Top Institutional Investors

FORM Wealth Advisors, LLC — 13F Holdings & Portfolio

CIK 2053294 · latest 13F-HR filed 2026-10-13

Backtest portfolio

FORM Wealth Advisors, LLC manages $896.0M in 13F-reported U.S. long-equity assets across 59 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (27.26%), DYNF (15.77%), IEFA (14.37%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 4; 13 existing positions rose in reported value and 21 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$896.0M

Long-equity book

Holdings
59

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+2 / −4 / ↑13 / ↓21

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
IVV27.3% · -3%DYNF15.8% · -5%IEFA14.4% · +18%AGG8.8% · -0%IEMG6.2% · +12%QQQ5.7% · -23%DGRO4.1% · -3%IJH3.8% · -1%IJR3.2% · +4%IEF2.3% · -7%TLT2.0% · +28%BKLN1.1% · -6%USHY1.1% · -16%EMXC0.4% · -6%IVW0.4% · -2%IVE0.4% · -3%ABBV0.3% · -0%TFLO0.3% · -20%GE0.2% · 0%AAPL0.2% · -3%GEV0.2% · -1%BRK.B0.1% · 0%JPM0.1% · -2%XOM0.1% · -3%ABT0.1% · 0%MSFT0.1% · -26%XLK0.1% · 0%DIS0.1% · -2%BFC0.1% · 0%IWB0.1% · -1%IBM0.1% · 0%MCD0.1% · -1%MGEE0.1% · +0%CWB0.1% · +0%CVX0.1% · +0%VTI0.1% · 0%ICVT0.1% · +0%RJF0.0% · +0%COST0.0% · 0%PRU0.0% · 0%CEG0.0% · 0%NVDA0.0% · +10%DHR0.0% · +0%TRV0.0% · 0%CL0.0% · 0%AGGY0.0% · +1%LNT0.0% · 0%EMB0.0% · -36%USMV0.0% · -25%BAB0.0% · +1%SPY0.0% · +20%VOO0.0% · +6%PSK0.0% · +2%PBI0.0% · 0%PG0.0% · +0%EPRF0.0% · +2%BMO0.0% · -5%C0.0% · +7%JNJ0.0% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 91.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 11, 2026.

Assets Under Management
$1.06B
Discretionary
$1.00B
Employees
16
Accounts
2,724
Address
431 GENEVA NATIONAL AVE S
LAKE GENEVA, WI 53147-4881
Phone
(262) 686-3005
Website
Name Title / Status Ownership Type
COCHENOUR, KIMBERLY, SUSAN ControlCHIEF COMPLIANCE OFFICER & CHIEF OPERATIONS OFFICER
since Jul 2024
Less than 5%Individual
FORM WEALTH HOLDINGS, LLC ControlMEMBER
since Jul 2024
75% or moreDomestic Entity
RAY, TYSON, JON ControlCEO
since Jan 2014
Less than 5%Individual
TANC LLC ControlOWNER
since Jan 2025
Less than 5%Domestic Entity
RAY, TYSON, JON Control
Indirect owner via TANC LLC
OWNER
since Jan 2025
75% or moreIndividual
Ray, Jenny Control
Indirect owner via FORM WEALTH HOLDINGS, LLC
OWNER
since Jan 2025
75% or moreIndividual
TANC, LLC Control
Indirect owner via FORM WEALTH HOLDINGS, LLC
OWNER
since Jan 2025
75% or moreDomestic Entity
Ownership & leadership changes · 1 filing with changes since Aug 6, 2024

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 10, 2025 filing
  • No longer listedRAY, TYSON, JON · MANAGING MEMBER · 75% or more · indirect via FORM WEALTH HOLDINGS, LLC · control person · listed since Jul 2024
  • AddedRAY, TYSON, JON · OWNER · 75% or more · indirect via TANC LLC · control person
  • AddedRay, Jenny · OWNER · 75% or more · indirect via FORM WEALTH HOLDINGS, LLC · control person
  • AddedTANC LLC · OWNER · Less than 5% · control person
  • AddedTANC, LLC · OWNER · 75% or more · indirect via FORM WEALTH HOLDINGS, LLC · control person
  • ChangedRAY, TYSON, JON · ownership 75% or more → Less than 5%
Aug 6, 2024 filing (earliest on record)
  • ListedCOCHENOUR, KIMBERLY, SUSAN · CHIEF COMPLIANCE OFFICER & CHIEF OPERATIONS OFFICER · Less than 5% · control person
  • ListedFORM WEALTH HOLDINGS, LLC · MEMBER · 75% or more · control person
  • ListedRAY, TYSON, JON · CEO · 75% or more · control person
  • ListedRAY, TYSON, JON · MANAGING MEMBER · 75% or more · indirect via FORM WEALTH HOLDINGS, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 13 →

