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McKinley Carter Wealth Services, Inc. — 13F Holdings & Portfolio

CIK 1484265 · latest 13F-HR filed 2026-10-16

Backtest portfolio

McKinley Carter Wealth Services, Inc. manages $1.96B in 13F-reported U.S. long-equity assets across 330 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are DFAI (7.92%), IVV (6.80%), FBND (5.56%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 9 new positions and exited 10; 52 existing positions rose in reported value and 110 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.96B

Long-equity book

Holdings
330

Distinct positions

Period
2026-09-30

Filed 2026-10-16

Q/Q Activity
+9 / −10 / ↑52 / ↓110

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
DFAI7.9% · +3%IVV6.8% · +2%FBND5.6% · +3%DFAE4.7% · +1%IWB3.4% · -35%AGG3.2% · +1%IWL2.4% · +372%VXUS2.2% · -2%AAPL2.0% · -2%DFLV2.0% · +186%VEA1.9% · -0%IEFA1.8% · -1%ILCG1.6% · -1%DYNF1.5% · +1%AVGO1.4% · -2%GOOGL1.3% · +1%IWF1.2% · -2%NVDA1.1% · +3%MSFT1.1% · -1%USIG1.0% · -0%MBB0.9% · -1%BND0.9% · +67%IJR0.9% · +1%IXUS0.9% · -2%XLK0.9% · -1%MUNI0.9% · +325%GRID0.8% · -1%IJH0.8% · 0%IEMG0.8% · +0%LLY0.7% · +6%VT0.7% · -0%TLH0.7% · -9%THRO0.7% · +1%COST0.7% · +0%EMXC0.6% · +2%IVE0.6% · -66%IEI0.6% · -8%SHY0.6% · -3%CACI0.6% · -0%PWR0.6% · -1%AMZN0.6% · -1%MCK0.6% · +0%TJX0.5% · -0%VOO0.5% · -2%ORLY0.5% · -0%MA0.5% · +1%DFAT0.5% · -1%FNDF0.5% · -2%XCEM0.5% · +0%META0.5% · +1%LIN0.5% · +2%OEF0.5% · -4%VUG0.5% · -0%WM0.5% · +1%APH0.5% · +100%DELL0.5% · +8%HUBB0.5% · +0%XLF0.5% · -0%AIQ0.4% · +6%XLV0.4% · -2%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 40.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 23, 2026.

Assets Under Management
$2.31B
Discretionary
$2.24B
Employees
32
Accounts
3,994
Address
2100 MARKET STREET
WHEELING, WV 26003
Phone
(304) 230-2400
Website
Name Title / Status Ownership Type
Binz, John, James ControlCHIEF COMPLIANCE OFFICER
since Feb 2023
Less than 5%Individual
GONGAWARE, BRIAN, TYRONE ControlDIRECTOR OF GROWTH
since Apr 2009
10–25%Individual
MCKINLEY, DAVID, HOLMAN ControlPRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER
since Sep 2005
50–75%Individual
PAYNE, LORI, BETH ControlCHIEF ADMINISTRATIVE OFFICER
since Jan 2015
Less than 5%Individual
PHILLIPPI, TYRONE, CONWAY ControlDIRECTOR OF WEALTH MANAGEMENT
since Sep 2020
5–10%Individual
TRISCHLER, MEREDITH, LEIGH ControlCONTROLLER
since Jan 2015
Less than 5%Individual
NOLAN, DAVID, PAYNECHIEF INVESTMENT OFFICER
since Dec 2024
Less than 5%Individual
Ownership & leadership changes · 12 filings with changes since Dec 6, 2011

