Crescent Sterling, Ltd. — 13F Holdings & Portfolio

CIK 1962005 · latest 13F-HR filed 2026-10-16

Crescent Sterling, Ltd. manages $121.9M in 13F-reported U.S. long-equity assets across 92 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SCHD (7.68%), MSFT (4.86%), JNJ (4.76%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 15 new positions and exited 8; 30 existing positions rose in reported value and 24 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$121.9M

Long-equity book

Holdings

Distinct positions

Period

2026-09-30

Filed 2026-10-16

Q/Q Activity

+15 / −8 / ↑30 / ↓24

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

SCHD7.7% · +3%MSFT4.9% · -0%JNJ4.8% · -1%AAPL4.6% · -4%CSCO4.1% · +1%JPM3.9% · -3%AMGN3.2% · +2%ABBV3.2% · -1%CVX3.0% · +1%MDY2.7% · -2%PG2.4% · +1%PSX2.3% · -6%XOM2.1% · -0%HD1.9% · +1%SCHG1.9% · -3%VCSH1.8% · +44%APD1.7% · -1%NVDA1.6% · -9%PEP1.5% · -4%AMZN1.5% · -0%COST1.5% · +3%TEL1.5% · new WMT1.4% · +9%APH1.1% · new VIOG1.1% · +4%QCOM1.1% · +9%SWK1.0% · -1%VZ1.0% · -15%CMI1.0% · -0%SCHM0.9% · -3%XLK0.9% · +5%AVGO0.9% · new TXN0.9% · +9%CB0.8% · +8%WDIV0.8% · +13%SHEL0.8% · -0%SCHA0.7% · +0%SCHF0.7% · -1%ABT0.7% · -1%VLO0.7% · -23%STX0.7% · new MA0.7% · -0%SCHX0.7% · +10%LMT0.7% · +5%DUK0.7% · +6%RTX0.7% · new MRK0.6% · -1%CRM0.6% · -13%IQLT0.6% · +5%HON0.6% · -15%SPYG0.6% · -6%BA0.5% · +65%CSX0.5% · -1%SPY0.5% · +18%CRWD0.5% · +209%RSPT0.4% · +2%SPYV0.4% · +0%KO0.4% · +1%LLY0.4% · +8%KMB0.4% · -1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 42%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 30, 2026.

Assets Under Management

$210.2M

Discretionary

$184.5M

Employees

Accounts

455

Address

4415 SHORES DRIVE
SUITE 250
METAIRIE, LA 70006-6804

Phone

(504) 885-1135

Website

WWW.CRESCENTSTERLING.COM

Name	Title / Status	Ownership	Type
THOMPSON, WILLIAM, HOWARD Control	PRESIDENT/TREASURER/CHIEF COMPLIANCE OFFICER since Aug 1992	75% or more	Individual

Ownership & leadership changes · 1 filing with changes since Mar 28, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Apr 28, 2020 filing

ChangedTHOMPSON, WILLIAM, HOWARD · title PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER → PRESIDENT/TREASURER/CHIEF COMPLIANCE OFFICER

Mar 28, 2012 filing (earliest on record)

ListedTHOMPSON, WILLIAM, HOWARD · PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

MICROSOFT CORP$1.6M +37.0%
PHILLIPS 66$827.5K +42.3%
CHEVRON CORPORATION$709.5K +24.3%
VANGUARD SCOTTSDALE FDS$617.4K +40.4%
AMGEN INC$613.6K +18.5%

Show all 30 →

Top Trims

HOME DEPOT INC-$530.5K -18.4%
CUMMINS INC-$452.9K -27.8%
CISCO SYS INC-$381.5K -7.2%
STATE STR SPDR S&P MIDCAP 40-$311.6K -8.6%
SOLSTICE ADVANCED MATLS INC-$289.3K -46.1%

