ULTA (Ulta Beauty, Inc. Common Stock)

Expected Move & Straddle Price History

The expected move for ULTA is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

Current ULTA Expected Move
30-Day Straddle
$38.05
7-Day Straddle
$20.15
Avg IV
0.4%
IV Rank
1%
Implied one-standard-deviation move through the next 30 days. Compare to ULTA's realized move over the same window to gauge whether options are pricing in too much (premium-selling regime) or too little (premium-buying regime). The Expected Move Tracker ranks every symbol by this measure.
ULTA Straddle Price — Last 60 Days
Date30D Straddle7D StraddleAvg IVIV Rank
20260904 $38.05 $20.15 0.4% 1%
20260903 $38.50 $20.10 0.4% 20%
20260902 $41.05 $23.35 0.4% 21%
20260901 $41.85 $26.50 0.4% 16%
20260831 $42.95 $17.35 0.4% 13%
20260828 $37.10 $21.90 0.4% 11%
20260827 $58.05 $49.55 0.5% 29%
20260826 $59.35 $51.85 0.5% 47%
20260825 $59.75 $49.90 0.5% 39%
20260824 $62.35 $46.25 0.5% 42%
20260821 $58.30 $47.80 0.6% 81%
20260820 $56.95 $48.15 0.6% 83%
20260819 $60.95 $48.50 0.6% 77%
20260818 $59.30 $49.15 0.6% 78%
20260817 $57.05 $17.00 0.6% 80%
20260814 $53.65 $17.10 0.5% 36%
20260813 $55.70 $18.85 0.5% 41%
20260812 $57.00 $20.75 0.5% 42%
20260811 $58.50 $23.30 0.5% 34%
20260810 $60.70 $17.70 0.5% 41%
20260806 $61.00 $22.25 0.5% 37%
20260805 $60.60 $26.45 0.5% 52%
20260804 $63.75 $26.85 0.5% 52%
20260803 $61.15 $18.10 0.5% 45%
20260731 $56.10 $19.50 0.5% 46%
20260730 $56.80 $20.05 0.5% 44%
20260729 $58.15 $22.80 0.5% 43%
20260728 $55.50 $25.55 0.5% 44%
20260727 $54.40 $16.40 0.5% 43%
20260724 $35.60 $17.40 0.4% 5%
20260723 $36.90 $20.60 0.4% 0%
20260722 $37.70 $20.90 0.4% 0%
20260721 $37.75 $22.30 0.4% 1%
20260720 $40.55 $16.00 0.4% 2%
20260716 $36.40 $19.95 0.4% 8%
20260715 $36.00 $20.10 0.4% 3%
20260714 $38.15 $23.80 0.4% 8%
20260713 $39.65 $15.75 0.4% 7%
20260710 $34.90 $14.70 0.4% 6%
20260709 $35.50 $17.70 0.4% 17%
20260708 $37.80 $20.75 0.5% 19%
20260707 $38.10 $23.60 0.4% 19%
20260706 $37.70 $15.20 0.4% 16%
20260702 $35.15 $20.80 0.4% 18%
20260701 $36.10 $18.90 0.5% 25%
20260630 $39.40 $18.40 0.5% 26%
20260629 $39.75 $13.10 0.5% 23%
20260626 $34.90 $16.25 0.4% 6%
20260625 $37.75 $20.40 0.4% 17%
20260624 $36.05 $20.60 0.4% 8%
20260623 $35.90 $20.50 0.4% 11%
20260622 $38.15 $15.00 0.4% 10%
20260618 $33.55 $16.45 0.5% 20%
20260617 $32.15 $17.65 0.4% 17%
20260616 $34.65 $18.95 0.4% 14%
20260615 $36.15 $12.00 0.4% 15%
20260613 $32.30 $14.55 0.5% 20%
20260612 $33.00 $14.75 0.4% 18%
20260611 $35.70 $17.45 0.4% 14%
20260610 $37.25 $20.70 0.5% 30%