Willis Investment Counsel — 13F Holdings & Portfolio
CIK 1310929 · latest 13F-HR filed 2026-08-03
Willis Investment Counsel manages $2.10B in 13F-reported U.S. long-equity assets across 125 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are CSCO (4.95%), JNJ (3.75%), TXN (3.37%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 7 new positions, exited 5, added to 82, and trimmed 22.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
GAINESVILLE, GA 30501
$2.10B
Long-equity book
125
Distinct positions
2026-06-30
Filed 2026-08-03
+7 / −5 / ↑82 / ↓22
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- Cisco Systems Inc$39.1M +60.5%
- Caterpillar Inc Del$22.9M +65.1%
- Fortinet, Inc$19.4M +121.2%
- Texas Instruments Inc$18.9M +36.5%
- Applied Material Inc$13.5M +149.0%
Top Trims
- AT&T Corp-$8.5M -28.7%
- Tractor Supply Co-$6.9M -22.4%
- Lockheed Martin Corp-$6.1M -11.1%
- Accenture PLC-$5.5M -14.3%
- Conocophillips-$5.5M -16.1%
New Positions
- Exxon Mobil Corp$33.8M
- Motorola Solutions$13.5M
- Badger Meter, Inc.$2.7M
- GAZTRANSPORT & TECHNIGAZ$1.7M
- Invesco QQQ$220.9K
Exited Positions
- Exxon Mobil Corp$39.0M
- Vanguard Small Cap Value ETF$18.2M
- Tredegar Corp Virginia$278.2K
- Mckesson Corp$227.0K
- Murphy Oil Corp$223.0K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | Cisco Systems Inc | CSCO | 17275R102 | $103.9M | 4.95% | 884,202 | SH |
| 2 | Johnson And Johnson | JNJ | 478160104 | $78.6M | 3.75% | 309,486 | SH |
| 3 | Texas Instruments Inc | TXN | 882508104 | $70.6M | 3.37% | 237,001 | SH |
| 4 | Caterpillar Inc Del | CAT | 149123101 | $58.1M | 2.77% | 54,570 | SH |
| 5 | Chubb Ltd | CB | H1467J104 | $55.5M | 2.65% | 162,875 | SH |
| 6 | Lockheed Martin Corp | LMT | 539830109 | $49.0M | 2.34% | 96,275 | SH |
| 7 | Paychex Inc | PAYX | 704326107 | $46.0M | 2.19% | 467,688 | SH |
| 8 | Microsoft Corp | MSFT | 594918104 | $45.2M | 2.15% | 121,147 | SH |
| 9 | Pfizer Inc | PFE | 717081103 | $43.8M | 2.09% | 1,818,508 | SH |
| 10 | Merck & Company, Inc | MRK | 58933Y105 | $40.2M | 1.92% | 312,767 | SH |
| 11 | Home Depot Inc | HD | 437076102 | $39.8M | 1.90% | 112,868 | SH |
| 12 | Aflac Inc | AFL | 001055102 | $38.1M | 1.81% | 324,544 | SH |
| 13 | Fortinet, Inc | FTNT | 34959E109 | $35.5M | 1.69% | 230,869 | SH |
| 14 | Exxon Mobil Corp | XOM | 30233Q108 | $33.8M | 1.61% | 246,874 | SH |
| 15 | Hershey Co | HSY | 427866108 | $33.5M | 1.60% | 190,740 | SH |
| 16 | Generac | GNRC | 368736104 | $33.4M | 1.59% | 113,995 | SH |
| 17 | Keysight Technologies | KEYS | 49338L103 | $33.3M | 1.59% | 95,062 | SH |
| 18 | Automatic Data Proc | ADP | 053015103 | $33.2M | 1.58% | 148,056 | SH |
