Beacon Financial Advisory LLC — 13F Holdings & Portfolio
CIK 1800502 · latest 13F-HR filed 2026-10-16
Beacon Financial Advisory LLC manages $528.5M in 13F-reported U.S. long-equity assets across 424 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are CGDV (4.19%), JEPI (3.79%), JEPQ (2.35%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 32 new positions and exited 28; 108 existing positions rose in reported value and 131 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$528.5M
Long-equity book
Holdings
424
Distinct positions
Period
2026-09-30
Filed 2026-10-16
Q/Q Activity
+32 / −28 / ↑108 / ↓131
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26CGDV4.2% · +1%JEPI3.8% · -1%JEPQ2.4% · +0%AAPL2.3% · +2%TCAF2.1% · +2%FLXR1.9% · -9%JPST1.9% · +20%MSFT1.6% · +6%NVDA1.6% · +6%SPYM1.5% · +12%FVD1.5% · -16%FDL1.4% · +119%AMZN1.3% · +4%GPIX1.3% · +78%CGGR1.2% · +6%VIG1.1% · +1%DGRO1.0% · +5%SPY0.9% · -1%GOOGL0.9% · +3%JPM0.9% · +21%VTV0.9% · -1%GSUS0.8% · +12%SDVY0.7% · +63%GPIQ0.7% · +83%QUAL0.7% · -4%SFLR0.7% · +4%TSLA0.6% · +3%IVV0.6% · -1%V0.6% · +0%IVW0.6% · +6%KO0.6% · +34%RDVY0.6% · +10%CGGO0.6% · -0%META0.6% · +6%XOM0.5% · -20%IQLT0.5% · 0%CRWD0.5% · +265%IUSB0.5% · +31%ACWX0.5% · +156%DYNF0.5% · +3%CCEF0.5% · +1%MU0.5% · +9%VGT0.5% · +0%AVGO0.5% · +3%FENI0.4% · -10%ILCG0.4% · -1%IVE0.4% · +4%RSP0.4% · -8%AOM0.4% · -1%JAAA0.4% · -18%IWF0.4% · -1%PAVE0.4% · +3%QGRO0.4% · +2%VYM0.4% · -0%OEF0.4% · +3%ITOT0.4% · +3%PLTR0.4% · +0%USVM0.4% · +7%FESM0.4% · +2%DFUV0.3% · -0%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 23.3%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Mar 31, 2026.
Assets Under Management
$4.26B
Discretionary
$4.02B
Employees
44
Accounts
10,456
Address
7777 WASHINGTON VILLAGE DRIVE
SUITE 280
DAYTON, OH 45459
SUITE 280
DAYTON, OH 45459
Phone
(937) 439-9093
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| AGNEW, BRETT, LEE Control | GENERAL COUNSEL since Mar 2022 | Less than 5% | Individual |
| Damman, Emily, MARLENE Control | PRESIDENT since Feb 2024 | Less than 5% | Individual |
| DuBrueler, James, Marshall Control | CHIEF FINANCIAL OFFICER since Mar 2026 | Less than 5% | Individual |
| EDSEN, DANIEL, EDWARD Control | TREASURER since Apr 2021 | Less than 5% | Individual |
| Mays, Tyler, Jeremy Control | AVP, BUSINESS OPERATIONS since May 2024 | Less than 5% | Individual |
| Mock, Michael, Lee Control | PRESIDENT since Dec 2025 | Less than 5% | Individual |
| SAMMONS FINANCIAL GROUP WEALTH MANAGEMENT HOLDINGS, LLC Control | MANAGING MEMBER since Jul 2025 | 75% or more | Domestic Entity |
| Snyder, Daniel, Johnsten Control | CHIEF COMPLIANCE OFFICER since Apr 2025 | Less than 5% | Individual |
| CONSOLIDATED INVESTMENT SERVICES, INC. Control Indirect owner via SAMMONS FINANCIAL GROUP, INC. | SHAREHOLDER since Jan 1990 | 75% or more | Domestic Entity |
| GREATBANC TRUST COMPANY, TRUSTEE Control Indirect owner via SEI EMPLOYEE STOCK OWNERSHIP TRUST | SHAREHOLDER since Jan 2010 | 75% or more | Domestic Entity |
| SAMMONS CORPORATION Control Indirect owner via CONSOLIDATED INVESTMENT SERVICES, INC. | SHAREHOLDER since Jan 2024 | 75% or more | Domestic Entity |
