NOVARE CAPITAL MANAGEMENT LLC — 13F Holdings & Portfolio

CIK 1388409 · latest 13F-HR filed 2026-08-07

NOVARE CAPITAL MANAGEMENT LLC manages $1.41B in 13F-reported U.S. long-equity assets across 210 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPY (5.50%), AAPL (4.57%), IVV (4.27%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 23 new positions and exited 8; 108 existing positions rose in reported value and 37 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$1.41B

Long-equity book

Holdings
210

Distinct positions

Period
2026-06-30

Filed 2026-08-07

Q/Q Activity
+23 / −8 / ↑108 / ↓37

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 35.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 24, 2026.

Assets Under Management
$1.92B
Discretionary
$1.91B
Employees
23
Accounts
2,075
Address
2825 SOUTH BOULEVARD
SUITE 440
CHARLOTTE, NC 28209
Phone
(704) 334-3698
Mailing Address
PO BOX 11369, CHARLOTTE, NC, 28220
Name Title / Status Ownership Type
BAYNARD, WILLIAM, GIRROIR ControlCO-FOUNDER, RELATIONSHIP MANAGER, AND CHEIF EXECUTIVE OFFICER
since Dec 1999
5–10%Individual
MCPHAIL, ANNE, JONES ControlMANAGING DIRECTOR AND RELATIONSHIP MANAGER
since Jan 2012
5–10%Individual
THE BAYMEN GROUP, LLC ControlMEMBER/DIRECT OWNER
since Dec 1999
25–50%Domestic Entity
WILKS, JOHN, WHITFIELD ControlMANAGING DIRECTOR, CHIEF COMPLIANCE OFFICER, AND RELATIONSHIP MANAGER
since Jan 2012
10–25%Individual
NORRIS, MARGARET, JOANCHIEF OPERATING OFFICER
since Jan 2022
Less than 5%Individual
PATTON, CHRISTOPHER, TODDDIRECTOR AND RELATIONSHIP MANAGER
since Jan 2019
Less than 5%Individual
WALDEN, LINDA, LATHANDIRECTOR AND RELATIONSHIP MANAGER
since Mar 2015
Less than 5%Individual
BAYNARD, WILLIAM, GIRROIR Control
Indirect owner via THE BAYMEN GROUP, LLC
MEMBER
since May 1995
25–50%Individual
ROPER, JANE, ELIZABETH
Indirect owner via THE BAYMEN GROUP, LLC
MEMBER
since Feb 1999
25–50%Individual
Ownership & leadership changes · 16 filings with changes since Apr 2, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 3, 2026 filing
  • No longer listedOLMSTEAD, DON, ELLSWORTH · SILENT INVESTOR · 10–25% · listed since Dec 1999
Mar 11, 2026 filing
  • No longer listedREYNA, BRANDO, LEWIS · CHIEF INVESTMENT OFFICER · Less than 5% · listed since Jan 2023
  • ChangedBAYNARD, WILLIAM, GIRROIR · title MANAGING MEMBER/MANAGING DIRECTOR → CO-FOUNDER, RELATIONSHIP MANAGER, AND CHEIF EXECUTIVE OFFICER
  • ChangedMCPHAIL, ANNE, JONES · title MEMBER/DIRECTOR → MANAGING DIRECTOR AND RELATIONSHIP MANAGER
  • ChangedOLMSTEAD, DON, ELLSWORTH · title MANAGING MEMBER/MANAGING DIRECTOR → SILENT INVESTOR; ownership 25–50% → 10–25%; no longer a control person
  • ChangedPATTON, CHRISTOPHER, TODD · title SENIOR VICE PRESIDENT → DIRECTOR AND RELATIONSHIP MANAGER
  • ChangedWALDEN, LINDA, LATHAN · title SRVP → DIRECTOR AND RELATIONSHIP MANAGER
  • ChangedWILKS, JOHN, WHITFIELD · title MEMBER/DIRECTOR, CHIEF COMPLIANCE OFFICER → MANAGING DIRECTOR, CHIEF COMPLIANCE OFFICER, AND RELATIONSHIP MANAGER
Mar 21, 2025 filing
  • No longer listedBAYNARD (JR), WILLIAM GIRROIR · MEMBER · 25–50% · indirect via THE BAYMEN GROUP, LLC · control person · listed since May 1995
