HBW ADVISORY SERVICES LLC — 13F Holdings & Portfolio

CIK 1790525 · latest 13F-HR filed 2026-07-16

HBW ADVISORY SERVICES LLC manages $1.11B in 13F-reported U.S. long-equity assets across 463 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (5.20%), SPMO (3.85%), QQQ (3.82%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 58 new positions, exited 39, added to 249, and trimmed 84.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
2655 1ST STREET
STE 250
SIMI VALLEY, CA 93065
Phone
(800) 473-3856
Filing Manager
HBW ADVISORY SERVICES LLC
SIMI VALLEY, CA
Signatory
Todd Penrod
CCO
Loading holdings…
AUM

$1.11B

Long-equity book

Holdings

463

Distinct positions

Period

2026-06-30

Filed 2026-07-16

Q/Q Activity

+58 / −39 / ↑249 / ↓84

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • INVESCO EXCH TRADED FD TR II$15.2M +55.9%
  • INVESCO QQQ TR$11.2M +36.2%
  • VANECK ETF TRUST$7.7M +96.5%
  • VANGUARD INDEX FDS$7.0M +13.8%
  • FIRST TR EXCHANGE TRADED FD$5.0M +51.0%
Show all 249

Top Trims

  • ULTIMUS MANAGERS TR-$19.7M -91.8%
  • AMGEN COMMON-$1.5M -66.0%
  • SELECT SECTOR SPDR TR-$1.4M -48.0%
  • GLOBAL X FDS-$993.1K -17.7%
  • AT&T INC-$966.8K -27.7%
Show all 84

New Positions

  • FIRST TR EXCHANGE-TRADED FD$24.6M
  • PGIM ETF TR$4.5M
  • SPACE EXPLORATION TECHN CORP$1.4M
  • FIRST TR EXCHANGE-TRADED FD$888.4K
  • FIRST TR EXCHNG TRADED FD VI$834.7K
Show all 58

Exited Positions

  • WISDOMTREE TR$2.9M
  • FIRST TR EXCHNG TRADED FD VI$909.3K
  • VANGUARD WORLD FD$524.6K
  • ISHARES TR$457.6K
  • SPDR SERIES TRUST$426.3K
Show all 39
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $57.5M 5.20% 83,738 SH
2 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $42.5M 3.85% 263,212 SH
3 INVESCO QQQ TR QQQ 46090E103 $42.3M 3.82% 57,393 SH
4 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $24.8M 2.24% 679,297 SH
5 FIRST TR EXCHANGE-TRADED FD ACYN 33733E690 $24.6M 2.22% 1,182,086 SH
6 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $23.4M 2.12% 414,559 SH
7 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $18.8M 1.70% 408,821 SH
8 SPDR SERIES TRUST SPTM 78464A805 $18.8M 1.70% 206,830 SH
9 PACER FDS TR COWZ 69374H881 $17.0M 1.53% 272,584 SH
10 GLOBAL X FDS PAVE 37954Y673 $16.9M 1.53% 287,085 SH
11 VANECK ETF TRUST SMH 92189F676 $15.6M 1.41% 23,791 SH
12 VANECK ETF TRUST MOAT 92189F643 $15.6M 1.41% 149,886 SH
13 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $14.7M 1.33% 110,606 SH
14 APPLE INC AAPL 037833100 $14.5M 1.31% 49,943 SH
15 SELECT SECTOR SPDR TR XLK 81369Y803 $14.4M 1.30% 75,364 SH
16 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $14.1M 1.28% 174,558 SH
17 SCHWAB STRATEGIC TR SCHG 808524300 $13.6M 1.23% 403,078 SH
18 AMAZON COM INC AMZN 023135106 $12.4M 1.13% 52,234 SH
19 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $12.1M 1.10% 39,990 SH
20 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $11.8M 1.06% 249,288 SH
21 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $11.5M 1.04% 226,942 SH
22 NVIDIA CORPORATION NVDA 67066G104 $11.4M 1.03% 56,976 SH
23 FIRST TR EXCHNG TRADED FD VI UCON 33740F888 $10.7M 0.97% 432,069 SH
24 SCHWAB STRATEGIC TR SCHD 808524797 $10.6M 0.95% 332,830 SH
25 FIRST TR EXCHANGE-TRADED FD FTCB 33738D788 $10.6M 0.95% 506,037 SH
26 VANGUARD WHITEHALL FDS VYM 921946406 $10.2M 0.93% 64,715 SH
27 PACER FDS TR COWG 69374H360 $10.2M 0.92% 254,073 SH
28 MICROSOFT CORP MSFT 594918104 $10.1M 0.91% 27,028 SH
29 SPDR SERIES TRUST XAR 78464A631 $9.0M 0.81% 31,696 SH
30 ALPHABET INC GOOGL 02079K305 $8.8M 0.80% 24,736 SH
31 PACER FDS TR GCOW 69374H709 $8.5M 0.77% 196,919 SH
32 BROADCOM INC AVGO 11135F101 $7.9M 0.72% 21,012 SH
33 PACER FDS TR TRFK 69374H386 $7.5M 0.68% 70,560 SH
34 FIRST TR EXCHANGE-TRADED FD GRID 33737A108 $7.3M 0.66% 37,812 SH
35 META PLATFORMS INC META 30303M102 $6.8M 0.61% 12,006 SH
36 FIRST TR EXCHNG TRADED FD VI ILDR 33740F565 $6.7M 0.61% 171,316 SH
37 EXCHANGE TRADED CONCEPTS TRU NUKZ 301505475 $6.6M 0.60% 96,731 SH
38 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $6.1M 0.55% 123,224 SH
39 TESLA INC TSLA 88160R101 $5.8M 0.53% 13,904 SH
40 INVESCO EXCHANGE TRADED FD T XLG 46137V233 $5.6M 0.51% 91,730 SH
41 SPDR SERIES TRUST SPAB 78464A649 $5.6M 0.51% 219,883 SH
42 FIRST TR EXCHANGE TRADED FD FTHI 33738R308 $5.4M 0.49% 226,905 SH
43 ALPHABET INC GOOG 02079K107 $5.4M 0.49% 15,300 SH
44 INVESCO EXCHANGE TRADED FD T XMMO 46137V464 $5.4M 0.49% 31,622 SH
45 NEOS ETF TRUST SPYI 78433H303 $5.4M 0.49% 101,141 SH
46 VANECK ETF TRUST REMX 92189H805 $5.3M 0.48% 60,399 SH
47 FIRST TR EXCHANGE-TRADED FD EMLP 33738D101 $5.3M 0.48% 121,932 SH
48 VANGUARD INDEX FDS VTI 922908769 $5.1M 0.46% 13,689 SH
49 ULTA BEAUTY INC ULTA 90384S303 $4.8M 0.43% 11,519 SH
50 UNITEDHEALTH GROUP INC UNH 91324P102 $4.8M 0.43% 11,519 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-16 $1.11B 463 0001790525-26-000003
2026-03-31 2026-05-04 $948.8M 444 0001790525-26-000002
2025-12-31 2026-01-23 $920.3M 424 0001790525-26-000001