Estate Counselors, LLC — 13F Holdings & Portfolio
CIK 1559832 · latest 13F-HR filed 2026-08-07
Estate Counselors, LLC manages $1.16B in 13F-reported U.S. long-equity assets across 92 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are TBFG (32.81%), TBFC (30.86%), VXUS (2.18%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 24 new positions and exited 30; 41 existing positions rose in reported value and 20 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.16B
Long-equity book
Holdings
92
Distinct positions
Period
2026-06-30
Filed 2026-08-07
Q/Q Activity
+24 / −30 / ↑41 / ↓20
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26TBFG32.8% · -2%TBFC30.9% · +0%VXUS2.2% · -43%CWB1.9% · -10%EMB1.9% · +4%VRP1.8% · newBKLN1.8% · newBIL1.8% · newSTIP1.8% · +250%XLB1.2% · +41%XLP1.2% · -11%VDE0.9% · -16%XLV0.8% · -39%XLF0.8% · newBND0.7% · -63%VUG0.7% · newHYLB0.7% · +1891%SPSM0.7% · +894%IJH0.7% · +774%XLK0.6% · -2%DFEV0.6% · -5%FNDF0.6% · +6%IWD0.6% · +0%AVDV0.6% · -2%DFIC0.6% · +8%DFIV0.6% · +6%VTV0.6% · -15%LQD0.6% · +1664%EFAV0.6% · +8%GLD0.6% · +4%MDY0.5% · +1943%XLI0.5% · newXLRE0.5% · newVGIT0.3% · +187%CHTR0.2% · +115%CRBG0.2% · newSTX0.2% · newSNDK0.2% · newBE0.2% · newAES0.2% · newNLY0.2% · +20%PFG0.2% · -3%MU0.2% · -60%XLE0.2% · -22%EQH0.2% · +14%WDC0.2% · -53%EXE0.2% · newACGL0.2% · newMET0.2% · -3%FIS0.2% · newCI0.2% · -2%ALL0.2% · -4%SYF0.2% · -3%VCIT0.2% · -6%EG0.2% · +1%RNR0.2% · +3%OVV0.2% · +4%NWS0.2% · -4%GM0.2% · -7%LITE0.2% · -28%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 78.2%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Sep 18, 2026.
Assets Under Management
$1.35B
Discretionary
$1.35B
Employees
7
Accounts
319
Address
414 N. MAIN STREET
THIENSVILLE, WI 53092
THIENSVILLE, WI 53092
Phone
(262) 238-6980
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| ANDREW J. AND LINDA S. WILLMS TRUST Control | OWNER since Jan 2017 | 10–25% | Domestic Entity |
| EMILY M. WILLMS FAMILY TRUST Control | OWNER since Jan 2022 | 25–50% | Domestic Entity |
| JACOB A. WILLMS FAMILY TRUST Control | OWNER since Jan 2022 | 25–50% | Domestic Entity |
| MICHAEL R. WILLMS FAMILY TRUST Control | OWNER since Jan 2022 | 25–50% | Domestic Entity |
| MITRA, SATYAKI Control | CCO since Mar 2024 | Less than 5% | Individual |
| WILLMS, ANDREW, JOHN Control | PRESIDENT AND CEO since Feb 2002 | Less than 5% | Individual |
| WILLMS, ANDREW, JOHN Control Indirect owner via ANDREW J. AND LINDA S. WILLMS TRUST | TRUSTEE since Jan 2017 | General partner, trustee or manager | Individual |
| WILLMS, LINDA Control Indirect owner via ANDREW J. AND LINDA S. WILLMS TRUST | TRUSTEE since Jan 2017 | General partner, trustee or manager | Individual |
| Willms, Jacob, A Control Indirect owner via EMILY M. WILLMS FAMILY TRUST | TRUSTEE since Dec 2021 | General partner, trustee or manager | Individual |
| Willms, Jacob, A Control Indirect owner via JACOB A. WILLMS FAMILY TRUST | TRUSTEE since Jan 2022 | General partner, trustee or manager | Individual |
| Willms, Jacob, A Control Indirect owner via ANDREW J. AND LINDA S. WILLMS TRUST | TRUSTEE since Dec 2021 | General partner, trustee or manager | Individual |
