 BANK OF AMER CORP BAC 060505104 $3.1M 1.42% 54,427 SH
16 MICROSOFT CORP MSFT 594918104 $3.1M 1.42% 8,261 SH
17 JPMORGAN CHASE & CO JPM 46625H100 $2.9M 1.35% 8,963 SH
18 DELTA AIR LINES INC DAL 247361702 $2.6M 1.20% 27,821 SH
19 JOHNSON & JOHNSON JNJ 478160104 $2.6M 1.19% 10,242 SH
20 T ROWE PRICE EXCHANGE-TRADED TCAL 87283Q784 $2.5M 1.13% 111,241 SH
21 JACKSON FINANCIAL INC JXN 46817M107 $2.1M 0.98% 20,818 SH
22 CAPITAL GROUP CORE BALANCED CGBL 14021D107 $1.9M 0.89% 51,012 SH
23 PINNACLE FINL PARTNERS INC PNFP 72348N109 $1.8M 0.82% 17,679 SH
24 PROCTER & GAMBLE CO PG 742718109 $1.8M 0.81% 11,998 SH
25 CITIGROUP INC C 172967424 $1.8M 0.81% 12,566 SH
26 COCA COLA CO KO 191216100 $1.7M 0.80% 21,310 SH
27 GOLDMAN SACHS ETF TR JUST 381430396 $1.7M 0.79% 16,150 SH
28 NUVEEN MUN CR INCOME FD NZF 67070X101 $1.7M 0.76% 131,159 SH
29 VANGUARD SPECIALIZED FUNDS VIG 921908844 $1.6M 0.74% 6,839 SH
30 SCM TRUST SEPI 78410K667 $1.6M 0.74% 57,836 SH
31 NVIDIA CORPORATION NVDA 67066G104 $1.5M 0.68% 7,365 SH
32 ISHARES TR PFF 464288687 $1.5M 0.67% 47,950 SH
33 VANGUARD INDEX FDS VOO 922908363 $1.4M 0.64% 2,043 SH
34 WESTERN ASSET INTER MUNI SBI 958435109 $1.3M 0.60% 165,297 SH
35 GE AEROSPACE GE 369604301 $1.3M 0.59% 3,430 SH
36 EATON CORP PLC ETN G29183103 $1.3M 0.59% 2,993 SH
37 ALPHABET INC GOOGL 02079K305 $1.2M 0.57% 3,467 SH
38 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $1.2M 0.56% 2,573 SH
39 WALMART INC WMT 931142103 $1.2M 0.56% 10,778 SH
40 AMAZON COM INC AMZN 023135106 $1.2M 0.56% 5,082 SH
41 T ROWE PRICE EXCHANGE-TRADED TBUX 87283Q701 $1.2M 0.55% 24,107 SH
42 SL GREEN RLTY CORP SLG 78440X887 $1.2M 0.53% 22,217 SH
43 BLACKSTONE INC BX 09260D107 $1.1M 0.52% 9,573 SH
44 AMPLIFY ETF TR DIVO 032108409 $1.1M 0.51% 24,439 SH
45 META PLATFORMS INC META 30303M102 $1.1M 0.51% 1,960 SH
46 BOEING CO BA 097023105 $1.1M 0.50% 5,055 SH
47 VERIZON COMMUNICATIONS INC VZ 92343V104 $1.1M 0.50% 25,706 SH
48 AFLAC INC AFL 001055102 $1.1M 0.50% 9,272 SH
49 AT&T INC T 00206R102 $1.1M 0.50% 52,438 SH
50 NEXTERA ENERGY INC NEE 65339F101 $1.1M 0.50% 12,351 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $217.7M 204 0001909304-26-000005
2026-03-31 2026-05-07 $192.9M 188 0001909304-26-000003
2025-12-31 2026-02-12 $192.4M 183 0001909304-26-000001
Filer Information
Address
470 HILL ST.
ATHENS, GA 30601
Phone
(706) 543-6578
Filing Manager
Carson Advisory Inc.
ATHENS, GA
Signatory
Lindsey Seagraves
Chief Compliance Officer