PLANNING DIRECTIONS INC — 13F Holdings & Portfolio
CIK 821103 · latest 13F-HR filed 2026-04-15
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$197.6M
Long-equity book
Holdings
106
Distinct positions
Period
2026-03-31
Filed 2026-04-15
Q/Q Activity
+9 / −4 / ↑33 / ↓32
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VICTORY PORTFOLIOS II$745.2K +5.6%
- ISHARES U S ETF TR$474.3K +28.8%
- ISHARES TR$337.4K +89.7%
- VANGUARD WORLD FD$336.1K +5.5%
- FIDELITY MERRIMACK STR TR$298.0K +5.2%
Top Trims
- SCHWAB STRATEGIC TR-$22.0M -59.7%
- VANGUARD BD INDEX FDS-$10.3M -61.7%
- ISHARES TR-$4.1M -73.7%
- ISHARES TR-$2.5M -34.7%
- VANGUARD SCOTTSDALE FDS-$913.6K -17.9%
New Positions
- ISHARES TR$22.4M
- J P MORGAN EXCHANGE TRADED F$10.6M
- ISHARES TR$4.6M
- ISHARES TR$589.0K
- INVESCO EXCHANGE TRADED FD T$299.7K
Exited Positions
- ISHARES TR$266.6K
- META PLATFORMS INC$239.0K
- BLACKSTONE INC$213.0K
- ALPHABET INC$208.6K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVE | 464287408 | $22.4M | 11.32% | 105,962 | SH |
| 2 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $14.9M | 7.53% | 485,048 | SH |
| 3 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $14.8M | 7.51% | 69,009 | SH |
| 4 | VICTORY PORTFOLIOS II | UITB | 92647N527 | $14.0M | 7.11% | 298,691 | SH |
| 5 | APPLE INC | AAPL | 037833100 | $10.9M | 5.50% | 42,845 | SH |
| 6 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $10.6M | 5.36% | 229,934 | SH |
| 7 | VANGUARD WORLD FD | MGV | 921910840 | $6.4M | 3.26% | 44,376 | SH |
| 8 | VANGUARD BD INDEX FDS | BSV | 921937827 | $6.4M | 3.24% | 81,713 | SH |
| 9 | FIDELITY MERRIMACK STR TR | FLDR | 316188408 | $6.0M | 3.04% | 119,909 | SH |
| 10 | VANGUARD INTL EQUITY INDEX F | VT | 922042742 | $5.3M | 2.70% | 38,584 | SH |
| 11 | VANGUARD INDEX FDS | VOT | 922908538 | $5.3M | 2.69% | 20,690 | SH |
| 12 | ISHARES TR | IJR | 464287804 | $4.7M | 2.37% | 37,635 | SH |
| 13 | ISHARES TR | ISTB | 46432F859 | $4.6M | 2.35% | 95,634 | SH |
| 14 | VANGUARD INDEX FDS | VUG | 922908736 | $4.5M | 2.26% | 10,240 | SH |
| 15 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $4.2M | 2.12% | 52,859 | SH |
| 16 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $3.5M | 1.78% | 61,915 | SH |
| 17 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.8M | 1.40% | 15,844 | SH |
| 18 | J P MORGAN EXCHANGE TRADED F | JEPQ | 46654Q203 | $2.7M | 1.38% | 49,190 | SH |
| 19 | SPDR SERIES TRUST | SDY | 78464A763 | $2.6M | 1.32% | 17,873 | SH |
| 20 | ISHARES TR | IUSG | 464287671 | $2.3M | 1.17% | 14,862 | SH |
| 21 | ISHARES U S ETF TR | NEAR | 46431W507 | $2.1M | 1.07% | 41,769 | SH |
| 22 | VANGUARD INDEX FDS | VTV | 922908744 | $2.0M | 1.00% | 10,110 | SH |
| 23 | VANGUARD INDEX FDS | VO | 922908629 | $1.8M | 0.92% | 6,350 | SH |
| 24 | J P MORGAN EXCHANGE TRADED F | JIRE | 46641Q134 | $1.5M | 0.75% | 19,687 | SH |
| 25 | ISHARES TR | SHYG | 46434V407 | $1.5M | 0.74% | 34,459 | SH |
| 26 | VANGUARD INDEX FDS | VOO | 922908363 | $1.4M | 0.71% | 2,332 | SH |
| 27 | ISHARES INC | ACWV | 464286525 | $1.4M | 0.69% | 11,406 | SH |
| 28 | AMAZON COM INC | AMZN | 023135106 | $1.4M | 0.69% | 6,528 | SH |
| 29 | VANGUARD INDEX FDS | VBR | 922908611 | $1.3M | 0.67% | 6,139 | SH |
| 30 | SELECT SECTOR SPDR TR | XLP | 81369Y308 | $1.3M | 0.65% | 15,687 | SH |
| 31 | MICROSOFT CORP | MSFT | 594918104 | $1.3M | 0.65% | 3,451 | SH |
| 32 | VANGUARD INDEX FDS | VOE | 922908512 | $1.3M | 0.65% | 6,922 | SH |
| 33 | APPLIED MATLS INC | AMAT | 038222105 | $1.1M | 0.56% | 3,256 | SH |
| 34 | J P MORGAN EXCHANGE TRADED F | JMUB | 46641Q647 | $1.0M | 0.51% | 20,066 | SH |
| 35 | ISHARES TR | IYJ | 464287754 | $999.1K | 0.51% | 6,771 | SH |
| 36 | VANGUARD WORLD FD | VHT | 92204A504 | $815.0K | 0.41% | 2,993 | SH |
| 37 | SPDR SERIES TRUST | XAR | 78464A631 | $805.6K | 0.41% | 3,172 | SH |
| 38 | VANGUARD INDEX FDS | VB | 922908751 | $746.4K | 0.38% | 2,850 | SH |
| 39 | WALMART INC | WMT | 931142103 | $732.9K | 0.37% | 5,897 | SH |
| 40 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $726.0K | 0.37% | 8,773 | SH |
| 41 | ISHARES TR | ITA | 464288760 | $713.5K | 0.36% | 3,262 | SH |
| 42 | EXXON MOBIL CORP | XOM | 30231G102 | $711.8K | 0.36% | 4,196 | SH |
| 43 | CONSTELLATION ENERGY CORP | CEG | 21037T109 | $711.3K | 0.36% | 2,547 | SH |
| 44 | COHERENT CORP | COHR | 19247G107 | $690.8K | 0.35% | 2,900 | SH |
| 45 | INVESCO EXCHANGE TRADED FD T | RSPS | 46137V373 | $637.5K | 0.32% | 21,610 | SH |
| 46 | VANGUARD MUN BD FDS | VTEB | 922907746 | $630.6K | 0.32% | 12,640 | SH |
| 47 | COINBASE GLOBAL INC | COIN | 19260Q107 | $616.0K | 0.31% | 3,528 | SH |
| 48 | SELECT SECTOR SPDR TR | XLU | 81369Y886 | $592.6K | 0.30% | 12,914 | SH |
| 49 | ISHARES TR | IWD | 464287598 | $589.0K | 0.30% | 2,756 | SH |
| 50 | ISHARES TR | IYH | 464287762 | $541.9K | 0.27% | 8,792 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-15 | $197.6M | 106 | 0000821103-26-000005 |
| 2025-12-31 | 2026-01-21 | $198.4M | 101 | 0000821103-26-000001 |