ULTA · Expected Move
Ulta Beauty, Inc. Common Stock
The expected move for ULTA is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).
ULTA straddle price & implied vol
60 sessionsBars: at-the-money straddle price (30-day and 7-day) — the market's priced move. Line: 30-day at-the-money implied volatility (right axis).
Current ULTA Expected Move
30-Day Straddle
$41.45
7-Day Straddle
$17.55
30-Day ATM IV
29.8%
IV Rank
0%
Implied one-standard-deviation move through the next 30 days. Compare to ULTA's realized
move over the same window to gauge whether options are pricing in too much (premium-selling regime)
or too little (premium-buying regime). The
Expected Move Tracker ranks every symbol by
this measure.
ULTA Straddle Price — Last 60 Days
| Date | 30D Straddle | 7D Straddle | ATM IV | IV Rank |
|---|---|---|---|---|
| 20261019 | $41.45 | $17.55 | 29.8% | 0% |
| 20261016 | $40.90 | $21.25 | 31.4% | 8% |
| 20261015 | $43.70 | $22.85 | 31.7% | 9% |
| 20261014 | $43.15 | $24.70 | 31.6% | 9% |
| 20261013 | $42.30 | $26.50 | 31.5% | 8% |
| 20261012 | $43.00 | $17.75 | 31.7% | 9% |
| 20261009 | $36.95 | $19.80 | 29.8% | 0% |
| 20261008 | $39.35 | $21.75 | 31.2% | 2% |
| 20261007 | $38.75 | $21.60 | 31.1% | 2% |
| 20261006 | $40.15 | $22.45 | 31.2% | 2% |
| 20261005 | $41.30 | $16.15 | 32.1% | 5% |
| 20261002 | $37.60 | $18.40 | 31.2% | 2% |
| 20261001 | $37.20 | $22.05 | 31.2% | 2% |
| 20260930 | $40.15 | $23.75 | 32.2% | 6% |
| 20260929 | $39.80 | $26.20 | 31.4% | 3% |
| 20260928 | $40.55 | $17.00 | 31.7% | 4% |
| 20260925 | $36.75 | $19.35 | 30.5% | 0% |
| 20260924 | $38.30 | $22.20 | 31.1% | 2% |
| 20260923 | $38.50 | $23.70 | 30.7% | 0% |
| 20260922 | $40.00 | $24.15 | 30.8% | 1% |
| 20260921 | $40.65 | $17.25 | 31.0% | 1% |
| 20260918 | $36.60 | $17.45 | 30.8% | 0% |
| 20260917 | $40.35 | $23.45 | 32.3% | 6% |
| 20260916 | $40.35 | $24.50 | 33.1% | 8% |
| 20260915 | $39.90 | $24.60 | 31.6% | 3% |
| 20260914 | $41.85 | $18.20 | 31.9% | 4% |
| 20260911 | $38.15 | $17.25 | 31.2% | 2% |
| 20260910 | $37.90 | $20.35 | 31.5% | 3% |
| 20260909 | $40.70 | $22.95 | 32.4% | 6% |
| 20260908 | $41.30 | $24.90 | 32.1% | 5% |
| 20260904 | $38.05 | $20.15 | 30.6% | 0% |
| 20260903 | $38.50 | $20.10 | 31.0% | 0% |
| 20260902 | $41.05 | $23.35 | 32.2% | 3% |
| 20260901 | $41.85 | $26.50 | 32.9% | 6% |
| 20260831 | $42.95 | $17.35 | 33.5% | 8% |
| 20260828 | $37.10 | $21.90 | 32.3% | 4% |
| 20260827 | $58.05 | $49.55 | 47.3% | 55% |
| 20260826 | $59.35 | $51.85 | 47.8% | 57% |
| 20260825 | $59.75 | $49.90 | 48.5% | 59% |
| 20260824 | $62.35 | $46.25 | 49.5% | 62% |
| 20260821 | $58.30 | $47.80 | 49.3% | 62% |
| 20260820 | $56.95 | $48.15 | 49.2% | 61% |
| 20260819 | $60.95 | $48.50 | 50.3% | 65% |
| 20260818 | $59.30 | $49.15 | 49.9% | 64% |
| 20260817 | $57.05 | $17.00 | 49.8% | 63% |
| 20260814 | $53.65 | $17.10 | 46.8% | 53% |
| 20260813 | $55.70 | $18.85 | 47.9% | 57% |
| 20260812 | $57.00 | $20.75 | 47.2% | 55% |
| 20260811 | $58.50 | $23.30 | 46.9% | 53% |
| 20260810 | $60.70 | $17.70 | 48.0% | 57% |
| 20260807 | — | — | 47.3% | 55% |
| 20260806 | $61.00 | $22.25 | 49.6% | 63% |
| 20260805 | $60.60 | $26.45 | 49.4% | 62% |
| 20260804 | $63.75 | $26.85 | 50.8% | 67% |
| 20260803 | $61.15 | $18.10 | 49.0% | 61% |
| 20260731 | $56.10 | $19.50 | 48.1% | 58% |
| 20260730 | $56.80 | $20.05 | 48.8% | 60% |
| 20260729 | $58.15 | $22.80 | 49.7% | 63% |
| 20260728 | $55.50 | $25.55 | 46.9% | 54% |
| 20260727 | $54.40 | $16.40 | 45.8% | 50% |
More on ULTA
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.