Merit Financial Group, LLC — 13F Holdings & Portfolio

CIK 1621225 · latest 13F-HR filed 2026-07-20

Merit Financial Group, LLC manages $16.38B in 13F-reported U.S. long-equity assets across 10,700 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VUG (2.58%), IUSG (2.39%), QLTY (2.14%).

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
2400 LAKEVIEW PARKWAY
SUITE 550
ALPHARETTA, GA 30009
Phone
(678) 867-7050
Filing Manager
Merit Financial Group, LLC
ALPHARETTA, GA
Signatory
Doug Baxley
CCO
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AUM

$16.38B

Long-equity book

Holdings

10,700

Distinct positions

Period

2026-06-30

Filed 2026-07-20

Q/Q Activity

+0 / −0 / ↑0 / ↓0

vs 2026-06-30

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • No increased positions.
Show all 0

Top Trims

  • No decreased positions.
Show all 0

New Positions

  • No new positions this quarter.
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Exited Positions

  • No exits this quarter.
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All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VUG 922908736 $422.2M 2.58% 4,901,570 SH
2 ISHARES TR IUSG 464287671 $392.0M 2.39% 2,084,063 SH
3 GMO ETF TRUST QLTY 90139K100 $350.6M 2.14% 8,424,131 SH
4 ISHARES TR IUSV 464287663 $327.3M 2.00% 2,970,971 SH
5 VANGUARD WORLD FD MGK 921910816 $317.8M 1.94% 3,614,721 SH
6 BLACKROCK ETF TRUST DYNF 09290C103 $306.0M 1.87% 4,499,310 SH
7 APPLE INC AAPL 037833100 $284.2M 1.74% 982,265 SH
8 VANGUARD WORLD FD MGV 921910840 $268.7M 1.64% 1,643,635 SH
9 ISHARES TR IVV 464287200 $259.1M 1.58% 345,950 SH
10 STATE STR SPDR S&P 500 ETF T Put SPY 78462F103 $226.6M 1.38% 303,400 SH
11 VANGUARD INDEX FDS VTV 922908744 $220.4M 1.35% 1,011,267 SH
12 BLACKROCK ETF TRUST CORO 09290C764 $210.1M 1.28% 5,740,184 SH
13 NVIDIA CORPORATION NVDA 67066G104 $185.0M 1.13% 924,416 SH
14 SPDR SERIES TRUST SPTI 78464A672 $183.0M 1.12% 6,446,624 SH
15 INVESCO QQQ TR QQQ 46090E103 $177.6M 1.08% 241,231 SH
16 AMERICAN CENTY ETF TR AVNM 025072174 $177.1M 1.08% 2,149,759 SH
17 VANGUARD INDEX FDS VOO 922908363 $175.9M 1.07% 256,051 SH
18 MICROSOFT CORP MSFT 594918104 $156.4M 0.95% 419,175 SH
19 SPDR INDEX SHS FDS XCNY 78463X848 $152.4M 0.93% 3,746,335 SH
20 VICTORY PORTFOLIOS II USTB 92647N535 $148.8M 0.91% 2,939,508 SH
21 ISHARES TR GOVT 46429B267 $147.5M 0.90% 6,477,052 SH
22 VICTORY PORTFOLIOS II VFLO 92647X830 $147.2M 0.90% 3,218,076 SH
23 VICTORY PORTFOLIOS II UBND 92647X863 $143.7M 0.88% 6,613,424 SH
24 BLACKROCK ETF TRUST II BINC 092528603 $138.2M 0.84% 2,640,845 SH
25 ISHARES TR MBB 464288588 $135.5M 0.83% 1,433,265 SH
26 ISHARES INC IEMG 46434G103 $134.3M 0.82% 1,620,935 SH
27 VANGUARD INDEX FDS VO 922908629 $133.0M 0.81% 1,650,715 SH
28 BLACKROCK ETF TRUST BAI 09290C780 $118.2M 0.72% 2,241,239 SH
29 ISHARES TR EFV 464288877 $115.6M 0.71% 1,510,228 SH
30 AMAZON COM INC AMZN 023135106 $113.8M 0.69% 477,531 SH
31 VANGUARD INDEX FDS VTI 922908769 $102.5M 0.63% 276,939 SH
32 CAPITAL GROUP CORE EQUITY ET CGUS 14020V108 $100.9M 0.62% 2,268,357 SH
33 VANGUARD INDEX FDS VB 922908751 $99.5M 0.61% 328,385 SH
34 ISHARES TR MTUM 46432F396 $93.6M 0.57% 272,998 SH
35 ALPHABET INC GOOGL 02079K305 $91.9M 0.56% 257,151 SH
36 VANGUARD BD INDEX FDS BND 921937835 $91.4M 0.56% 1,245,361 SH
37 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $90.9M 0.55% 1,925,642 SH
38 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $86.0M 0.53% 1,746,007 SH
39 JANUS DETROIT STR TR JAAA 47103U845 $85.5M 0.52% 1,692,680 SH
40 ALPHABET INC GOOG 02079K107 $79.3M 0.48% 224,556 SH
41 UNITED PARCEL SVCS INC UPS 911312106 $76.4M 0.47% 710,472 SH
42 VANGUARD SCOTTSDALE FDS VMBS 92206C771 $75.7M 0.46% 1,616,606 SH
43 GLOBAL X FDS SHLD 37960A529 $70.0M 0.43% 1,172,400 SH
44 ISHARES TR EFG 464288885 $67.7M 0.41% 544,481 SH
45 BLACKROCK ETF TRUST THRO 09290C806 $67.0M 0.41% 1,554,856 SH
46 JPMORGAN CHASE & CO JPM 46625H100 $66.0M 0.40% 201,493 SH
47 VANGUARD TAX-MANAGED FDS VEA 921943858 $65.3M 0.40% 916,669 SH
48 SPDR SERIES TRUST BIL 78468R663 $62.0M 0.38% 677,106 SH
49 SCHWAB STRATEGIC TR SCHG 808524300 $61.4M 0.37% 1,814,326 SH
50 BROADCOM INC AVGO 11135F101 $60.7M 0.37% 160,751 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-17 $16.38B 8,134 0001621225-26-000006
2026-06-30 2026-07-20 $16.38B 10,700 0001621225-26-000007
2026-03-31 2026-04-15 $13.46B 7,348 0001621225-26-000005
2025-12-31 2026-01-26 $12.47B 6,866 0001621225-26-000003