ULTA Ulta Beauty, Inc. Common Stock
XNAS
591.62
Delayed
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Expected move IV rank history Fibonacci levels Insider trading
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
- 52-Week Range
- $443.60 – $714.97
- YTD
- -4.58%
- IV Rank (30D)
- 0.0
- Straddle Price
- $41.45
- P/C Vol Ratio
- 3.96
- Market Cap
- $25.4B
- Open
- $589.90
- Day Range
- $588.74 – $596.68
- Volume
- 266,257
- Prev Close
- $592.94
A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.
- DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
- Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
- DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 2% and dividend payments are stable — below that the dividend is a token payout and Gordon (which values only the dividend stream) systematically underprices growth names, so those route to DCF + comparables + market anchor instead.
- P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
- Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
- Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
- Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
- Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
| 10-yr Treasury (rf) | 5.19% |
| Beta vs SPY | 0.85 |
| Cost of Equity (CAPM) | 9.44% (VRP-adj) |
| WACC | 9.48% |
| Volatility Risk Premium | +12.6pp (IV − HV30) |
| Effective Tax Rate | 24.2% |
| Rev. Growth (YoY, DCF input) | +6.2% |
| DCF Horizon | 10 years explicit + fade |
| Forward Tilt (NTM/TTM) | ×1.06 (applied to P/E, EV/EBITDA, P/S) |
| Free Cash Flow (TTM) | $1.1B |
| Return on Equity (TTM) | 45.8% |
| Book / Price | 10.1% |
| Gross Margin (TTM) | 39.3% |
| FCF Margin (TTM) | 8.9% |
| Debt / Equity | 0.00 |
| Quality Score | 3/6 — normal (10y DCF) |
| Market-Implied Growth | +9.9% (reverse-DCF on current price) |
| SMA 50 | $545.75 (Market Anchor value) |
| SMA 20 / Bollinger Mid | $559.26 |
| Bollinger Width / SMA20 | 2.5% (drives anchor stability) |
| Net Debt | $-0.2B |
| Market Cap | $26B |
| Method | Implied Price | Weight | Detail |
|---|---|---|---|
| DCF | $479.36 | 19% | |
| DDM (Gordon) | n/a | 0% | |
| Peer P/E | $697.37 | 9% | median 23.9× · 8 peers |
| Peer EV/EBITDA | $783.12 | 9% | median 16.7× · 8 peers |
| Peer P/B | $780.97 | 2% | median 13.0× · 6 peers |
| Peer P/S | $875.53 | 6% | median 2.8× · 8 peers |
| Market Anchor (SMA50) | $545.75 | 38% | stability 100% (BB-width) |
| Options Expected (B-L 30d) | $595.51 | 19% | 55 strikes · skew +0.14 |
- Industry (SIC)
- RETAIL-RETAIL STORES, NEC (5990) · industry map
- Exchange
- XNAS
- Market Cap
- $25.4B
- Employees
- 65,000
- List Date
- 2007-10-25
- CIK
- 0001403568
- Next Earnings
- 2026-12-03 (After-Close)
- EPS Forecast
- $5.60 (12 est.)
- Headquarters
- Bolingbrook, IL
- Homepage
- https://www.ulta.com
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Ill…
Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.
| Month | '21 | '22 | '23 | '24 | '25 | '26 | Avg |
|---|---|---|---|---|---|---|---|
| Jan | -0.96% | -11.98% | 8.98% | 3.17% | -3.96% | 4.41% | -0.06% |
| Feb | 14.22% | 0.59% | -0.91% | 8.95% | -10.24% | 2.89% | 2.58% |
| Mar | -8.37% | 7.92% | 5.75% | -4.93% | 5.07% | -22.79% | -2.89% |
| Apr | 5.02% | 2.21% | 0.04% | -23.47% | 5.81% | 0.16% | -1.71% |
| May | 6.50% | 4.33% | -23.09% | -1.75% | 19.99% | -4.34% | 0.27% |
| Jun | 0.75% | -5.36% | 16.53% | -1.04% | -1.65% | -9.94% | -0.12% |
| Jul | -3.78% | 1.58% | -6.82% | -5.08% | 8.78% | 12.90% | 1.26% |
| Aug | 15.01% | 6.49% | -6.15% | 0.83% | -2.95% | 0.50% | 2.29% |
| Sep | -6.85% | -5.44% | -3.98% | 8.45% | 2.67% | 0.09% | -0.84% |
| Oct | -0.18% | 3.61% | -5.37% | -2.68% | -6.50% | 10.02%* | -0.18% |
| Nov | 5.15% | 10.15% | 13.46% | 2.38% | 4.14% | -- | 7.06% |
| Dec | 11.44% | -0.73% | 3.80% | 10.37% | 10.48% | -- | 7.07% |
| Total | 40.83% | 11.75% | -4.18% | -9.24% | 31.87% | -10.57% | 10.08% |
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
Momentum Oscillators
Volume & Volatility
Data Summary
LLM Stock Analysis Report
SYMBOL: ULTA
Executive Summary: BULLISH (Confidence Level: 7/10)
Key drivers: Strong technical indicators, positive news sentiment, and low volatility.
