Top Institutional Investors

INVESTMENT ADVISORY SERVICES INC /TX /ADV — 13F Holdings & Portfolio

CIK 925953 · latest 13F-HR filed 2026-07-14

Backtest portfolio

INVESTMENT ADVISORY SERVICES INC /TX /ADV manages $347.2M in 13F-reported U.S. long-equity assets across 140 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQ (11.42%), VIG (11.20%), MSFT (3.88%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 16 new positions and exited 6; 71 existing positions rose in reported value and 28 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$347.2M

Long-equity book

Holdings
140

Distinct positions

Period
2026-06-30

Filed 2026-07-14

Q/Q Activity
+16 / −6 / ↑71 / ↓28

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
QQQ11.4% · +3%VIG11.2% · +2%MSFT3.9% · -1%AAPL3.9% · -0%JEPI3.6% · -15%WMT3.2% · -0%COWZ3.2% · +4%FFLG2.8% · +6%SCHD2.4% · +3%IUSG2.2% · -0%FDVV2.1% · +9%XOM2.0% · +0%JNJ1.9% · +0%ABBV1.8% · +0%JPM1.6% · +0%RSP1.6% · +2%FESM1.4% · +30%XLK1.4% · -0%MCD1.3% · -2%HD1.2% · -3%AXP1.2% · -0%FMDE1.2% · +37%KO1.1% · -0%AMZN1.1% · -1%DVN1.0% · +591%VTI1.0% · 0%GOOGL1.0% · +0%XLE1.0% · +2%CGUS1.0% · +8%CSCO0.9% · -3%SYK0.9% · 0%CGGR0.9% · +15%BLK0.8% · +0%JEPQ0.8% · -3%CVX0.8% · -0%VOO0.8% · +10%RTX0.7% · -0%COST0.7% · -0%BAC0.7% · -0%PG0.7% · +0%SCHW0.6% · -0%CMI0.6% · +0%NVDA0.6% · +6%IJH0.6% · -0%AMGN0.5% · -1%CGDV0.5% · +23%PEP0.5% · +1%FDX0.5% · 0%IJR0.5% · -2%ABT0.4% · -1%MCK0.4% · -1%SPY0.4% · -2%CAT0.4% · -18%GOOG0.4% · +0%TXN0.3% · +10%LRCX0.3% · +90%IBM0.3% · +1%ADP0.3% · +0%MRK0.3% · +1%AVGO0.3% · +1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 47.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 26, 2026.

Assets Under Management
$4.64B
Discretionary
$4.64B
Employees
136
Accounts
18,187
Address
148 E GRAND RIVER AVE.
WILLIAMSTON, MI 48895
Phone
(517) 339-7662
Website
This firm reports 2 disclosure items on its registration.
Name Title / Status Ownership Type
CASEY, JEFFREY, JOHN ControlMANAGING MEMBER
since Sep 1999
10–25%Individual
EVANGELISTA, KENNETH, PATRICK ControlCHIEF COMPLIANCE OFFICER
since Jun 2007
5–10%Individual
MAZZALI, ANTHONY, JOSEPH ControlMANAGING MEMBER
since Apr 1999
50–75%Individual
LESPERANCE, ADAM, PATRICKDIRECTOR OF BUSINESS DEVELOPMENT
since Jan 2023
Less than 5%Individual
Ownership & leadership changes · 3 filings with changes since Jan 24, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 27, 2024 filing
  • No longer listedROBINSON, DAVID, MICHAEL · DIRECTOR OF CLIENT EXPERIENCE · Less than 5% · listed since Jan 2023
  • ChangedEVANGELISTA, KENNETH, PATRICK · ownership Less than 5% → 5–10%
Mar 31, 2023 filing
  • No longer listedPARKER, MARK, DAVID · MANAGING MEMBER · 10–25% · control person · listed since Apr 1999
  • AddedLESPERANCE, ADAM, PATRICK · DIRECTOR OF BUSINESS DEVELOPMENT · Less than 5%
  • AddedROBINSON, DAVID, MICHAEL · DIRECTOR OF CLIENT EXPERIENCE · Less than 5%
Mar 31, 2021 filing
  • No longer listedCOHEN, JONATHAN, LEE · MANAGING MEMBER · 10–25% · control person · listed since Sep 1999
Jan 24, 2012 filing (earliest on record)
  • ListedCASEY, JEFFREY, JOHN · MANAGING MEMBER · 10–25% · control person
  • ListedCOHEN, JONATHAN, LEE · MANAGING MEMBER · 10–25% · control person
  • ListedEVANGELISTA, KENNETH, PATRICK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedMAZZALI, ANTHONY, JOSEPH · MANAGING MEMBER · 50–75% · control person
  • ListedPARKER, MARK, DAVID · MANAGING MEMBER · 10–25% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

