ULTA · Insider Trading
Ulta Beauty, Inc. Common Stock
Every open-market purchase and sale reported by ULTA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-21 | Kecia Steelman | President and CEO | Sell | −2,000 | −$1.09M |
| 2026-09-14 | Lorna Nagler | Director | Sell | −600 | −$322.39K |
| 2026-09-03 | Kelly E Garcia | Chief Technology Officer | A | +2,933 | — |
| 2026-09-02 | Brieane Lee Olson | Director | A | +271 | — |
| 2026-06-16 | George R Mrkonic Jr | Director | Sell | −383 | −$182.25K |
| 2026-06-11 | Stephenie Lee Landry | Director | A | +404 | — |
| 2026-06-11 | Patricia A Little | Director | A | — | — |
| 2026-06-11 | Martin Brok | Director | A | +404 | — |
| 2026-06-11 | Lorna Nagler | Director | A | +404 | — |
| 2026-06-11 | George R Mrkonic Jr | Director | A | +404 | — |
| 2026-06-11 | Kelly E Garcia | Director | A | +404 | — |
| 2026-06-11 | Mike C. Smith | Director | A | +404 | — |
| 2026-06-11 | Catherine Ann Halligan | Director | A | +404 | — |
| 2026-06-11 | Gisel Ruiz | Director | A | — | — |
| 2026-04-07 | George R Mrkonic Jr | Director | Sell | −452 | −$243.76K |
| 2026-04-02 | Rene G. Casares | Chief Legal Officer | A | +1,263 | — |
| 2026-04-02 | Christopher DelOrefice | Chief Financial Officer | A | +4,219 | — |
| 2026-04-02 | Anita Jane Ryan | Chief Human Resources Officer | A | +1,443 | — |
| 2026-04-02 | Kecia Steelman | President and CEO | A | +10,889 | — |
| 2026-04-02 | Christopher Lialios | SVP, Controller (P. Acct Ofc.) | A | +519 | — |
| 2026-03-17 | Anita Jane Ryan | Chief Human Resources Officer | F | −269 | −$144.12K |
| 2026-03-17 | Kecia Steelman | President and CEO | F | −1,884 | −$1.01M |
| 2026-02-17 | Anita Jane Ryan | Chief Human Resources Officer | A | +644 | — |
| 2026-02-17 | Kecia Steelman | President and CEO | A | +3,416 | — |
| 2025-12-17 | Catherine Ann Halligan | Director | G | −340 | — |
| 2025-12-10 | Christopher DelOrefice | Chief Financial Officer | A | +5,474 | — |
| 2025-09-08 | Mike C. Smith | Director | Sell | −500 | −$264.21K |
| 2025-09-03 | Martin Brok | Director | A | +277 | — |
| 2025-09-03 | Stephenie Lee Landry | Director | A | +277 | — |
| 2025-06-12 | Michelle L Collins | Director | A | +383 deriv. | — |
| 2025-06-12 | Kelly E Garcia | Director | A | +383 | — |
| 2025-06-12 | Catherine Ann Halligan | Director | A | +383 | — |
| 2025-06-12 | Patricia A Little | Director | A | +383 | — |
| 2025-06-12 | George R Mrkonic Jr | Director | A | +383 | — |
| 2025-06-12 | Lorna Nagler | Director | A | +383 | — |
| 2025-06-12 | Heidi G Petz | Director | A | +383 | — |
| 2025-06-12 | Gisel Ruiz | Director | A | — | — |
| 2025-06-12 | Mike C. Smith | Director | A | +383 | — |
| 2025-04-02 | Kecia Steelman | President and CEO | A | +13,076 | — |
| 2025-04-02 | Paula M Oyibo | Chief Financial Officer | A | +2,160 | — |
| 2025-04-02 | Anita Jane Ryan | Chief Human Resources Officer | A | +3,343 | — |
| 2025-04-02 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | MIXED | — | −$175.63K |
| 2025-03-24 | Kecia Steelman | President and CEO | Buy | +1,440 | +$499.53K |
| 2025-03-18 | Anita Jane Ryan | Chief Human Resources Officer | MIXED | +965 | −$231.29K |
| 2025-03-18 | Paula M Oyibo | Chief Financial Officer | MIXED | +367 | −$89.01K |
| 2025-03-18 | Kecia Steelman | President and CEO | MIXED | +3,432 | −$1.93M |
| 2025-03-18 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | MIXED | +831 | −$544.44K |
| 2025-03-17 | Paula M Oyibo | Chief Financial Officer | F | −136 | −$56.92K |
| 2024-07-03 | Catherine Ann Halligan | Director | Sell | −100 | −$39.01K |
| 2024-06-27 | Jodi J Caro | GC, Chief Risk & Compl. Ofc. | Sell | −650 | −$252.64K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Kecia Steelman | President and CEO | 40,489 | $23.95M |
| Christopher DelOrefice | Chief Financial Officer | 9,693 | $5.73M |
| Anita Jane Ryan | Chief Human Resources Officer | 9,141 | $5.41M |
| Jodi J Caro | GC, Chief Risk & Compl. Ofc. | 7,632 | $4.52M |
| Lorna Nagler | Director | 7,168 | $4.24M |
| Paula M Oyibo | Chief Financial Officer | 5,758 | $3.41M |
| Kelly E Garcia | Chief Technology Officer | 5,083 | $3.01M |
| Michelle L Collins | Director | 4,172 | $2.47M |
| Christopher Lialios | SVP, Controller (P. Acct Ofc.) | 3,550 | $2.10M |
| Rene G. Casares | Chief Legal Officer | 3,116 | $1.84M |
| Mike C. Smith | Director | 2,667 | $1.58M |
| Catherine Ann Halligan | Director | 2,464 | $1.46M |
| George R Mrkonic Jr | Director | 2,404 | $1.42M |
| Patricia A Little | Director | 1,765 | $1.04M |
| Martin Brok | Director | 1,681 | $994.51K |
| Heidi G Petz | Director | 1,395 | $825.31K |
| Gisel Ruiz | Director | 1,363 | $806.38K |
| Stephenie Lee Landry | Director | 681 | $402.89K |
| Brieane Lee Olson | Director | 271 | $160.33K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ULTA quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.