Primary risks: Overbought RSI, potential for mean reversion, and options market pricing a larger move than historical volatility suggests.
Investment thesis: ULTA's short-term uptrend is likely to continue, driven by its strong technical indicators and positive recent news headlines. However, the stock may experience a pullback or consolidation phase in the medium term as it becomes overbought.
Recent news sentiment impact: The majority of recent news headlines are positive, with articles highlighting ULTA's strong Q1 report and its potential for a rebound.
Technical Analysis: Trend Direction: Short-term (1-4 weeks): Uptrend Medium-term (1-3 months): Uptrend Long-term (3-12 months): Bullish
Support/Resistance Levels: Key price levels include the SMA 20 ($500.48), SMA 50 ($482.53), and Bollinger Band upper level ($555.21).
Momentum Signals:
- RSI interpretation: Overbought (>70) with a reading of 73.84.
- MACD signal: Bullish crossover above the signal line, indicating positive momentum.
- Bollinger Bands position: The stock is currently trading near the upper band, suggesting it may be overbought.
Volume Analysis: Volume trends are positive, with an increasing volume rate of change (30.88%). Institutional interest signals are also positive, as seen in the OBV and volume flow.
News & Sentiment Analysis: Recent Headlines Summary: The majority of recent news headlines are positive, highlighting ULTA's strong Q1 report and its potential for a rebound.
Sentiment Assessment: Aggregate news sentiment is POSITIVE, with all six recent headlines having a positive tone.
Catalyst Identification: No upcoming events or earnings reports have been identified as significant catalysts. However, the options market is pricing in a larger move by expiration, which may be influenced by future news and events.
Market Narrative: The news aligns with the technical signals, suggesting that ULTA's short-term uptrend is likely to continue.
Risk & Volatility Assessment: Beta Interpretation: Beta (0.52) indicates low volatility relative to the market.
Volatility Regime: Current volatility levels are relatively low, as seen in the historical volatility readings and IV premium vs HV30.
Options Market Signals: IV rank is 41.3%, indicating medium volatility. The current IV level is 50.3%, and the options market is pricing in a larger move by expiration.
Downside Protection: Support levels include the SMA 20 ($500.48) and the Bollinger Band lower level ($445.74). Risk management considerations suggest maintaining a stop-loss below $500.48 to protect against potential losses.
Market Context & Positioning: Sector Performance: ULTA is outperforming its sector, with a relative strength of 1.24 (vs SPY).
Institutional Activity: Volume patterns suggest institutional interest in the stock, as seen in the OBV and volume flow.
Correlation Analysis: The stock moves relatively less than the market, with an R-squared interpretation of 0.19.
Relative Valuation: ULTA is trading within a neutral range, with no clear overbought or oversold conditions.
Key Levels & Action Items: Critical Price Levels: Support levels include the SMA 20 ($500.48) and the Bollinger Band lower level ($445.74). Resistance levels include the SMA 50 ($482.53) and the Bollinger Band upper level ($555.21).
Breakout/Breakdown Levels: A breakout above $555.21 could signal a continuation of the uptrend, while a breakdown below $445.74 could indicate a short-term correction.
Time-Sensitive Catalysts: No specific time-sensitive catalysts have been identified, but future news and events may influence the options market's pricing.
Risk Management: Stop-loss levels should be set below $500.48 to protect against potential losses. Position sizing considerations suggest maintaining a moderate position size given the stock's low volatility.