INVESTMENT ADVISORY SERVICES INC /TX /ADV Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $39.7M 11.42% 53,857 SH
2 VANGUARD SPECIALIZED FUNDS VIG 921908844 $38.9M 11.20% 164,367 SH
3 MICROSOFT CORP MSFT 594918104 $13.5M 3.88% 36,139 SH
4 APPLE INC AAPL 037833100 $13.4M 3.85% 46,250 SH
5 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $12.6M 3.64% 223,721 SH
6 WALMART INC WMT 931142103 $11.2M 3.24% 99,218 SH
7 PACER FDS TR COWZ 69374H881 $11.2M 3.22% 179,806 SH
8 FIDELITY COVINGTON TRUST FFLG 316092337 $9.7M 2.78% 278,352 SH
9 SCHWAB STRATEGIC TR SCHD 808524797 $8.3M 2.38% 260,830 SH
10 ISHARES TR IUSG 464287671 $7.7M 2.22% 41,010 SH
11 FIDELITY COVINGTON TRUST FDVV 316092840 $7.3M 2.12% 121,803 SH
12 EXXON MOBIL CORP XOM 30231G102 $6.9M 1.98% 50,271 SH
13 JOHNSON & JOHNSON JNJ 478160104 $6.6M 1.90% 26,036 SH
14 ABBVIE INC ABBV 00287Y109 $6.2M 1.79% 24,722 SH
15 JPMORGAN CHASE & CO JPM 46625H100 $5.5M 1.58% 16,720 SH
16 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $5.4M 1.56% 25,439 SH
17 FIDELITY COVINGTON TRUST FESM 31609A206 $5.0M 1.43% 102,740 SH
18 SELECT SECTOR SPDR TR XLK 81369Y803 $4.8M 1.38% 25,178 SH
19 MCDONALDS CORP MCD 580135101 $4.4M 1.26% 16,202 SH
20 HOME DEPOT INC HD 437076102 $4.2M 1.21% 11,929 SH
21 AMERICAN EXPRESS CO AXP 025816109 $4.2M 1.21% 12,410 SH
22 FIDELITY COVINGTON TRUST FMDE 31609A503 $4.1M 1.19% 101,609 SH
23 COCA COLA CO KO 191216100 $3.8M 1.08% 46,348 SH
24 AMAZON COM INC AMZN 023135106 $3.7M 1.06% 15,481 SH
25 DEVON ENERGY CORP NEW DVN 25179M103 $3.5M 1.01% 85,250 SH
26 VANGUARD INDEX FDS VTI 922908769 $3.5M 1.01% 9,445 SH
27 ALPHABET INC GOOGL 02079K305 $3.5M 1.01% 9,777 SH
28 SELECT SECTOR SPDR TR XLE 81369Y506 $3.5M 1.00% 65,153 SH
29 CAPITAL GROUP CORE EQUITY ET CGUS 14020V108 $3.3M 0.96% 74,823 SH
30 CISCO SYS INC CSCO 17275R102 $3.3M 0.95% 27,959 SH
31 STRYKER CORPORATION SYK 863667101 $3.1M 0.89% 9,805 SH
32 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $3.0M 0.86% 63,404 SH
33 BLACKROCK INC BLK 09290D101 $2.9M 0.84% 3,020 SH
34 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $2.9M 0.84% 47,238 SH
35 CHEVRON CORPORATION CVX 166764100 $2.9M 0.83% 17,279 SH
36 VANGUARD INDEX FDS VOO 922908363 $2.6M 0.76% 3,843 SH
37 RTX CORPORATION RTX 75513E101 $2.5M 0.71% 12,950 SH
38 COSTCO WHOLESALE CORPORATION COST 22160K105 $2.4M 0.70% 2,614 SH
39 BANK OF AMER CORP BAC 060505104 $2.3M 0.67% 40,668 SH
40 PROCTER & GAMBLE CO PG 742718109 $2.3M 0.66% 15,695 SH
41 SCHWAB CHARLES CORP SCHW 808513105 $2.1M 0.61% 22,960 SH
42 CUMMINS INC CMI 231021106 $2.1M 0.60% 2,915 SH
43 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.60% 10,353 SH
44 ISHARES TR IJH 464287507 $2.0M 0.59% 26,456 SH
45 AMGEN INC AMGN 031162100 $1.9M 0.55% 5,246 SH
46 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $1.9M 0.55% 38,444 SH
47 PEPSICO INC PEP 713448108 $1.8M 0.51% 13,061 SH
48 FEDEX CORP FDX 31428X106 $1.7M 0.50% 5,509 SH
49 ISHARES TR IJR 464287804 $1.7M 0.49% 11,394 SH
50 ABBOTT LABORATORIES ABT 002824100 $1.5M 0.44% 17,000 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-14 $347.2M 140 0001214659-26-008502
2026-03-31 2026-04-17 $314.5M 130 0001214659-26-004799
2025-12-31 2026-01-22 $319.7M 126 0001214659-26-000732
Filer Information
Address
9303 NEW TRAILS DR.
SUITE 450
THE WOODLANDS, TX 77381
Phone
(281) 364-0606
Filing Manager
INVESTMENT ADVISORY SERVICES INC /TX /ADV
THE WOODLANDS, TX
Signatory
CJ Haynes
CCO