| SAMMONS ENTERPRISES, INC. Control Indirect owner via SAMMONS CORPORATION | SHAREHOLDER since Jan 2024 | 75% or more | Domestic Entity |
| SAMMONS FINANCIAL GROUP, INC. Control Indirect owner via SAMMONS FINANCIAL GROUP WEALTH MANAGEMENT HOLDINGS, LLC | MANAGING MEMBER since Sep 2023 | 75% or more | Domestic Entity |
| SEI EMPLOYEE STOCK OWNERSHIP TRUST Control Indirect owner via SAMMONS ENTERPRISES, INC. | SHAREHOLDER since Jan 2010 | 75% or more | Domestic Entity |
Ownership & leadership changes · 12 filings with changes since Jan 18, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 31, 2026 filing
- No longer listedSAMMONS FINANCIAL GROUP · OWNER · 75% or more · control person · listed since Apr 2021
- AddedCONSOLIDATED INVESTMENT SERVICES, INC. · SHAREHOLDER · 75% or more · indirect via SAMMONS FINANCIAL GROUP, INC. · control person
- AddedDuBrueler, James, Marshall · CHIEF FINANCIAL OFFICER · Less than 5% · control person
- AddedGREATBANC TRUST COMPANY, TRUSTEE · SHAREHOLDER · 75% or more · indirect via SEI EMPLOYEE STOCK OWNERSHIP TRUST · control person
- AddedMock, Michael, Lee · PRESIDENT · Less than 5% · control person
- AddedSAMMONS CORPORATION · SHAREHOLDER · 75% or more · indirect via CONSOLIDATED INVESTMENT SERVICES, INC. · control person
- AddedSAMMONS ENTERPRISES, INC. · SHAREHOLDER · 75% or more · indirect via SAMMONS CORPORATION · control person
- AddedSAMMONS FINANCIAL GROUP WEALTH MANAGEMENT HOLDINGS, LLC · MANAGING MEMBER · 75% or more · control person
- AddedSAMMONS FINANCIAL GROUP, INC. · MANAGING MEMBER · 75% or more · indirect via SAMMONS FINANCIAL GROUP WEALTH MANAGEMENT HOLDINGS, LLC · control person
- AddedSEI EMPLOYEE STOCK OWNERSHIP TRUST · SHAREHOLDER · 75% or more · indirect via SAMMONS ENTERPRISES, INC. · control person
- ChangedMays, Tyler, Jeremy · title DIRECTOR OF BUSINESS OPERATIONS → AVP, BUSINESS OPERATIONS
Apr 28, 2025 filing
- No longer listedNayima, Nicole, Nicolino · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2024
- AddedSnyder, Daniel, Johnsten · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Mar 31, 2025 filing
- No longer listedCOOK, JAMES, CHRISTOPHER · CIO AND EXECUTIVE CHAIRMAN · Less than 5% · control person · listed since Jul 2000
- AddedMays, Tyler, Jeremy · DIRECTOR OF BUSINESS OPERATIONS · Less than 5% · control person
May 29, 2024 filing
- AddedNayima, Nicole, Nicolino · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedDamman, Emily, MARLENE · title PRESIDENT/CHIEF COMPLIANCE OFFICER → PRESIDENT
Mar 28, 2024 filing
- No longer listedDINSHAW, ESFANDYAR, ERUCH · CHIEF EXECUTIVE OFFICER · Less than 5% · control person · listed since Apr 2021
- AddedEDSEN, DANIEL, EDWARD · TREASURER · Less than 5% · control person
Mar 21, 2024 filing
- No longer listedDEBORD, MATTHEW, EDWARD · CHIEF OPERATIONS OFFICER · Less than 5% · control person · listed since Jun 2021
- ChangedCOOK, JAMES, CHRISTOPHER · title PRESIDENT → CIO AND EXECUTIVE CHAIRMAN
- ChangedDamman, Emily, MARLENE · title COUNSEL/CHIEF COMPLIANCE OFFICER → PRESIDENT/CHIEF COMPLIANCE OFFICER
Mar 24, 2022 filing
- AddedDEBORD, MATTHEW, EDWARD · CHIEF OPERATIONS OFFICER · Less than 5% · control person