Conclusion: ULTA is likely to continue its short-term uptrend, driven by its strong technical indicators and positive recent news headlines. However, the stock may experience a pullback or consolidation phase in the medium term as it becomes overbought. Investors should maintain a moderate position size and set stop-loss levels below $500.48 to protect against potential losses.
| Earnings Date | Timing | Expected Move | Actual Move | Ratio | Outcome |
|---|---|---|---|---|---|
| 2021-03-11 | After-Close | 5.90% | 8.45% | 1.43x | Exceeded |
| 2021-05-27 | After-Close | 5.49% | 5.18% | 0.94x | Within |
| 2021-08-25 | After-Close | 6.56% | 0.31% | 0.05x | Within |
| 2021-12-02 | After-Close | 7.69% | 1.26% | 0.16x | Within |
| 2022-03-10 | After-Close | 7.93% | 2.86% | 0.36x | Within |
| 2022-05-26 | After-Close | 8.28% | 12.47% | 1.51x | Exceeded |
| 2022-08-25 | After-Close | 6.59% | 1.86% | 0.28x | Within |
| 2022-12-01 | After-Close | 6.54% | 0.25% | 0.04x | Within |
| 2023-03-09 | After-Close | 5.74% | 0.24% | 0.04x | Within |
| 2023-05-25 | After-Close | 7.12% | 13.37% | 1.88x | Exceeded |
| 2023-08-24 | After-Close | 6.74% | 3.69% | 0.55x | Within |
| 2023-11-30 | After-Close | 6.41% | 10.81% | 1.69x | Exceeded |
| 2024-03-14 | After-Close | 7.10% | 5.21% | 0.73x | Within |
| 2024-05-30 | After-Close | 9.08% | 2.47% | 0.27x | Within |
| 2024-08-29 | After-Close | 9.17% | 4.01% | 0.44x | Within |
| 2024-12-05 | After-Close | 7.64% | 8.99% | 1.18x | Exceeded |
| 2025-03-13 | After-Close | 9.54% | 13.68% | 1.43x | Exceeded |
| 2025-05-29 | After-Close | 7.56% | 11.78% | 1.56x | Exceeded |
| 2025-08-28 | After-Close | 7.20% | 7.14% | 0.99x | Within |
| 2025-12-04 | After-Close | 7.35% | 12.65% | 1.72x | Exceeded |
| 2026-03-12 | After-Close | 7.43% | 14.24% | 1.92x | Exceeded |
| 2026-06-02 | After-Close | 11.24% | 4.78% | 0.43x | Within |
| 2026-08-27 | After-Close | 8.29% | 4.18% | 0.50x | Within |
Earnings calendar: this week’s reports with expected vs actual moves →
ULTA Options Activity & IV Rank
ULTA IV rank history, 52-week IV rank and IV percentile →
Volatility Metrics
Options Flow
ATM Options Pricing
Chain Summary
Each spread is ranked by a composite score built in three stages. Full documentation →
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
Estimated net dealer gamma is at the 98th percentile of this name's own daily history, near the high end of its range. This describes current positioning; it is not a forecast or a trading signal.
Net dealer gamma is an estimate of the aggregate gamma held by options market makers across this name's option chain, weighted by open interest. Dealer positions aren't public, so it uses a standard simplifying assumption: dealers are treated as long the calls and short the puts that are open. Actual dealer books can differ.
Gamma percentile ranks today's estimate against this name's own daily history, from 0% (the lowest reading on record) to 100% (the highest). Raw gamma scales with how much open interest a chain carries, so it isn't comparable across names; the percentile is. The badge marks the bottom 20% as low and the top 20% as high.
Tilts run from −1 to +1 and show how lopsided the estimated dealer exposure is. GEX tilt compares call gamma with put gamma. Vanna tilt describes how the hedge would shift if implied volatility changed, and charm tilt how it would shift with the passage of time.
This card describes estimated positioning and where it sits historically. It is not a forecast of price direction or volatility and not a trading signal. Market-wide view: Dealer positioning screener.
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Enter a ticker to render the implied volatility surface.
Enter a ticker to render the implied volatility smile.