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 23, 2026 filing
  • AddedNOLAN, DAVID, PAYNE · CHIEF INVESTMENT OFFICER · Less than 5%
  • ChangedGONGAWARE, BRIAN, TYRONE · title DIRECTOR, ADVISORY SERVICES → DIRECTOR OF GROWTH
  • ChangedMCKINLEY, DAVID, HOLMAN · title PRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER, AND CHIEF INVESTMENT OFFICER → PRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER
  • ChangedPAYNE, LORI, BETH · title CHIEF ADMINISTRATIVE OFFICER AND CHIEF FINANCIAL OFFICER → CHIEF ADMINISTRATIVE OFFICER
  • ChangedPHILLIPPI, TYRONE, CONWAY · title REGIONAL MANAGING DIRECTOR → DIRECTOR OF WEALTH MANAGEMENT
Mar 28, 2024 filing
  • No longer listedLIPTON, BRIAN, ROSS · REGIONAL DIRECTOR · Less than 5% · control person · listed since Jan 2014
Mar 27, 2023 filing
  • AddedBinz, John, James · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedGONGAWARE, BRIAN, TYRONE · title DIRECTOR, ADVISORY SERVICES, CHIEF COMPLIANCE OFFICER → DIRECTOR, ADVISORY SERVICES
Sep 14, 2020 filing
  • AddedPHILLIPPI, TYRONE, CONWAY · REGIONAL MANAGING DIRECTOR · 5–10% · control person
Mar 22, 2019 filing
  • No longer listedCARTER, WILLIAM, WALDEN · DIRECTOR, WEALTH MANAGEMENT AND TRUST SERVICES · Less than 5% · control person · listed since Oct 2007
Mar 31, 2017 filing
  • ChangedCARTER, WILLIAM, WALDEN · ownership 25–50% → Less than 5%
  • ChangedMCKINLEY, DAVID, HOLMAN · ownership 25–50% → 50–75%
Oct 14, 2016 filing
  • No longer listedTIPPER, FREDERIC, HOWELLS · CHIEF INVESTMENT OFFICER · Less than 5% · listed since Sep 2012
  • ChangedMCKINLEY, DAVID, HOLMAN · title PRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER → PRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER, AND CHIEF INVESTMENT OFFICER
Mar 27, 2015 filing
  • No longer listedSHIPLEY, WILLIAM, R · CHIEF ADMINISTRATIVE OFFICER AND CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Jun 2011
  • AddedLIPTON, BRIAN, ROSS · REGIONAL DIRECTOR · Less than 5% · control person
  • AddedPAYNE, LORI, BETH · CHIEF ADMINISTRATIVE OFFICER AND CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • AddedTRISCHLER, MEREDITH, LEIGH · CONTROLLER · Less than 5% · control person
  • ChangedGONGAWARE, BRIAN, TYRONE · ownership 5–10% → 10–25%
  • ChangedMCKINLEY, DAVID, HOLMAN · ownership 50–75% → 25–50%
Mar 28, 2014 filing
  • No longer listedCRIMMINS, ARTHUR, LAWRENCE · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Oct 2007
  • ChangedSHIPLEY, WILLIAM, R · title CHIEF ADMINISTRATIVE OFFICER → CHIEF ADMINISTRATIVE OFFICER AND CHIEF FINANCIAL OFFICER
Apr 9, 2013 filing
  • No longer listedSOMMERS, BRIAN, SCOTT · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Nov 2007
  • AddedTIPPER, FREDERIC, HOWELLS · CHIEF INVESTMENT OFFICER · Less than 5%
  • ChangedMCKINLEY, DAVID, HOLMAN · ownership 25–50% → 50–75%
Older changes (3 more filings)
Mar 28, 2013 filing
  • No longer listedABRAHAM, ZACHARY, THOMAS · CHIEF COMPLIANCE OFFICER & CHIEF HUMAN RESOURCE OFFICER · Less than 5% · control person · listed since Sep 2006
  • ChangedGONGAWARE, BRIAN, TYRONE · title DIRECTOR, ADVISORY SERVICES → DIRECTOR, ADVISORY SERVICES, CHIEF COMPLIANCE OFFICER
Mar 23, 2012 filing
  • AddedSHIPLEY, WILLIAM, R · CHIEF ADMINISTRATIVE OFFICER · Less than 5% · control person
  • ChangedABRAHAM, ZACHARY, THOMAS · title DIRECTOR OF OPERATIONS/CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER & CHIEF HUMAN RESOURCE OFFICER
  • ChangedGONGAWARE, BRIAN, TYRONE · ownership 10–25% → 5–10%
Dec 6, 2011 filing (earliest on record)
  • ListedABRAHAM, ZACHARY, THOMAS · DIRECTOR OF OPERATIONS/CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedCARTER, WILLIAM, WALDEN · DIRECTOR, WEALTH MANAGEMENT AND TRUST SERVICES · 25–50% · control person
  • ListedCRIMMINS, ARTHUR, LAWRENCE · CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • ListedGONGAWARE, BRIAN, TYRONE · DIRECTOR, ADVISORY SERVICES · 10–25% · control person
  • ListedMCKINLEY, DAVID, HOLMAN · PRESIDENT, MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER · 25–50% · control person
  • ListedSOMMERS, BRIAN, SCOTT · CHIEF INVESTMENT OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 52 →

