Higher cocoa and sugar prices are fueling above-average cost inflation for candy
HSY The Hershey Company
XNYS
165.61
Delayed
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Expected move IV rank history Fibonacci levels Insider trading
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
HSY
$165.61
—
Key stats
$165.61
- 52-Week Range
- $156.16 – $239.48
- YTD
- -9.21%
- IV Rank (30D)
- 20.75
- Straddle Price
- $9.35
- P/C Vol Ratio
- 1.26
- Market Cap
- $32.2B
- Open
- $162.21
- Day Range
- $161.50 – $165.98
- Volume
- 2,308,255
- Prev Close
- $160.28
Fair Value
MODEL: SHORT
A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.
- DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
- Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
- DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 2% and dividend payments are stable — below that the dividend is a token payout and Gordon (which values only the dividend stream) systematically underprices growth names, so those route to DCF + comparables + market anchor instead.
- P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
- Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
- Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
- Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
- Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
| 10-yr Treasury (rf) | 4.99% |
| Beta vs SPY | 0.45 |
| Cost of Equity (CAPM) | 7.23% (VRP-adj) |
| WACC | 7.03% |
| Volatility Risk Premium | +25.2pp (IV − HV30) |
| Effective Tax Rate | 22.5% |
| Rev. Growth (YoY, DCF input) | -10.0% |
| DCF Horizon | 10 years explicit + fade |
| Free Cash Flow (TTM) | $2.2B |
| Return on Equity (TTM) | 24.4% |
| Book / Price | 14.0% |
| Gross Margin (TTM) | 38.4% |
| FCF Margin (TTM) | 18.3% |
| Debt / Equity | 1.03 |
| Quality Score | 3/6 — normal (10y DCF) |
| Market-Implied Growth | -2.6% (reverse-DCF on current price) |
| SMA 50 | $170.14 (Market Anchor value) |
| SMA 20 / Bollinger Mid | $165.24 |
| Bollinger Width / SMA20 | 6.1% (drives anchor stability) |
| Net Debt | $3.9B |
| Market Cap | $33B |
Peers used for multiples: COST, KO, MDLZ, MO, PEP, PG, PM, WMT
60-Day Conviction
52%
20-Day Fair Value
≈ by Nov 30, 2026
$165.89
α +0.2%
rank 23%
conviction
11%
40-Day Fair Value
≈ by Dec 29, 2026
$166.31
α +0.4%
rank 23%
conviction
14%
60-Day Fair Value
≈ by Jan 27, 2027
$163.03
α -1.6%
rank 23%
conviction
52%
| Method | Implied Price | Weight | Detail |
|---|---|---|---|
| DCF | $92.55 | 16% | |
| DDM (Gordon) | $37.50 | 13% | |
| Peer P/E | $184.02 | 7% | median 25.1× · 8 peers |
| Peer EV/EBITDA | $220.01 | 7% | median 18.0× · 8 peers |
| Peer P/B | $198.54 | 1% | median 8.8× · 6 peers |
| Peer P/S | $184.20 | 5% | median 3.1× · 8 peers |
| Market Anchor (SMA50) | $170.14 | 33% | stability 100% (BB-width) |
| Options Expected (B-L 30d) | $161.92 | 16% | 25 strikes · skew -0.05 |
As of 2026-10-30 · updated
Related
About
- Industry (SIC)
- SUGAR & CONFECTIONERY PRODUCTS (2060) · industry map
- Exchange
- XNYS
- Market Cap
- $32.2B
- Employees
- 19,595
- List Date
- 1947-09-19
- CIK
- 0000047111
- Headquarters
- Hershey, PA
- Homepage
- https://www.thehersheycompany.com
Hershey is a leading US confectionery manufacturer (in a $55 billion market, according to Euromonitor), controlling more than 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, though only a high-single-digit percentage of sales comes from markets outside the US, including the UK, Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confec…
Summary
—
composite
—
No summary data available for this symbol yet.
Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.
Chart
Seasonality
| Month | '21 | '22 | '23 | '24 | '25 | '26 | Avg |
|---|---|---|---|---|---|---|---|
| Jan | -3.62% | 2.00% | -1.03% | 0.79% | -11.58% | 6.76% | -1.11% |
| Feb | 0.37% | 3.34% | 5.78% | -5.30% | 16.86% | 19.33% | 6.73% |
| Mar | 8.93% | 5.75% | 7.50% | 3.43% | -4.18% | -11.80% | 1.60% |
| Apr | 3.49% | 3.20% | 6.18% | -2.19% | -1.43% | -8.45% | 0.13% |
| May | 3.78% | -2.68% | -6.02% | 2.13% | -3.85% | 6.41% | -0.04% |
| Jun | 0.89% | 2.61% | -3.84% | -6.41% | 2.79% | -5.87% | -1.64% |
| Jul | 2.98% | 3.15% | -8.11% | 8.24% | 5.87% | -1.72% | 1.74% |
| Aug | -0.40% | -2.22% | -6.82% | -3.29% | -2.78% | -0.82% | -2.72% |
| Sep | -5.03% | -3.12% | -6.44% | -2.82% | 0.68% | -10.45% | -4.53% |
| Oct | 2.68% | 6.33% | -5.86% | -7.42% | -10.17% | 3.96%* | -1.75% |
| Nov | 1.61% | -1.09% | 0.04% | -1.75% | 15.88% | -- | 2.94% |
| Dec | 10.23% | -0.13% | -2.38% | -4.76% | -1.67% | -- | 0.26% |
| Total | 27.91% | 17.90% | -20.47% | -18.66% | 2.31% | -6.50% | 0.42% |
Technical Indicators
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
Trend Indicators
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
Momentum Oscillators
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
Volume & Volatility
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
SMA 20: $165.51
SMA 50: $169.69
SMA 200: $188.89
Current: $165.61
EMA 12: $165.87
EMA 26: $166.65
MACD: -0.7860 | Signal: -0.0932
BEARISH
ADX (14): 20.56
WEAK TREND
+DI: 16.65
−DI: 22.72
Momentum Oscillators
RSI (14): 48.38
NEUTRAL
Stoch %K: 19.73
Stoch %D: 22.97
Williams %R: -63.89
Volume & Volatility
BB Upper: $173.47
BB Lower: $157.55
NEUTRAL
OBV: 7,983,382
Vol SMA 20: 1,616,018
Vol ROC: 14.22%
ATR: $4.17
True Range: $5.70
HV 20: 31.4%
HV 30: 27.8%
HV 60: 23.9%
Data Summary
Data Points: 500
Last Updated:
Date Range: 2024-11-01T00:00:00 – 2026-10-30T00:00:00
AI Analysis
LLM Stock Analysis Report
Executive Summary
BULLISH (Confidence Level: 7/10)
Key drivers:
- Bullish momentum signals from MACD and RSI
- Neutral news sentiment with no major catalysts
- Low risk profile due to negative beta and low volatility
Primary risks:
- Downtrend risks if price fails to break above SMA200
- Potential reversal if RSI overbought condition persists
Investment thesis: Hershey (HSY) is poised for a potential breakout as bullish momentum signals align with neutral news sentiment. The stock's negative beta and low volatility reduce the risk profile, making it an attractive option for investors seeking stability.