Risk Metrics
Analysis Details
Data Points: 251
Period: 252 trading days
Low volatility - stock moves less than market
| Investor | Value | Share of their portfolio | Rank | Q/Q shares | Source |
|---|---|---|---|---|---|
| Renaissance Technologies Hedge fund Jim Simons | $80.2M | #200 of 3138 | new | 13F | |
| Citadel Hedge fund Ken Griffin | $65.5M | #558 of 6285 | +46.6% | 13F | |
| Millennium Management Hedge fund Izzy Englander | $2.3M | #2497 of 3716 | -85.9% | 13F | |
| Rockefeller Capital Management Family office Rockefeller family | $2.2M | #1331 of 4729 | +32.0% | 13F |
Hedge funds, activists, holding companies and family offices we track, from their latest 13F (quarter-end value) and Form 4 filings in the last 3 years. Family offices · all institutions
ULTA Institutional Ownership (13F)
Latest filings — 2026-09-30Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $301.75M | 29.58% | 2026-06-30 |
| 2 | Citadel Advisors LLC Custodian | $181.70M | 17.81% | 2026-06-30 |
| 3 | Jane Street Group, LLC Custodian | $151.75M | 14.88% | 2026-06-30 |
| 4 | IMC-Chicago, LLC Custodian | $97.68M | 9.58% | 2026-06-30 |
| 5 | Squarepoint Ops LLC | $91.91M | 9.01% | 2026-06-30 |
| 6 | Wolverine Trading, LLC Custodian | $37.15M | 3.64% | 2025-09-30 |
| 7 | UBS Group AG Custodian | $33.06M | 3.24% | 2026-06-30 |
| 8 | Barclays PLC Custodian | $31.57M | 3.09% | 2026-06-30 |
| 9 | Simplex Trading, LLC Custodian | $14.07M | 1.38% | 2026-06-30 |
| 10 | Walleye Trading LLC | $13.71M | 1.34% | 2026-06-30 |
| 11 | Point72 Asset Management, L.P. | $11.68M | 1.15% | 2026-06-30 |
| 12 | JPMorgan Chase & Co Custodian | $11.48M | 1.13% | 2026-06-30 |
| 13 | Twin Tree Management, LP | $6.90M | 0.68% | 2026-06-30 |
| 14 | Millennium Management LLC Custodian | $5.55M | 0.54% | 2026-06-30 |
| 15 | Cubist Systematic Strategies, LLC | $5.41M | 0.53% | 2025-09-30 |
| 16 | TUDOR INVESTMENT CORP ET AL | $4.37M | 0.43% | 2026-06-30 |
| 17 | Qube Research & Technologies Ltd | $4.06M | 0.40% | 2026-06-30 |
| 18 | Alphadyne Asset Management LP | $3.61M | 0.35% | 2026-06-30 |
| 19 | Goldman Sachs Group Inc Custodian | $3.16M | 0.31% | 2026-06-30 |
| 20 | Verition Fund Management LLC | $1.80M | 0.18% | 2026-06-30 |
| 21 | Two Sigma Investments, LP Custodian | $1.67M | 0.16% | 2026-06-30 |
| 22 | Walleye Capital LLC | $1.67M | 0.16% | 2026-06-30 |
| 23 | GROUP ONE TRADING LLC Custodian | $1.17M | 0.12% | 2026-06-30 |
| 24 | Balyasny Asset Management L.P. | $811.76K | 0.08% | 2026-06-30 |
| 25 | Marshall Wace, LLP Custodian | $676.47K | 0.07% | 2026-06-30 |
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $303.37M | 38.25% | 2026-06-30 |
| 2 | Citadel Advisors LLC Custodian | $107.69M | 13.58% | 2026-06-30 |
| 3 | IMC-Chicago, LLC Custodian | $93.58M | 11.80% | 2026-06-30 |
| 4 | Capula Management Ltd | $58.63M | 7.39% | 2026-06-30 |
| 5 | Jane Street Group, LLC Custodian | $43.52M | 5.49% | 2026-06-30 |
| 6 | UBS Group AG Custodian | $41.49M | 5.23% | 2026-06-30 |
| 7 | Wolverine Trading, LLC Custodian | $30.56M | 3.85% | 2025-09-30 |
| 8 | GROUP ONE TRADING LLC Custodian | $25.53M | 3.22% | 2026-06-30 |
| 9 | Point72 Asset Management, L.P. | $21.96M | 2.77% | 2026-06-30 |
| 10 | Simplex Trading, LLC Custodian | $15.20M | 1.92% | 2026-06-30 |
| 11 | Walleye Trading LLC | $11.91M | 1.50% | 2026-06-30 |
| 12 | Millennium Management LLC Custodian | $6.58M | 0.83% | 2026-06-30 |
| 13 | Cubist Systematic Strategies, LLC | $6.23M | 0.79% | 2025-09-30 |
