Top Institutional Investors

INVESTMENT ADVISORY SERVICES INC /TX /ADV — 13F Holdings & Portfolio

CIK 925953 · latest 13F-HR filed 2026-07-14

Backtest portfolio

INVESTMENT ADVISORY SERVICES INC /TX /ADV manages $347.2M in 13F-reported U.S. long-equity assets across 140 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQ (11.42%), VIG (11.20%), MSFT (3.88%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 16 new positions, exited 6, added to 71, and trimmed 28.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
9303 NEW TRAILS DR.
SUITE 450
THE WOODLANDS, TX 77381
Phone
(281) 364-0606
Filing Manager
INVESTMENT ADVISORY SERVICES INC /TX /ADV
THE WOODLANDS, TX
Signatory
CJ Haynes
CCO
Loading holdings…
AUM

$347.2M

Long-equity book

Holdings

140

Distinct positions

Period

2026-06-30

Filed 2026-07-14

Q/Q Activity

+16 / −6 / ↑71 / ↓28

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • INVESCO QQQ TR$9.6M +31.7%
  • VANGUARD SPECIALIZED FUNDS$4.2M +12.1%
  • DEVON ENERGY CORP NEW$2.9M +467.3%
  • FIDELITY COVINGTON TRUST$2.4M +32.8%
  • FIDELITY COVINGTON TRUST$2.0M +65.5%
Show all 71 →

Top Trims

  • J P MORGAN EXCHANGE TRADED F-$2.3M -15.6%
  • EXXON MOBIL CORP-$1.6M -19.3%
  • WALMART INC-$1.1M -9.1%
  • MCDONALDS CORP-$777.8K -15.1%
  • CHEVRON CORPORATION-$721.2K -20.1%
Show all 28 →

New Positions

  • DELL TECHNOLOGIES INC$692.9K
  • MICRON TECHNOLOGY INC$490.6K
  • PALO ALTO NETWORKS INC$420.8K
  • FEDEX FGHT HLDG CO INC$415.4K
  • SPDR SERIES TRUST$353.5K
Show all 16 →

Exited Positions

  • COTERRA ENERGY INC$3.7M
  • POOL CORP$647.1K
  • ZOETIS INC$638.8K
  • DEERE & CO$253.0K
  • TREX INC$203.5K
Show all 6 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $39.7M 11.42% 53,857 SH
2 VANGUARD SPECIALIZED FUNDS VIG 921908844 $38.9M 11.20% 164,367 SH
3 MICROSOFT CORP MSFT 594918104 $13.5M 3.88% 36,139 SH
4 APPLE INC AAPL 037833100 $13.4M 3.85% 46,250 SH
5 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $12.6M 3.64% 223,721 SH
6 WALMART INC WMT 931142103 $11.2M 3.24% 99,218 SH
7 PACER FDS TR COWZ 69374H881 $11.2M 3.22% 179,806 SH
8 FIDELITY COVINGTON TRUST FFLG 316092337 $9.7M 2.78% 278,352 SH
9 SCHWAB STRATEGIC TR SCHD 808524797 $8.3M 2.38% 260,830 SH
10 ISHARES TR IUSG 464287671 $7.7M 2.22% 41,010 SH
11 FIDELITY COVINGTON TRUST FDVV 316092840 $7.3M 2.12% 121,803 SH
12 EXXON MOBIL CORP XOM 30231G102 $6.9M 1.98% 50,271 SH
13 JOHNSON & JOHNSON JNJ 478160104 $6.6M 1.90% 26,036 SH
14 ABBVIE INC ABBV 00287Y109 $6.2M 1.79% 24,722 SH
15 JPMORGAN CHASE & CO JPM 46625H100 $5.5M 1.58% 16,720 SH
16 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $5.4M 1.56% 25,439 SH
17 FIDELITY COVINGTON TRUST FESM 31609A206 $5.0M 1.43% 102,740 SH
18 SELECT SECTOR SPDR TR XLK 81369Y803 $4.8M 1.38% 25,178 SH
19 MCDONALDS CORP MCD 580135101 $4.4M 1.26% 16,202 SH
20 HOME DEPOT INC HD 437076102 $4.2M 1.21% 11,929 SH
21 AMERICAN EXPRESS CO AXP 025816109 $4.2M 1.21% 12,410 SH
22 FIDELITY COVINGTON TRUST FMDE 31609A503 $4.1M 1.19% 101,609 SH
23 COCA COLA CO KO 191216100 $3.8M 1.08% 46,348 SH
24 AMAZON COM INC AMZN 023135106 $3.7M 1.06% 15,481 SH
25 DEVON ENERGY CORP NEW DVN 25179M103 $3.5M 1.01% 85,250 SH
26 VANGUARD INDEX FDS VTI 922908769 $3.5M 1.01% 9,445 SH
27 ALPHABET INC GOOGL 02079K305 $3.5M 1.01% 9,777 SH
28 SELECT SECTOR SPDR TR XLE 81369Y506 $3.5M 1.00% 65,153 SH
29 CAPITAL GROUP CORE EQUITY ET CGUS 14020V108 $3.3M 0.96% 74,823 SH
30 CISCO SYS INC CSCO 17275R102 $3.3M 0.95% 27,959 SH
31 STRYKER CORPORATION SYK 863667101 $3.1M 0.89% 9,805 SH
32 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $3.0M 0.86% 63,404 SH
33 BLACKROCK INC BLK 09290D101 $2.9M 0.84% 3,020 SH
34 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $2.9M 0.84% 47,238 SH
35 CHEVRON CORPORATION CVX 166764100 $2.9M 0.83% 17,279 SH
36 VANGUARD INDEX FDS VOO 922908363 $2.6M 0.76% 3,843 SH
37 RTX CORPORATION RTX 75513E101 $2.5M 0.71% 12,950 SH
38 COSTCO WHOLESALE CORPORATION COST 22160K105 $2.4M 0.70% 2,614 SH
39 BANK OF AMER CORP BAC 060505104 $2.3M 0.67% 40,668 SH
40 PROCTER & GAMBLE CO PG 742718109 $2.3M 0.66% 15,695 SH
41 SCHWAB CHARLES CORP SCHW 808513105 $2.1M 0.61% 22,960 SH
42 CUMMINS INC CMI 231021106 $2.1M 0.60% 2,915 SH
43 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.60% 10,353 SH
44 ISHARES TR IJH 464287507 $2.0M 0.59% 26,456 SH
45 AMGEN INC AMGN 031162100 $1.9M 0.55% 5,246 SH
46 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $1.9M 0.55% 38,444 SH
47 PEPSICO INC PEP 713448108 $1.8M 0.51% 13,061 SH
48 FEDEX CORP FDX 31428X106 $1.7M 0.50% 5,509 SH
49 ISHARES TR IJR 464287804 $1.7M 0.49% 11,394 SH
50 ABBOTT LABORATORIES ABT 002824100 $1.5M 0.44% 17,000 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-14 $347.2M 140 0001214659-26-008502
2026-03-31 2026-04-17 $314.5M 130 0001214659-26-004799
2025-12-31 2026-01-22 $319.7M 126 0001214659-26-000732