Top Trims

Show all 110 →

New Positions

Show all 9 →

Exited Positions

Show all 10 →

McKinley Carter Wealth Services, Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFAI 25434V203 $155.5M 7.92% 3,754,362 SH
2 ISHARES TR IVV 464287200 $133.5M 6.80% 174,368 SH
3 FIDELITY MERRIMACK STR TR FBND 316188309 $109.3M 5.56% 2,523,780 SH
4 DIMENSIONAL ETF TRUST DFAE 25434V302 $91.6M 4.66% 2,330,178 SH
5 ISHARES TR IWB 464287622 $67.4M 3.43% 161,976 SH
6 ISHARES TR AGG 464287226 $62.2M 3.17% 657,694 SH
7 ISHARES TR IWL 464289446 $47.8M 2.43% 251,267 SH
8 VANGUARD STAR FDS VXUS 921909768 $43.1M 2.20% 507,627 SH
9 APPLE INC AAPL 037833100 $39.1M 1.99% 117,407 SH
10 DIMENSIONAL ETF TRUST DFLV 25434V666 $39.0M 1.98% 969,757 SH
11 VANGUARD TAX-MANAGED FDS VEA 921943858 $37.4M 1.90% 529,193 SH
12 ISHARES TR IEFA 46432F842 $35.3M 1.80% 364,714 SH
13 ISHARES TR ILCG 464287119 $32.3M 1.65% 276,452 SH
14 BLACKROCK ETF TRUST DYNF 09290C103 $29.0M 1.47% 418,125 SH
15 BROADCOM INC AVGO 11135F101 $26.7M 1.36% 76,146 SH
16 ALPHABET INC GOOGL 02079K305 $25.7M 1.31% 74,577 SH
17 ISHARES TR IWF 464287614 $24.1M 1.23% 192,118 SH
18 NVIDIA CORPORATION NVDA 67066G104 $22.1M 1.13% 96,885 SH
19 MICROSOFT CORP MSFT 594918104 $21.0M 1.07% 40,884 SH
20 ISHARES TR USIG 464288620 $19.4M 0.99% 398,493 SH
21 ISHARES TR MBB 464288588 $18.5M 0.94% 206,345 SH
22 VANGUARD BD INDEX FDS BND 921937835 $18.2M 0.93% 259,729 SH
23 ISHARES TR IJR 464287804 $17.6M 0.89% 129,164 SH
24 ISHARES TR IXUS 46432F834 $17.5M 0.89% 184,435 SH
25 SELECT SECTOR SPDR TR XLK 81369Y803 $17.4M 0.89% 89,110 SH
26 PIMCO ETF TR MUNI 72201R866 $17.2M 0.87% 345,853 SH
27 FIRST TR EXCHANGE-TRADED FD GRID 33737A108 $14.9M 0.76% 84,381 SH
28 ISHARES TR IJH 464287507 $14.8M 0.75% 205,945 SH
29 ISHARES INC IEMG 46434G103 $14.8M 0.75% 182,384 SH
30 ELI LILLY & CO LLY 532457108 $14.2M 0.72% 12,287 SH
31 VANGUARD INTL EQUITY INDEX F VT 922042742 $14.1M 0.72% 89,141 SH
32 ISHARES TR TLH 464288653 $14.0M 0.71% 152,078 SH
33 BLACKROCK ETF TRUST THRO 09290C806 $13.9M 0.71% 317,057 SH
34 COSTCO WHOLESALE CORPORATION COST 22160K105 $13.8M 0.70% 15,137 SH
35 ISHARES INC EMXC 46434G764 $12.6M 0.64% 127,465 SH
36 ISHARES TR IVE 464287408 $12.5M 0.64% 54,798 SH
37 ISHARES TR IEI 464288661 $12.4M 0.63% 109,421 SH
38 ISHARES TR SHY 464287457 $12.2M 0.62% 150,751 SH
39 CACI INTL INC CACI 127190304 $12.2M 0.62% 20,052 SH
40 QUANTA SVCS INC PWR 74762E102 $11.7M 0.60% 18,227 SH
41 AMAZON COM INC AMZN 023135106 $11.7M 0.59% 46,829 SH
42 MCKESSON CORP MCK 58155Q103 $11.7M 0.59% 13,654 SH
43 TJX COS INC NEW TJX 872540109 $10.7M 0.55% 81,113 SH
44 VANGUARD INDEX FDS VOO 922908363 $10.7M 0.54% 15,247 SH
45 OREILLY AUTOMOTIVE INC ORLY 67103H107 $10.7M 0.54% 125,017 SH
46 MASTERCARD INCORPORATED MA 57636Q104 $10.6M 0.54% 19,275 SH
47 DIMENSIONAL ETF TRUST DFAT 25434V609 $10.2M 0.52% 153,938 SH
48 SCHWAB STRATEGIC TR FNDF 808524755 $10.2M 0.52% 189,489 SH
49 COLUMBIA ETF TR II XCEM 19762B202 $10.2M 0.52% 198,073 SH
50 META PLATFORMS INC META 30303M102 $10.0M 0.51% 13,760 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-16 $1.96B 330 0001484265-26-000004
2026-06-30 2026-07-28 $1.94B 322 0001484265-26-000003
2026-03-31 2026-04-20 $1.73B 307 0001484265-26-000002
2025-12-31 2026-02-06 $1.79B 322 0001484265-26-000001
Filer Information
Address
2100 MARKET STREET
WHEELING, WV 26003
Phone
(304) 230-2400
Filing Manager
McKinley Carter Wealth Services, Inc.
WHEELING, WV
Signatory
John J. Binz
Chief Compliance Officer