| Willms, Jacob, A Control Indirect owner via MICHAEL R. WILLMS FAMILY TRUST | TRUSTEE since Jan 2022 | General partner, trustee or manager | Individual |
Ownership & leadership changes · 13 filings with changes since Mar 9, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 16, 2026 filing
- Listed againWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via MICHAEL R. WILLMS FAMILY TRUST · control person
Mar 4, 2025 filing
- No longer listedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via MICHAEL R. WILLMS FAMILY TRUST · control person · listed since Jan 2022
- AddedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via ANDREW J. AND LINDA S. WILLMS TRUST · control person
Mar 21, 2024 filing
- AddedMITRA, SATYAKI · CCO · Less than 5% · control person
- ChangedWILLMS, ANDREW, JOHN · title CCO/PRESIDENT AND CEO → PRESIDENT AND CEO
Nov 17, 2023 filing
- No longer listedANDREW J. AND LINDA S. WILLMS FAMILY TRUST · OWNER · 75% or more · control person · listed since Dec 2021
- No longer listedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via ANDREW J. AND LINDA S. WILLMS FAMILY TRUST · control person · listed since Dec 2021
- AddedEMILY M. WILLMS FAMILY TRUST · OWNER · 25–50% · control person
- AddedJACOB A. WILLMS FAMILY TRUST · OWNER · 25–50% · control person
- AddedMICHAEL R. WILLMS FAMILY TRUST · OWNER · 25–50% · control person
- AddedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via EMILY M. WILLMS FAMILY TRUST · control person
- AddedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via JACOB A. WILLMS FAMILY TRUST · control person
- AddedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via MICHAEL R. WILLMS FAMILY TRUST · control person
Mar 31, 2022 filing
- No longer listedWILLMS, LINDA · MEMBER · 25–50% · control person · listed since Jan 2017
- AddedANDREW J. AND LINDA S. WILLMS FAMILY TRUST · OWNER · 75% or more · control person
- AddedANDREW J. AND LINDA S. WILLMS TRUST · OWNER · 10–25% · control person
- AddedWILLMS, ANDREW, JOHN · TRUSTEE · General partner, trustee or manager · indirect via ANDREW J. AND LINDA S. WILLMS TRUST · control person
- AddedWILLMS, LINDA · TRUSTEE · General partner, trustee or manager · indirect via ANDREW J. AND LINDA S. WILLMS TRUST · control person
- AddedWillms, Jacob, A · TRUSTEE · General partner, trustee or manager · indirect via ANDREW J. AND LINDA S. WILLMS FAMILY TRUST · control person
- ChangedWILLMS, ANDREW, JOHN · title CCO/MANAGING MEMBER/PRESIDENT AND CEO → CCO/PRESIDENT AND CEO; ownership 50–75% → Less than 5%
Aug 25, 2021 filing
- No longer listedWILLMS, MICHAEL, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Sep 2020
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER/PRESIDENT AND CEO → CCO/MANAGING MEMBER/PRESIDENT AND CEO
Mar 27, 2021 filing
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER → MANAGING MEMBER/PRESIDENT AND CEO
Oct 26, 2020 filing
- AddedWILLMS, MICHAEL, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Mar 15, 2019 filing