| 14 | Squarepoint Ops LLC | $5.73M | 0.72% | 2026-06-30 |
| 15 | Qube Research & Technologies Ltd | $3.47M | 0.44% | 2026-06-30 |
| 16 | ExodusPoint Capital Management, LP | $3.38M | 0.43% | 2026-06-30 |
| 17 | Goldman Sachs Group Inc Custodian | $2.93M | 0.37% | 2026-06-30 |
| 18 | Verition Fund Management LLC | $2.48M | 0.31% | 2026-06-30 |
| 19 | Two Sigma Investments, LP Custodian | $2.30M | 0.29% | 2026-06-30 |
| 20 | BNP Paribas Financial Markets Custodian | $1.80M | 0.23% | 2026-06-30 |
| 21 | TUDOR INVESTMENT CORP ET AL | $1.22M | 0.15% | 2026-06-30 |
| 22 | D. E. Shaw & Co., Inc. Custodian | $1.22M | 0.15% | 2026-06-30 |
| 23 | Alphadyne Asset Management LP | $992.16K | 0.13% | 2026-06-30 |
| 24 | Twin Tree Management, LP | $721.57K | 0.09% | 2026-06-30 |
| 25 | Walleye Capital LLC | $315.69K | 0.04% | 2026-06-30 |
ULTA Insider Trading (Form 4)
Latest: 2026-09-21| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2026-09-21 | Kecia Steelman | President and CEO | Sell (S) | −2,000 | $545.88 | -$1.09M | EDGAR |
| 2026-09-14 | Lorna Nagler | Director | Sell (S) | −600 | $537.31 | -$322.4K | EDGAR |
| 2026-09-03 | Kelly E Garcia | Chief Technology Officer | Award (A) | +2,933 | — | EDGAR | |
| 2026-09-02 | Brieane Lee Olson | Director | Award (A) | +271 | — | EDGAR | |
| 2026-06-16 | George R Mrkonic Jr | Director | Sell (S) | −383 | $475.84 | -$182.2K | EDGAR |
| 2026-06-11 | Stephenie Lee Landry | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Patricia A Little | Director | Award (A) | — | — | EDGAR | |
| 2026-06-11 | Martin Brok | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Lorna Nagler | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | George R Mrkonic Jr | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Kelly E Garcia | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Mike C. Smith | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Catherine Ann Halligan | Director | Award (A) | +404 | — | EDGAR | |
| 2026-06-11 | Gisel Ruiz | Director | Award (A) | — | — | EDGAR | |
| 2026-04-07 | George R Mrkonic Jr | Director | Sell (S) | −452 | $539.29 | -$243.8K | EDGAR |
ULTA Insider Holdings
19 insiders · @ $591.62| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Kecia Steelman | President and CEO | 40,489 | $23.95M | -$23.81M | 21 | 2026-09-21 |
| 2 | Christopher DelOrefice | Chief Financial Officer | 9,693 | $5.73M | $0 | 2 | 2026-04-02 |
| 3 | Anita Jane Ryan | Chief Human Resources Officer | 9,141 | $5.41M | -$2.57M | 12 | 2026-04-02 |
| 4 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | 7,632 | $4.52M | -$11.00M | 27 | 2025-04-02 |
| 5 | Lorna Nagler | Director | 7,168 | $4.24M | -$13.87M | 31 | 2026-09-14 |
| 6 | Paula M Oyibo | Chief Financial Officer | 5,758 | $3.41M | $0 | 3 | 2025-04-02 |
| 7 | Kelly E Garcia | Chief Technology Officer | 5,083 | $3.01M | $0 | 7 | 2026-09-03 |
| 8 | Michelle L Collins | Director | 4,172 | $2.47M | $99.8K | 13 | 2025-06-12 |
| 9 | Christopher Lialios | SVP, Controller (P. Acct Ofc.) | 3,550 | $2.10M | $0 | 1 | 2026-04-02 |
| 10 | Rene G. Casares | Chief Legal Officer | 3,116 | $1.84M | $0 | 1 | 2026-04-02 |
ULTA Proposed Insider Sales (Form 144)
Latest: 2026-09-17What is Form 144? A notice of intent to sell restricted or control stock under Rule 144. Affiliates (officers, directors, 10%+ owners) and holders of restricted shares must file Form 144 when planning to sell more than 5,000 shares or $50,000 in any 3-month rolling window.
