GFI Investment Counsel Ltd. — 13F Holdings & Portfolio

CIK 1688774 · latest 13F-HR filed 2026-05-14

GFI Investment Counsel Ltd. manages $731.5M in 13F-reported U.S. long-equity assets across 24 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are HLT (10.33%), FERG (8.39%), MSCI (8.03%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 21 new positions, exited 1, added to 2, and trimmed 0.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$731.5M

Long-equity book

Holdings

24

Distinct positions

Period

2026-03-31

Filed 2026-05-14

Q/Q Activity

+21 / −1 / ↑2 / ↓0

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • AMAZON COM INC$34.4M +15071.5%
  • COSTCO WHOLESALE CORPORATION$101.2K +45.7%
Show all 2

Top Trims

  • No decreased positions.
Show all 0

New Positions

  • HILTON WORLDWIDE HLDGS INC$75.6M
  • FERGUSON ENTERPRISES INC$61.3M
  • MSCI INC$58.8M
  • VISA INC$58.7M
  • AMERICAN EXPRESS CO$57.4M
Show all 21

Exited Positions

  • ROYAL BANK CDA$229.4K
Show all 1
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 HILTON WORLDWIDE HLDGS INC HLT 43300A203 $75.6M 10.33% 248,561 SH
2 FERGUSON ENTERPRISES INC FERG 31488V107 $61.3M 8.39% 262,970 SH
3 MSCI INC MSCI 55354G100 $58.8M 8.03% 109,010 SH
4 VISA INC V 92826C839 $58.7M 8.02% 194,169 SH
5 AMERICAN EXPRESS CO AXP 025816109 $57.4M 7.85% 189,847 SH
6 MICROSOFT CORP MSFT 594918104 $52.6M 7.20% 142,198 SH
7 MOODYS CORP MCO 615369105 $52.6M 7.19% 120,472 SH
8 AON PLC AON G0403H108 $50.8M 6.95% 157,437 SH
9 SHERWIN WILLIAMS CO SHW 824348106 $46.4M 6.35% 144,831 SH
10 ROPER TECHNOLOGIES INC ROP 776696106 $45.2M 6.18% 127,720 SH
11 OTIS WORLDWIDE CORP OTIS 68902V107 $45.1M 6.17% 585,364 SH
12 EQUIFAX INC EFX 294429105 $41.7M 5.71% 231,801 SH
13 AMAZON COM INC AMZN 023135106 $34.6M 4.73% 166,292 SH
14 BROOKFIELD ASSET MANAGMT LTD BAM 113004105 $24.6M 3.36% 554,753 SH
15 VERISIGN INC VRSN 92343E102 $10.8M 1.48% 43,470 SH
16 SPDR SERIES TRUST BIL 78468R663 $7.0M 0.96% 76,708 SH
17 ALPHABET INC GOOGL 02079K305 $3.0M 0.40% 10,300 SH
18 FIRSTSERVICE CORP NEW FSV 33767E202 $1.9M 0.25% 13,421 SH
19 APPLE INC AAPL 037833100 $1.3M 0.18% 5,071 SH
20 ISHARES TR IGIB 464288638 $637.8K 0.09% 11,984 SH
21 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $624.9K 0.09% 1,304 SH
22 COSTCO WHOLESALE CORPORATION COST 22160K105 $322.8K 0.04% 324 SH
23 TESLA INC TSLA 88160R101 $233.5K 0.03% 628 SH
24 SPROTT ASSET MANAGEMENT LP PSLV 85207K107 $207.7K 0.03% 8,520 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-05-14 $731.5M 24 0001688774-26-000004
2025-12-31 2026-02-25 $881.3K 4 0001688774-26-000003
2025-12-31 2026-02-25 $936.8M 26 0001688774-26-000002