| 19 | Accenture PLC | ACN | G1151C101 | $33.1M | 1.58% | 265,973 | SH |
| 20 | Eaton Corp | ETN | G29183103 | $32.8M | 1.56% | 76,973 | SH |
| 21 | Pepsico Inc | PEP | 713448108 | $32.4M | 1.55% | 239,514 | SH |
| 22 | Medtronic Inc | MDT | G5960L103 | $32.4M | 1.55% | 414,539 | SH |
| 23 | Apple Computer | AAPL | 037833100 | $32.2M | 1.53% | 111,285 | SH |
| 24 | Quest Diagnostics, Inc. | DGX | 74834L100 | $32.1M | 1.53% | 151,500 | SH |
| 25 | Abbott Laboratories | ABT | 002824100 | $31.3M | 1.49% | 345,349 | SH |
| 26 | Procter & Gamble Co | PG | 742718109 | $30.7M | 1.46% | 209,370 | SH |
| 27 | Conocophillips | COP | 20825C104 | $28.5M | 1.36% | 274,201 | SH |
| 28 | American Electric Power Co | AEP | 025537101 | $27.8M | 1.32% | 203,038 | SH |
| 29 | BHP Billiton Ltd | BHP | 088606108 | $27.6M | 1.32% | 331,239 | SH |
| 30 | W. W. Grainger, Inc. | GWW | 384802104 | $27.3M | 1.30% | 20,102 | SH |
| 31 | Valero Energy Corp | VLO | 91913Y100 | $27.2M | 1.29% | 104,300 | SH |
| 32 | Sanofi-Aventis | SNY | 80105N105 | $25.7M | 1.22% | 602,300 | SH |
| 33 | JP Morgan Chase & Co | JPM | 46625H100 | $25.5M | 1.21% | 77,798 | SH |
| 34 | Darden Restaurants Inc | DRI | 237194105 | $25.2M | 1.20% | 122,400 | SH |
| 35 | Tractor Supply Co | TSCO | 892356106 | $24.0M | 1.14% | 759,707 | SH |
| 36 | 3m Company | MMM | 88579Y101 | $23.8M | 1.13% | 146,840 | SH |
| 37 | Verizon Communications Com | VZ | 92343V104 | $23.6M | 1.13% | 557,990 | SH |
| 38 | General Dynamics Corp | GD | 369550108 | $23.6M | 1.12% | 66,500 | SH |
| 39 | American Express | AXP | 025816109 | $22.9M | 1.09% | 67,676 | SH |
| 40 | Mcdonalds Corp Com | MCD | 580135101 | $22.8M | 1.09% | 84,485 | SH |
| 41 | Shell | SHEL | 780259305 | $22.6M | 1.08% | 292,008 | SH |
| 42 | Applied Material Inc | AMAT | 038222105 | $22.5M | 1.07% | 31,135 | SH |
| 43 | Clorox Co Del Com | CLX | 189054109 | $21.9M | 1.04% | 229,300 | SH |
| 44 | Deere Co | DE | 244199105 | $21.7M | 1.03% | 34,200 | SH |
| 45 | Eli Lilly & Co | LLY | 532457108 | $21.6M | 1.03% | 18,017 | SH |
| 46 | Adobe Systems Inc | ADBE | 00724F101 | $21.3M | 1.01% | 103,802 | SH |
| 47 | Lab Corp Of Amer | LH | 504922105 | $21.1M | 1.01% | 75,319 | SH |
| 48 | AT&T Corp | T | 00206R102 | $21.0M | 1.00% | 1,014,010 | SH |
| 49 | Duke Energy Corp New | DUK | 26441C204 | $20.3M | 0.97% | 160,137 | SH |
| 50 | Emerson Elec Co | EMR | 291011104 | $19.9M | 0.95% | 139,200 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-03 | $2.10B | 125 | 0001310929-26-000004 |
| 2026-03-31 | 2026-05-05 | $1.83B | 123 | 0001310929-26-000003 |
| 2025-12-31 | 2026-01-22 | $1.94B | 130 | 0001310929-26-000001 |