HBW ADVISORY SERVICES LLC — 13F Holdings & Portfolio
CIK 1790525 · latest 13F-HR filed 2026-05-04
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$948.8M
Long-equity book
Holdings
444
Distinct positions
Period
2026-03-31
Filed 2026-05-04
Q/Q Activity
+56 / −36 / ↑144 / ↓132
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- J P MORGAN EXCHANGE TRADED F$11.0M +140.5%
- SPDR SERIES TRUST$5.6M +459.4%
- GLOBAL X FDS$4.4M +374.4%
- FIRST TR EXCHNG TRADED FD VI$4.0M +22.4%
- FIRST TR EXCHANGE TRADED FD$3.9M +305.9%
Top Trims
- BANK MONTREAL MEDIUM-$3.9M -72.4%
- INVESCO QQQ TR-$3.7M -10.6%
- VANECK ETF TRUST-$3.4M -19.0%
- SELECT SECTOR SPDR TR-$2.8M -22.1%
- GLOBAL X FDS-$2.4M -14.2%
New Positions
- WISDOMTREE TR$2.9M
- LISTED FDS TR$2.6M
- PIMCO ETF TR$1.8M
- SPDR SERIES TRUST$834.2K
- FIDELITY COVINGTON TRUST$629.9K
Exited Positions
- INNOVATOR ETFS TRUST$1.1M
- VANGUARD INDEX FDS$805.9K
- VIRTU FINL INC$724.2K
- INVESCO EXCHANGE TRADED FD T$532.8K
- NOVO-NORDISK A S$405.3K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VOO | 922908363 | $50.5M | 5.33% | 84,557 | SH |
| 2 | INVESCO QQQ TR | QQQ | 46090E103 | $31.0M | 3.27% | 53,779 | SH |
| 3 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $27.3M | 2.87% | 243,249 | SH |
| 4 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $24.5M | 2.59% | 432,895 | SH |
| 5 | FIRST TR EXCHNG TRADED FD VI | BUFR | 33740F755 | $22.0M | 2.32% | 650,750 | SH |
| 6 | ULTIMUS MANAGERS TR | QVOY | 90386K639 | $21.5M | 2.27% | 765,895 | SH |
| 7 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $18.9M | 1.99% | 410,617 | SH |
| 8 | PACER FDS TR | COWZ | 69374H881 | $16.8M | 1.77% | 267,761 | SH |
| 9 | SPDR SERIES TRUST | SPTM | 78464A805 | $16.0M | 1.69% | 202,760 | SH |
| 10 | GLOBAL X FDS | PAVE | 37954Y673 | $14.5M | 1.53% | 284,878 | SH |
| 11 | VANECK ETF TRUST | MOAT | 92189F643 | $14.3M | 1.51% | 148,339 | SH |
| 12 | APPLE INC | AAPL | 037833100 | $11.9M | 1.25% | 46,814 | SH |
| 13 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $11.5M | 1.22% | 228,084 | SH |
| 14 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $10.7M | 1.13% | 157,213 | SH |
| 15 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $10.6M | 1.12% | 365,315 | SH |
| 16 | AMAZON COM INC | AMZN | 023135106 | $10.6M | 1.12% | 51,058 | SH |
| 17 | FIRST TR EXCHANGE-TRADED FD | FTCB | 33738D788 | $10.3M | 1.08% | 489,331 | SH |
| 18 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $10.2M | 1.07% | 331,938 | SH |
| 19 | FIRST TR EXCHNG TRADED FD VI | UCON | 33740F888 | $10.2M | 1.07% | 409,888 | SH |
| 20 | MICROSOFT CORP | MSFT | 594918104 | $9.8M | 1.04% | 26,571 | SH |
| 21 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $9.8M | 1.03% | 73,855 | SH |
| 22 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $9.8M | 1.03% | 88,116 | SH |
| 23 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $9.7M | 1.03% | 242,036 | SH |
| 24 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $9.6M | 1.01% | 64,857 | SH |
| 25 | NVIDIA CORPORATION | NVDA | 67066G104 | $9.3M | 0.98% | 53,111 | SH |
| 26 | PACER FDS TR | COWG | 69374H360 | $8.4M | 0.89% | 249,189 | SH |
| 27 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $8.1M | 0.85% | 34,075 | SH |
| 28 | VANECK ETF TRUST | SMH | 92189F676 | $7.9M | 0.84% | 20,715 | SH |
| 29 | PACER FDS TR | GCOW | 69374H709 | $7.5M | 0.79% | 163,025 | SH |
| 30 | ALPHABET INC | GOOGL | 02079K305 | $7.0M | 0.74% | 24,411 | SH |
| 31 | SPDR SERIES TRUST | XAR | 78464A631 | $6.8M | 0.71% | 26,679 | SH |
| 32 | META PLATFORMS INC | META | 30303M102 | $6.8M | 0.71% | 11,837 | SH |
| 33 | BROADCOM INC | AVGO | 11135F101 | $6.2M | 0.66% | 20,152 | SH |
| 34 | GLOBAL X FDS | SHLD | 37960A529 | $5.6M | 0.59% | 78,996 | SH |
| 35 | SPDR SERIES TRUST | SPAB | 78464A649 | $5.6M | 0.59% | 216,766 | SH |
| 36 | EXCHANGE TRADED CONCEPTS TRU | NUKZ | 301505475 | $5.4M | 0.57% | 82,843 | SH |
| 37 | TESLA INC | TSLA | 88160R101 | $5.2M | 0.55% | 13,994 | SH |
| 38 | FIRST TR EXCHANGE-TRADED FD | EMLP | 33738D101 | $5.2M | 0.55% | 119,153 | SH |
| 39 | FIRST TR EXCHANGE TRADED FD | GRID | 33737A108 | $5.1M | 0.54% | 31,394 | SH |
| 40 | FIRST TR EXCHANGE TRADED FD | FTHI | 33738R308 | $5.0M | 0.53% | 219,523 | SH |
| 41 | VANECK ETF TRUST | REMX | 92189H805 | $4.8M | 0.51% | 54,765 | SH |
| 42 | VANGUARD INDEX FDS | VTI | 922908769 | $4.8M | 0.51% | 14,954 | SH |
| 43 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $4.8M | 0.50% | 112,309 | SH |
| 44 | NEOS ETF TRUST | SPYI | 78433H303 | $4.7M | 0.50% | 96,087 | SH |
| 45 | INVESCO EXCHANGE TRADED FD T | XLG | 46137V233 | $4.5M | 0.48% | 83,033 | SH |
| 46 | ALPHABET INC | GOOG | 02079K107 | $4.5M | 0.47% | 15,639 | SH |
| 47 | FIRST TR EXCHNG TRADED FD VI | ILDR | 33740F565 | $4.4M | 0.47% | 148,261 | SH |
| 48 | MORGAN STANLEY ETF TRUST | EVMO | 61774R767 | $4.4M | 0.46% | 87,184 | SH |
| 49 | INVESCO EXCHANGE TRADED FD T | XMMO | 46137V464 | $4.4M | 0.46% | 30,176 | SH |
| 50 | REAVES UTIL INCOME FD | UTG | 756158101 | $4.4M | 0.46% | 110,909 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-04 | $948.8M | 444 | 0001790525-26-000002 |
| 2025-12-31 | 2026-01-23 | $920.3M | 424 | 0001790525-26-000001 |