Elser Financial Planning, Inc — 13F Holdings & Portfolio
CIK 2028202 · latest 13F-HR filed 2026-07-14
Elser Financial Planning, Inc manages $2.31B in 13F-reported U.S. long-equity assets across 124 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are MBIN (58.12%), DFCF (8.08%), DFAU (4.46%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions, exited 18, added to 72, and trimmed 22.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 450
INDIANAPOLIS, IN 46240
$2.31B
Long-equity book
124
Distinct positions
2026-06-30
Filed 2026-07-14
+10 / −18 / ↑72 / ↓22
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- MERCHANTS BANCORP IND$161.8M +13.7%
- DIMENSIONAL ETF TRUST$13.5M +15.1%
- DIMENSIONAL ETF TRUST$9.4M +14.3%
- DIMENSIONAL ETF TRUST$6.5M +18.1%
- DIMENSIONAL ETF TRUST$5.4M +12.6%
Top Trims
- ELI LILLY & CO-$1.5M -6.4%
- UNION PAC CORP-$652.6K -39.2%
- CHEVRON CORPORATION-$490.4K -55.6%
- WALMART INC-$392.4K -57.8%
- COSTCO WHOLESALE CORPORATION-$316.6K -13.0%
New Positions
- AMERICAN CENTY ETF TR$536.9K
- AMETEK INC$341.6K
- EATON CORP PLC$242.5K
- VISA INC$240.2K
- VANGUARD INDEX FDS$235.5K
Exited Positions
- COCA COLA CO$1.2M
- FORIAN INC$834.2K
- WHEATON PRECIOUS METALS CORP$639.2K
- TRANE TECHNOLOGIES PLC$548.7K
- AT&T INC$464.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | MERCHANTS BANCORP IND | MBIN | 58844R108 | $1.34B | 58.12% | 26,808,625 | SH |
| 2 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $186.5M | 8.08% | 4,417,313 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $102.9M | 4.46% | 1,989,838 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $82.2M | 3.57% | 2,207,216 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $75.5M | 3.27% | 920,864 | SH |
| 6 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $48.6M | 2.11% | 882,671 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $44.4M | 1.93% | 539,346 | SH |
| 8 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $42.2M | 1.83% | 1,038,515 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFGX | 25434V575 | $41.8M | 1.81% | 779,026 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $38.1M | 1.65% | 798,092 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFSV | 25434V815 | $35.8M | 1.55% | 923,575 | SH |
| 12 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $25.1M | 1.09% | 358,376 | SH |
| 13 | DIMENSIONAL ETF TRUST | DUHP | 25434V831 | $24.6M | 1.07% | 589,420 | SH |
| 14 | ELI LILLY & CO | LLY | 532457108 | $22.8M | 0.99% | 19,007 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $18.9M | 0.82% | 513,837 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $11.3M | 0.49% | 242,897 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $10.8M | 0.47% | 239,760 | SH |
| 18 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $10.2M | 0.44% | 353,220 | SH |
| 19 | VANGUARD INDEX FDS | VOO | 922908363 | $9.6M | 0.42% | 13,974 | SH |
| 20 | DIMENSIONAL ETF TRUST | DCOR | 25434V625 | $8.3M | 0.36% | 101,762 | SH |
| 21 | APPLE INC | AAPL | 037833100 | $7.4M | 0.32% | 25,735 | SH |
| 22 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $6.9M | 0.30% | 174,653 | SH |
| 23 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $6.7M | 0.29% | 167,131 | SH |
| 24 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $6.7M | 0.29% | 162,277 | SH |
| 25 | ISHARES TR | SUSB | 46435G243 | $6.5M | 0.28% | 258,666 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFSE | 25434V682 | $6.2M | 0.27% | 126,249 | SH |
| 27 | VANGUARD MUN BD FDS | VTEB | 922907746 | $5.4M | 0.23% | 106,255 | SH |
| 28 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $3.9M | 0.17% | 134,087 | SH |
| 29 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $3.5M | 0.15% | 96,489 | SH |
| 30 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $3.0M | 0.13% | 104,795 | SH |
| 31 | VANGUARD INDEX FDS | VB | 922908751 | $3.0M | 0.13% | 9,849 | SH |
| 32 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $2.5M | 0.11% | 89,813 | SH |
| 33 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.4M | 0.10% | 7,205 | SH |
| 34 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $2.3M | 0.10% | 29,497 | SH |
| 35 | VANGUARD BD INDEX FDS | VUSB | 92203C303 | $2.2M | 0.09% | 43,641 | SH |
| 36 | JOHNSON & JOHNSON | JNJ | 478160104 | $2.2M | 0.09% | 8,544 | SH |
| 37 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.2M | 0.09% | 10,764 | SH |
| 38 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $2.1M | 0.09% | 2,268 | SH |
| 39 | VANGUARD MUN BD FDS | VTEI | 922907738 | $2.0M | 0.09% | 19,952 | SH |
| 40 | FIRST TR EXCHANGE-TRADED FD | QTEC | 337345102 | $1.9M | 0.08% | 5,783 | SH |
| 41 | MICROSOFT CORP | MSFT | 594918104 | $1.9M | 0.08% | 5,109 | SH |
| 42 | BROWN & BROWN INC | BRO | 115236101 | $1.9M | 0.08% | 29,501 | SH |
| 43 | AUTONATION INC | AN | 05329W102 | $1.6M | 0.07% | 6,732 | SH |
| 44 | ALPHABET INC | GOOGL | 02079K305 | $1.5M | 0.07% | 4,310 | SH |
| 45 | FIRST TR EXCHANGE-TRADED FD | FXL | 33734X176 | $1.5M | 0.06% | 6,786 | SH |
| 46 | NOVARTIS AG | NVS | 66987V109 | $1.4M | 0.06% | 8,978 | SH |
| 47 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.2M | 0.05% | 1,023 | SH |
| 48 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $1.1M | 0.05% | 32,277 | SH |
| 49 | SPDR SERIES TRUST | SPYG | 78464A409 | $1.1M | 0.05% | 1,462 | SH |
| 50 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $1.1M | 0.05% | 15,288 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-14 | $2.31B | 124 | 0002085853-26-000729 |
| 2026-03-31 | 2026-04-16 | $2.06B | 132 | 0002085853-26-000387 |
| 2025-12-31 | 2026-01-15 | $138.3M | 80 | 0001754960-26-000078 |