Recent news sentiment impact: Neutral headlines from Warren Buffett's donation and Bill Gates' foundation snub have no significant impact on the analysis.
Technical Analysis
Trend Direction: Short-term: Uptrend; Medium-term: Range-bound; Long-term: Uptrend
Support/Resistance Levels:
- SMA20: $178.52 (support)
- SMA50: $177.89 (support)
- Upper Bollinger Band: $188.57 (resistance)
Momentum Signals:
- RSI (14): 60.86 (neutral, oversold territory)
- MACD: 2.00 / Signal: 1.07 / Histogram: 0.93 (bullish momentum)
- Stochastic %K: 82.19; %D: 77.02 (oversold)
Volume Analysis: Volume SMA20: 1485813.75, On-Balance Volume (OBV): 11175434.02, and Volume Rate of Change: -99.37% indicate low institutional interest and caution.
News & Sentiment Analysis
Recent Headlines Summary: Neutral headlines focus on Warren Buffett's donation and Bill Gates' foundation snub, with no significant impact on the analysis.
Sentiment Assessment: Neutral sentiment from recent news headlines does not contradict technical signals.
Catalyst Identification: None identified; no major earnings or product launches scheduled.
Market Narrative: Technical signals suggest a potential breakout, while neutral news headlines provide no conflicting information.
Risk & Volatility Assessment
Beta Interpretation: Negative beta indicates that the stock moves opposite to the market.
Volatility Regime: Low volatility regime persists, with average true range (ATR) at $4.10 and historical volatility at 23.4% (HV20).
Options Market Signals: IV Rank: 25.4% (Medium), Current IV: 52.2%, Expected Move: $10.22 (28 DTE), Put/Call Volume Ratio: 1.44 (Bearish sentiment)
Downside Protection: Support levels from SMA20 and SMA50 provide a cushion in case of potential price drops.
Market Context & Positioning
Sector Performance: Hershey's performance has been weak compared to its sector, with a relative strength index (RSI) of 40.67.
Institutional Activity: Low institutional interest is evident from volume indicators.
Correlation Analysis: The stock's negative beta and low volatility indicate an inverse correlation with the market.
Relative Valuation: Hershey trades within a trading range, with no significant valuation metrics standing out.
Key Levels & Action Items
Critical Price Levels:
- Support: SMA20 ($178.52), SMA50 ($177.89)
- Resistance: Upper Bollinger Band ($188.57)
Breakout/Breakdown Levels: None identified; monitor volume and price action for potential signals.
Time-Sensitive Catalysts: None scheduled; monitor news headlines and earnings data for potential catalysts.
Risk Management: Monitor RSI overbought condition, and consider setting stop-loss levels around SMA20 support. Position sizing should be cautious due to low volatility.
By analyzing the technical indicators, news sentiment, and risk metrics, this report provides a comprehensive outlook on Hershey's (HSY) stock performance. The analysis suggests a bullish momentum signal with a neutral news sentiment backdrop, indicating potential for a breakout. However, caution is advised due to the negative beta and low volatility, which may lead to unexpected price movements.
Generated
News
All HSY news →
Pricing power and automation drive margin expansion despite consumer spending headwinds.
The maker of Reese’s Peanut Butter Cups and Twizzlers posted a third-quarter profit of $580.8 million, or $2.88 a share, compared with $276.3 million, or $1.36 a share, a year earlier.
Showing 1–10 of 21
Page 1 of 3
Earnings History
19 of 24 under expected move
Avg Expected Move
3.62%
Avg Actual Move
2.58%
| Earnings Date | Timing | Expected Move | Actual Move | Ratio | Outcome |
|---|---|---|---|---|---|
| 2021-02-04 | Pre-Market | 3.75% | 0.44% | 0.12x | Within |
| 2021-04-29 | Pre-Market | 3.25% | 3.37% | 1.04x | Exceeded |
| 2021-07-29 | Pre-Market | 3.17% | 1.14% | 0.36x | Within |
| 2021-10-28 | Pre-Market | 2.89% | 0.06% | 0.02x | Within |
| 2022-02-03 | Pre-Market | 2.94% | 2.71% | 0.92x | Within |
| 2022-04-28 | Pre-Market | 2.70% | 2.58% | 0.96x | Within |
| 2022-07-28 | Pre-Market | 3.13% | 2.77% | 0.88x | Within |
| 2022-11-04 | Pre-Market | 2.92% | 1.32% | 0.45x | Within |
| 2023-02-02 | Pre-Market | 2.57% | 4.05% | 1.58x | Exceeded |
| 2023-04-27 | Pre-Market | 2.25% | 4.42% | 1.96x | Exceeded |
| 2023-07-27 | Pre-Market | 2.89% | 2.86% | 0.99x | Within |
| 2023-10-26 | Pre-Market | 3.86% | 2.79% | 0.72x | Within |
| 2024-02-08 | Pre-Market | 4.43% | 4.14% | 0.93x | Within |
| 2024-05-03 | Pre-Market | 4.26% | 1.04% | 0.24x | Within |
| 2024-08-01 | Pre-Market | 5.04% | 1.08% | 0.21x | Within |
| 2024-11-07 | Pre-Market | 3.41% | 2.25% | 0.66x | Within |
| 2025-02-06 | Pre-Market | 3.80% | 4.40% | 1.16x | Exceeded |
| 2025-05-01 | Pre-Market | 4.46% | 0.04% | 0.01x | Within |
| 2025-07-30 | Pre-Market | 4.20% | 1.40% | 0.33x | Within |
| 2025-10-30 | Pre-Market | 4.36% | 2.35% | 0.54x | Within |
| 2026-02-05 | Pre-Market | 3.92% | 9.03% | 2.30x | Exceeded |
| 2026-04-30 | Pre-Market | 4.10% | 1.81% | 0.44x | Within |
| 2026-07-30 | Pre-Market | 4.30% | 3.63% | 0.84x | Within |
| 2026-10-29 | Pre-Market | 4.20% | 2.13% | 0.51x | Within |
Earnings calendar: this week’s reports with expected vs actual moves →
HSY Options Activity & IV Rank
HSY IV rank history, 52-week IV rank and IV percentile →
Volatility Metrics
Current IV: 26.1%
7-DTE IV: 27.4%
Expected Move: $9.35
7-DTE Move: $5.03
Days to Exp: 28 (2026-11-27)
Options Flow
Call Volume: 46
Put Volume: 58
P/C Volume: 1.261
NEUTRAL
Call OI: 91
Put OI: 126
P/C OI: 1.385
Total OI: 217
ATM Options Pricing
ATM Call: $4.05
ATM Put: $5.30
