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Mayfair Advisory Group, LLC — 13F Holdings & Portfolio

CIK 1801926 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Mayfair Advisory Group, LLC manages $331.7M in 13F-reported U.S. long-equity assets across 185 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTV (7.73%), FENI (6.82%), VUG (6.27%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 20 new positions, exited 10, added to 121, and trimmed 22.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
110 OFFICE PARK DRIVE, SUITE 220
BIRMINGHAM, AL 35223
Phone
(205) 395-6974
Filing Manager
Mayfair Advisory Group, LLC
BIRMINGHAM, AL
Signatory
Sam Kirkpatrick
Chief Compliance Officer
Loading holdings…
AUM

$331.7M

Long-equity book

Holdings

185

Distinct positions

Period

2026-06-30

Filed 2026-08-11

Q/Q Activity

+20 / −10 / ↑121 / ↓22

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$3.7M +16.8%
  • FIDELITY COVINGTON TRUST$3.4M +17.8%
  • FIDELITY COVINGTON TRUST$3.2M +22.8%
  • VANGUARD INDEX FDS$3.2M +18.4%
  • FIDELITY COVINGTON TRUST$3.2M +30.2%
Show all 121 →

Top Trims

  • J P MORGAN EXCHANGE TRADED F-$1.6M -18.2%
  • PALANTIR TECHNOLOGIES INC-$419.5K -19.5%
  • PACER FDS TR-$400.5K -27.4%
  • EXXON MOBIL CORP-$294.0K -7.9%
  • J P MORGAN EXCHANGE TRADED F-$273.8K -7.8%
Show all 22 →

New Positions

  • FIRST TR EXCHNG TRADED FD VI$503.3K
  • VANGUARD SCOTTSDALE FDS$409.6K
  • PALO ALTO NETWORKS INC$301.1K
  • HONEYWELL INTL INC$272.6K
  • LAM RESEARCH CORP$267.1K
Show all 20 →

Exited Positions

  • HONEYWELL INTL INC$486.9K
  • SPDR SERIES TRUST$366.6K
  • NETFLIX INC.$239.7K
  • SALESFORCE INC$228.1K
  • AMERICAN INTL GROUP INC$220.1K
Show all 10 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VTV 922908744 $25.6M 7.73% 115,972 SH
2 FIDELITY COVINGTON TRUST FENI 31609A404 $22.6M 6.82% 568,182 SH
3 VANGUARD INDEX FDS VUG 922908736 $20.8M 6.27% 249,138 SH
4 FIDELITY COVINGTON TRUST FMDE 31609A503 $17.5M 5.27% 430,650 SH
5 FIDELITY COVINGTON TRUST FESM 31609A206 $13.9M 4.19% 297,644 SH
6 SCHWAB STRATEGIC TR SCHD 808524797 $11.1M 3.34% 332,594 SH
7 VANGUARD WORLD FD MGV 921910840 $10.7M 3.23% 65,270 SH
8 APPLE INC AAPL 037833100 $9.7M 2.93% 29,187 SH
9 FIDELITY MERRIMACK STR TR FBND 316188309 $9.3M 2.81% 207,623 SH
10 SCHWAB STRATEGIC TR SCHG 808524300 $8.4M 2.53% 251,126 SH
11 VANGUARD WHITEHALL FDS VYMI 921946794 $7.2M 2.17% 70,903 SH
12 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $7.0M 2.11% 123,132 SH
13 FIDELITY COVINGTON TRUST FDEM 316092543 $5.7M 1.73% 167,150 SH
14 VANGUARD WORLD FD MGK 921910816 $5.5M 1.66% 65,066 SH
15 AMERICAN CENTY ETF TR AVUV 025072877 $5.3M 1.60% 42,274 SH
16 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $4.6M 1.40% 100,156 SH
17 PIMCO ETF TR PYLD 72201R585 $4.6M 1.39% 177,129 SH
18 VANGUARD INDEX FDS VTI 922908769 $4.5M 1.37% 12,429 SH
19 NVIDIA CORPORATION NVDA 67066G104 $4.0M 1.19% 19,116 SH
20 ISHARES TR QUAL 46432F339 $3.9M 1.18% 18,067 SH
21 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $3.9M 1.17% 67,011 SH
22 ISHARES TR IVV 464287200 $3.6M 1.10% 4,907 SH
23 EXXON MOBIL CORP XOM 30231G102 $3.4M 1.03% 21,714 SH
24 SCHWAB STRATEGIC TR SCHB 808524102 $3.3M 0.99% 115,422 SH
25 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $3.2M 0.98% 64,105 SH
26 SCHWAB STRATEGIC TR SCHX 808524201 $2.8M 0.86% 97,466 SH
27 DIMENSIONAL ETF TRUST DFAS 25434V500 $2.6M 0.77% 31,747 SH
28 ROYAL BK CDA RY 780087102 $2.5M 0.74% 11,802 SH
29 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $2.4M 0.73% 28,378 SH
30 AMETEK INC AME 031100100 $2.1M 0.63% 8,698 SH
31 FIRST TR EXCHNG TRADED FD VI BUFZ 33740U729 $2.1M 0.62% 73,642 SH
32 GOLDMAN SACHS ETF TR GPIQ 38149W630 $2.0M 0.62% 37,120 SH
33 SOUTHERN CO SO 842587107 $2.0M 0.61% 20,703 SH
34 FIDELITY COVINGTON TRUST FDVV 316092840 $1.9M 0.56% 29,849 SH
35 BLACKROCK ETF TRUST II BINC 092528603 $1.8M 0.54% 34,716 SH
36 NORFOLK SOUTHN CORP NSC 655844108 $1.7M 0.52% 4,964 SH
37 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $1.7M 0.52% 14,124 SH
38 SCHWAB STRATEGIC TR FNDF 808524755 $1.7M 0.52% 32,639 SH
39 ADVISORS INNER CIRCLE FD III SAMT 00775Y645 $1.7M 0.52% 39,475 SH
40 J P MORGAN EXCHANGE TRADED F HELO 46654Q724 $1.6M 0.50% 24,347 SH
41 MICROSOFT CORP MSFT 594918104 $1.6M 0.49% 4,287 SH
42 ELI LILLY & CO LLY 532457108 $1.6M 0.49% 1,351 SH
43 VANGUARD SPECIALIZED FUNDS VIG 921908844 $1.5M 0.46% 6,446 SH
44 PIMCO ETF TR MINO 72201R635 $1.5M 0.44% 32,911 SH
45 JPMORGAN CHASE & CO JPM 46625H100 $1.5M 0.44% 4,147 SH
46 CHEVRON CORPORATION CVX 166764100 $1.4M 0.43% 7,240 SH
47 AMAZON COM INC AMZN 023135106 $1.4M 0.42% 6,068 SH
48 GOLDMAN SACHS ETF TR GPIX 38149W622 $1.4M 0.42% 25,465 SH
49 COCA COLA CO KO 191216100 $1.4M 0.42% 16,942 SH
50 VANGUARD INDEX FDS VBK 922908595 $1.3M 0.39% 3,756 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $331.7M 185 0001801926-26-000004
2026-03-31 2026-04-21 $286.4M 175 0001801926-26-000002
2025-12-31 2026-01-21 $257.5M 177 0001801926-26-000001