ETF Store, Inc. — 13F Holdings & Portfolio

CIK 1911470 · latest 13F-HR filed 2026-10-19

ETF Store, Inc. manages $121.5M in 13F-reported U.S. long-equity assets across 109 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (15.36%), VEA (5.62%), IJH (4.33%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 3 new positions and exited 8; 30 existing positions rose in reported value and 25 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$121.5M

Long-equity book

Holdings

109

Distinct positions

Period

2026-09-30

Filed 2026-10-19

Q/Q Activity

+3 / −8 / ↑30 / ↓25

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

IVV15.4% · +1%VEA5.6% · +0%IJH4.3% · +11%BAR4.2% · +4%SPYM3.9% · +15%SCHX3.7% · +0%FLOT3.4% · +8%IEI2.5% · +0%SCHO2.5% · -2%SCHV2.4% · +13%USMV2.3% · -2%QQQ2.2% · +27%SCHZ2.1% · +2%VCSH2.0% · +3%AVSC2.0% · +10%VTI1.8% · +0%IEF1.7% · -0%MINT1.7% · +3%SCHD1.7% · +7%SCHM1.5% · +0%XSOE1.4% · +1%IJR1.2% · +22%IAU1.2% · +0%BOXX1.0% · -7%GSY0.9% · -0%ORLY0.7% · -1%VO0.7% · -2%SCHG0.7% · -0%NVDA0.7% · +24%MU0.7% · -3%CL0.7% · +1%PG0.7% · -1%VOO0.6% · +0%SCHF0.6% · +0%VWO0.5% · -0%MO0.5% · -0%VV0.5% · -4%JNJ0.5% · +4%HACK0.5% · 0%AMZN0.5% · +0%MSFT0.5% · 0%GRNY0.5% · -4%VZ0.4% · +0%ABBV0.4% · +2%QQQM0.4% · +3%COWZ0.4% · +0%SPYG0.4% · +0%SGOL0.4% · +0%GLD0.4% · 0%WMT0.4% · -0%GOOG0.4% · +0%CAT0.4% · +6%SPYV0.3% · +1%O0.3% · -4%MRK0.3% · -4%FALN0.3% · +96%SCHA0.3% · -4%AAPL0.3% · +11%AMGN0.3% · -0%BMY0.3% · +1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 47.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 4, 2026.

Assets Under Management

$168.2M

Discretionary

$151.6M

Employees

Accounts

636

Address

7300 WEST 110TH STREET
SUITE 870
OVERLAND PARK, KS 66210

Phone

(877) 365-3837

Website

www.linkedin.com/company/novadius-wealth-management
www.facebook.com/NovadiusWealth
www.novadius.com

Name	Title / Status	Ownership	Type
GERACI, NATHAN Control	PRESIDENT, CCO since Nov 2008	Less than 5%	Individual
NOVADIUS HOLDINGS LLC Control	DIRECT OWNER since Aug 2024	75% or more	Domestic Entity
GERACI, NATHAN Control Indirect owner via NOVADIUS HOLDINGS LLC	DIRECT OWNER since May 2024	75% or more	Individual

Ownership & leadership changes · 5 filings with changes since Feb 16, 2018

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 4, 2026 filing

No longer listedKelly, Conor, Randal · DIRECT OWNER · 5–10% · listed since Jan 2022

Mar 11, 2025 filing

ChangedGERACI, NATHAN · ownership 5–10% → Less than 5%

Sep 5, 2024 filing

No longer listedGOGEL, MATTHEW, JOHN · DIRECT OWNER · 10–25% · listed since Oct 2010
No longer listedMASSMAN, JOSEPH, MICHAEL · DIRECT OWNER · 50–75% · control person · listed since Jun 2008
AddedGERACI, NATHAN · DIRECT OWNER · 75% or more · indirect via NOVADIUS HOLDINGS LLC · control person
AddedNOVADIUS HOLDINGS LLC · DIRECT OWNER · 75% or more · control person
ChangedKelly, Conor, Randal · title INVESTMENT ADVISOR → DIRECT OWNER

Mar 30, 2022 filing

AddedKelly, Conor, Randal · INVESTMENT ADVISOR · 5–10%
ChangedGERACI, NATHAN · ownership Less than 5% → 5–10%

Aug 27, 2019 filing

ChangedMASSMAN, JOSEPH, MICHAEL · title CHAIRMAN → DIRECT OWNER

Feb 16, 2018 filing (earliest on record)

ListedGERACI, NATHAN · PRESIDENT, CCO · Less than 5% · control person
ListedGOGEL, MATTHEW, JOHN · DIRECT OWNER · 10–25%
ListedMASSMAN, JOSEPH, MICHAEL · CHAIRMAN · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

SPDR SERIES TRUST$698.7K +17.1%
INVESCO QQQ TR$561.9K +27.2%
GRANITESHARES GOLD TR$379.7K +8.1%
ISHARES TR$298.8K +7.7%
NVIDIA CORPORATION$239.4K +42.1%

Show all 30 →

Top Trims

SCHWAB STRATEGIC TR-$148.2K -7.4%
ISHARES TR-$135.0K -6.0%
GE VERNOVA INC-$132.5K -34.5%
CATERPILLAR INC-$99.7K -18.9%
MICRON TECHNOLOGY INC-$99.2K -11.0%

Show all 25 →

New Positions

Exited Positions

Show all 8 →

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#	Issuer	Symbol	CUSIP	Value	Δ