Call %: 2.4%
Put %: 3.2%
Chain Summary
Chain Volume: 6,103
Chain OI: 41,408
Last Updated: 10/30/2026
Spread Scanner GPU
Each spread is ranked by a composite score built in three stages. Full documentation →
Stage 1 — Base Score (GPU scanner)
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
Stage 2 — Skew Adjustment (±25% cap)
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
Stage 3 — Technical Overlay (±50% cap, 5 groups)
Group 1 · Directional Bias (±0.25)
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
Group 2 · Momentum (±0.10)
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
Group 3 · Volatility (up to −0.25 / +0.15)
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
Group 4 · IV Regime (±0.15)
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
Group 5 · Liquidity (penalty up to −0.10)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
Dealer Positioning
TYPICAL γ
Estimated net dealer gamma is at the 23rd percentile of this name's own daily history, within its typical range. This describes current positioning; it is not a forecast or a trading signal.
Gamma percentile
23%
vs own history
GEX tilt
-0.26
OI-weighted, today
Vanna tilt
+0.55
δ-sensitivity to IV
Charm tilt
-0.57
δ-decay vs time
Vanna tilt +0.55: the estimated dealer exposure leans positive, so the modeled hedge would shift noticeably if implied volatility changed.
Charm tilt -0.57: the estimated dealer exposure leans negative, so the modeled hedge would shift noticeably as time passes and options approach expiry.
? What is this?
· 119 ATM contracts, 15k total OI
Net dealer gamma is an estimate of the aggregate gamma held by options market makers across this name's option chain, weighted by open interest. Dealer positions aren't public, so it uses a standard simplifying assumption: dealers are treated as long the calls and short the puts that are open. Actual dealer books can differ.
Gamma percentile ranks today's estimate against this name's own daily history, from 0% (the lowest reading on record) to 100% (the highest). Raw gamma scales with how much open interest a chain carries, so it isn't comparable across names; the percentile is. The badge marks the bottom 20% as low and the top 20% as high.
Tilts run from −1 to +1 and show how lopsided the estimated dealer exposure is. GEX tilt compares call gamma with put gamma. Vanna tilt describes how the hedge would shift if implied volatility changed, and charm tilt how it would shift with the passage of time.
This card describes estimated positioning and where it sits historically. It is not a forecast of price direction or volatility and not a trading signal. Market-wide view: Dealer positioning screener.
Skew (Wing IV − ATM IV)
DTE:
Wing Δ:
Wing vs ATM
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
Risk Reversal
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Reading them together
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
14 DTE / 10d
64%
+8.3
pts
EXTREME
as of Oct 30 · ATM 26.2% / Wing 34.6%
30 DTE / 10d
53%
+6.9
pts
EXTREME
as of Oct 30 · ATM 25.6% / Wing 32.5%
Extreme reading.
Historically these have been contrarian — on the small set of observed earnings-day cases, large negative wing-vs-ATM gaps (calls pricing much richer than puts at the same delta) preceded sharp drops in the underlying within 1-12 days. Not financial advice and the dataset is small.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Volatility Surface
Enter a ticker to render the implied volatility surface.
Volatility Smile
Enter a ticker to render the implied volatility smile.
IV Rank (7 DTE)24.3LowOct 30
IV Rank (30 DTE)20.8LowOct 30
Straddle Price (30 DTE)$9.35Oct 30
Beta Analysis
Risk Metrics
Beta: -0.2581
Alpha: 3.46%
Correlation: -0.1190
R-Squared: 1.4%
Stock Volatility: 27.7%
Market Volatility: 12.8%
Analysis Details
Benchmark: SPY
Data Points: 251
Period: 252 trading days
Data Points: 251
Period: 252 trading days
Interpretation:
Negative beta - stock moves opposite to market
Negative beta - stock moves opposite to market
Beta & Alpha Over Time
Notable investors who own HSY
5 of 37 tracked investors
| Investor | Value | Share of their portfolio | Rank | Q/Q shares | Source |
|---|---|---|---|---|---|
| Citadel Hedge fund Ken Griffin | $64.0M | #568 of 6285 | -50.0% | 13F | |
| Millennium Management Hedge fund Izzy Englander | $39.8M | #728 of 3716 | -58.1% | 13F | |
| Markel Group Holding company Tom Gayner | $11.8M | #104 of 145 | 0.0% | 13F | |
| Rockefeller Capital Management Family office Rockefeller family | $5.6M | #925 of 4729 | +25.9% | 13F | |
| Bridgewater Associates Hedge fund Ray Dalio | $1.5M | #773 of 997 | -40.2% | 13F |
Hedge funds, activists, holding companies and family offices we track, from their latest 13F (quarter-end value) and Form 4 filings in the last 3 years. Family offices · all institutions
HSY Institutional Ownership (13F)
Latest filings — 2026-09-30
? 13F Guide
Diluted shares outstanding: 203,387,250 (as of 2026-06-28)
Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
21 filers$230.98M notional
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $73.44M | 31.80% | 2026-06-30 |
| 2 | Jane Street Group, LLC Custodian | $72.99M | 31.60% | 2026-06-30 |
| 3 | Citadel Advisors LLC Custodian | $21.49M | 9.31% | 2026-06-30 |
| 4 | Wolverine Trading, LLC Custodian | $15.82M | 6.85% | 2025-09-30 |
| 5 | Squarepoint Ops LLC | $11.14M | 4.82% | 2026-06-30 |
| 6 | Alphadyne Asset Management LP | $6.51M | 2.82% | 2026-06-30 |
| 7 | Cubist Systematic Strategies, LLC | $5.74M | 2.49% | 2025-09-30 |