Top Trims

Show all 21 →

New Positions

Show all 2 →

Exited Positions

Show all 4 →

FORM Wealth Advisors, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $244.3M 27.26% 318,952 SH
2 BLACKROCK ETF TRUST DYNF 09290C103 $141.3M 15.77% 2,039,514 SH
3 ISHARES TR IEFA 46432F842 $128.7M 14.37% 1,328,633 SH
4 ISHARES TR AGG 464287226 $78.6M 8.78% 831,683 SH
5 ISHARES INC IEMG 46434G103 $55.1M 6.15% 679,055 SH
6 INVESCO QQQ TR QQQ 46090E103 $50.9M 5.68% 68,837 SH
7 ISHARES TR DGRO 46434V621 $37.0M 4.13% 490,299 SH
8 ISHARES TR IJH 464287507 $33.8M 3.77% 469,724 SH
9 ISHARES TR IJR 464287804 $28.6M 3.19% 210,152 SH
10 ISHARES TR IEF 464287440 $20.8M 2.32% 232,570 SH
11 ISHARES TR TLT 464287432 $17.9M 2.00% 230,087 SH
12 INVESCO EXCH TRADED FD TR II BKLN 46138G508 $10.2M 1.14% 499,198 SH
13 ISHARES TR USHY 46435U853 $10.0M 1.12% 280,652 SH
14 ISHARES INC EMXC 46434G764 $3.7M 0.42% 37,732 SH
15 ISHARES TR IVW 464287309 $3.4M 0.38% 24,200 SH
16 ISHARES TR IVE 464287408 $3.3M 0.37% 14,468 SH
17 ABBVIE INC ABBV 00287Y109 $2.5M 0.28% 9,538 SH
18 ISHARES TR TFLO 46434V860 $2.4M 0.27% 48,198 SH
19 GE AEROSPACE GE 369604301 $1.8M 0.20% 5,833 SH
20 APPLE INC AAPL 037833100 $1.8M 0.20% 5,463 SH
21 GE VERNOVA INC GEV 36828A101 $1.6M 0.18% 1,663 SH
22 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.3M 0.14% 2,562 SH
23 JPMORGAN CHASE & CO JPM 46625H100 $1.2M 0.13% 3,628 SH
24 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $1.1M 0.12% 6,877 SH
25 ABBOTT LABORATORIES ABT 002824100 $758.9K 0.08% 7,679 SH
26 MICROSOFT CORP MSFT 594918104 $706.7K 0.08% 1,378 SH
27 SELECT SECTOR SPDR TR XLK 81369Y803 $696.9K 0.08% 3,560 SH
28 DISNEY WALT CO DIS 254687106 $688.2K 0.08% 6,561 SH
29 BANK FIRST CORP BFC 06211J100 $684.5K 0.08% 4,600 SH
30 ISHARES TR IWB 464287622 $661.2K 0.07% 1,589 SH
31 INTERNATIONAL BUSINESS MACHS IBM 459200101 $655.8K 0.07% 2,982 SH
32 MCDONALDS CORP MCD 580135101 $649.5K 0.07% 2,812 SH
33 MGE ENERGY INC MGEE 55277P104 $595.3K 0.07% 8,572 SH
34 SPDR SERIES TRUST CWB 78464A359 $550.6K 0.06% 5,442 SH
35 CHEVRON CORPORATION CVX 166764100 $518.6K 0.06% 2,539 SH
36 VANGUARD INDEX FDS VTI 922908769 $488.0K 0.05% 1,304 SH
37 ISHARES TR ICVT 46435G102 $464.5K 0.05% 4,113 SH
38 RAYMOND JAMES FINL INC RJF 754730109 $439.4K 0.05% 2,781 SH
39 COSTCO WHOLESALE CORPORATION COST 22160K105 $413.3K 0.05% 454 SH
40 PRUDENTIAL FINL INC PRU 744320102 $409.7K 0.05% 3,607 SH
41 CONSTELLATION ENERGY CORP CEG 21037T109 $398.1K 0.04% 1,567 SH
42 NVIDIA CORPORATION NVDA 67066G104 $397.5K 0.04% 1,741 SH
43 DANAHER CORP DEL DHR 235851102 $364.0K 0.04% 1,643 SH
44 TRAVELERS COMPANIES INC TRV 89417E109 $331.6K 0.04% 930 SH
45 COLGATE PALMOLIVE CO CL 194162103 $323.4K 0.04% 3,790 SH
46 WISDOMTREE TR AGGY 97717X511 $287.3K 0.03% 6,977 SH
47 ALLIANT ENERGY CORP LNT 018802108 $281.7K 0.03% 4,450 SH
48 ISHARES TR EMB 464288281 $270.7K 0.03% 2,980 SH
49 ISHARES TR USMV 46429B697 $262.2K 0.03% 2,691 SH
50 INVESCO EXCH TRADED FD TR II BAB 46138G805 $260.0K 0.03% 10,277 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $896.0M 59 0002085853-26-001145
2026-06-30 2026-07-10 $909.3M 61 0002085853-26-000683
2026-03-31 2026-04-13 $853.6M 58 0002085853-26-000363
2025-12-31 2026-01-28 $854.2M 59 0002085853-26-000123
Filer Information
Address
431 GENEVA NATIONAL AVE S
LAKE GENEVA, WI 53147
Phone
(262) 686-3132
Filing Manager
FORM Wealth Advisors, LLC
Lake Geneva, WI
Signatory
Kim Cochenour
CCO/COO