ETF Store, Inc. Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IVV	464287200	$18.7M	15.36%	24,371	SH
2	VANGUARD TAX-MANAGED FDS	VEA	921943858	$6.8M	5.62%	96,718	SH
3	ISHARES TR	IJH	464287507	$5.3M	4.33%	73,144	SH
4	GRANITESHARES GOLD TR	BAR	38748G101	$5.1M	4.18%	124,196	SH
5	SPDR SERIES TRUST	SPYM	78464A854	$4.8M	3.94%	53,330	SH
6	SCHWAB STRATEGIC TR	SCHX	808524201	$4.5M	3.66%	148,335	SH
7	ISHARES TR	FLOT	46429B655	$4.2M	3.42%	81,386	SH
8	ISHARES TR	IEI	464288661	$3.1M	2.52%	27,025	SH
9	SCHWAB STRATEGIC TR	SCHO	808524862	$3.0M	2.50%	127,526	SH
10	SCHWAB STRATEGIC TR	SCHV	808524409	$2.9M	2.40%	87,387	SH
11	ISHARES TR	USMV	46429B697	$2.9M	2.35%	29,259	SH
12	INVESCO QQQ TR	QQQ	46090E103	$2.6M	2.16%	3,550	SH
13	SCHWAB STRATEGIC TR	SCHZ	808524839	$2.6M	2.13%	116,981	SH
14	VANGUARD SCOTTSDALE FDS	VCSH	92206C409	$2.4M	2.01%	31,614	SH
15	AMERICAN CENTY ETF TR	AVSC	025072323	$2.4M	1.96%	34,477	SH
16	VANGUARD INDEX FDS	VTI	922908769	$2.1M	1.76%	5,701	SH
17	ISHARES TR	IEF	464287440	$2.1M	1.75%	23,771	SH
18	PIMCO ETF TR	MINT	72201R833	$2.1M	1.70%	20,556	SH
19	SCHWAB STRATEGIC TR	SCHD	808524797	$2.0M	1.66%	62,080	SH
20	SCHWAB STRATEGIC TR	SCHM	808524508	$1.9M	1.53%	54,494	SH
21	WISDOMTREE TR	XSOE	97717X578	$1.7M	1.38%	35,830	SH
22	ISHARES TR	IJR	464287804	$1.5M	1.23%	10,966	SH
23	ISHARES GOLD TR	IAU	464285204	$1.5M	1.22%	18,950	SH
24	EA SERIES TRUST	BOXX	02072L565	$1.3M	1.04%	10,635	SH
25	INVESCO ACTIVELY MANAGED EXC	GSY	46090A887	$1.1M	0.88%	21,398	SH
26	OREILLY AUTOMOTIVE INC	ORLY	67103H107	$901.9K	0.74%	10,560	SH
27	VANGUARD INDEX FDS	VO	922908629	$878.7K	0.72%	11,205	SH
28	SCHWAB STRATEGIC TR	SCHG	808524300	$834.9K	0.69%	23,237	SH
29	NVIDIA CORPORATION	NVDA	67066G104	$807.6K	0.66%	3,536	SH
30	MICRON TECHNOLOGY INC	MU	595112103	$807.0K	0.66%	758	SH
31	COLGATE PALMOLIVE CO	CL	194162103	$800.9K	0.66%	9,387	SH
32	PROCTER & GAMBLE CO	PG	742718109	$795.1K	0.65%	5,473	SH
33	VANGUARD INDEX FDS	VOO	922908363	$757.4K	0.62%	1,081	SH
34	SCHWAB STRATEGIC TR	SCHF	808524805	$676.9K	0.56%	24,643	SH
35	VANGUARD INTL EQUITY INDEX F	VWO	922042858	$596.4K	0.49%	10,055	SH
36	ALTRIA GROUP INC	MO	02209S103	$594.1K	0.49%	8,822	SH
37	VANGUARD INDEX FDS	VV	922908637	$587.5K	0.48%	1,670	SH
38	JOHNSON & JOHNSON	JNJ	478160104	$579.1K	0.48%	2,187	SH
39	AMPLIFY ETF TR	HACK	032108664	$559.1K	0.46%	4,611	SH
40	AMAZON COM INC	AMZN	023135106	$557.6K	0.46%	2,238	SH
41	MICROSOFT CORP	MSFT	594918104	$551.1K	0.45%	1,074	SH
42	TIDAL TRUST I	GRNY	886364231	$550.2K	0.45%	19,771	SH
43	VERIZON COMMUNICATIONS INC	VZ	92343V104	$540.5K	0.44%	11,782	SH
44	ABBVIE INC	ABBV	00287Y109	$533.3K	0.44%	2,039	SH
45	INVESCO EXCH TRADED FD TR II	QQQM	46138G649	$498.8K	0.41%	1,637	SH
46	PACER FDS TR	COWZ	69374H881	$495.9K	0.41%	7,429	SH
47	SPDR SERIES TRUST	SPYG	78464A409	$489.2K	0.40%	3,975	SH
48	ETFS GOLD TR	SGOL	00326A104	$474.6K	0.39%	11,997	SH
49	SPDR GOLD TR	GLD	78463V107	$471.1K	0.39%	1,237	SH
50	WALMART INC	WMT	931142103	$437.6K	0.36%	4,210	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-19	$121.5M	109	0001911470-26-000004
2026-06-30	2026-07-29	$119.5M	114	0001911470-26-000003
2026-03-31	2026-04-30	$102.7M	100	0001911470-26-000002
2025-12-31	2026-01-22	$98.0M	98	0001911470-26-000001

Filer Information

Address

7300 W. 110TH ST
SUITE 870
OVERLAND PARK, KS 66210

Phone

(816) 363-3837

Filing Manager

ETF Store, Inc.

OVERLAND PARK, KS

Signatory

Nathan Geraci

President & Chief Compliance Officer