- No longer listedZAKRAJSHECK, LAURA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2018
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER → MANAGING MEMBER/CHIEF COMPLIANCE OFFICER; ownership 75% or more → 50–75%
Aug 15, 2018 filing
- AddedWILLMS, LINDA · MEMBER · 25–50% · control person
- AddedZAKRAJSHECK, LAURA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Older changes (4 more filings)
Jan 16, 2014 filing
- No longer listedALABADO, GARRETT, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2013
- ChangedWILLMS, ANDREW, JOHN · title MANAGING MEMBER → MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER
Mar 18, 2013 filing
- Listed againWILLMS, ANDREW, JOHN · MANAGING MEMBER · 75% or more · control person
Mar 7, 2013 filing
- No longer listedWILLMS, ANDREW, JOHN · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 75% or more · control person · listed since Feb 2003
- AddedALABADO, GARRETT, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Mar 9, 2012 filing (earliest on record)
- ListedWILLMS, ANDREW, JOHN · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ETF SER SOLUTIONS$26.3M +7.4%
- ETF SER SOLUTIONS$18.5M +5.4%
- ISHARES TR$14.9M +246.1%
- DBX ETF TR$7.4M +1910.8%
- SPDR SERIES TRUST$7.0M +1085.9%
Top Trims
- ISHARES TR-$21.2M -95.9%
- VANGUARD STAR FDS-$14.9M -37.0%
- VANGUARD BD INDEX FDS-$14.5M -62.8%
- INVESCO EXCH TRADED FD TR II-$5.6M -92.0%
- SELECT SECTOR SPDR TR-$4.9M -33.9%
New Positions
- INVESCO EXCH TRADED FD TR II$21.3M
- INVESCO EXCH TRADED FD TR II$21.3M
- SPDR SERIES TRUST$21.2M
- SELECT SECTOR SPDR TR$9.2M
- VANGUARD INDEX FDS$8.0M
Exited Positions
- ISHARES TR$26.7M
- ISHARES TR$21.7M
- DIMENSIONAL ETF TRUST$8.7M
- SELECT SECTOR SPDR TR$7.4M
- ISHARES TR$6.1M
Estate Counselors, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ETF SER SOLUTIONS | TBFG | 26922B519 | $381.8M | 32.81% | 11,639,514 | SH |
| 2 | ETF SER SOLUTIONS | TBFC | 26922B493 | $359.1M | 30.86% | 12,176,875 | SH |
| 3 | VANGUARD STAR FDS | VXUS | 921909768 | $25.3M | 2.18% | 296,146 | SH |
| 4 | SPDR SERIES TRUST | CWB | 78464A359 | $22.2M | 1.91% | 205,995 | SH |
| 5 | ISHARES TR | EMB | 464288281 | $22.0M | 1.89% | 228,425 | SH |
| 6 | INVESCO EXCH TRADED FD TR II | VRP | 46138G870 | $21.3M | 1.83% | 877,991 | SH |
| 7 | INVESCO EXCH TRADED FD TR II | BKLN | 46138G508 | $21.3M | 1.83% | 1,047,578 | SH |
| 8 | SPDR SERIES TRUST | BIL | 78468R663 | $21.2M | 1.82% | 231,565 | SH |
| 9 | ISHARES TR | STIP | 46429B747 | $21.0M | 1.80% | 205,090 | SH |
| 10 | SELECT SECTOR SPDR TR | XLB | 81369Y100 | $13.8M | 1.19% | 271,543 | SH |
| 11 | SELECT SECTOR SPDR TR | XLP | 81369Y308 | $13.7M | 1.17% | 164,443 | SH |
| 12 | VANGUARD WORLD FD | VDE | 92204A306 | $10.5M | 0.90% | 70,139 | SH |
| 13 | SELECT SECTOR SPDR TR | XLV | 81369Y209 | $9.6M | 0.82% | 60,353 | SH |
| 14 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $9.2M | 0.79% | 172,350 | SH |
| 15 | VANGUARD BD INDEX FDS | BND | 921937835 | $8.6M | 0.74% | 117,143 | SH |
| 16 | VANGUARD INDEX FDS | VUG | 922908736 | $8.0M | 0.69% | 92,628 | SH |
| 17 | DBX ETF TR | HYLB | 233051432 | $7.8M | 0.67% | 213,826 | SH |