| 8 | Point72 Asset Management, L.P. | $5.04M | 2.18% | 2026-06-30 |
| 9 | CAPITAL FUND MANAGEMENT S.A. | $3.25M | 1.41% | 2026-06-30 |
| 10 | Walleye Capital LLC | $3.14M | 1.36% | 2026-06-30 |
| 11 | TUDOR INVESTMENT CORP ET AL | $3.09M | 1.34% | 2026-06-30 |
| 12 | Qube Research & Technologies Ltd | $2.56M | 1.11% | 2026-06-30 |
| 13 | Walleye Trading LLC | $1.97M | 0.85% | 2026-06-30 |
| 14 | Vontobel Holding Ltd. | $1.78M | 0.77% | 2026-09-30 |
| 15 | D. E. Shaw & Co., Inc. Custodian | $1.21M | 0.52% | 2026-06-30 |
| 16 | Two Sigma Investments, LP Custodian | $701.80K | 0.30% | 2026-06-30 |
| 17 | Millennium Management LLC Custodian | $543.89K | 0.24% | 2026-06-30 |
| 18 | PEAK6 LLC | $245.63K | 0.11% | 2026-06-30 |
| 19 | Verition Fund Management LLC | $228.09K | 0.10% | 2026-06-30 |
| 20 | HAP TRADING, LLC | $63.76K | 0.03% | 2025-09-30 |
| 21 | Tidal Investments LLC | $35.09K | 0.02% | 2026-06-30 |
19 filers$208.29M notional
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $77.36M | 37.14% | 2026-06-30 |
| 2 | Citadel Advisors LLC Custodian | $37.02M | 17.77% | 2026-06-30 |
| 3 | Jane Street Group, LLC Custodian | $25.84M | 12.41% | 2026-06-30 |
| 4 | READYSTATE ASSET MANAGEMENT LP | $17.55M | 8.42% | 2026-06-30 |
| 5 | Wolverine Trading, LLC Custodian | $15.45M | 7.42% | 2025-09-30 |
| 6 | Millennium Management LLC Custodian | $5.26M | 2.53% | 2026-06-30 |
| 7 | Walleye Trading LLC | $4.95M | 2.38% | 2026-06-30 |
| 8 | Cubist Systematic Strategies, LLC | $4.71M | 2.26% | 2025-09-30 |
| 9 | Alphadyne Asset Management LP | $4.37M | 2.10% | 2026-06-30 |
| 10 | Point72 Asset Management, L.P. | $3.75M | 1.80% | 2026-06-30 |
| 11 | PEAK6 LLC | $3.51M | 1.68% | 2026-06-30 |
| 12 | CAPITAL FUND MANAGEMENT S.A. | $2.86M | 1.37% | 2026-06-30 |
| 13 | Walleye Capital LLC | $2.26M | 1.09% | 2026-06-30 |
| 14 | TUDOR INVESTMENT CORP ET AL | $1.04M | 0.50% | 2026-06-30 |
| 15 | Squarepoint Ops LLC | $912.34K | 0.44% | 2026-06-30 |
| 16 | Qube Research & Technologies Ltd | $894.79K | 0.43% | 2026-06-30 |
| 17 | Two Sigma Investments, LP Custodian | $456.17K | 0.22% | 2026-06-30 |
| 18 | Northeast Financial Group, Inc. | $83.16K | 0.04% | 2026-03-31 |
| 19 | Point72 (DIFC) Ltd | $18.70K | <0.01% | 2025-09-30 |
HSY Insider Trading (Form 4)
Latest: 2026-10-28Form 4 filings — insider beneficial-ownership changes by officers, directors, and 10%+ holders. Filed within 2 business days of transaction.
| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2026-10-28 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −30,000 | $165.17 | -$4.96M | EDGAR |
| 2026-10-26 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −20,000 | $172.46 | -$3.45M | EDGAR |
| 2026-10-21 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −30,000 | $168.15 | -$5.04M | EDGAR |
| 2026-10-19 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −20,000 | $169.58 | -$3.39M | EDGAR |
| 2026-10-14 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −30,000 | $163.31 | -$4.90M | EDGAR |
| 2026-10-09 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −20,000 | $162.36 | -$3.25M | EDGAR |
| 2026-10-07 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | Sell (S) | −30,000 | $160.89 | -$4.83M | EDGAR |
| 2026-10-05 | Joseph Ryangho Park | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Maria T Kraus | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Timothy William Curoe | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Barry James Nalebuff | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Guy Persaud | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Christopher W Brandt | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Harold Singleton III | Director | Award (A) | +282 | — | EDGAR | |
| 2026-10-05 | Deirdre Mahlan | Director | Award (A) | +282 | — | EDGAR |
Codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (described in filing footnote — typically 401(k), trust, inheritance) · W = will/inheritance. Only P / S codes carry directional signal.
HSY Insider Holdings
33 insiders · @ $165.61
Officers, directors, and 10%+ owners who have filed a Form 4 in the past two years, ranked by current disclosed exposure (shares × today's price). Shares are direct + indirect (via trusts / LLCs / spouse). Excludes unvested RSU and option grants — those aren't beneficially owned until vest.
| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10%+ Owner | 535,852 | $88.74M | -$2.59B | 105 | 2026-10-28 |
| 2 | Michele Buck | Chairman, President and CEO | 193,624 | $32.07M | -$111.28M | 154 | 2025-07-31 |
| 3 | Kirk Tanner | President and CEO | 60,245 | $9.98M | $370.9K | 4 | 2026-09-22 |
| 4 | Steven E Voskuil | SVP, Chief Financial Officer | 52,245 | $8.65M | -$9.33M | 55 | 2026-08-06 |
| 5 | Deepak Bhatia | SVP, Chief Technology Officer | 49,645 | $8.22M | $0 | 9 | 2026-03-23 |
| 6 | Matthew Andrew Archambault | President, U.S. Confection | 48,132 | $7.97M | $0 | 3 | 2026-03-23 |
| 7 | Jason Reiman | SVP Chief Supply Chain Officer | 47,567 | $7.88M | -$4.39M | 60 | 2026-03-23 |
| 8 | Rohit Grover | President, International | 40,696 | $6.74M | -$4.12M | 14 | 2026-02-27 |
| 9 | Christopher M Scalia | SVP, CHR & Transf. Officer | 35,410 | $5.86M | -$3.37M | 28 | 2025-03-24 |
| 10 | James Turoff | SVP, GC & Secretary | 30,520 | $5.05M | -$1.86M | 23 | 2026-03-23 |
Lifetime OM Net = signed sum of open-market buys (P) and sells (S) over their career; excludes grants, tax withholdings, and dispositions to issuer. A large negative number is normal for long-tenured executives — they've sold compensation grants over many years.