  • AddedBAYNARD, WILLIAM, GIRROIR · MEMBER · 25–50% · indirect via THE BAYMEN GROUP, LLC · control person
Apr 19, 2024 filing
  • ChangedWALDEN, LINDA, LATHAN · title SRVP/CHIEF COMPLIANCE OFFICER → SRVP; no longer a control person
  • ChangedWILKS, JOHN, WHITFIELD · title MEMBER/DIRECTOR → MEMBER/DIRECTOR, CHIEF COMPLIANCE OFFICER
Mar 26, 2024 filing
  • No longer listedSTATON, WILLIAM, GURLEY · MEMBER/SENIOR DIRECTOR · 5–10% · control person · listed since Sep 2017
Mar 22, 2023 filing
  • AddedNORRIS, MARGARET, JOAN · CHIEF OPERATING OFFICER · Less than 5%
Feb 21, 2023 filing
  • AddedREYNA, BRANDO, LEWIS · CHIEF INVESTMENT OFFICER · Less than 5%
Mar 1, 2022 filing
  • ChangedMCPHAIL, ANNE, JONES · ownership Less than 5% → 5–10%
Mar 12, 2021 filing
  • No longer listedROPER, JANE, ELIZABETH · MEMBER · 25–50% · indirect via THE BAYMEN GROUP · listed since Feb 1999
  • AddedROPER, JANE, ELIZABETH · MEMBER · 25–50% · indirect via THE BAYMEN GROUP, LLC
  • ChangedBAYNARD (JR), WILLIAM GIRROIR · indirect via THE BAYMEN GROUP, LLC: ownership 50–75% → 25–50%
  • ChangedBAYNARD, WILLIAM, GIRROIR · ownership 10–25% → 5–10%
  • ChangedWILKS, JOHN, WHITFIELD · ownership 5–10% → 10–25%
Mar 11, 2019 filing
  • AddedPATTON, CHRISTOPHER, TODD · SENIOR VICE PRESIDENT · Less than 5%
  • ChangedWILKS, JOHN, WHITFIELD · ownership 10–25% → 5–10%
Older changes (7 more filings)
Sep 29, 2017 filing
  • AddedSTATON, WILLIAM, GURLEY · MEMBER/SENIOR DIRECTOR · 5–10% · control person
Aug 1, 2017 filing
  • No longer listedTHE BAYMEN GROUP · MEMBER/DIRECT OWNER · 25–50% · control person · listed since Dec 1999
  • AddedBAYNARD (JR), WILLIAM GIRROIR · MEMBER · 50–75% · indirect via THE BAYMEN GROUP, LLC · control person
  • AddedTHE BAYMEN GROUP, LLC · MEMBER/DIRECT OWNER · 25–50% · control person
Mar 23, 2015 filing
  • AddedWALDEN, LINDA, LATHAN · SRVP/CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedOLMSTEAD, DON, ELLSWORTH · title MANAGING MEMBER/MANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER/MANAGING DIRECTOR
  • ChangedWILKS, JOHN, WHITFIELD · ownership 5–10% → 10–25%
Oct 24, 2014 filing
  • ChangedTHE BAYMEN GROUP · now a control person
Oct 15, 2014 filing
  • ChangedBAYNARD, WILLIAM, GIRROIR · title MANAGING DIRECTOR → MANAGING MEMBER/MANAGING DIRECTOR
  • ChangedMCPHAIL, ANNE, JONES · title DIRECTOR → MEMBER/DIRECTOR
  • ChangedOLMSTEAD, DON, ELLSWORTH · title MANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER/MANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER
  • ChangedTHE BAYMEN GROUP · title DIRECT OWNER → MEMBER/DIRECT OWNER
  • ChangedWILKS, JOHN, WHITFIELD · title DIRECTOR → MEMBER/DIRECTOR; now a control person
Mar 27, 2014 filing
  • AddedMCPHAIL, ANNE, JONES · DIRECTOR · Less than 5% · control person
  • AddedROPER, JANE, ELIZABETH · MEMBER · 25–50% · indirect via THE BAYMEN GROUP
Apr 2, 2012 filing (earliest on record)
  • ListedBAYNARD, WILLIAM, GIRROIR · MANAGING DIRECTOR · 10–25% · control person
  • ListedOLMSTEAD, DON, ELLSWORTH · MANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedTHE BAYMEN GROUP · DIRECT OWNER · 25–50%
  • ListedWILKS, JOHN, WHITFIELD · DIRECTOR · 5–10%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