| 18 | SPDR SERIES TRUST | SPSM | 78468R853 | $7.6M | 0.65% | 132,101 | SH |
| 19 | ISHARES TR | IJH | 464287507 | $7.6M | 0.65% | 98,473 | SH |
| 20 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $7.5M | 0.64% | 39,380 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFEV | 25434V740 | $7.5M | 0.64% | 175,090 | SH |
| 22 | SCHWAB STRATEGIC TR | FNDF | 808524755 | $6.9M | 0.60% | 131,656 | SH |
| 23 | ISHARES TR | IWD | 464287598 | $6.9M | 0.59% | 28,438 | SH |
| 24 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $6.9M | 0.59% | 66,480 | SH |
| 25 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $6.7M | 0.57% | 178,527 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $6.6M | 0.57% | 122,491 | SH |
| 27 | VANGUARD INDEX FDS | VTV | 922908744 | $6.6M | 0.57% | 30,323 | SH |
| 28 | ISHARES TR | LQD | 464287242 | $6.5M | 0.56% | 59,695 | SH |
| 29 | ISHARES TR | EFAV | 46429B689 | $6.5M | 0.56% | 74,006 | SH |
| 30 | SPDR GOLD TR | GLD | 78463V107 | $6.5M | 0.56% | 17,593 | SH |
| 31 | STATE STR SPDR S&P MIDCAP 40 | MDY | 78467Y107 | $6.1M | 0.52% | 8,681 | SH |
| 32 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $6.0M | 0.51% | 32,311 | SH |
| 33 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $5.3M | 0.46% | 120,268 | SH |
| 34 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $3.1M | 0.27% | 52,410 | SH |
| 35 | CHARTER COMMUNICATIONS INC | CHTR | 16119P108 | $2.8M | 0.24% | 19,555 | SH |
| 36 | COREBRIDGE FINL INC | CRBG | 21871X109 | $2.7M | 0.23% | 93,924 | SH |
| 37 | SEAGATE TECHNOLOGY HLDNGS PL | STX | G7997R103 | $2.6M | 0.22% | 2,671 | SH |
| 38 | SANDISK CORP | SNDK | 80004C200 | $2.5M | 0.22% | 1,115 | SH |
| 39 | BLOOM ENERGY CORP | BE | 093712107 | $2.5M | 0.22% | 8,364 | SH |
| 40 | AES CORP | AES | 00130H105 | $2.5M | 0.21% | 169,790 | SH |
| 41 | ANNALY CAPITAL MANAGEMENT IN | NLY | 035710839 | $2.4M | 0.21% | 107,532 | SH |
| 42 | PRINCIPAL FINANCIAL GROUP IN | PFG | 74251V102 | $2.4M | 0.20% | 22,041 | SH |
| 43 | MICRON TECHNOLOGY INC | MU | 595112103 | $2.4M | 0.20% | 2,048 | SH |
| 44 | SELECT SECTOR SPDR TR | XLE | 81369Y506 | $2.3M | 0.20% | 43,690 | SH |
| 45 | EQUITABLE HLDGS INC | EQH | 29452E101 | $2.3M | 0.19% | 51,641 | SH |
| 46 | WESTERN DIGITAL CORP | WDC | 958102105 | $2.3M | 0.19% | 3,545 | SH |
| 47 | EXPAND ENERGY CORPORATION | EXE | 165167735 | $2.2M | 0.19% | 24,244 | SH |
| 48 | ARCH CAP GROUP LTD | ACGL | G0450A105 | $2.1M | 0.18% | 21,605 | SH |
| 49 | METLIFE INC | MET | 59156R108 | $2.0M | 0.17% | 23,915 | SH |
| 50 | FIDELITY NATL INFORMATION SV | FIS | 31620M106 | $2.0M | 0.17% | 51,202 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-07 | $1.16B | 92 | 0001172661-26-003139 |
| 2026-03-31 | 2026-05-15 | $1.12B | 97 | 0001172661-26-002085 |
| 2025-12-31 | 2026-02-02 | $1.19B | 90 | 0001172661-26-000425 |
| 2025-09-30 | 2025-10-31 | $1.16B | 89 | 0001172661-25-004526 |
Filer Information
Address
414 N. MAIN STREETTHIENSVILLE, WI 53092
Phone
(262) 238-6980
Filing Manager
Estate Counselors, LLC
Thiensville, WI
Signatory
Satyaki Mitra
Chief Compliance Officer