HSY Board & Officers
As of SEC filings through Oct 28, 2026Directors 14
- Robert Malcolm · since Dec 6, 2011
- Mary Kay Haben · since Aug 9, 2013
- Maria T Kraus · since May 16, 2023
- Cordel Robbin-Coker · since May 6, 2024
- Kevin M Ozan · since May 6, 2024
- Barry James Nalebuff · since May 6, 2025
- Deirdre Mahlan · since May 6, 2025
- Harold Singleton III · since May 6, 2025
- Marie Quintero-Johnson · since May 6, 2025
- Timothy William Curoe · since May 6, 2025
- Christopher W Brandt · since Aug 11, 2025
- Kirk Tanner · since Aug 18, 2025
- Guy Persaud · since May 5, 2026
- Joseph Ryangho Park · since Jun 29, 2026
Officers 12
- Kirk Tanner · President and CEO · since Aug 18, 2025
- Rohit Grover · President, International · since Feb 21, 2023
- Vero Villasenor · President, Salty Snacks · since Feb 3, 2025
- Heather Carol Hoytink · President US · since Jul 8, 2026
- Amanda C Almond · President International · since Oct 12, 2026
- David Hulays · Chief Financial Officer · since Sep 2, 2026
- Jennifer McCalman · VP, Chief Accounting Officer · listed since Mar 2021
- Deepak Bhatia · SVP, Chief Technology Officer · since Oct 23, 2023
- Stacy Taffet · Chief Growth Officer · since Apr 14, 2025
- Mitchell Andrew Arends · SVP Chief Supply Chain Officer · since Jun 22, 2026
- James Turoff · SVP, GC & Secretary · since May 17, 2021
- Natalie Schechtman · SVP and CHRO · since Aug 18, 2025
10% owners 1
- Hershey Trust Co Trustee in Trust for Milton Hershey School (entity) · on file since 2006
Changes in the last 10 years (63)
| Oct 12, 2026 | Amanda C Almond became President International |
| Sep 2, 2026 | The company announced the departure of Steven E Voskuil as SVP, Chief Financial Officer in an SEC filing |
| Sep 2, 2026 | David Hulays became Chief Financial Officer |
| Jul 8, 2026 | Heather Carol Hoytink became President US |
| Jun 29, 2026 | Joseph Ryangho Park became a director |
| Jun 22, 2026 | Mitchell Andrew Arends became SVP Chief Supply Chain Officer |
| May 28, 2026 | The company announced the departure of Jason Reiman as SVP Chief Supply Chain Officer in an SEC filing |
| May 5, 2026 | Guy Persaud became a director |
| Apr 14, 2026 | The company announced the departure of Matthew Andrew Archambault as President, U.S. Confection in an SEC filing |
| Aug 21, 2025 | The company announced the departure of Juan R. Perez from the board in an SEC filing |
| Aug 18, 2025 | Natalie Schechtman became SVP and CHRO |
| Aug 18, 2025 | Kirk Tanner became a director |
| Aug 18, 2025 | Kirk Tanner became President and CEO |
| Aug 11, 2025 | Christopher W Brandt became a director |
| May 6, 2025 | Timothy William Curoe became a director |
| May 6, 2025 | Marie Quintero-Johnson became a director |
| May 6, 2025 | Harold Singleton III became a director |
| May 6, 2025 | Deirdre Mahlan became a director |
| May 6, 2025 | Barry James Nalebuff became a director |
| Apr 14, 2025 | Stacy Taffet became Chief Growth Officer |
| Mar 7, 2025 | The company announced the departure of Victor L. Crawford from the board in an SEC filing |
| Feb 3, 2025 | Vero Villasenor became President, Salty Snacks |
| Feb 3, 2025 | Matthew Andrew Archambault became President, U.S. Confection |
| Jan 10, 2025 | The company announced the departure of Michele Buck as Chairman, President and CEO in an SEC filing |
| Jan 9, 2025 | The company announced the departure of Michele Buck from the board in an SEC filing |
| Sep 16, 2024 | Michael Del Pozzo became President, U.S. Confection |
| Aug 29, 2024 | The company announced the departure of Charles R Raup as President, U.S. Confection in an SEC filing |
| May 6, 2024 | Kevin M Ozan became a director |
| May 6, 2024 | Cordel Robbin-Coker became a director |
| Feb 23, 2024 | Kristen J Riggs listed as Pres, Salty Snacks; CGO (previously President, Salty Snacks) in SEC filings |
| Feb 23, 2024 | Christopher M Scalia listed as SVP, CHR & Transf. Officer (previously SVP, CHRO) in SEC filings |
| Oct 23, 2023 | Deepak Bhatia became SVP, Chief Technology Officer |
| May 16, 2023 | Maria T Kraus became a director |
| Feb 23, 2023 | Kristen J Riggs listed as President, Salty Snacks (previously SVP, Chief Growth Officer) in SEC filings |
| Feb 21, 2023 | Rohit Grover became President, International |
| Feb 2, 2023 | The company announced the departure of Wendy Lee Schoppert from the board in an SEC filing |
| Dec 28, 2022 | Charles R Raup listed as President, U.S. Confection (previously President, U.S.) in SEC filings |
| May 17, 2021 | James Turoff became SVP, GC & Secretary |
| Mar 9, 2021 | Jennifer McCalman listed as VP, Chief Accounting Officer (previously Chief Accounting Officer) in SEC filings |
| Feb 23, 2021 | Jennifer McCalman became Chief Accounting Officer |
| Aug 29, 2020 | Robert M Dutkowsky became a director |
| May 12, 2020 | Victor L. Crawford became a director |
| Jan 1, 2020 | Kristen J Riggs became SVP, Chief Growth Officer |
| Jan 1, 2020 | Christopher M Scalia became SVP, CHRO |
| Jan 1, 2020 | Charles R Raup became President, U.S. |
| Oct 18, 2019 | Michele Buck listed as Chairman, President and CEO (previously President and CEO) in SEC filings |
| Jun 18, 2019 | Terence L O'Day listed as SVP Chief Tech Off & Data Off (previously SVP Chief Prod Supply Tech Off) in SEC filings |
| Jun 1, 2019 | Jason Reiman became SVP Chief Supply Chain Officer |
| May 21, 2019 | Juan R. Perez became a director |
