Elser Financial Planning, Inc — 13F Holdings & Portfolio
CIK 2028202 · latest 13F-HR filed 2026-04-16
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$2.06B
Long-equity book
Holdings
132
Distinct positions
Period
2026-03-31
Filed 2026-04-16
Q/Q Activity
+61 / −9 / ↑30 / ↓18
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- DIMENSIONAL ETF TRUST$176.4M +13601.6%
- DIMENSIONAL ETF TRUST$62.9M +1982.0%
- DIMENSIONAL ETF TRUST$42.8M +12537.4%
- DIMENSIONAL ETF TRUST$38.0M +2804.5%
- DIMENSIONAL ETF TRUST$16.9M +2308.6%
Top Trims
- ELI LILLY & CO-$3.8M -13.6%
- MICROSOFT CORP-$736.4K -25.2%
- APPLE INC-$465.2K -6.3%
- BROWN & BROWN INC-$432.8K -18.4%
- BITWISE 10 CRYPTO INDEX ETF-$242.6K -26.0%
New Positions
- MERCHANTS BANCORP IND$1.18B
- DIMENSIONAL ETF TRUST$89.4M
- DIMENSIONAL ETF TRUST$77.2M
- DIMENSIONAL ETF TRUST$37.0M
- DIMENSIONAL ETF TRUST$35.7M
Exited Positions
- BRADY CORP$2.1M
- AMAZON COM INC$1.9M
- AMPHENOL CORP NEW$663.5K
- BERKLEY W R CORP$559.5K
- ALLSTATE CORP$506.5K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | MERCHANTS BANCORP IND | MBIN | 58844R108 | $1.18B | 57.21% | 26,983,101 | SH |
| 2 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $177.7M | 8.62% | 4,200,025 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $89.4M | 4.34% | 1,981,512 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $77.2M | 3.75% | 2,170,433 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $66.0M | 3.21% | 931,031 | SH |
| 6 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $43.1M | 2.09% | 891,980 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $39.4M | 1.91% | 555,668 | SH |
| 8 | DIMENSIONAL ETF TRUST | DFGX | 25434V575 | $37.2M | 1.80% | 707,855 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $37.0M | 1.80% | 772,713 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $35.7M | 1.73% | 1,043,991 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFSV | 25434V815 | $31.8M | 1.54% | 911,843 | SH |
| 12 | ELI LILLY & CO | LLY | 532457108 | $24.3M | 1.18% | 25,824 | SH |
| 13 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $22.9M | 1.11% | 369,253 | SH |
| 14 | DIMENSIONAL ETF TRUST | DUHP | 25434V831 | $20.6M | 1.00% | 562,024 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $17.6M | 0.85% | 518,020 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $9.9M | 0.48% | 233,159 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $9.7M | 0.47% | 364,322 | SH |
| 18 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $9.3M | 0.45% | 226,039 | SH |
| 19 | DIMENSIONAL ETF TRUST | DCOR | 25434V625 | $7.4M | 0.36% | 102,763 | SH |
| 20 | APPLE INC | AAPL | 037833100 | $7.0M | 0.34% | 27,648 | SH |
| 21 | ISHARES TR | SUSB | 46435G243 | $6.8M | 0.33% | 272,382 | SH |
| 22 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $6.4M | 0.31% | 163,876 | SH |
| 23 | VANGUARD INDEX FDS | VOO | 922908363 | $6.2M | 0.30% | 10,304 | SH |
| 24 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $5.7M | 0.28% | 160,572 | SH |
| 25 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $5.7M | 0.28% | 170,293 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFSE | 25434V682 | $5.3M | 0.26% | 126,714 | SH |
| 27 | VANGUARD MUN BD FDS | VTEB | 922907746 | $4.5M | 0.22% | 89,699 | SH |
| 28 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $3.4M | 0.17% | 134,137 | SH |
| 29 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $2.9M | 0.14% | 98,821 | SH |
| 30 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $2.6M | 0.13% | 104,795 | SH |
| 31 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $2.5M | 0.12% | 31,241 | SH |
| 32 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $2.4M | 0.12% | 2,420 | SH |
| 33 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.3M | 0.11% | 7,953 | SH |
| 34 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $2.3M | 0.11% | 91,194 | SH |
| 35 | VANGUARD BD INDEX FDS | VUSB | 92203C303 | $2.2M | 0.11% | 44,179 | SH |
| 36 | MICROSOFT CORP | MSFT | 594918104 | $2.2M | 0.11% | 5,955 | SH |
| 37 | JOHNSON & JOHNSON | JNJ | 478160104 | $2.1M | 0.10% | 8,521 | SH |
| 38 | VANGUARD INDEX FDS | VB | 922908751 | $2.1M | 0.10% | 8,026 | SH |
| 39 | BROWN & BROWN INC | BRO | 115236101 | $1.9M | 0.09% | 29,512 | SH |
| 40 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.9M | 0.09% | 10,979 | SH |
| 41 | AUTONATION INC | AN | 05329W102 | $1.7M | 0.08% | 8,161 | SH |
| 42 | UNION PAC CORP | UNP | 907818108 | $1.7M | 0.08% | 6,893 | SH |
| 43 | NOVARTIS AG | NVS | 66987V109 | $1.4M | 0.07% | 8,978 | SH |
| 44 | ALPHABET INC | GOOGL | 02079K305 | $1.3M | 0.06% | 4,552 | SH |
| 45 | FIRST TR EXCHANGE-TRADED FD | QTEC | 337345102 | $1.3M | 0.06% | 5,783 | SH |
| 46 | COCA COLA CO | KO | 191216100 | $1.2M | 0.06% | 15,985 | SH |
| 47 | FIRST TR EXCHANGE-TRADED FD | FXL | 33734X176 | $1.1M | 0.05% | 6,786 | SH |
| 48 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $952.0K | 0.05% | 14,863 | SH |
| 49 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $938.9K | 0.05% | 32,260 | SH |
| 50 | CATERPILLAR INC | CAT | 149123101 | $919.5K | 0.04% | 1,279 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-16 | $2.06B | 132 | 0002085853-26-000387 |
| 2025-12-31 | 2026-01-15 | $138.3M | 80 | 0001754960-26-000078 |