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HEFFERNAN ADVISORY, INC — 13F Holdings & Portfolio

CIK 1536230 · latest 13F-HR filed 2026-10-13

Backtest portfolio

HEFFERNAN ADVISORY, INC manages $148.9M in 13F-reported U.S. long-equity assets across 57 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are DFCF (31.28%), AJG (19.37%), DFAC (10.10%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 17 new positions and exited 3; 21 existing positions rose in reported value and 8 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$148.9M

Long-equity book

Holdings
57

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+17 / −3 / ↑21 / ↓8

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
DFCF31.3% · +1%AJG19.4% · newDFAC10.1% · +20%DFSD6.0% · +18%DFIC5.5% · +20%DFGX4.0% · +21%DFEM2.5% · +19%LVHD2.4% · -2%DGCB2.2% · +30%STX1.0% · +83%VTI0.9% · -0%UTES0.9% · -0%SPY0.8% · +134%DFNM0.8% · 0%VGT0.7% · +110%IBMO0.6% · 0%IBMP0.6% · 0%IBMQ0.6% · 0%AMLP0.5% · -0%DFGR0.5% · +24%IWM0.5% · +204%MA0.5% · +16%MRVL0.4% · +98%MSFT0.4% · +42%V0.4% · +40%IWF0.3% · +100%AMD0.3% · newPANW0.3% · +102%AAPL0.3% · +1%GOOGL0.3% · newMETA0.3% · newCIEN0.2% · +104%AMZN0.2% · newFLEX0.2% · +24%XPO0.2% · newCRWD0.2% · newDY0.2% · +74%IVW0.2% · newNVDA0.2% · newVTV0.2% · newMU0.2% · +38%DFAT0.2% · +0%JPM0.2% · newAMAT0.2% · +6%XLK0.2% · newPLTR0.2% · newURI0.2% · +25%ORI0.2% · 0%ZBH0.2% · newSPYG0.2% · newIJR0.2% · newDFAU0.2% · +0%MGV0.2% · +0%CPT0.1% · +1%XOM0.1% · newGOOG0.1% · +7%GNL0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 84.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Oct 30, 2026.

Assets Under Management
$409.6M
Discretionary
$409.6M
Employees
12
Accounts
679
Address
809 W. RIORDAN ROAD
SUITE 104
FLAGSTAFF, AZ 86001
Phone
(928) 774-9598
Website
Name Title / Status Ownership Type
HEFFERNAN GROUP ControlSHAREHOLDER
since Jan 2026
75% or moreDomestic Entity
HEFFERNAN, FRANCIS, MICHAEL ControlDIRECTOR
since Dec 2024
Less than 5%Individual
HOYT, JAMES, DOUGLASS ControlPRESIDENT, CHIEF COMPLIANCE OFFICER
since Nov 1996
Less than 5%Individual
MORTIMER, PHILIP ControlTREASURER
since Dec 2024
Less than 5%Individual
Mahoney, Jennifer, A ControlSECRETARY
since Dec 2024
Less than 5%Individual
THIBAULT, BLAKE, ALEXANDER ControlDIRECTOR
since May 2023
Less than 5%Individual
F. MICHAEL HEFFERNAN III SEPARATE PROPERTY TRUST Control
Indirect owner via HEFFERNAN GROUP
SHAREHOLDER
since Jan 2026
25–50%Domestic Entity
HEFFERNAN, FRANCIS, MICHAEL Control
Indirect owner via F. MICHAEL HEFFERNAN III SEPARATE PROPERTY TRUST
TRUSTEE
since Jan 2010
General partner, trustee or managerIndividual
Ownership & leadership changes · 3 filings with changes since Feb 10, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 17, 2026 filing
  • No longer listedHEFFERNAN INSURANCE BROKERS · SHAREHOLDER · 75% or more · control person · listed since May 2023
  • No longer listedHEFFERNAN, FRANCIS, MICHAEL · CHIEF EXECUTIVE OFFICER · 25–50% · indirect via HEFFERNAN INSURANCE BROKERS · control person · listed since Sep 1988
  • AddedF. MICHAEL HEFFERNAN III SEPARATE PROPERTY TRUST · SHAREHOLDER · 25–50% · indirect via HEFFERNAN GROUP · control person
  • AddedHEFFERNAN GROUP · SHAREHOLDER · 75% or more · control person
  • AddedHEFFERNAN, FRANCIS, MICHAEL · TRUSTEE · General partner, trustee or manager · indirect via F. MICHAEL HEFFERNAN III SEPARATE PROPERTY TRUST · control person
Mar 6, 2025 filing
  • AddedMORTIMER, PHILIP · TREASURER · Less than 5% · control person
  • AddedMahoney, Jennifer, A · SECRETARY · Less than 5% · control person
  • ChangedHEFFERNAN, FRANCIS, MICHAEL · title CHAIRMAN OF THE BOARD → DIRECTOR
Jun 15, 2023 filing
  • AddedHEFFERNAN INSURANCE BROKERS · SHAREHOLDER · 75% or more · control person
  • AddedHEFFERNAN, FRANCIS, MICHAEL · CHAIRMAN OF THE BOARD · Less than 5% · control person
  • AddedHEFFERNAN, FRANCIS, MICHAEL · CHIEF EXECUTIVE OFFICER · 25–50% · indirect via HEFFERNAN INSURANCE BROKERS · control person
  • AddedTHIBAULT, BLAKE, ALEXANDER · DIRECTOR · Less than 5% · control person
  • ChangedHOYT, JAMES, DOUGLASS · ownership 75% or more → Less than 5%
Feb 10, 2012 filing (earliest on record)
  • ListedHOYT, JAMES, DOUGLASS · PRESIDENT, CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 21 →