| May 13, 2019 | Steven E Voskuil became SVP, Chief Financial Officer |
| Aug 13, 2018 | Damien Atkins became SVP, GC and Secretary |
| May 2, 2018 | James C Katzman became a director |
| Dec 5, 2017 | Wendy Lee Schoppert became a director |
| May 3, 2017 | Mary Diane Koken became a director |
| May 3, 2017 | James W Brown became a director |
| May 1, 2017 | West Mary E Stone became SVP, Chief Growth Officer |
| Apr 4, 2017 | John P Bilbrey no longer listed as Chairman, President and CEO in SEC filings |
| Apr 3, 2017 | Todd W Tillemans became President, U.S. |
| Mar 20, 2017 | Terence L O'Day listed as SVP Chief Prod Supply Tech Off (previously SVP Chief Supply Chain Officer) in SEC filings |
| Mar 17, 2017 | D Michael Wege listed as SVP, Chief Admin Officer (previously SVP, GS, India, ME, Comm & CSR) in SEC filings |
| Mar 3, 2017 | Michele Buck listed as President and CEO (previously EVP, Chief Operating Officer) in SEC filings |
| Mar 3, 2017 | Michele Buck first listed as a director in an SEC filing |
| Feb 24, 2017 | Waheed Zaman listed as SVP, CK & Technology Officer (previously SVP, Chief Corp Strat & Admin) in SEC filings |
Not reported recently (27)
- Anthony J. Palmer · Last reported as a director in an SEC filing dated Apr 3, 2025
- Mary Diane Koken · Last reported as a director in an SEC filing dated Apr 3, 2025
- Christopher M Scalia · Last reported as SVP, CHR & Transf. Officer in an SEC filing dated Mar 24, 2025
- Hershey Trust Co · Last reported as a 10% owner in an SEC filing dated Feb 14, 2025
- Michael Del Pozzo · Last reported as President, U.S. Confection in an SEC filing dated Oct 10, 2024
- James C Katzman · Last reported as a director in an SEC filing dated Jun 21, 2024
- Pamela M Arway · Last reported as a director in an SEC filing dated Jun 17, 2024
- Robert M Dutkowsky · Last reported as a director in an SEC filing dated May 6, 2024
- Kristen J Riggs · Last reported as Pres, Salty Snacks; CGO in an SEC filing dated Mar 22, 2024
- James W Brown · Last reported as a director in an SEC filing dated Apr 4, 2023
- Charles A Davis · Last reported as a director in an SEC filing dated Apr 5, 2021
- David L Shedlarz · Last reported as a director in an SEC filing dated Apr 5, 2021
- Damien Atkins · Last reported as SVP, GC and Secretary in an SEC filing dated Oct 13, 2020
- Terence L O'Day · Last reported as SVP Chief Tech Off & Data Off in an SEC filing dated Mar 27, 2020
- Todd W Tillemans · Last reported as President, U.S. in an SEC filing dated Dec 20, 2019
- Kevin R Walling · Last reported as SVP Chief HR Officer in an SEC filing dated Dec 5, 2019
- West Mary E Stone · Last reported as SVP, Chief Growth Officer in an SEC filing dated Dec 4, 2019
- Javier H Idrovo · Last reported as VP, Chief Accounting Officer in an SEC filing dated Sep 24, 2019
- Patricia A Little · Last reported as SVP, Chief Financial Officer in an SEC filing dated Apr 16, 2019
- John P Bilbrey · Last reported as a director in an SEC filing dated Apr 3, 2018
- Thomas J Ridge · Last reported as a director in an SEC filing dated Apr 3, 2018
- James M Mead · Last reported as a director in an SEC filing dated Apr 3, 2018
- Leslie M Turner · Last reported as SVP, GC and Secretary in an SEC filing dated Mar 16, 2018
- D Michael Wege · Last reported as SVP, Chief Admin Officer in an SEC filing dated Nov 14, 2017
- Robert F Cavanaugh · Last reported as a director in an SEC filing dated Apr 4, 2017
- James E Nevels · Last reported as a director in an SEC filing dated Apr 4, 2017
- Waheed Zaman · Last reported as SVP, CK & Technology Officer in an SEC filing dated Mar 20, 2017
Compiled from SEC filings by the company and its directors and officers. Dates are as stated in those filings. Where no filing says when someone left, we show the last filing that listed them.
HSY Proposed Insider Sales (Form 144)
Latest: 2026-09-16
? Form 144 Guide
Last 30d:
0 filings
· Last 90d:
3 filings
· $125.5M notice value
· 3 unique filers
· 100% under 10b5-1 plans
What is Form 144? A notice of intent to sell restricted or control stock under Rule 144. Affiliates (officers, directors, 10%+ owners) and holders of restricted shares must file Form 144 when planning to sell more than 5,000 shares or $50,000 in any 3-month rolling window.
How it relates to Form 4: Form 144 is filed before the trade (up to 90 days in advance); Form 4 is filed within 2 business days after the trade executes. Not every Form 144 results in a sale — the filer may cancel or delay. Look for the corresponding Form 4 on the Insider Activity card to confirm a sale actually happened.
10b5-1 plans: Trades made under a pre-scheduled Rule 10b5-1 plan are not discretionary — they execute automatically on dates set months earlier, regardless of news. High 10b5-1 percentages mean less per-filing signal value, though cumulative selling volume still matters.
"Notice value": Aggregate market value the filer wrote into the Form 144 — i.e. the size of the planned sale, not necessarily the executed dollars. An amended notice (Form 144/A) replaces the original it amends, and cancelled notices are dropped, so neither is double-counted above. A filed value that is clearly inconsistent with the share count at the stock's price (a filer typo) shows as a dash and is left out of the totals.
Source & freshness: Sourced from public Form 144 filings. Refreshed daily; new filings typically appear here the morning after they are filed.
