BRIGHT FINANCIAL ADVISORS, INC. — 13F Holdings & Portfolio

CIK 2022456 · latest 13F-HR filed 2026-08-11

BRIGHT FINANCIAL ADVISORS, INC. manages $238.9M in 13F-reported U.S. long-equity assets across 72 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AGG (15.36%), RSP (10.86%), GLD (8.27%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 9 new positions and exited 4; 39 existing positions rose in reported value and 11 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$238.9M

Long-equity book

Holdings

Distinct positions

Period

2026-06-30

Filed 2026-08-11

Q/Q Activity

+9 / −4 / ↑39 / ↓11

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

AGG15.4% · +3%RSP10.9% · +12%GLD8.3% · -3%IVV6.7% · -0%IJR5.9% · +3%GAL3.8% · -2%NVDA3.7% · -0%IJH3.7% · +4%SDVY3.3% · +1%SYK3.1% · -0%GLDM3.0% · +7%AAPL2.4% · -0%VTI2.2% · -2%BRK.A2.2% · 0%ETN2.2% · +5%QQQM2.1% · +4%QQQ1.8% · -0%DUSB1.7% · -5%MTUM1.7% · -2%VGT1.5% · +700%SPY1.2% · 0%BRK.B1.0% · +22%SOXX0.8% · 0%NOBL0.8% · +99%AMZN0.7% · -3%FBND0.7% · -20%XOM0.7% · +36%IAU0.6% · +0%SGOV0.5% · -6%EFA0.5% · -4%CAT0.3% · 0%SHY0.3% · -2%VHT0.3% · 0%FEGE0.3% · new CVX0.3% · +37%GOOG0.3% · 0%XAR0.3% · 0%WMT0.2% · 0%MSFT0.2% · -22%TSLA0.2% · 0%PM0.2% · 0%IBM0.2% · +16%VOO0.2% · +4%CSCO0.2% · +1%ROK0.2% · new MO0.2% · 0%SHOP0.2% · +0%DFCF0.2% · new ABBV0.2% · +22%VOX0.2% · 0%AMD0.2% · new SMH0.2% · 0%ZTS0.2% · 0%VTEB0.1% · 0%LLY0.1% · 0%PG0.1% · 0%SKYY0.1% · 0%AVGO0.1% · 0%VZ0.1% · +58%FXU0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 64.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jan 23, 2026.

Assets Under Management

$725.5M

Discretionary

$725.5M

Employees

Accounts

3,619

Address

450 W. CENTRE AVENUE
SUITE C
PORTAGE, MI 49024

Phone

(269) 373-2700

Website

WWW.BRIGHTFINANCIALADVISORS.COM

Name	Title / Status	Ownership	Type
PRICE, ANDREW, MICHAEL Control	CHIEF COMPLIANCE OFFICER/PRESIDENT since Jan 2019	75% or more	Individual
WELC, BROOKES, LAUREN Control	VICE PRESIDENT since Jan 2021	10–25%	Individual

Ownership & leadership changes · 3 filings with changes since Feb 15, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 13, 2025 filing

ChangedWELC, BROOKES, LAUREN · ownership 5–10% → 10–25%

Feb 8, 2023 filing

AddedWELC, BROOKES, LAUREN · VICE PRESIDENT · 5–10% · control person

Jan 18, 2019 filing

No longer listedBRIGHT, JEFFREY, JAMES · CHIEF INVESTMENT OFFICER/PRESIDENT · 50–75% · control person · listed since Jan 1999
ChangedPRICE, ANDREW, MICHAEL · title CHIEF COMPLIANCE OFFICER/VICE PRESIDENT → CHIEF COMPLIANCE OFFICER/PRESIDENT; ownership 25–50% → 75% or more

Feb 15, 2012 filing (earliest on record)

ListedBRIGHT, JEFFREY, JAMES · CHIEF INVESTMENT OFFICER/PRESIDENT · 50–75% · control person
ListedPRICE, ANDREW, MICHAEL · CHIEF COMPLIANCE OFFICER/VICE PRESIDENT · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

INVESCO EXCHANGE TRADED FD T$5.0M +23.8%
ISHARES TR$2.6M +22.7%
ISHARES TR$2.0M +14.3%
ISHARES TR$1.4M +19.1%
INVESCO EXCH TRADED FD TR II$1.2M +33.3%

Show all 39 →

Top Trims

SPDR GOLD TR-$4.0M -17.0%
WORLD GOLD TR-$668.3K -8.4%
FIDELITY MERRIMACK STR TR-$416.5K -20.8%
ZOETIS INC-$241.8K -39.2%
ISHARES GOLD TR-$224.4K -14.2%

Show all 11 →

New Positions

Show all 9 →

Exited Positions

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#	Issuer	Symbol	CUSIP	Value	Δ

