ULTA (Ulta Beauty, Inc. Common Stock)

Expected Move & Straddle Price History

The expected move for ULTA is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

Current ULTA Expected Move
30-Day Straddle
$35.95
7-Day Straddle
$19.65
Avg IV
0.5%
IV Rank
34%
Implied one-standard-deviation move through the next 30 days. Compare to ULTA's realized move over the same window to gauge whether options are pricing in too much (premium-selling regime) or too little (premium-buying regime). The Expected Move Tracker ranks every symbol by this measure.
ULTA Straddle Price — Last 60 Days
Date30D Straddle7D StraddleAvg IVIV Rank
20260604 $35.95 $19.65 0.5% 34%
20260603 $40.20 $23.45 0.5% 34%
20260602 $68.75 $59.80 0.6% 67%
20260601 $64.05 $51.20 0.6% 59%
20260529 $61.20 $48.95 0.6% 56%
20260528 $61.40 $48.80 0.5% 53%
20260527 $59.55 $46.80 0.6% 56%
20260526 $62.20 $49.85 0.5% 54%
20260522 $58.95 $20.00 0.6% 74%
20260521 $57.60 $22.05 0.6% 69%
20260520 $59.15 $24.35 0.6% 71%
20260519 $57.50 $24.45 0.7% 85%
20260518 $58.40 $18.35 0.7% 82%
20260515 $56.75 $20.60 0.6% 59%
20260514 $57.60 $23.25 0.5% 57%
20260513 $57.65 $25.85 0.6% 59%
20260512 $59.95 $27.50 0.5% 56%
20260511 $58.65 $18.25 0.5% 53%
20260510 $58.50 $19.30 0.5% 48%
20260508 $55.40 $20.20 0.5% 54%
20260507 $55.40 $20.95 0.5% 52%
20260506 $57.50 $24.40 0.5% 52%
20260505 $58.40 $25.85 0.5% 52%
20260504 $57.00 $20.90 0.5% 50%
20260502 $39.55 $20.50 0.4% 35%
20260501 $39.60 $20.55 0.4% 33%
20260430 $39.80 $23.10 0.4% 37%
20260429 $42.40 $26.85 0.4% 33%
20260428 $44.65 $28.70 0.4% 37%
20260427 $46.25 $19.45 0.4% 31%
20260424 $43.25 $20.35 0.5% 40%
20260423 $43.45 $23.95 0.4% 39%
20260422 $43.60 $24.55 0.5% 39%
20260421 $44.20 $28.35 0.4% 37%
20260420 $44.10 $18.25 0.4% 35%
20260417 $37.30 $18.85 0.4% 25%
20260416 $40.50 $22.50 0.4% 29%
20260415 $42.65 $24.85 0.4% 30%
20260414 $42.60 $25.30 0.4% 28%
20260413 $45.25 $21.75 0.4% 37%
20260410 $39.85 $21.50 0.4% 33%
20260409 $40.90 $23.00 0.4% 39%
20260408 $44.05 $25.05 0.4% 37%
20260407 $46.95 $30.30 0.5% 39%
20260406 $46.80 $20.55 0.5% 40%
20260402 $43.75 $23.40 0.5% 46%
20260401 $43.05 $26.05 0.5% 49%
20260331 $45.70 $24.75 0.5% 56%
20260330 $47.70 $19.05 0.6% 66%
20260327 $44.35 $19.90 0.6% 67%
20260326 $44.15 $23.80 0.6% 61%
20260325 $43.80 $24.95 0.6% 62%
20260324 $45.75 $28.45 0.6% 63%
20260323 $43.00 $20.65 0.5% 51%
20260320 $39.85 $22.70 0.5% 55%
20260319 $39.85 $22.60 0.5% 52%
20260318 $40.00 $25.20 0.5% 54%
20260317 $40.20 $24.70 0.5% 53%
20260316 $43.65 $20.00 0.5% 54%
20260313 $45.00 $26.05 0.6% 66%