Top 90-day filers:
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (1, $125.2M) · Voskuil Steven E (1, $171K) · McCalman Jennifer (1, $128K)
| Filed | Filer | Role | Shares | Notice Value | Planned Sale | Broker | Plan | Link |
|---|---|---|---|---|---|---|---|---|
| 2026-09-16 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Stockholder | 730,000 | $125.18M | 2026-09-16 | Northern Trust Securities, Inc. | 10b5-1 | EDGAR |
| 2026-08-06 | McCalman Jennifer | Officer | 710 | $128.4K | 2026-08-06 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-08-05 | Voskuil Steven E | Officer | 950 | $171.0K | 2026-08-05 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-07-20 | Voskuil Steven E | Officer | 1,500 | $255.0K | 2026-07-20 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-07-02 | Robbin-Coker Cordel | Director | 124 | $22.4K | 2026-07-02 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-06-18 | Voskuil Steven E | Officer | 1,500 | $260.1K | 2026-06-18 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-06-17 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Stockholder | 650,000 | $115.20M | 2026-06-17 | Northern Trust Securities, Inc. | 10b5-1 | EDGAR |
| 2026-05-18 | Voskuil Steven E | Officer | 1,500 | $279.4K | 2026-05-18 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-04-20 | Voskuil Steven E | Officer | 1,500 | $291.1K | 2026-04-20 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
| 2026-04-02 | Robbin-Coker Cordel | Director | 129 | $26.2K | 2026-04-02 | Fidelity Brokerage Services LLC | 10b5-1 | EDGAR |
Notice value is the aggregate market value the filer states they intend to sell — not a confirmed transaction. Compare to Insider Activity (Form 4) to see which planned sales actually executed. Market-wide feed: Planned sales (Form 144).
Recent SEC Filings
Latest: 2026-05-28
Current reports — material events the company must disclose within 4 business days (earnings releases, M&A, executive changes, etc.).
| Filing Date | Accession | Link |
|---|---|---|
| 2026-05-28 | 0001628280-26-038847 | EDGAR |
| 2026-05-08 | 0001628280-26-032947 | EDGAR |
| 2026-04-30 | 0001628280-26-028569 | EDGAR |
| 2026-04-14 | 0001628280-26-025076 | EDGAR |
| 2026-03-31 | 0001628280-26-022272 | EDGAR |
| 2026-02-05 | 0001628280-26-005604 | EDGAR |
| 2025-12-05 | 0001628280-25-055617 | EDGAR |
| 2025-10-30 | 0001628280-25-047294 | EDGAR |
| 2025-10-21 | 0001628280-25-045714 | EDGAR |
| 2025-08-27 | 0000047111-25-000124 | EDGAR |
Annual report — audited financial statements, MD&A, risk factors. Filed 60–90 days after fiscal year-end.
Quarterly report — unaudited financials and MD&A. Filed 40–45 days after each of the first three fiscal quarters.
| Filing Date | Accession | Link |
|---|---|---|
| 2026-04-30 | 0001628280-26-028682 | EDGAR |
| 2025-10-30 | 0001628280-25-047471 | EDGAR |
| 2025-07-30 | 0000047111-25-000112 | EDGAR |
| 2025-05-01 | 0000047111-25-000044 | EDGAR |
| 2024-11-07 | 0000047111-24-000055 | EDGAR |
| 2024-08-01 | 0000047111-24-000045 | EDGAR |
| 2024-05-03 | 0000047111-24-000023 | EDGAR |
| 2023-10-26 | 0000047111-23-000065 | EDGAR |
| 2023-07-27 | 0000047111-23-000057 | EDGAR |
| 2023-04-27 | 0000047111-23-000033 | EDGAR |
ETF Holders
309 ETFs hold HSY
25 shown · $4.87B total exposure · 0.07% AUM-weighted avg weight
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|---|---|---|---|---|---|
| 1 | VTI Vanguard Morningstar Total Stock Market ETF | Vanguard | 0.03% | $732.7M | — | 2026-09-30 |
| 2 | SCHD Schwab U.S. Dividend Equity ETF | Nport | 0.72% | $686.6M | — | 2026-05-31 |
| 3 | VOO Vanguard S&P 500 ETF | Vanguard | 0.04% | $605.5M | — | 2026-09-30 |
| 4 | VO Vanguard Morningstar Mid-Cap ETF | Vanguard | 0.23% | $493.8M | — | 2026-09-30 |
| 5 | IVV iShares Core S&P 500 ETF | iShares (BlackRock) | 0.04% | $312.2M | $870.0B | 2026-10-29 |
| 6 | SPY State Street® SPDR® S&P 500® ETF Trust | SPDR (State Street) | 0.04% | $285.1M | $813.6B | 2026-10-29 |
| 7 | MOAT VanEck Morningstar Wide Moat ETF | VanEck | 2.19% | $257.1M | $11.8B | 2026-10-29 |
| 8 | VTV Vanguard Morningstar Value ETF | Vanguard | 0.09% | $219.7M | — | 2026-09-30 |
| 9 | XLP State Street® Consumer Staples Select Sector SPDR® ETF | SPDR (State Street) | 1.39% | $205.1M | $14.8B | 2026-10-29 |
| 10 | RSP Invesco S&P 500 Equal Weight ETF | Invesco | 0.18% | $183.3M | — | 2026-10-29 |
| 11 | VOE Vanguard Morningstar Mid-Cap Value ETF | Vanguard | 0.39% | $144.0M | — | 2026-09-30 |
| 12 | IWR iShares Russell Mid-Cap ETF | iShares (BlackRock) | 0.17% | $98.3M | $58.1B | 2026-10-29 |
| 13 | VYM Vanguard High Dividend Yield ETF | Vanguard | 0.10% | $92.6M | — | 2026-09-30 |
| 14 | VDC Vanguard Consumer Staples ETF | Vanguard | 0.90% | $78.1M | — | 2026-09-30 |
| 15 | SPYM State Street® SPDR® Portfolio S&P 500® ETF | SPDR (State Street) | 0.04% | $65.2M | $185.3B | 2026-10-29 |
| 16 | HDV iShares Core High Dividend ETF | iShares (BlackRock) | 0.38% | $60.4M | $16.3B | 2026-10-29 |
| 17 | DFAC Dimensional US Core Equity 2 ETF | Dimensional | 0.06% | $53.6M | — | 2026-10-29 |
| 18 | IWD iShares Russell 1000 Value ETF | iShares (BlackRock) | 0.05% | $46.0M | $83.2B | 2026-10-29 |
| 19 | USMV iShares MSCI USA Min Vol Factor ETF | iShares (BlackRock) | 0.19% | $44.8M | $24.0B | 2026-10-29 |
| 20 | IVE iShares S&P 500 Value ETF | iShares (BlackRock) | 0.08% | $39.1M | $50.7B | 2026-10-29 |
