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Keudell/Morrison Wealth Management — 13F Holdings & Portfolio

CIK 1785498 · latest 13F-HR filed 2026-10-16

Backtest portfolio

Keudell/Morrison Wealth Management manages $562.5M in 13F-reported U.S. long-equity assets across 257 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SCHD (9.32%), FLXR (6.92%), DFAC (5.42%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 19 new positions and exited 20; 62 existing positions rose in reported value and 80 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$562.5M

Long-equity book

Holdings
257

Distinct positions

Period
2026-09-30

Filed 2026-10-16

Q/Q Activity
+19 / −20 / ↑62 / ↓80

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
SCHD9.3% · -5%FLXR6.9% · +1%DFAC5.4% · +3%VWOB4.3% · +3%AAPL4.1% · +3%TPYP2.7% · +2%FNDF2.6% · +8%LVHI2.5% · +3%EDIV2.3% · +8%BIV2.1% · +1755%VYM2.0% · -1%MSFT1.8% · -2%GOOG1.8% · +0%JCPB1.6% · newAMZN1.6% · +0%VNQ1.6% · -0%GMUB1.6% · newCGMU1.6% · newMOO1.5% · -2%SCHG1.4% · +10%LRCX1.2% · 0%XLK1.1% · 0%XOM1.0% · -1%LLY1.0% · +1%NVDA1.0% · +8%CGHM0.9% · +2%ABBV0.9% · -7%DEXC0.8% · +18%VDE0.8% · +2%QQQ0.8% · +0%GOOGL0.8% · +7%GLDM0.7% · +362%V0.7% · -1%SPYG0.7% · +3%PM0.7% · +4%CVX0.6% · -2%JPM0.6% · -1%RTX0.5% · -2%QCOM0.5% · +3%USB0.5% · -12%HD0.5% · 0%VZ0.5% · -3%INTC0.4% · -8%ASML0.4% · -0%DGRO0.4% · 0%MO0.4% · +5%GILD0.4% · -3%META0.4% · -2%VIG0.4% · +4%SMH0.4% · 0%AMD0.3% · +5%ELV0.3% · +0%CAT0.3% · -40%JNJ0.3% · -1%AMGN0.3% · -13%CRWD0.3% · +286%MRK0.3% · -10%T0.3% · +4%VLO0.3% · -5%SYK0.3% · -2%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 42.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Name Title / Status Ownership Type

