ULTA (Ulta Beauty, Inc. Common Stock)

Expected Move & Straddle Price History

The expected move for ULTA is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

Current ULTA Expected Move
30-Day Straddle
$40.55
7-Day Straddle
$16.00
Avg IV
0.4%
IV Rank
2%
Implied one-standard-deviation move through the next 30 days. Compare to ULTA's realized move over the same window to gauge whether options are pricing in too much (premium-selling regime) or too little (premium-buying regime). The Expected Move Tracker ranks every symbol by this measure.
ULTA Straddle Price — Last 60 Days
Date30D Straddle7D StraddleAvg IVIV Rank
20260720 $40.55 $16.00 0.4% 2%
20260716 $36.40 $19.95 0.4% 8%
20260715 $36.00 $20.10 0.4% 3%
20260714 $38.15 $23.80 0.4% 8%
20260713 $39.65 $15.75 0.4% 7%
20260710 $34.90 $14.70 0.4% 6%
20260709 $35.50 $17.70 0.4% 17%
20260708 $37.80 $20.75 0.5% 19%
20260707 $38.10 $23.60 0.4% 19%
20260706 $37.70 $15.20 0.4% 16%
20260702 $35.15 $20.80 0.4% 18%
20260701 $36.10 $18.90 0.5% 25%
20260630 $39.40 $18.40 0.5% 26%
20260629 $39.75 $13.10 0.5% 23%
20260626 $34.90 $16.25 0.4% 6%
20260625 $37.75 $20.40 0.4% 17%
20260624 $36.05 $20.60 0.4% 8%
20260623 $35.90 $20.50 0.4% 11%
20260622 $38.15 $15.00 0.4% 10%
20260618 $33.55 $16.45 0.5% 20%
20260617 $32.15 $17.65 0.4% 17%
20260616 $34.65 $18.95 0.4% 14%
20260615 $36.15 $12.00 0.4% 15%
20260613 $32.30 $14.55 0.5% 20%
20260612 $33.00 $14.75 0.4% 18%
20260611 $35.70 $17.45 0.4% 14%
20260610 $37.25 $20.70 0.5% 30%
20260609 $39.60 $22.75 0.5% 29%
20260608 $40.00 $16.15 0.5% 29%
20260605 $35.30 $19.95 0.5% 32%
20260604 $36.35 $20.75 0.5% 30%
20260603 $40.20 $23.45 0.5% 34%
20260602 $68.75 $59.80 0.6% 67%
20260601 $64.05 $51.20 0.6% 59%
20260529 $61.20 $48.95 0.6% 56%
20260528 $61.40 $48.80 0.5% 53%
20260527 $59.55 $46.80 0.6% 56%
20260526 $62.20 $49.85 0.5% 54%
20260522 $58.95 $20.00 0.6% 74%
20260521 $57.60 $22.05 0.6% 69%
20260520 $59.15 $24.35 0.6% 71%
20260519 $57.50 $24.45 0.7% 85%
20260518 $58.40 $18.35 0.7% 82%
20260515 $56.75 $20.60 0.6% 59%
20260514 $57.60 $23.25 0.5% 57%
20260513 $57.65 $25.85 0.6% 59%
20260512 $59.95 $27.50 0.5% 56%
20260511 $58.65 $18.25 0.5% 53%
20260510 $58.50 $19.30 0.5% 48%
20260508 $55.40 $20.20 0.5% 54%
20260507 $55.40 $20.95 0.5% 52%
20260506 $57.50 $24.40 0.5% 52%
20260505 $58.40 $25.85 0.5% 52%
20260504 $57.00 $20.90 0.5% 50%
20260502 $39.55 $20.50 0.4% 35%
20260501 $39.60 $20.55 0.4% 33%
20260430 $39.80 $23.10 0.4% 37%
20260429 $42.40 $26.85 0.4% 33%
20260428 $44.65 $28.70 0.4% 37%
20260427 $46.25 $19.45 0.4% 31%