BRIGHT FINANCIAL ADVISORS, INC. Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	AGG	464287226	$36.7M	15.36%	370,792	SH
2	INVESCO EXCHANGE TRADED FD T	RSP	46137V357	$25.9M	10.86%	121,866	SH
3	SPDR GOLD TR	GLD	78463V107	$19.7M	8.27%	53,595	SH
4	ISHARES TR	IVV	464287200	$16.0M	6.72%	21,424	SH
5	ISHARES TR	IJR	464287804	$14.2M	5.93%	95,431	SH
6	SSGA ACTIVE ETF TR	GAL	78467V400	$9.0M	3.78%	171,020	SH
7	NVIDIA CORPORATION	NVDA	67066G104	$8.8M	3.70%	44,219	SH
8	ISHARES TR	IJH	464287507	$8.7M	3.66%	113,232	SH
9	FIRST TR EXCHANGE TRADED FD	SDVY	33741X102	$7.9M	3.31%	183,315	SH
10	STRYKER CORPORATION	SYK	863667101	$7.4M	3.08%	23,394	SH
11	WORLD GOLD TR	GLDM	98149E303	$7.3M	3.04%	91,401	SH
12	APPLE INC	AAPL	037833100	$5.8M	2.44%	20,165	SH
13	VANGUARD INDEX FDS	VTI	922908769	$5.4M	2.24%	14,485	SH
14	BERKSHIRE HATHAWAY INC DEL	BRK.A	084670108	$5.2M	2.19%	7	SH
15	EATON CORP PLC	ETN	G29183103	$5.1M	2.15%	12,055	SH
16	INVESCO EXCH TRADED FD TR II	QQQM	46138G649	$5.0M	2.09%	16,469	SH
17	INVESCO QQQ TR	QQQ	46090E103	$4.4M	1.84%	5,980	SH
18	DIMENSIONAL ETF TRUST	DUSB	25434V591	$4.0M	1.66%	78,045	SH
19	ISHARES TR	MTUM	46432F396	$4.0M	1.66%	11,548	SH
20	VANGUARD WORLD FD	VGT	92204A702	$3.7M	1.53%	30,619	SH
21	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$2.9M	1.20%	3,831	SH
22	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$2.3M	0.98%	4,680	SH
23	ISHARES TR	SOXX	464287523	$2.0M	0.82%	3,067	SH
24	PROSHARES TR	NOBL	74348A467	$1.9M	0.79%	33,446	SH
25	AMAZON COM INC	AMZN	023135106	$1.6M	0.67%	6,730	SH
26	FIDELITY MERRIMACK STR TR	FBND	316188309	$1.6M	0.67%	34,921	SH
27	EXXON MOBIL CORP	XOM	30231G102	$1.6M	0.66%	11,537	SH
28	ISHARES GOLD TR	IAU	464285204	$1.4M	0.57%	17,999	SH
29	ISHARES TR	SGOV	46436E718	$1.3M	0.55%	12,947	SH
30	ISHARES TR	EFA	464287465	$1.2M	0.49%	11,362	SH
31	CATERPILLAR INC	CAT	149123101	$813.2K	0.34%	763	SH
32	ISHARES TR	SHY	464287457	$741.0K	0.31%	9,025	SH
33	VANGUARD WORLD FD	VHT	92204A504	$707.2K	0.30%	2,365	SH
34	RBB FUND TRUST	FEGE	75526L886	$679.6K	0.28%	13,892	SH
35	CHEVRON CORPORATION	CVX	166764100	$659.7K	0.28%	3,980	SH
36	ALPHABET INC	GOOG	02079K107	$602.3K	0.25%	1,704	SH
37	SPDR SERIES TRUST	XAR	78464A631	$600.2K	0.25%	2,115	SH
38	WALMART INC	WMT	931142103	$596.7K	0.25%	5,268	SH
39	MICROSOFT CORP	MSFT	594918104	$527.8K	0.22%	1,415	SH
40	TESLA INC	TSLA	88160R101	$521.5K	0.22%	1,240	SH
41	PHILIP MORRIS INTL INC	PM	718172109	$519.0K	0.22%	2,869	SH
42	INTERNATIONAL BUSINESS MACHS	IBM	459200101	$502.5K	0.21%	1,787	SH
43	VANGUARD INDEX FDS	VOO	922908363	$491.1K	0.21%	715	SH
44	CISCO SYS INC	CSCO	17275R102	$484.2K	0.20%	4,122	SH
45	ROCKWELL AUTOMATION INC	ROK	773903109	$482.2K	0.20%	974	SH
46	ALTRIA GROUP INC	MO	02209S103	$455.8K	0.19%	6,335	SH
47	SHOPIFY INC	SHOP	82509L107	$451.7K	0.19%	3,956	SH
48	DIMENSIONAL ETF TRUST	DFCF	25434V872	$421.6K	0.18%	9,989	SH
49	ABBVIE INC	ABBV	00287Y109	$417.4K	0.17%	1,658	SH
50	VANGUARD WORLD FD	VOX	92204A884	$407.6K	0.17%	2,216	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-08-11	$238.9M	72	0001172661-26-003277
2026-03-31	2026-05-14	$218.2M	67	0001172661-26-001920
2025-12-31	2026-01-23	$211.7M	65	0001172661-26-000274
2025-09-30	2025-11-10	$204.6M	63	0001172661-25-004669

Filer Information

Address

450 W. CENTRE AVENUE
SUITE C
PORTAGE, MI 49024

Phone

(269) 373-2700

Filing Manager

BRIGHT FINANCIAL ADVISORS, INC.

Portage, MI

Signatory

Andrew M. Price

President