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PLANNING DIRECTIONS INC — 13F Holdings & Portfolio

CIK 821103 · latest 13F-HR filed 2026-08-10

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PLANNING DIRECTIONS INC manages $215.9M in 13F-reported U.S. long-equity assets across 110 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVE (12.11%), VIG (7.45%), JPIE (7.14%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 7 new positions, exited 3, added to 54, and trimmed 22.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
239 BALTIMORE PIKE
GLEN MILLS, PA 19342
Phone
(610) 361-0865
Filing Manager
PLANNING DIRECTIONS INC
GLEN MILLS, PA
Signatory
Matthew Ellis
President/Chief Compliance Officer
Loading holdings…
AUM

$215.9M

Long-equity book

Holdings

110

Distinct positions

Period

2026-06-30

Filed 2026-08-10

Q/Q Activity

+7 / −3 / ↑54 / ↓22

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • J P MORGAN EXCHANGE TRADED F$4.8M +45.6%
  • ISHARES TR$3.8M +16.9%
  • VANGUARD INDEX FDS$1.4M +26.8%
  • APPLIED MATLS INC$1.2M +111.7%
  • VANGUARD SPECIALIZED FUNDS$1.2M +8.3%
Show all 54 →

Top Trims

  • VANGUARD BD INDEX FDS-$1.6M -25.1%
  • APPLE INC-$1.1M -9.9%
  • NVIDIA CORPORATION-$649.2K -23.5%
  • FIDELITY MERRIMACK STR TR-$465.7K -7.8%
  • VANGUARD SCOTTSDALE FDS-$392.0K -9.4%
Show all 22 →

New Positions

  • ASTERA LABS INC$422.6K
  • LAM RESEARCH CORP$335.9K
  • MARVELL TECHNOLOGY INC$321.7K
  • ISHARES TR$278.3K
  • NUSHARES ETF TR$227.5K
Show all 7 →

Exited Positions

  • BOEING CO$289.7K
  • ISHARES TR$262.6K
  • T ROWE PRICE ETF INC$217.6K
Show all 3 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVE 464287408 $26.2M 12.11% 115,172 SH
2 VANGUARD SPECIALIZED FUNDS VIG 921908844 $16.1M 7.45% 67,945 SH
3 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $15.4M 7.14% 334,845 SH
4 SCHWAB STRATEGIC TR SCHD 808524797 $14.6M 6.75% 459,308 SH
5 VICTORY PORTFOLIOS II UITB 92647N527 $14.2M 6.59% 303,886 SH
6 APPLE INC AAPL 037833100 $9.8M 4.54% 33,856 SH
7 VANGUARD WORLD FD MGV 921910840 $6.8M 3.15% 41,638 SH
8 VANGUARD INDEX FDS VOT 922908538 $6.8M 3.13% 22,040 SH
9 VANGUARD INTL EQUITY INDEX F VT 922042742 $6.0M 2.79% 38,436 SH
10 ISHARES TR IJR 464287804 $5.7M 2.65% 38,614 SH
11 FIDELITY MERRIMACK STR TR FLDR 316188408 $5.5M 2.56% 110,473 SH
12 VANGUARD INDEX FDS VUG 922908736 $5.2M 2.41% 60,338 SH
13 ISHARES TR ISTB 46432F859 $5.1M 2.36% 105,786 SH
14 VANGUARD BD INDEX FDS BSV 921937827 $4.8M 2.22% 61,633 SH
15 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $3.9M 1.81% 69,044 SH
16 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $3.8M 1.76% 48,059 SH
17 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $3.4M 1.57% 55,104 SH
18 SPDR SERIES TRUST SDY 78464A763 $2.8M 1.32% 18,714 SH
19 ISHARES TR IUSG 464287671 $2.7M 1.27% 14,559 SH
20 ISHARES U S ETF TR NEAR 46431W507 $2.4M 1.10% 46,706 SH
21 APPLIED MATLS INC AMAT 038222105 $2.4M 1.09% 3,259 SH
22 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.98% 10,565 SH
23 VANGUARD INDEX FDS VTV 922908744 $2.1M 0.95% 9,457 SH
24 VANGUARD INDEX FDS VO 922908629 $1.8M 0.82% 21,966 SH
25 J P MORGAN EXCHANGE TRADED F JIRE 46641Q134 $1.6M 0.73% 19,116 SH
26 ISHARES TR SHYG 46434V407 $1.5M 0.69% 35,255 SH
27 VANGUARD INDEX FDS VBR 922908611 $1.5M 0.68% 5,999 SH
28 ISHARES INC ACWV 464286525 $1.4M 0.63% 11,278 SH
29 VANGUARD INDEX FDS VOE 922908512 $1.3M 0.61% 6,635 SH
30 AMAZON COM INC AMZN 023135106 $1.3M 0.60% 5,477 SH
31 SELECT SECTOR SPDR TR XLP 81369Y308 $1.2M 0.57% 14,704 SH
32 MICROSOFT CORP MSFT 594918104 $1.2M 0.56% 3,232 SH
33 VANGUARD INDEX FDS VOO 922908363 $1.2M 0.54% 1,683 SH
34 COHERENT CORP COHR 19247G107 $1.1M 0.53% 2,900 SH
35 ISHARES TR IYJ 464287754 $1.1M 0.51% 6,548 SH
36 SPDR SERIES TRUST XAR 78464A631 $1.1M 0.49% 3,706 SH
37 DELL TECHNOLOGIES INC DELL 24703L202 $1.0M 0.48% 2,405 SH
38 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $1.0M 0.48% 20,250 SH
39 VANGUARD WORLD FD VGT 92204A702 $861.5K 0.40% 7,208 SH
40 ISHARES TR ITA 464288760 $811.5K 0.38% 3,347 SH
41 VANGUARD INDEX FDS VB 922908751 $785.4K 0.36% 2,591 SH
42 VANGUARD WORLD FD VHT 92204A504 $782.9K 0.36% 2,618 SH
43 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $734.0K 0.34% 8,881 SH
44 PALO ALTO NETWORKS INC PANW 697435105 $733.2K 0.34% 2,150 SH
45 VANGUARD WHITEHALL FDS VIGI 921946810 $725.1K 0.34% 7,765 SH
46 ISHARES TR IWD 464287598 $710.2K 0.33% 2,930 SH
47 WALMART INC WMT 931142103 $670.2K 0.31% 5,917 SH
48 VANGUARD MUN BD FDS VTEB 922907746 $644.7K 0.30% 12,746 SH
49 ALPHABET INC GOOGL 02079K305 $609.7K 0.28% 1,706 SH
50 SELECT SECTOR SPDR TR XLU 81369Y886 $595.3K 0.28% 13,130 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $215.9M 110 0000821103-26-000007
2026-03-31 2026-04-15 $197.6M 106 0000821103-26-000005
2025-12-31 2026-01-21 $198.4M 101 0000821103-26-000001