How it relates to Form 4: Form 144 is filed before the trade (up to 90 days in advance); Form 4 is filed within 2 business days after the trade executes. Not every Form 144 results in a sale — the filer may cancel or delay. Look for the corresponding Form 4 on the Insider Activity card to confirm a sale actually happened.
10b5-1 plans: Trades made under a pre-scheduled Rule 10b5-1 plan are not discretionary — they execute automatically on dates set months earlier, regardless of news. High 10b5-1 percentages mean less per-filing signal value, though cumulative selling volume still matters.
"Notice value": Aggregate market value the filer wrote into the Form 144 — i.e. the size of the planned sale, not necessarily the executed dollars. An amended notice (Form 144/A) replaces the original it amends, and cancelled notices are dropped, so neither is double-counted above. A filed value that is clearly inconsistent with the share count at the stock's price (a filer typo) shows as a dash and is left out of the totals.
Source & freshness: Sourced from public Form 144 filings. Refreshed daily; new filings typically appear here the morning after they are filed.
| Filed | Filer | Role | Shares | Notice Value | Planned Sale | Broker | Plan | Link |
|---|---|---|---|---|---|---|---|---|
| 2026-09-17 | Steelman Kecia | Officer | 2,000 | $1.09M | 2026-09-17 | Charles Schwab & Co., Inc | — | EDGAR |
| 2026-09-11 | Nagler Lorna | Director | 600 | $322.4K | 2026-09-11 | Charles Schwab & Co., Inc | — | EDGAR |
| 2026-06-15 | MRKONIC GEORGE R JR | Director | 383 | $182.2K | 2026-06-15 | Charles Schwab & Co., Inc | — | EDGAR |
| 2026-04-06 | MRKONIC GEORGE R JR | Director | 452 | $245.3K | 2026-04-06 | Fidelity Brokerage Services LLC | — | EDGAR |
| 2025-09-22 | Oyibo Paula M | Former Affiliate | 690 | $369.0K | 2025-09-19 | Charles Schwab & Co., Inc | — | EDGAR |
| 2025-09-11 | Oyibo Paula M | Former Affiliate | 1,525 | $792.0K | 2025-09-11 | Charles Schwab & Co., Inc | — | EDGAR |
| 2025-09-04 | Smith Mike C. | Director | 500 | $264.2K | 2025-09-04 | Charles Schwab & Co., Inc | — | EDGAR |
| 2025-06-03 | Caro Jodi J | Former Affiliate | 9,343 | $4.40M | 2025-06-03 | Charles Schwab & Co., Inc | — | EDGAR |
| 2025-04-01 | Caro Jodi J | Officer | 902 | $333.0K | 2025-04-01 | Charles Schwab & Co., Inc | — | EDGAR |
| 2024-07-02 | Halligan Catherine Ann | Director | 100 | $39.0K | 2024-07-02 | Charles Schwab & Co., Inc | — | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-06-02 | 0001104659-26-069464 | EDGAR |
| 2026-03-12 | 0001104659-26-027061 | EDGAR |
| 2025-12-18 | 0001104659-25-122603 | EDGAR |
| 2025-12-04 | 0001104659-25-118457 | EDGAR |
| 2025-10-16 | 0001104659-25-099926 | EDGAR |
| 2025-08-28 | 0001558370-25-011803 | EDGAR |
| 2025-08-21 | 0001558370-25-011702 | EDGAR |
| 2025-08-14 | 0001104659-25-078160 | EDGAR |
| 2025-07-25 | 0001558370-25-009612 | EDGAR |
| 2025-06-30 | 0001558370-25-009003 | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-03-26 | 0001104659-26-035243 | EDGAR |
| 2025-03-27 | 0001558370-25-003810 | EDGAR |
| 2024-03-26 | 0001558370-24-003941 | EDGAR |
| 2023-03-24 | 0001558370-23-004581 | EDGAR |
| 2022-03-25 | 0001558370-22-004330 | EDGAR |
| 2021-03-26 | 0001558370-21-003523 | EDGAR |
| 2020-03-27 | 0001558370-20-003272 | EDGAR |
| 2019-04-02 | 0001558370-19-002739 | EDGAR |
| 2018-04-03 | 0001558370-18-002733 | EDGAR |
| 2017-03-28 | 0001193125-17-099261 | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-06-02 | 0001104659-26-069491 | EDGAR |
