Planning Center, Inc. — 13F Holdings & Portfolio
CIK 1910966 · latest 13F-HR filed 2026-04-28
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$987.1M
Long-equity book
Holdings
78
Distinct positions
Period
2026-03-31
Filed 2026-04-28
Q/Q Activity
+4 / −2 / ↑16 / ↓23
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- DIMENSIONAL ETF TRUST$1.7M +6.4%
- DEERE & CO$1.2M +17.3%
- CATERPILLAR INC$388.4K +51.2%
- JOHNSON & JOHNSON$220.8K +41.5%
- NVIDIA CORPORATION$169.1K +11.8%
Top Trims
- APPLE INC-$1.1M -11.9%
- DIMENSIONAL ETF TRUST-$450.6K -5.5%
- VANGUARD INSTL INDEX FD-$449.4K -19.7%
- VANGUARD SPECIALIZED FUNDS-$357.8K -16.5%
- AMAZON COM INC-$343.4K -19.3%
New Positions
- TEREX CORP NEW$406.0K
- DIMENSIONAL ETF TRUST$212.0K
- GILEAD SCIENCES INC$200.3K
- BOEING CO$200.0K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | DUSB | 25434V591 | $180.2M | 18.25% | 3,552,627 | SH |
| 2 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $134.5M | 13.62% | 2,808,255 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $82.7M | 8.38% | 2,434,023 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFGX | 25434V575 | $81.4M | 8.25% | 1,552,569 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $73.0M | 7.39% | 1,877,973 | SH |
| 6 | DIMENSIONAL ETF TRUST | DUHP | 25434V831 | $60.7M | 6.15% | 1,652,225 | SH |
| 7 | DIMENSIONAL ETF TRUST | DIHP | 25434V765 | $58.9M | 5.96% | 1,827,243 | SH |
| 8 | DIMENSIONAL ETF TRUST | DFIP | 25434V856 | $44.2M | 4.48% | 1,058,790 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $35.6M | 3.60% | 673,881 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $34.5M | 3.49% | 711,348 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $29.2M | 2.96% | 467,598 | SH |
| 12 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $27.2M | 2.75% | 688,458 | SH |
| 13 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $21.4M | 2.17% | 300,467 | SH |
| 14 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $16.6M | 1.69% | 481,746 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $14.5M | 1.47% | 547,107 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFIS | 25434V773 | $13.9M | 1.40% | 411,631 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFSB | 25434V674 | $9.8M | 0.99% | 188,959 | SH |
| 18 | APPLE INC | AAPL | 037833100 | $8.1M | 0.82% | 31,895 | SH |
| 19 | DEERE & CO | DE | 244199105 | $7.9M | 0.80% | 14,064 | SH |
| 20 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $7.7M | 0.78% | 181,791 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $7.6M | 0.77% | 184,743 | SH |
| 22 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $3.2M | 0.32% | 6,625 | SH |
| 23 | VANGUARD INSTL INDEX FD | VGUS | 922040852 | $1.8M | 0.19% | 24,223 | SH |
| 24 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $1.8M | 0.18% | 8,408 | SH |
| 25 | MICROSOFT CORP | MSFT | 594918104 | $1.8M | 0.18% | 4,809 | SH |
| 26 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.6M | 0.16% | 9,177 | SH |
| 27 | DIMENSIONAL ETF TRUST | DFSE | 25434V682 | $1.5M | 0.16% | 36,373 | SH |
| 28 | AMAZON COM INC | AMZN | 023135106 | $1.4M | 0.15% | 6,878 | SH |
| 29 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.2M | 0.12% | 4,091 | SH |
| 30 | CATERPILLAR INC | CAT | 149123101 | $1.1M | 0.12% | 1,618 | SH |
| 31 | VANGUARD WELLINGTON FD | VTES | 921935870 | $1.1M | 0.11% | 10,664 | SH |
| 32 | HOME DEPOT INC | HD | 437076102 | $1.1M | 0.11% | 3,248 | SH |
| 33 | ISHARES TR | IVV | 464287200 | $980.1K | 0.10% | 1,501 | SH |
| 34 | ORACLE CORP | ORCL | 68389X105 | $937.9K | 0.10% | 6,376 | SH |
| 35 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $923.5K | 0.09% | 1,420 | SH |
| 36 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $911.6K | 0.09% | 31,296 | SH |
| 37 | PROCTER & GAMBLE CO | PG | 742718109 | $875.8K | 0.09% | 6,063 | SH |
| 38 | WALMART INC | WMT | 931142103 | $764.4K | 0.08% | 6,151 | SH |
| 39 | JOHNSON & JOHNSON | JNJ | 478160104 | $752.6K | 0.08% | 3,079 | SH |
| 40 | VANGUARD INDEX FDS | VTV | 922908744 | $691.1K | 0.07% | 3,523 | SH |
| 41 | VANGUARD INDEX FDS | VTI | 922908769 | $654.8K | 0.07% | 2,041 | SH |
| 42 | ISHARES TR | IVW | 464287309 | $580.9K | 0.06% | 5,136 | SH |
| 43 | INTUITIVE SURGICAL INC | ISRG | 46120E602 | $553.6K | 0.06% | 1,201 | SH |
| 44 | VISA INC | V | 92826C839 | $539.2K | 0.05% | 1,784 | SH |
| 45 | ALPHABET INC | GOOG | 02079K107 | $537.5K | 0.05% | 1,874 | SH |
| 46 | ELI LILLY & CO | LLY | 532457108 | $515.1K | 0.05% | 560 | SH |
| 47 | VANGUARD INSTL INDEX FD | VBIL | 922040845 | $482.9K | 0.05% | 6,384 | SH |
| 48 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $477.6K | 0.05% | 1,971 | SH |
| 49 | ALPHABET INC | GOOGL | 02079K305 | $456.3K | 0.05% | 1,587 | SH |
| 50 | RTX CORPORATION | RTX | 75513E101 | $448.6K | 0.05% | 2,326 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-28 | $987.1M | 78 | 0001910966-26-000003 |
| 2025-12-31 | 2026-02-02 | $979.3M | 76 | 0001910966-26-000001 |