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Keudell/Morrison Wealth Management Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SCHWAB STRATEGIC TR SCHD 808524797 $52.4M 9.32% 1,611,475 SH
2 TCW ETF TRUST FLXR 29287L700 $38.9M 6.92% 1,025,813 SH
3 DIMENSIONAL ETF TRUST DFAC 25434V708 $30.5M 5.42% 685,337 SH
4 VANGUARD WHITEHALL FDS VWOB 921946885 $24.4M 4.33% 385,930 SH
5 APPLE INC AAPL 037833100 $22.9M 4.08% 68,844 SH
6 TORTOISE CAPITAL SERIES TRUS TPYP 890930308 $15.3M 2.73% 384,764 SH
7 SCHWAB STRATEGIC TR FNDF 808524755 $14.5M 2.58% 269,687 SH
8 LEGG MASON ETF INVT LVHI 52468L505 $14.3M 2.54% 342,026 SH
9 SPDR INDEX SHS FDS EDIV 78463X533 $13.1M 2.33% 326,806 SH
10 VANGUARD BD INDEX FDS BIV 921937819 $11.6M 2.06% 159,401 SH
11 VANGUARD WHITEHALL FDS VYM 921946406 $11.3M 2.01% 72,685 SH
12 MICROSOFT CORP MSFT 594918104 $10.1M 1.80% 19,714 SH
13 ALPHABET INC GOOG 02079K107 $9.9M 1.77% 29,152 SH
14 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $9.2M 1.64% 205,546 SH
15 AMAZON COM INC AMZN 023135106 $9.1M 1.62% 36,603 SH
16 VANGUARD INDEX FDS VNQ 922908553 $9.1M 1.61% 101,106 SH
17 GOLDMAN SACHS ETF TR GMUB 38149W549 $8.8M 1.57% 181,280 SH
18 CAPITAL GRP FIXED INCM ETF T CGMU 14020Y201 $8.8M 1.57% 340,258 SH
19 VANECK ETF TRUST MOO 92189F700 $8.2M 1.46% 100,707 SH
20 SCHWAB STRATEGIC TR SCHG 808524300 $7.8M 1.39% 217,135 SH
21 LAM RESEARCH CORP LRCX 512807306 $6.9M 1.22% 20,933 SH
22 SELECT SECTOR SPDR TR XLK 81369Y803 $5.9M 1.05% 30,216 SH
23 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $5.8M 1.04% 35,808 SH
24 ELI LILLY & CO LLY 532457108 $5.8M 1.03% 5,019 SH
25 NVIDIA CORPORATION NVDA 67066G104 $5.6M 0.99% 24,484 SH
26 CAPITAL GRP FIXED INCM ETF T CGHM 14020Y805 $5.1M 0.91% 212,237 SH
27 ABBVIE INC ABBV 00287Y109 $4.9M 0.87% 18,682 SH
28 DIMENSIONAL ETF TRUST DEXC 25434V534 $4.7M 0.84% 59,459 SH
29 VANGUARD WORLD FD VDE 92204A306 $4.4M 0.79% 25,827 SH
30 INVESCO QQQ TR QQQ 46090E103 $4.2M 0.75% 5,736 SH
31 ALPHABET INC GOOGL 02079K305 $4.2M 0.75% 12,319 SH
32 WORLD GOLD TR GLDM 98149E303 $4.1M 0.73% 49,797 SH
33 VISA INC V 92826C839 $4.0M 0.71% 11,121 SH
34 SPDR SERIES TRUST SPYG 78464A409 $3.9M 0.69% 31,422 SH
35 PHILIP MORRIS INTL INC PM 718172109 $3.7M 0.66% 19,554 SH
36 CHEVRON CORPORATION CVX 166764100 $3.5M 0.63% 17,335 SH
37 JPMORGAN CHASE & CO JPM 46625H100 $3.1M 0.55% 9,415 SH
38 RTX CORPORATION RTX 75513E101 $3.1M 0.55% 16,559 SH
39 QUALCOMM INC QCOM 747525103 $2.7M 0.48% 14,688 SH
40 US BANCORP USB 902973304 $2.6M 0.47% 45,301 SH
41 HOME DEPOT INC HD 437076102 $2.6M 0.47% 9,197 SH
42 VERIZON COMMUNICATIONS INC VZ 92343V104 $2.6M 0.45% 55,770 SH
43 INTEL CORP INTC 458140100 $2.5M 0.44% 20,686 SH
44 ASML HLDG NV ASML N07059210 $2.4M 0.42% 1,301 SH
45 ISHARES TR DGRO 46434V621 $2.3M 0.40% 30,036 SH
46 ALTRIA GROUP INC MO 02209S103 $2.3M 0.40% 33,603 SH
47 GILEAD SCIENCES INC GILD 375558103 $2.1M 0.38% 14,407 SH
48 META PLATFORMS INC META 30303M102 $2.1M 0.38% 2,959 SH
49 VANGUARD SPECIALIZED FUNDS VIG 921908844 $2.1M 0.37% 8,976 SH
50 VANECK ETF TRUST SMH 92189F676 $2.0M 0.36% 3,290 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-16 $562.5M 257 0002085853-26-001215
2026-06-30 2026-07-15 $529.2M 260 0002085853-26-000737
2026-03-31 2026-04-20 $489.0M 245 0002085853-26-000412
2025-12-31 2026-02-06 $475.9M 232 0002085853-26-000218
Filer Information
Address
235 FRONT ST SE
STE 300
SALEM, OR 97301
Phone
(971) 209-4500
Filing Manager
Keudell/Morrison Wealth Management
Salem, OR
Signatory
Amanda Shine
Chief Compliance Officer