- AddedDINSHAW, ESFANDYAR, ERUCH · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- AddedDamman, Emily, MARLENE · COUNSEL/CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedAGNEW, BRETT, LEE · title CHIEF COMPLIANCE OFFICER → GENERAL COUNSEL
May 25, 2021 filing
- No longer listedBIANCHI, BRANDON, THOMAS · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2012
- AddedAGNEW, BRETT, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedSAMMONS FINANCIAL GROUP · OWNER · 75% or more · control person
- ChangedCOOK, JAMES, CHRISTOPHER · ownership 75% or more → Less than 5%
Mar 21, 2014 filing
- No longer listedCOOK, JAMES, CHRISTOPHER · PRESIDENT · 75% or more · indirect via BEACON CAPITAL MANAGEMENT · control person · listed since Jul 2000
Feb 19, 2014 filing
- No longer listedBIANCHI, BRANDON, THOMAS · CHIEF COMPLIANCE OFFICER · 25–50% · indirect via CHEIF COMPLIANCE OFFICER · listed since Mar 2012
- AddedCOOK, JAMES, CHRISTOPHER · PRESIDENT · 75% or more · indirect via BEACON CAPITAL MANAGEMENT · control person
Older changes (3 more filings)
Feb 13, 2014 filing
- AddedBIANCHI, BRANDON, THOMAS · CHIEF COMPLIANCE OFFICER · 25–50% · indirect via CHEIF COMPLIANCE OFFICER
Mar 14, 2013 filing
- AddedBIANCHI, BRANDON, THOMAS · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedCOOK, JAMES, CHRISTOPHER · title PRESIDENT/CHIEF COMPLIANCE OFFICER → PRESIDENT
Jan 18, 2012 filing (earliest on record)
- ListedCOOK, JAMES, CHRISTOPHER · PRESIDENT/CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- FIRST TR EXCHANGE-TRADED FD$4.0M +120.7%
- GOLDMAN SACHS ETF TR$2.9M +78.6%
- MICROSOFT CORP$2.6M +45.9%
- APPLE INC$1.8M +17.2%
- GOLDMAN SACHS ETF TR$1.7M +78.7%
Top Trims
- FIRST TR EXCHANGE-TRADED FD-$1.8M -18.7%
- BONDBLOXX ETF TRUST-$1.7M -85.2%
- PIMCO ETF TR-$1.5M -57.0%
- NUCOR CORP-$1.3M -86.6%
- TCW ETF TRUST-$1.3M -11.6%
New Positions
- EXXONMOBIL HOLDINGS CORP$2.8M
- CSX CORP$1.8M
- ISHARES TR$1.7M
- VANGUARD INSTL INDEX FD$1.6M
- VANGUARD MALVERN FDS$1.4M
Exited Positions
- EXXON MOBIL CORP$2.9M
- DIMENSIONAL ETF TRUST$2.4M
- SMUCKER J M CO$1.2M
- CAPITAL GRP FIXED INCM ETF T$571.8K
- CAPITAL GROUP DIVIDEND GROWE$551.2K
Beacon Financial Advisory LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $22.1M | 4.19% | 452,815 | SH |
| 2 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $20.0M | 3.79% | 356,045 | SH |
| 3 | J P MORGAN EXCHANGE TRADED F | JEPQ | 46654Q203 | $12.4M | 2.35% | 202,982 | SH |
| 4 | APPLE INC | AAPL | 037833100 | $12.4M | 2.34% | 37,100 | SH |
| 5 | T ROWE PRICE EXCHANGE-TRADED | TCAF | 87283Q867 | $11.3M | 2.14% | 267,655 | SH |
| 6 | TCW ETF TRUST | FLXR | 29287L700 | $10.2M | 1.93% | 268,796 | SH |
| 7 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $10.2M | 1.92% | 201,778 | SH |
| 8 | MICROSOFT CORP | MSFT | 594918104 | $8.3M | 1.58% | 16,279 | SH |
| 9 | NVIDIA CORPORATION | NVDA | 67066G104 | $8.2M | 1.55% | 35,961 | SH |
| 10 | SPDR SERIES TRUST | SPYM | 78464A854 | $8.1M | 1.52% | 89,708 | SH |
| 11 | FIRST TR EXCHANGE-TRADED FD | FVD | 33734H106 | $7.9M | 1.49% | 167,938 | SH |
| 12 | FIRST TR EXCHANGE-TRADED FD | FDL | 336917109 | $7.3M | 1.39% | 149,104 | SH |
| 13 | AMAZON COM INC | AMZN | 023135106 | $7.1M | 1.33% | 28,309 | SH |
| 14 | GOLDMAN SACHS ETF TR | GPIX | 38149W622 | $6.7M | 1.27% | 120,034 | SH |