| 2025-12-04 | 0001104659-25-118458 | EDGAR |
| 2025-08-28 | 0001558370-25-011804 | EDGAR |
| 2025-05-29 | 0001558370-25-008243 | EDGAR |
| 2024-12-05 | 0001558370-24-016048 | EDGAR |
| 2024-08-29 | 0001558370-24-012542 | EDGAR |
| 2024-05-30 | 0001558370-24-008777 | EDGAR |
| 2023-11-30 | 0001558370-23-019393 | EDGAR |
| 2023-08-24 | 0001558370-23-015253 | EDGAR |
| 2023-05-25 | 0001558370-23-010464 | EDGAR |
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|---|---|---|---|---|---|
| 1 | VTI Vanguard Morningstar Total Stock Market ETF | Vanguard | 0.03% | $741.0M | — | 2026-09-30 |
| 2 | VOO Vanguard S&P 500 ETF | Vanguard | 0.04% | $617.0M | — | 2026-09-30 |
| 3 | VO Vanguard Morningstar Mid-Cap ETF | Vanguard | 0.23% | $500.1M | — | 2026-09-30 |
| 4 | IVV iShares Core S&P 500 ETF | iShares (BlackRock) | 0.04% | $339.3M | $883.7B | 2026-10-16 |
| 5 | SPY State Street® SPDR® S&P 500® ETF Trust | SPDR (State Street) | 0.04% | $310.9M | $809.8B | 2026-10-16 |
| 6 | QUAL iShares MSCI USA Quality Factor ETF | iShares (BlackRock) | 0.55% | $268.5M | $48.5B | 2026-10-16 |
| 7 | VTV Vanguard Morningstar Value ETF | Vanguard | 0.09% | $222.5M | — | 2026-09-30 |
| 8 | RSP Invesco S&P 500 Equal Weight ETF | Invesco | 0.22% | $216.0M | — | 2026-10-18 |
| 9 | VOT Vanguard Morningstar Mid-Cap Growth ETF | Vanguard | 0.55% | $183.3M | — | 2026-09-30 |
| 10 | XLY State Street® Consumer Discretionary Select Sector SPDR® ETF | SPDR (State Street) | 0.69% | $151.0M | $22.0B | 2026-10-16 |
| 11 | IWR iShares Russell Mid-Cap ETF | iShares (BlackRock) | 0.19% | $106.4M | $56.2B | 2026-10-16 |
| 12 | AVLV Avantis U.S. Large Cap Value ETF | Avantis | 0.45% | $99.3M | $22.1B | 2026-10-16 |
| 13 | DFAC Dimensional US Core Equity 2 ETF | Dimensional | 0.08% | $73.1M | — | 2026-10-16 |
| 14 | SPYM State Street® SPDR® Portfolio S&P 500® ETF | SPDR (State Street) | 0.04% | $70.3M | $182.0B | 2026-10-16 |
| 15 | DUHP Dimensional US High Profitability ETF | Dimensional | 0.33% | $64.1M | — | 2026-10-16 |
| 16 | IVW iShares S&P 500 Growth ETF | iShares (BlackRock) | 0.07% | $54.4M | $77.5B | 2026-10-16 |
| 17 | SCHG Schwab U.S. Large-Cap Growth ETF | Nport | 0.08% | $48.5M | — | 2026-05-31 |
| 18 | GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF | Goldman | 0.30% | $45.1M | $15.1B | 2026-10-16 |
| 19 | IWD iShares Russell 1000 Value ETF | iShares (BlackRock) | 0.05% | $44.8M | $83.6B | 2026-10-16 |
| 20 | SPYG State Street® SPDR® Portfolio S&P 500® Growth ETF | SPDR (State Street) | 0.07% | $39.4M | $55.7B | 2026-10-16 |
| 21 | ITOT iShares Core S&P Total U.S. Stock Market ETF | iShares (BlackRock) | 0.03% | $33.1M | $96.3B | 2026-10-16 |
| 22 | IWP iShares Russell Mid-Cap Growth ETF | iShares (BlackRock) | 0.17% | $31.5M | $19.0B | 2026-10-16 |
| 23 | IWS iShares Russell Mid-Cap Value ETF | iShares (BlackRock) | 0.20% | $30.2M | $15.4B | 2026-10-16 |
| 24 | DCOR Dimensional US Core Equity 1 ETF | Dimensional | 0.06% | $27.9M | — | 2026-10-16 |
| 25 | VCR Vanguard Consumer Discretionary ETF | Vanguard | 0.45% | $27.7M | — | 2026-09-30 |
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
Quarterly figures (12 quarters)
| Quarter | Period End | Revenue | Net Income | Diluted EPS | Op. Cash Flow |
|---|---|---|---|---|---|
| Q2 '27 | 2026-08-01 | $3.04B | $282.01M | $6.55 | $119.70M |
| Q1 '27 | 2026-05-02 | $3.16B | $340.47M | $7.74 | $261.89M |
| Q4 '26 | 2026-01-31 | $3.90B | $356.68M | $7.99 | $1.18B |
| Q3 '26 | 2025-11-01 | $2.86B | $230.88M | $5.14 | $5.64M |