NOVARE CAPITAL MANAGEMENT LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $77.5M 5.50% 103,742 SH
2 APPLE INC AAPL 037833100 $64.4M 4.57% 222,706 SH
3 ISHARES TR IVV 464287200 $60.2M 4.27% 80,323 SH
4 ALPHABET INC GOOGL 02079K305 $52.4M 3.72% 146,765 SH
5 SELECT SECTOR SPDR TR XLK 81369Y803 $49.8M 3.53% 261,425 SH
6 MICROSOFT CORP MSFT 594918104 $44.9M 3.19% 120,376 SH
7 NVIDIA CORPORATION NVDA 67066G104 $42.5M 3.01% 212,226 SH
8 BROADCOM INC AVGO 11135F101 $40.6M 2.88% 107,461 SH
9 ETF OPPORTUNITIES TRUST VSLU 26923N405 $34.8M 2.47% 751,418 SH
10 AMAZON COM INC AMZN 023135106 $32.8M 2.33% 137,717 SH
11 WALMART INC WMT 931142103 $32.4M 2.30% 286,089 SH
12 JOHNSON & JOHNSON JNJ 478160104 $28.9M 2.05% 113,695 SH
13 EMERSON ELEC CO EMR 291011104 $26.6M 1.89% 186,015 SH
14 JPMORGAN CHASE & CO JPM 46625H100 $24.5M 1.74% 74,708 SH
15 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $23.6M 1.67% 47,070 SH
16 VISA INC V 92826C839 $22.9M 1.62% 66,638 SH
17 UNITEDHEALTH GROUP INC UNH 91324P102 $22.2M 1.57% 53,315 SH
18 ISHARES TR SOXX 464287523 $21.6M 1.54% 33,764 SH
19 CISCO SYS INC CSCO 17275R102 $20.4M 1.44% 173,265 SH
20 CUMMINS INC CMI 231021106 $19.2M 1.37% 26,974 SH
21 BANK OF NY MELLON CORP BNY 064058100 $19.1M 1.36% 132,346 SH
22 RTX CORPORATION RTX 75513E101 $18.1M 1.28% 95,423 SH
23 SELECT SECTOR SPDR TR XLY 81369Y407 $16.2M 1.15% 138,450 SH
24 TEXAS INSTRS INC TXN 882508104 $15.8M 1.12% 53,047 SH
25 AMETEK INC AME 031100100 $15.6M 1.10% 64,283 SH
26 GOLDMAN SACHS ETF TR GSLC 381430503 $15.1M 1.07% 106,570 SH
27 C H ROBINSON WORLDWIDE IN CHRW 12541W209 $14.9M 1.06% 78,932 SH
28 ABBVIE INC ABBV 00287Y109 $14.8M 1.05% 58,708 SH
29 META PLATFORMS INC META 30303M102 $14.2M 1.01% 25,281 SH
30 MERCK & CO INC MRK 58933Y105 $14.2M 1.01% 110,202 SH
31 TJX COS INC NEW TJX 872540109 $14.1M 1.00% 92,752 SH
32 CSX CORP CSX 126408103 $13.8M 0.98% 290,889 SH
33 INVESCO QQQ TR QQQ 46090E103 $13.8M 0.98% 18,708 SH
34 ISHARES TR IGV 464287515 $13.1M 0.93% 144,697 SH
35 ALPS ETF TR AMLP 00162Q452 $12.9M 0.91% 248,500 SH
36 L3HARRIS TECHNOLOGIES INC LHX 502431109 $12.5M 0.89% 42,972 SH
37 THERMO FISHER SCIENTIFIC INC TMO 883556102 $12.3M 0.87% 24,555 SH
38 AMERIPRISE FINL INC AMP 03076C106 $12.2M 0.87% 26,663 SH
39 ISHARES TR IVW 464287309 $11.9M 0.84% 86,308 SH
40 CARLISLE COS INC CSL 142339100 $11.8M 0.84% 32,528 SH
41 HOME DEPOT INC HD 437076102 $11.7M 0.83% 33,146 SH
42 VANGUARD SPECIALIZED FUNDS VIG 921908844 $11.7M 0.83% 49,253 SH
43 STRYKER CORPORATION SYK 863667101 $11.5M 0.82% 36,510 SH
44 ELI LILLY & CO LLY 532457108 $11.4M 0.81% 9,543 SH
45 LOWES COS INC LOW 548661107 $11.3M 0.80% 51,164 SH
46 VERIZON COMMUNICATIONS INC VZ 92343V104 $10.8M 0.77% 255,872 SH
47 BANK OF AMER CORP BAC 060505104 $10.7M 0.76% 187,380 SH
48 MONDELEZ INTL INC MDLZ 609207105 $10.3M 0.73% 178,528 SH
49 CHEVRON CORPORATION CVX 166764100 $9.8M 0.70% 59,227 SH
50 ISHARES TR IEFA 46432F842 $9.8M 0.69% 101,295 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $1.41B 210 0001951757-26-001176
2026-03-31 2026-04-17 $1.26B 195 0001951757-26-000640
2025-12-31 2026-02-05 $1.33B 195 0001951757-26-000360
Filer Information
Address
2825 SOUTH BOULEVARD
SUITE 440
CHARLOTTE, NC 28209
Phone
(704) 334-3698
Filing Manager
NOVARE CAPITAL MANAGEMENT LLC
CHARLOTTE, NC
Signatory
John Wilks
Chief Compliance Officer