| 15 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $6.5M | 1.23% | 137,101 | SH |
| 16 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $5.8M | 1.09% | 24,652 | SH |
| 17 | ISHARES TR | DGRO | 46434V621 | $5.1M | 0.97% | 68,227 | SH |
| 18 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $5.0M | 0.94% | 6,517 | SH |
| 19 | ALPHABET INC | GOOGL | 02079K305 | $4.7M | 0.90% | 13,792 | SH |
| 20 | JPMORGAN CHASE & CO | JPM | 46625H100 | $4.6M | 0.88% | 14,001 | SH |
| 21 | VANGUARD INDEX FDS | VTV | 922908744 | $4.6M | 0.87% | 21,373 | SH |
| 22 | GOLDMAN SACHS ETF TR | GSUS | 381430123 | $4.3M | 0.82% | 40,850 | SH |
| 23 | FIRST TR EXCHANGE TRADED FD | SDVY | 33741X102 | $3.9M | 0.74% | 96,589 | SH |
| 24 | GOLDMAN SACHS ETF TR | GPIQ | 38149W630 | $3.9M | 0.73% | 66,873 | SH |
| 25 | ISHARES TR | QUAL | 46432F339 | $3.5M | 0.67% | 15,950 | SH |
| 26 | INNOVATOR ETFS TRUST | SFLR | 45783Y673 | $3.5M | 0.66% | 89,301 | SH |
| 27 | TESLA INC | TSLA | 88160R101 | $3.4M | 0.64% | 9,574 | SH |
| 28 | ISHARES TR | IVV | 464287200 | $3.3M | 0.63% | 4,319 | SH |
| 29 | VISA INC | V | 92826C839 | $3.3M | 0.62% | 9,181 | SH |
| 30 | ISHARES TR | IVW | 464287309 | $3.2M | 0.61% | 22,783 | SH |
| 31 | COCA COLA CO | KO | 191216100 | $3.1M | 0.58% | 35,904 | SH |
| 32 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $3.1M | 0.58% | 39,214 | SH |
| 33 | CAPITAL GROUP GBL GROWTH EQT | CGGO | 14020X104 | $3.0M | 0.57% | 75,343 | SH |
| 34 | META PLATFORMS INC | META | 30303M102 | $3.0M | 0.57% | 4,126 | SH |
| 35 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $2.8M | 0.53% | 17,319 | SH |
| 36 | ISHARES TR | IQLT | 46434V456 | $2.8M | 0.53% | 56,643 | SH |
| 37 | CROWDSTRIKE HLDGS INC | CRWD | 22788C105 | $2.7M | 0.51% | 10,259 | SH |
| 38 | ISHARES TR | IUSB | 46434V613 | $2.7M | 0.50% | 60,228 | SH |
| 39 | ISHARES TR | ACWX | 464288240 | $2.6M | 0.50% | 34,890 | SH |
| 40 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $2.6M | 0.50% | 37,932 | SH |
| 41 | CALAMOS ETF TR | CCEF | 12811T407 | $2.6M | 0.49% | 90,721 | SH |
| 42 | MICRON TECHNOLOGY INC | MU | 595112103 | $2.6M | 0.49% | 2,417 | SH |
| 43 | VANGUARD WORLD FD | VGT | 92204A702 | $2.5M | 0.47% | 19,804 | SH |
| 44 | BROADCOM INC | AVGO | 11135F101 | $2.5M | 0.47% | 7,036 | SH |
| 45 | FIDELITY COVINGTON TRUST | FENI | 31609A404 | $2.3M | 0.43% | 57,193 | SH |
| 46 | ISHARES TR | ILCG | 464287119 | $2.2M | 0.42% | 19,201 | SH |
| 47 | ISHARES TR | IVE | 464287408 | $2.2M | 0.41% | 9,573 | SH |
| 48 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $2.1M | 0.41% | 10,296 | SH |
| 49 | ISHARES TR | AOM | 464289875 | $2.1M | 0.40% | 43,898 | SH |
| 50 | JANUS DETROIT STR TR | JAAA | 47103U845 | $2.1M | 0.40% | 42,070 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-16 | $528.5M | 424 | 0001800502-26-000002 |
| 2026-06-30 | 2026-08-05 | $508.0M | 417 | 0001800502-26-000001 |
| 2026-03-31 | 2026-04-27 | $442.9M | 402 | 0002085853-26-000505 |
| 2025-12-31 | 2026-02-17 | $431.6M | 371 | 0002085853-26-000264 |
Filer Information
Address
25825 SCIENCE PARK DRIVESUITE 110
CLEVELAND, OH 44122
Phone
(216) 910-1865
Filing Manager
Beacon Financial Advisory LLC
CLEVELAND, OH
Signatory
Jorge Ascencio
Consultant