Top Trims

Show all 8 →

New Positions

Show all 17 →

Exited Positions

Show all 3 →

HEFFERNAN ADVISORY, INC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFCF 25434V872 $46.6M 31.28% 1,160,813 SH
2 GALLAGHER ARTHUR J & CO AJG 363576109 $28.8M 19.37% 126,416 SH
3 DIMENSIONAL ETF TRUST DFAC 25434V708 $15.0M 10.10% 338,172 SH
4 DIMENSIONAL ETF TRUST DFSD 25434V864 $8.9M 5.97% 191,280 SH
5 DIMENSIONAL ETF TRUST DFIC 25434V799 $8.2M 5.54% 219,143 SH
6 DIMENSIONAL ETF TRUST DFGX 25434V575 $6.0M 4.05% 117,800 SH
7 DIMENSIONAL ETF TRUST DFEM 25434V732 $3.8M 2.52% 94,472 SH
8 LEGG MASON ETF INVT LVHD 52468L406 $3.6M 2.43% 87,418 SH
9 DIMENSIONAL ETF TRUST DGCB 25434V567 $3.2M 2.18% 62,400 SH
10 SEAGATE TECHNOLOGY HLDNGS PL STX G7997R103 $1.5M 1.02% 1,650 SH
11 VANGUARD INDEX FDS VTI 922908769 $1.4M 0.92% 3,659 SH
12 ETFIS SER TR I UTES 26923G806 $1.3M 0.90% 19,101 SH
13 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.2M 0.81% 1,590 SH
14 DIMENSIONAL ETF TRUST DFNM 25434V849 $1.2M 0.80% 25,930 SH
15 VANGUARD WORLD FD VGT 92204A702 $1.1M 0.71% 8,400 SH
16 ISHARES TR IBMO 46435U259 $837.5K 0.56% 32,664 SH
17 ISHARES TR IBMP 46435U283 $835.2K 0.56% 33,092 SH
18 ISHARES TR IBMQ 46435U325 $833.3K 0.56% 33,148 SH
19 ALPS ETF TR AMLP 00162Q452 $770.7K 0.52% 14,859 SH
20 DIMENSIONAL ETF TRUST DFGR 25434V658 $760.1K 0.51% 28,100 SH
21 ISHARES TR IWM 464287655 $759.2K 0.51% 2,732 SH
22 MASTERCARD INCORPORATED MA 57636Q104 $702.6K 0.47% 1,274 SH
23 MARVELL TECHNOLOGY INC MRVL 573874104 $625.9K 0.42% 2,369 SH
24 MICROSOFT CORP MSFT 594918104 $557.0K 0.37% 1,086 SH
25 VISA INC V 92826C839 $523.9K 0.35% 1,458 SH
26 ISHARES TR IWF 464287614 $501.0K 0.34% 4,000 SH
27 ADVANCED MICRO DEVICES INC AMD 007903107 $495.5K 0.33% 810 SH
28 PALO ALTO NETWORKS INC PANW 697435105 $480.7K 0.32% 1,210 SH
29 APPLE INC AAPL 037833100 $466.9K 0.31% 1,402 SH
30 ALPHABET INC GOOGL 02079K305 $449.0K 0.30% 1,305 SH
31 META PLATFORMS INC META 30303M102 $401.0K 0.27% 553 SH
32 CIENA CORP CIEN 171779309 $358.9K 0.24% 1,020 SH
33 AMAZON COM INC AMZN 023135106 $342.8K 0.23% 1,376 SH
34 FLEX LTD FLEX Y2573F102 $341.0K 0.23% 3,100 SH
35 XPO INC XPO 983793100 $337.9K 0.23% 1,920 SH
36 CROWDSTRIKE HLDGS INC CRWD 22788C105 $333.6K 0.22% 1,260 SH
37 DYCOM INDS INC DY 267475101 $328.3K 0.22% 1,220 SH
38 ISHARES TR IVW 464287309 $320.1K 0.22% 2,250 SH
39 NVIDIA CORPORATION NVDA 67066G104 $315.4K 0.21% 1,381 SH
40 VANGUARD INDEX FDS VTV 922908744 $294.7K 0.20% 1,364 SH
41 MICRON TECHNOLOGY INC MU 595112103 $292.9K 0.20% 275 SH
42 DIMENSIONAL ETF TRUST DFAT 25434V609 $268.5K 0.18% 4,041 SH
43 JPMORGAN CHASE & CO JPM 46625H100 $265.7K 0.18% 803 SH
44 APPLIED MATLS INC AMAT 038222105 $260.8K 0.18% 510 SH
45 SELECT SECTOR SPDR TR XLK 81369Y803 $254.5K 0.17% 1,300 SH
46 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $254.4K 0.17% 1,360 SH
47 UNITED RENTALS INC URI 911363109 $250.2K 0.17% 250 SH
48 OLD REP INTL CORP ORI 680223104 $242.9K 0.16% 6,509 SH
49 ZIMMER BIOMET HOLDINGS INC ZBH 98956P102 $239.0K 0.16% 2,691 SH
50 SPDR SERIES TRUST SPYG 78464A409 $233.9K 0.16% 1,900 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $148.9M 57 0001536230-26-000006
2026-06-30 2026-07-21 $119.5M 43 0001536230-26-000005
2026-03-31 2026-04-27 $107.8M 24 0001536230-26-000004
2025-12-31 2026-02-03 $104.5M 27 0001536230-26-000003
Filer Information
Address
809 WEST RIORDAN
SUITE 104
FLAGSTAFF, AZ 86001
Phone
(928) 774-9598
Filing Manager
HEFFERNAN ADVISORY, INC
FLAGSTAFF, AZ
Signatory
Maggie Vescio
Assistant Compliance Officer