ULTA (Ulta Beauty, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by ULTA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-03 | KELLY E GARCIA | Chief Technology Officer | A | — | — |
| 2026-09-02 | Brieane Lee Olson | Director | A | — | — |
| 2026-06-16 | GEORGE R MRKONIC JR | Director | Sell | — | — |
| 2026-06-11 | Stephenie Lee Landry | Director | A | — | — |
| 2026-06-11 | PATRICIA A LITTLE | Director | A | — | — |
| 2026-06-11 | Martin Brok | Director | A | — | — |
| 2026-06-11 | Lorna Nagler | Director | A | — | — |
| 2026-06-11 | GEORGE R MRKONIC JR | Director | A | — | — |
| 2026-06-11 | KELLY E GARCIA | Director | A | — | — |
| 2026-06-11 | Mike C. Smith | Director | A | — | — |
| 2026-06-11 | Catherine Ann Halligan | Director | A | — | — |
| 2026-06-11 | Gisel Ruiz | Director | A | — | — |
| 2026-04-07 | GEORGE R MRKONIC JR | Director | Sell | — | — |
| 2026-04-02 | Rene G. Casares | Chief Legal Officer | A | — | — |
| 2026-04-02 | Christopher DelOrefice | Chief Financial Officer | A | — | — |
| 2026-04-02 | Anita Jane Ryan | Chief Human Resources Officer | A | — | — |
| 2026-04-02 | Kecia Steelman | President and CEO | A | — | — |
| 2026-04-02 | Christopher Lialios | SVP, Controller (P. Acct Ofc.) | A | — | — |
| 2026-03-17 | Anita Jane Ryan | Chief Human Resources Officer | F | — | — |
| 2026-03-17 | Kecia Steelman | President and CEO | F | — | — |
| 2026-02-17 | Anita Jane Ryan | Chief Human Resources Officer | A | — | — |
| 2026-02-17 | Kecia Steelman | President and CEO | A | — | — |
| 2025-12-17 | Catherine Ann Halligan | Director | G | — | — |
| 2025-12-10 | Christopher DelOrefice | Chief Financial Officer | A | — | — |
| 2025-09-08 | Mike C. Smith | Director | Sell | — | — |
| 2025-09-03 | Martin Brok | Director | A | — | — |
| 2025-09-03 | Stephenie Lee Landry | Director | A | — | — |
| 2025-06-12 | MICHELLE L COLLINS | Director | A | — | — |
| 2025-06-12 | KELLY E GARCIA | Director | A | — | — |
| 2025-06-12 | Catherine Ann Halligan | Director | A | — | — |
| 2025-06-12 | PATRICIA A LITTLE | Director | A | — | — |
| 2025-06-12 | GEORGE R MRKONIC JR | Director | A | — | — |
| 2025-06-12 | Lorna Nagler | Director | A | — | — |
| 2025-06-12 | Heidi G Petz | Director | A | — | — |
| 2025-06-12 | Gisel Ruiz | Director | A | — | — |
| 2025-06-12 | Mike C. Smith | Director | A | — | — |
| 2025-04-02 | Kecia Steelman | President and CEO | A | — | — |
| 2025-04-02 | Paula M Oyibo | Chief Financial Officer | A | — | — |
| 2025-04-02 | Anita Jane Ryan | Chief Human Resources Officer | A | — | — |
| 2025-04-02 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | MIXED | — | — |
| 2025-03-24 | Kecia Steelman | President and CEO | Buy | — | — |
| 2025-03-18 | Anita Jane Ryan | Chief Human Resources Officer | MIXED | — | — |
| 2025-03-18 | Paula M Oyibo | Chief Financial Officer | MIXED | — | — |
| 2025-03-18 | Kecia Steelman | President and CEO | MIXED | — | — |
| 2025-03-18 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | MIXED | — | — |
| 2025-03-17 | Paula M Oyibo | Chief Financial Officer | F | — | — |
| 2024-07-03 | Catherine Ann Halligan | Director | Sell | — | — |
| 2024-06-27 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | Sell | — | — |
| 2024-06-12 | PATRICIA A LITTLE | Director | A | — | — |
| 2024-06-12 | Mike C. Smith | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 11,108,471 | — |
| — | 10%+ Owner | 9,739,792 | — |
| — | 10%+ Owner | 9,467,034 | — |
| — | Director | 9,467,034 | — |
| — | 10%+ Owner | 8,309,045 | — |
| — | 10%+ Owner | 5,073,082 | — |
| — | 10%+ Owner | 4,966,523 | — |
| — | Director | 914,919 | — |
| — | Director | 545,658 | — |
| — | Director | 459,350 | — |
| — | Director | 236,881 | — |
| — | Director | 220,000 | — |
| — | Director | 203,219 | — |
| — | Director | 174,785 | — |
| — | Chief Executive Officer | 127,067 | — |
| — | Director | 91,723 | — |
| — | Chief Executive Officer | 45,736 | — |
| — | President and CEO | 42,489 | — |
| — | See Remarks | 34,724 | — |
| — | Chief Financial Officer | 32,005 | — |
| — | SVP Human Resources | 20,000 | — |
| — | Chief Financial Officer | 15,508 | — |
| — | Sr. VP - Marketing | 13,002 | — |
| — | President and CEO | 11,728 | — |
| — | Chief Financial Officer | 10,112 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ULTA quote page; the site-wide leaderboard is on the insider transactions hub.