Mayfair Advisory Group, LLC — 13F Holdings & Portfolio
CIK 1801926 · latest 13F-HR filed 2026-04-21
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$286.4M
Long-equity book
Holdings
175
Distinct positions
Period
2026-03-31
Filed 2026-04-21
Q/Q Activity
+7 / −9 / ↑55 / ↓50
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- FIDELITY COVINGTON TRUST$12.3M +175.8%
- FIDELITY COVINGTON TRUST$5.7M +67.1%
- FIDELITY COVINGTON TRUST$2.8M +154.9%
- FIDELITY COVINGTON TRUST$2.8M +35.2%
- VANGUARD INDEX FDS$2.1M +10.3%
Top Trims
- SCHWAB STRATEGIC TR-$1.0M -12.5%
- J P MORGAN EXCHANGE TRADED F-$736.5K -7.9%
- MICROSOFT CORP-$512.8K -26.9%
- APPLE INC-$464.1K -6.0%
- PACER FDS TR-$394.8K -21.3%
New Positions
- SPDR SERIES TRUST$366.6K
- AMERICAN CENTY ETF TR$243.6K
- SALESFORCE INC$228.1K
- AT&T INC$218.6K
- CIMPRESS PLC$215.5K
Exited Positions
- PROSHARES TR II$401.3K
- GRAYSCALE BITCOIN TRUST ETF$231.5K
- SPROTT ASSET MANAGEMENT LP$230.7K
- FIRST TR EXCHANGE TRADED FD$222.6K
- AXON ENTERPRISE INC$219.7K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VTV | 922908744 | $21.9M | 7.66% | 111,824 | SH |
| 2 | FIDELITY COVINGTON TRUST | FENI | 31609A404 | $19.2M | 6.71% | 516,768 | SH |
| 3 | VANGUARD INDEX FDS | VUG | 922908736 | $17.6M | 6.13% | 40,209 | SH |
| 4 | FIDELITY COVINGTON TRUST | FMDE | 31609A503 | $14.2M | 4.97% | 395,554 | SH |
| 5 | FIDELITY COVINGTON TRUST | FESM | 31609A206 | $10.7M | 3.73% | 281,068 | SH |
| 6 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $9.9M | 3.46% | 323,132 | SH |
| 7 | VANGUARD WORLD FD | MGV | 921910840 | $8.7M | 3.06% | 60,364 | SH |
| 8 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $8.7M | 3.03% | 190,368 | SH |
| 9 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $8.5M | 2.99% | 150,838 | SH |
| 10 | APPLE INC | AAPL | 037833100 | $7.3M | 2.55% | 28,793 | SH |
| 11 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $7.2M | 2.52% | 247,360 | SH |
| 12 | VANGUARD WHITEHALL FDS | VYMI | 921946794 | $6.7M | 2.33% | 70,945 | SH |
| 13 | FIDELITY COVINGTON TRUST | FDEM | 316092543 | $4.6M | 1.61% | 145,666 | SH |
| 14 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $4.6M | 1.60% | 41,558 | SH |
| 15 | VANGUARD WORLD FD | MGK | 921910816 | $4.4M | 1.55% | 12,084 | SH |
| 16 | PIMCO ETF TR | PYLD | 72201R585 | $4.2M | 1.47% | 160,201 | SH |
| 17 | VANGUARD INDEX FDS | VTI | 922908769 | $4.0M | 1.39% | 12,373 | SH |
| 18 | J P MORGAN EXCHANGE TRADED F | JCPB | 46641Q670 | $3.8M | 1.33% | 81,134 | SH |
| 19 | EXXON MOBIL CORP | XOM | 30231G102 | $3.7M | 1.29% | 21,819 | SH |
| 20 | ISHARES TR | QUAL | 46432F339 | $3.6M | 1.25% | 18,653 | SH |
| 21 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $3.5M | 1.23% | 69,350 | SH |
| 22 | J P MORGAN EXCHANGE TRADED F | JEPQ | 46654Q203 | $3.3M | 1.16% | 59,619 | SH |
| 23 | NVIDIA CORPORATION | NVDA | 67066G104 | $3.0M | 1.06% | 17,414 | SH |
| 24 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $2.9M | 1.02% | 116,155 | SH |
| 25 | ISHARES TR | IVV | 464287200 | $2.9M | 1.01% | 4,430 | SH |
| 26 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $2.5M | 0.88% | 97,767 | SH |
| 27 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $2.2M | 0.75% | 14,736 | SH |
| 28 | INVESCO EXCHANGE TRADED FD T | SPHQ | 46137V241 | $2.1M | 0.75% | 28,533 | SH |
| 29 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $2.1M | 0.73% | 29,558 | SH |
| 30 | FIRST TR EXCHNG TRADED FD VI | BUFZ | 33740U729 | $2.0M | 0.70% | 76,337 | SH |
| 31 | SOUTHERN CO | SO | 842587107 | $1.9M | 0.67% | 19,797 | SH |
| 32 | ROYAL BK CDA | RY | 780087102 | $1.9M | 0.67% | 11,802 | SH |
| 33 | AMETEK INC | AME | 031100100 | $1.9M | 0.65% | 8,698 | SH |
| 34 | FIDELITY COVINGTON TRUST | FDVV | 316092840 | $1.7M | 0.60% | 30,999 | SH |
| 35 | J P MORGAN EXCHANGE TRADED F | HELO | 46654Q724 | $1.7M | 0.58% | 25,867 | SH |
| 36 | CHEVRON CORPORATION | CVX | 166764100 | $1.5M | 0.54% | 7,461 | SH |
| 37 | BLACKROCK ETF TRUST II | BINC | 092528603 | $1.5M | 0.51% | 28,250 | SH |
| 38 | PACER FDS TR | COWZ | 69374H881 | $1.5M | 0.51% | 23,385 | SH |
| 39 | NORFOLK SOUTHN CORP | NSC | 655844108 | $1.4M | 0.49% | 4,868 | SH |
| 40 | MICROSOFT CORP | MSFT | 594918104 | $1.4M | 0.49% | 3,771 | SH |
| 41 | ELI LILLY & CO | LLY | 532457108 | $1.4M | 0.48% | 1,496 | SH |
| 42 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $1.4M | 0.48% | 6,394 | SH |
| 43 | WALMART INC | WMT | 931142103 | $1.4M | 0.47% | 10,909 | SH |
| 44 | COCA COLA CO | KO | 191216100 | $1.2M | 0.43% | 16,143 | SH |
| 45 | VANGUARD INDEX FDS | VBK | 922908595 | $1.2M | 0.41% | 3,914 | SH |
| 46 | GOLDMAN SACHS ETF TR | GPIX | 38149W622 | $1.2M | 0.41% | 23,620 | SH |
| 47 | PIMCO ETF TR | MINT | 72201R833 | $1.2M | 0.41% | 11,663 | SH |
| 48 | SPDR GOLD TR | GLD | 78463V107 | $1.2M | 0.40% | 2,692 | SH |
| 49 | SCHWAB STRATEGIC TR | FNDF | 808524755 | $1.1M | 0.40% | 23,226 | SH |
| 50 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.1M | 0.38% | 3,737 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-21 | $286.4M | 175 | 0001801926-26-000002 |
| 2025-12-31 | 2026-01-21 | $257.5M | 177 | 0001801926-26-000001 |