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HBW ADVISORY SERVICES LLC — 13F Holdings & Portfolio

CIK 1790525 · latest 13F-HR filed 2026-10-15

Backtest portfolio

HBW ADVISORY SERVICES LLC manages $1.01B in 13F-reported U.S. long-equity assets across 440 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are ACYN (7.77%), VOO (6.05%), SPMO (2.60%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 30 new positions and exited 53; 132 existing positions rose in reported value and 172 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.01B

Long-equity book

Holdings
440

Distinct positions

Period
2026-09-30

Filed 2026-10-15

Q/Q Activity
+30 / −53 / ↑132 / ↓172

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
ACYN7.8% · +218%VOO6.1% · +4%SPMO2.6% · -34%QQQ2.5% · -41%BUFR2.2% · -12%SPTM1.9% · +0%QQQM1.6% · +29%SCHG1.5% · +7%AAPL1.5% · -7%AIRR1.5% · +34%RDVY1.5% · +11%SMH1.5% · +2%MSFT1.3% · -6%NVDA1.3% · -2%COWZ1.2% · -34%CGGR1.2% · -1%AMZN1.1% · -16%JPST1.1% · -7%XLK1.0% · -30%GCOW1.0% · +15%VYM1.0% · 0%JPIE1.0% · -48%ILDR0.9% · +34%SCHD0.9% · -19%TRFK0.8% · +18%GOOGL0.8% · -7%META0.8% · -10%GOOG0.8% · +45%MOAT0.7% · -55%AVGO0.7% · -6%CGDV0.7% · +10%JEPI0.6% · -72%NUKZ0.6% · +9%COWG0.6% · -40%EMLP0.6% · +20%XLG0.6% · +1%PAVE0.6% · -62%VTI0.5% · +8%SPYI0.5% · +0%SPAB0.5% · +0%UCON0.5% · -50%XMMO0.5% · +9%ACYS0.5% · +452%TSLA0.5% · -3%UTG0.5% · +23%REMX0.5% · +19%SPRX0.5% · +30%CGGO0.5% · +4%GSEP0.4% · +9%SPDW0.4% · -5%IVV0.4% · +11%EVMO0.4% · -1%PHYL0.4% · -1%DIVI0.4% · +2%PAAA0.4% · -1%XLV0.4% · +6%FTCB0.4% · -62%JEPQ0.4% · -15%GJAN0.4% · +1%VXF0.4% · -0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 29.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 17, 2026.

Assets Under Management
$1.75B
Discretionary
$1.71B
Employees
72
Accounts
14,679
Address
2655 1ST STREET
SUITE 250
SIMI VALLEY, CA 93065
Phone
(800) 473-3856
Website
Mailing Address
P.O. BOX 2049, SIMI VALLEY, CA, 93062
Name Title / Status Ownership Type
BONANNO, JOSEPH, ANTHONY ControlDIRECTOR, PRESIDENT
since Mar 2007
Less than 5%Individual
HBW FINANCIAL & INSURANCE SERVICES LLC ControlOWNER
since Mar 2007
50–75%Domestic Entity
HELLENBRAND, BARNETT, DAVID ControlDIRECTOR
since Mar 2007
Less than 5%Individual
PENROD, TODD, ARTHUR ControlCHIEF COMPLIANCE OFFICER
since Sep 2015
Less than 5%Individual
HELLENBRAND, BARNETT, DAVID Control
Indirect owner via HBW FINANCIAL & INSURANCE SERVICES LLC
MANAGING DIRECTOR
since Sep 1994
50–75%Individual
Ownership & leadership changes · 5 filings with changes since Oct 26, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Nov 13, 2025 filing
  • ChangedHBW FINANCIAL & INSURANCE SERVICES LLC · ownership 75% or more → 50–75%
Oct 22, 2019 filing
  • No longer listedHELLENBRAND, BARNETT, DAVID · MANAGING DIRECTOR · 50–75% · indirect via HBW FINANCIAL & INSURANCE SERVICES · control person · listed since Sep 1994
  • AddedHELLENBRAND, BARNETT, DAVID · MANAGING DIRECTOR · 50–75% · indirect via HBW FINANCIAL & INSURANCE SERVICES LLC · control person
Oct 30, 2017 filing
  • No longer listedREINHOLD, CHARLES, PAUL · OWNER · 10–25% · listed since Sep 2015
Sep 25, 2015 filing
  • AddedPENROD, TODD, ARTHUR · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedBONANNO, JOSEPH, ANTHONY · title DIRECTOR → DIRECTOR, PRESIDENT
  • ChangedREINHOLD, CHARLES, PAUL · title PRESIDENT & CCO → OWNER; no longer a control person
Apr 25, 2013 filing
  • No longer listedWARD, DANIEL, A · MANAGING DIRECTOR · 25–50% · indirect via HBW FINANCIAL & INSURANCE SERVICES · control person · listed since Sep 1994
Oct 26, 2012 filing (earliest on record)
  • ListedBONANNO, JOSEPH, ANTHONY · DIRECTOR · Less than 5% · control person
  • ListedHBW FINANCIAL & INSURANCE SERVICES LLC · OWNER · 75% or more · control person
  • ListedHELLENBRAND, BARNETT, DAVID · DIRECTOR · Less than 5% · control person
  • ListedHELLENBRAND, BARNETT, DAVID · MANAGING DIRECTOR · 50–75% · indirect via HBW FINANCIAL & INSURANCE SERVICES · control person
  • ListedREINHOLD, CHARLES, PAUL · PRESIDENT & CCO · 10–25% · control person
  • ListedWARD, DANIEL, A · MANAGING DIRECTOR · 25–50% · indirect via HBW FINANCIAL & INSURANCE SERVICES · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