Show all 24 →

New Positions

Show all 15 →

Exited Positions

Show all 8 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Crescent Sterling, Ltd. Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	SCHWAB STRATEGIC TR	SCHD	808524797	$9.4M	7.68%	287,582	SH
2	MICROSOFT CORP	MSFT	594918104	$5.9M	4.86%	11,538	SH
3	JOHNSON & JOHNSON	JNJ	478160104	$5.8M	4.76%	21,905	SH
4	APPLE INC	AAPL	037833100	$5.6M	4.58%	16,776	SH
5	CISCO SYS INC	CSCO	17275R102	$4.9M	4.06%	45,929	SH
6	JPMORGAN CHASE & CO	JPM	46625H100	$4.8M	3.92%	14,443	SH
7	AMGEN INC	AMGN	031162100	$3.9M	3.23%	9,344	SH
8	ABBVIE INC	ABBV	00287Y109	$3.9M	3.19%	14,848	SH
9	CHEVRON CORPORATION	CVX	166764100	$3.6M	2.98%	17,766	SH
10	STATE STR SPDR S&P MIDCAP 40	MDY	78467Y107	$3.3M	2.72%	5,055	SH
11	PROCTER & GAMBLE CO	PG	742718109	$2.9M	2.40%	20,173	SH
12	PHILLIPS 66	PSX	718546104	$2.8M	2.29%	10,908	SH
13	EXXONMOBIL HOLDINGS CORP	XOM	30233Q108	$2.5M	2.07%	15,493	SH
14	HOME DEPOT INC	HD	437076102	$2.3M	1.93%	8,260	SH
15	SCHWAB STRATEGIC TR	SCHG	808524300	$2.3M	1.92%	65,224	SH
16	VANGUARD SCOTTSDALE FDS	VCSH	92206C409	$2.1M	1.76%	27,795	SH
17	AIR PRODUCTS AND CHEMICALS I	APD	009158106	$2.1M	1.69%	7,392	SH
18	NVIDIA CORPORATION	NVDA	67066G104	$2.0M	1.61%	8,615	SH
19	PEPSICO INC	PEP	713448108	$1.9M	1.54%	14,767	SH
20	AMAZON COM INC	AMZN	023135106	$1.9M	1.52%	7,437	SH
21	COSTCO WHOLESALE CORPORATION	COST	22160K105	$1.8M	1.49%	2,001	SH
22	TE CONNECTIVITY PLC	TEL	G87052109	$1.8M	1.48%	8,530	SH
23	WALMART INC	WMT	931142103	$1.7M	1.40%	16,404	SH
24	AMPHENOL CORP	APH	032095101	$1.3M	1.09%	15,738	SH
25	VANGUARD ADMIRAL FDS INC	VIOG	921932794	$1.3M	1.09%	9,613	SH
26	QUALCOMM INC	QCOM	747525103	$1.3M	1.09%	7,192	SH
27	STANLEY BLACK & DECKER INC	SWK	854502101	$1.3M	1.04%	14,335	SH
28	VERIZON COMMUNICATIONS INC	VZ	92343V104	$1.2M	0.99%	26,332	SH
29	CUMMINS INC	CMI	231021106	$1.2M	0.96%	2,274	SH
30	SCHWAB STRATEGIC TR	SCHM	808524508	$1.2M	0.95%	33,988	SH
31	SELECT SECTOR SPDR TR	XLK	81369Y803	$1.1M	0.89%	5,555	SH
32	BROADCOM INC	AVGO	11135F101	$1.1M	0.89%	3,093	SH
33	TEXAS INSTRS INC	TXN	882508104	$1.1M	0.87%	3,775	SH
34	CHUBB LIMITED	CB	H1467J104	$957.2K	0.79%	2,943	SH
35	SPDR INDEX SHS FDS	WDIV	78463X459	$950.9K	0.78%	11,691	SH
36	SHELL PLC	SHEL	780259305	$946.2K	0.78%	9,955	SH
37	SCHWAB STRATEGIC TR	SCHA	808524607	$912.2K	0.75%	27,957	SH
38	SCHWAB STRATEGIC TR	SCHF	808524805	$903.7K	0.74%	32,897	SH
39	ABBOTT LABORATORIES	ABT	002824100	$885.0K	0.73%	8,955	SH
40	VALERO ENERGY CORP	VLO	91913Y100	$883.8K	0.73%	2,280	SH
41	SEAGATE TECHNOLOGY HLDNGS PL	STX	G7997R103	$879.0K	0.72%	953	SH
42	MASTERCARD INCORPORATED	MA	57636Q104	$850.4K	0.70%	1,542	SH
43	SCHWAB STRATEGIC TR	SCHX	808524201	$844.4K	0.69%	28,148	SH
44	LOCKHEED MARTIN CORP	LMT	539830109	$839.8K	0.69%	1,649	SH
45	DUKE ENERGY CORP NEW	DUK	26441C204	$816.9K	0.67%	7,165	SH
46	RTX CORPORATION	RTX	75513E101	$805.2K	0.66%	4,337	SH
47	MERCK & CO INC	MRK	58933Y105	$787.6K	0.65%	5,420	SH
48	SALESFORCE INC	CRM	79466L302	$767.9K	0.63%	3,345	SH
49	ISHARES TR	IQLT	46434V456	$723.4K	0.59%	14,623	SH
50	HONEYWELL INTL INC	HON	438516205	$720.6K	0.59%	3,416	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-16	$121.9M	92	0001754960-26-000896
2026-06-30	2026-07-07	$111.8M	85	0001754960-26-000398
2026-03-31	2026-04-07	$103.3M	80	0001754960-26-000201
2025-12-31	2026-01-07	$97.6M	78	0001754960-26-000008

Filer Information

Address

4415 SHORES DRIVE
SUITE 250
METAIRIE, LA 70006

Phone

(504) 885-1135

Filing Manager

Crescent Sterling, Ltd.

METAIRIE, LA

Signatory

Aryn Sands

Agent