INVESTMENT ADVISORY SERVICES INC /TX /ADV — 13F Holdings & Portfolio

CIK 925953 · latest 13F-HR filed 2026-04-17

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$314.5M

Long-equity book

Holdings

130

Distinct positions

Period

2026-03-31

Filed 2026-04-17

Q/Q Activity

+9 / −5 / ↑46 / ↓47

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • EXXON MOBIL CORP$2.5M +40.7%
  • FIDELITY COVINGTON TRUST$1.1M +61.8%
  • FIDELITY COVINGTON TRUST$1.1M +68.6%
  • WALMART INC$1.1M +9.3%
  • CHEVRON CORPORATION$984.9K +37.9%
Show all 46

Top Trims

  • MICROSOFT CORP-$4.5M -25.0%
  • INVESCO QQQ TR-$2.6M -7.9%
  • J P MORGAN EXCHANGE TRADED F-$2.4M -13.8%
  • APPLE INC-$982.9K -7.7%
  • AMERICAN EXPRESS CO-$904.9K -19.4%
Show all 47

New Positions

  • SM ENERGY COMPANY$480.7K
  • AT&T INC$281.3K
  • LAM RESEARCH CORP$263.8K
  • GILEAD SCIENCES INC$233.8K
  • AIR PRODUCTS AND CHEMICALS I$231.2K
Show all 9

Exited Positions

  • CIVITAS RESOURCES INC$288.0K
  • ORACLE CORP$220.3K
  • PALO ALTO NETWORKS INC$218.3K
  • PRUDENTIAL FINL INC$217.1K
  • UNITEDHEALTH GROUP INC$206.8K
Show all 5
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD SPECIALIZED FUNDS VIG 921908844 $34.7M 11.03% 161,301 SH
2 INVESCO QQQ TR QQQ 46090E103 $30.1M 9.57% 52,157 SH
3 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $15.0M 4.76% 264,277 SH
4 MICROSOFT CORP MSFT 594918104 $13.6M 4.31% 36,642 SH
5 WALMART INC WMT 931142103 $12.4M 3.93% 99,473 SH
6 APPLE INC AAPL 037833100 $11.8M 3.74% 46,304 SH
7 PACER FDS TR COWZ 69374H881 $10.8M 3.45% 173,191 SH
8 EXXON MOBIL CORP XOM 30231G102 $8.5M 2.71% 50,230 SH
9 SCHWAB STRATEGIC TR SCHD 808524797 $7.8M 2.47% 252,913 SH
10 FIDELITY COVINGTON TRUST FFLG 316092337 $7.3M 2.31% 261,409 SH
11 ISHARES TR IUSG 464287671 $6.4M 2.02% 41,022 SH
12 JOHNSON & JOHNSON JNJ 478160104 $6.4M 2.02% 25,980 SH
13 FIDELITY COVINGTON TRUST FDVV 316092840 $6.2M 1.97% 112,109 SH
14 ABBVIE INC ABBV 00287Y109 $5.4M 1.71% 24,681 SH
15 MCDONALDS CORP MCD 580135101 $5.2M 1.64% 16,595 SH
16 JPMORGAN CHASE & CO JPM 46625H100 $4.9M 1.56% 16,708 SH
17 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $4.8M 1.53% 25,065 SH
18 HOME DEPOT INC HD 437076102 $4.0M 1.28% 12,267 SH
19 SELECT SECTOR SPDR TR XLE 81369Y506 $3.9M 1.24% 63,601 SH
20 AMERICAN EXPRESS CO AXP 025816109 $3.8M 1.19% 12,415 SH
21 COTERRA ENERGY INC CTRA 127097103 $3.7M 1.16% 104,158 SH
22 CHEVRON CORPORATION CVX 166764100 $3.6M 1.14% 17,330 SH
23 COCA COLA CO KO 191216100 $3.5M 1.12% 46,398 SH
24 SELECT SECTOR SPDR TR XLK 81369Y803 $3.4M 1.07% 25,214 SH
25 AMAZON COM INC AMZN 023135106 $3.2M 1.03% 15,595 SH
26 STRYKER CORPORATION SYK 863667101 $3.2M 1.02% 9,801 SH
27 VANGUARD INDEX FDS VTI 922908769 $3.0M 0.96% 9,444 SH
28 FIDELITY COVINGTON TRUST FESM 31609A206 $3.0M 0.95% 78,873 SH
29 BLACKROCK INC BLK 09290D101 $2.9M 0.92% 3,011 SH
30 ALPHABET INC GOOGL 02079K305 $2.8M 0.89% 9,734 SH
31 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $2.7M 0.86% 48,762 SH
32 FIDELITY COVINGTON TRUST FMDE 31609A503 $2.7M 0.85% 74,407 SH
33 CAPITAL GROUP CORE EQUITY ET CGUS 14020V108 $2.7M 0.85% 69,360 SH
34 COSTCO WHOLESALE CORPORATION COST 22160K105 $2.6M 0.83% 2,619 SH
35 RTX CORPORATION RTX 75513E101 $2.5M 0.80% 12,991 SH
36 PROCTER & GAMBLE CO PG 742718109 $2.3M 0.72% 15,680 SH
37 CISCO SYS INC CSCO 17275R102 $2.2M 0.71% 28,761 SH
38 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $2.2M 0.71% 55,293 SH
39 SCHWAB CHARLES CORP SCHW 808513105 $2.2M 0.69% 23,001 SH
40 VANGUARD INDEX FDS VOO 922908363 $2.1M 0.66% 3,478 SH
41 PEPSICO INC PEP 713448108 $2.0M 0.64% 12,986 SH
42 BANK AMERICA CORP BAC 060505104 $2.0M 0.63% 40,674 SH
43 FEDEX CORP FDX 31428X106 $2.0M 0.62% 5,509 SH
44 AMGEN INC AMGN 031162100 $1.9M 0.59% 5,284 SH
45 ISHARES TR IJH 464287507 $1.8M 0.57% 26,557 SH
46 ABBOTT LABORATORIES ABT 002824100 $1.8M 0.56% 17,160 SH
47 MCKESSON CORP MCK 58155Q103 $1.7M 0.55% 2,003 SH
48 NVIDIA CORPORATION NVDA 67066G104 $1.7M 0.54% 9,795 SH
49 CUMMINS INC CMI 231021106 $1.6M 0.50% 2,900 SH
50 ISHARES TR IJR 464287804 $1.5M 0.46% 11,677 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-04-17 $314.5M 130 0001214659-26-004799
2025-12-31 2026-01-22 $319.7M 126 0001214659-26-000732