HBW ADVISORY SERVICES LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FIRST TR EXCHANGE-TRADED FD ACYN 33733E690 $78.5M 7.77% 3,762,120 SH
2 VANGUARD INDEX FDS VOO 922908363 $61.1M 6.05% 87,194 SH
3 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $26.2M 2.60% 173,175 SH
4 INVESCO QQQ TR QQQ 46090E103 $25.1M 2.49% 33,995 SH
5 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $22.4M 2.21% 596,496 SH
6 SPDR SERIES TRUST SPTM 78464A805 $19.1M 1.89% 207,416 SH
7 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $15.7M 1.55% 51,519 SH
8 SCHWAB STRATEGIC TR SCHG 808524300 $15.4M 1.53% 429,578 SH
9 APPLE INC AAPL 037833100 $15.4M 1.53% 46,282 SH
10 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $15.3M 1.51% 147,742 SH
11 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $15.2M 1.51% 194,165 SH
12 VANECK ETF TRUST SMH 92189F676 $14.8M 1.47% 24,292 SH
13 MICROSOFT CORP MSFT 594918104 $13.1M 1.30% 25,548 SH
14 NVIDIA CORPORATION NVDA 67066G104 $12.7M 1.26% 55,569 SH
15 PACER FDS TR COWZ 69374H881 $12.0M 1.19% 180,368 SH
16 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $11.7M 1.15% 245,805 SH
17 AMAZON COM INC AMZN 023135106 $11.0M 1.09% 44,108 SH
18 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $10.6M 1.05% 211,186 SH
19 SELECT SECTOR SPDR TR XLK 81369Y803 $10.3M 1.02% 52,656 SH
20 PACER FDS TR GCOW 69374H709 $10.1M 1.00% 226,029 SH
21 VANGUARD WHITEHALL FDS VYM 921946406 $10.0M 0.99% 64,725 SH
22 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $9.6M 0.95% 214,802 SH
23 FIRST TR EXCHNG TRADED FD VI ILDR 33740F565 $9.1M 0.90% 230,259 SH
24 SCHWAB STRATEGIC TR SCHD 808524797 $8.8M 0.87% 269,029 SH
25 PACER FDS TR TRFK 69374H386 $8.4M 0.83% 83,329 SH
26 ALPHABET INC GOOGL 02079K305 $7.9M 0.78% 22,947 SH
27 META PLATFORMS INC META 30303M102 $7.8M 0.77% 10,788 SH
28 ALPHABET INC GOOG 02079K107 $7.6M 0.75% 22,249 SH
29 VANECK ETF TRUST MOAT 92189F643 $7.1M 0.70% 66,830 SH
30 BROADCOM INC AVGO 11135F101 $6.9M 0.68% 19,684 SH
31 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $6.6M 0.65% 135,063 SH
32 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $6.4M 0.64% 114,351 SH
33 EXCHANGE TRADED CONCEPTS TRU NUKZ 301505475 $6.4M 0.63% 105,789 SH
34 PACER FDS TR COWG 69374H360 $6.0M 0.60% 151,456 SH
35 FIRST TR EXCHANGE-TRADED FD EMLP 33738D101 $6.0M 0.59% 145,746 SH
36 INVESCO EXCHANGE TRADED FD T XLG 46137V233 $5.9M 0.59% 93,013 SH
37 GLOBAL X FDS PAVE 37954Y673 $5.8M 0.57% 109,844 SH
38 VANGUARD INDEX FDS VTI 922908769 $5.5M 0.55% 14,790 SH
39 NEOS ETF TRUST SPYI 78433H303 $5.4M 0.53% 101,319 SH
40 SPDR SERIES TRUST SPAB 78464A649 $5.4M 0.53% 220,392 SH
41 FIRST TR EXCHNG TRADED FD VI UCON 33740F888 $5.1M 0.51% 215,877 SH
42 INVESCO EXCHANGE TRADED FD T XMMO 46137V464 $5.0M 0.50% 34,343 SH
43 FIRST TR EXCHANGE-TRADED FD ACYS 33733E641 $4.9M 0.49% 238,588 SH
44 TESLA INC TSLA 88160R101 $4.8M 0.47% 13,434 SH
45 REAVES UTIL INCOME FD UTG 756158101 $4.7M 0.47% 137,098 SH
46 VANECK ETF TRUST REMX 92189H805 $4.6M 0.46% 71,857 SH
47 LISTED FDS TR SPRX 53656F383 $4.6M 0.46% 95,705 SH
48 CAPITAL GROUP GBL GROWTH EQT CGGO 14020X104 $4.6M 0.45% 115,070 SH
49 FIRST TR EXCHNG TRADED FD VI GSEP 33740U711 $4.5M 0.45% 107,703 SH
50 SPDR INDEX SHS FDS SPDW 78463X889 $4.5M 0.44% 88,649 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-15 $1.01B 440 0001790525-26-000005
2026-06-30 2026-07-16 $1.11B 463 0001790525-26-000003
2026-03-31 2026-05-04 $948.8M 444 0001790525-26-000002
2025-12-31 2026-01-23 $920.3M 424 0001790525-26-000001
Filer Information
Address
2655 1ST STREET
STE 250
SIMI VALLEY, CA 93065
Phone
(800) 473-3856
Filing Manager
HBW ADVISORY SERVICES LLC
SIMI VALLEY, CA
Signatory
Todd Penrod
CCO