| 21 | DUHP Dimensional US High Profitability ETF | Dimensional | 0.19% | $37.0M | — | 2026-10-29 |
| 22 | DGRW WisdomTree U.S. Quality Dividend Growth Fund | Nport | 0.21% | $35.4M | — | 2026-06-30 |
| 23 | FVD First Trust Value Line® Dividend Index Fund | First Trust | 0.39% | $31.6M | $8.1B | 2026-10-29 |
| 24 | SCHX Schwab U.S. Large-Cap ETF | Nport | 0.04% | $30.4M | — | 2026-05-31 |
| 25 | ITOT iShares Core S&P Total U.S. Stock Market ETF | iShares (BlackRock) | 0.03% | $30.4M | $95.5B | 2026-10-29 |
Fundamentals
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
Metrics
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
How to read the bars
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
Trailing P/E
22.62
TTM Diluted EPS
$7.32
TTM Revenue
$12.16B
TTM Net Income
$1.12B
TTM Op. Cash Flow
$2.66B
Quarterly figures (12 quarters)
| Quarter | Period End | Revenue | Net Income | Diluted EPS | Op. Cash Flow |
|---|---|---|---|---|---|
| Q2 '26 | 2026-06-28 | $2.79B | $342.46M | $2.26 | $419.32M |
| Q1 '26 | 2026-03-29 | $3.10B | $326.18M | $2.13 | $468.81M |
| Q4 '25 | 2025-12-31 | $3.09B | $239.80M | $1.57 | $926.55M |
| Q3 '25 | 2025-09-28 | $3.18B | $207.03M | $1.36 | $841.92M |
| Q2 '25 | 2025-06-29 | $2.61B | $47.02M | $0.31 | $112.22M |
| Q1 '25 | 2025-03-30 | $2.81B | $168.10M | $1.10 | $396.68M |
| Q4 '24 | 2024-12-31 | $2.89B | $596.61M | $3.92 | $941.60M |
| Q3 '24 | 2024-09-29 | $2.99B | $334.12M | $2.20 | $695.25M |
| Q2 '24 | 2024-06-30 | $2.07B | $135.42M | $0.89 | $325.61M |
| Q1 '24 | 2024-03-31 | $3.25B | $598.92M | $3.89 | $569.13M |
| Q4 '23 | 2023-12-31 | $2.66B | $262.77M | $1.70 | $757.65M |
| Q3 '23 | 2023-10-01 | $3.03B | $389.66M | $2.52 | $515.73M |
Q2 2026 • period ending 2026-06-28 • filed 2026-07-30
Valuation
Ratios derived from TTM financials and the current market price, sampled daily. History chart shows how expensive the stock is today relative to its own recent past.
Price Multiples
- P/E — price / TTM earnings. Rough market rule: 10–15 value, 15–25 market, >30 growth/premium. Negative when earnings are negative.
- P/B — price / book value. Useful for financials and asset-heavy names; meaningless for asset-light software.
- P/S — price / TTM revenue. Useful when earnings are negative or noisy (early-stage growth).
- EV/EBITDA — capital-structure-neutral. <10 cheap, 10–15 reasonable, >20 rich. Good for comparing across leverage profiles.
- EV/Sales — like P/S but accounts for debt + cash. Compare within sector.
Profitability & Yields
- ROE — return on equity. >15% strong, >25% exceptional. Caution: high leverage inflates ROE.
- ROA — return on assets. Leverage-neutral; >5% solid, >10% exceptional.
- Div Yield — annual dividend / price. Compare to 10Y Treasury; sustained yield >6% often signals distress.
- FCF Yield — free cash flow / market cap. >5% is attractive; negative means burning cash.
Balance Sheet
- Debt/Equity — leverage. <1 conservative, >2 aggressive. Sector-dependent (utilities naturally high, tech low).
- Current Ratio — short-term liquidity. >1.5 comfortable, <1 raises short-term solvency flags.
Reading the history chart
- Compare current level to the 3-year band: near the high end = relatively expensive; near the low = relatively cheap.
- Multiples expanding while earnings are flat = sentiment-driven rally.
- Multiples compressing while earnings grow = value coming from fundamentals.
P/E
22.62
P/B
7.38
P/S
2.77
EV/EBITDA
13.91
EV/Sales
3.09
ROE
24.4%
ROA
8.0%
Div Yield
3.47%
FCF Yield
7.89%
Debt/Equity
1.03
Current Ratio
—
Market Cap
$33.68B
as of 2026-10-30
Short Interest & Float
Regulatory short-interest reports publish on a bi-weekly settlement cadence; short-volume is reported daily by the trade-reporting facilities. Float is derived from insider-ownership filings.
Metric definitions
- Short Interest — total shares currently sold short as of the settlement date. Lags real time by ~8 business days.
- SI % of Float — short interest / free float. The key crowding metric.
- Days to Cover — short interest / avg daily volume. How many full trading days it would take shorts to buy back. High DTC + catalyst = squeeze fuel.
- Short Vol Ratio — today's short-sale volume / total volume. Intraday selling pressure proxy (not the same as short interest).
- Free Float — shares available for public trading (total shares minus insider / restricted).
- Float % — free float / shares outstanding. <50% = tightly held, more prone to squeezes.
How to read the signals
- SI % of Float < 5% — typical, no particular signal.
- 5–15% — elevated; watch for catalysts (earnings, guidance, macro).
- 15–30% — heavily shorted; tight-float names in this range have produced notable squeezes historically.
- >30% — extreme; borrow is likely expensive and squeeze risk is material.
- Days to Cover > 5 combined with high SI% amplifies squeeze potential.
History chart
- Trend matters more than level. Rapidly rising short interest often precedes negative catalysts or heavy hedging.
- A sudden drop in SI after a rally may indicate a squeeze in progress.
Short interest is reported mid-month and end-of-month; short volume is daily.
Short Interest
8.81M
SI % of Float
6.12%
Days to Cover
6.51
Short Vol Ratio
65.5%
Free Float
143.94M
Float %
98.4%
Short interest 2026-10-15 • Short volume 2026-10-30 • Float 2026-08-14