| Q2 '26 | 2025-08-02 | $2.79B | $260.88M | $5.78 | $96.52M |
| Q1 '26 | 2025-05-03 | $2.85B | $305.05M | $6.70 | $220.02M |
| Q4 '25 | 2025-02-01 | $3.49B | $393.27M | $8.41 | $1.04B |
| Q3 '25 | 2024-11-02 | $2.53B | $242.18M | $5.14 | $-56.84M |
| Q2 '25 | 2024-08-03 | $2.55B | $252.56M | $5.30 | $199.54M |
| Q1 '25 | 2024-05-04 | $2.73B | $313.11M | $6.47 | $159.34M |
| Q4 '24 | 2024-02-03 | $3.55B | $394.37M | $8.04 | $1.12B |
| Q3 '24 | 2023-10-28 | $2.49B | $249.48M | $5.07 | $-70.80M |
Ratios derived from TTM financials and the current market price, sampled daily. History chart shows how expensive the stock is today relative to its own recent past.
- P/E — price / TTM earnings. Rough market rule: 10–15 value, 15–25 market, >30 growth/premium. Negative when earnings are negative.
- P/B — price / book value. Useful for financials and asset-heavy names; meaningless for asset-light software.
- P/S — price / TTM revenue. Useful when earnings are negative or noisy (early-stage growth).
- EV/EBITDA — capital-structure-neutral. <10 cheap, 10–15 reasonable, >20 rich. Good for comparing across leverage profiles.
- EV/Sales — like P/S but accounts for debt + cash. Compare within sector.
- ROE — return on equity. >15% strong, >25% exceptional. Caution: high leverage inflates ROE.
- ROA — return on assets. Leverage-neutral; >5% solid, >10% exceptional.
- Div Yield — annual dividend / price. Compare to 10Y Treasury; sustained yield >6% often signals distress.
- FCF Yield — free cash flow / market cap. >5% is attractive; negative means burning cash.
- Debt/Equity — leverage. <1 conservative, >2 aggressive. Sector-dependent (utilities naturally high, tech low).
- Current Ratio — short-term liquidity. >1.5 comfortable, <1 raises short-term solvency flags.
- Compare current level to the 3-year band: near the high end = relatively expensive; near the low = relatively cheap.
- Multiples expanding while earnings are flat = sentiment-driven rally.
- Multiples compressing while earnings grow = value coming from fundamentals.
Regulatory short-interest reports publish on a bi-weekly settlement cadence; short-volume is reported daily by the trade-reporting facilities. Float is derived from insider-ownership filings.
- Short Interest — total shares currently sold short as of the settlement date. Lags real time by ~8 business days.
- SI % of Float — short interest / free float. The key crowding metric.
- Days to Cover — short interest / avg daily volume. How many full trading days it would take shorts to buy back. High DTC + catalyst = squeeze fuel.
- Short Vol Ratio — today's short-sale volume / total volume. Intraday selling pressure proxy (not the same as short interest).
- Free Float — shares available for public trading (total shares minus insider / restricted).
- Float % — free float / shares outstanding. <50% = tightly held, more prone to squeezes.
- SI % of Float < 5% — typical, no particular signal.
- 5–15% — elevated; watch for catalysts (earnings, guidance, macro).
- 15–30% — heavily shorted; tight-float names in this range have produced notable squeezes historically.
- >30% — extreme; borrow is likely expensive and squeeze risk is material.
- Days to Cover > 5 combined with high SI% amplifies squeeze potential.
- Trend matters more than level. Rapidly rising short interest often precedes negative catalysts or heavy hedging.
- A sudden drop in SI after a rally may indicate a squeeze in progress.
Short interest is reported mid-month and end-of-month; short volume is daily.