Mid-American Wealth Advisory Group, Inc. — 13F Holdings & Portfolio

CIK 1911264 · latest 13F-HR filed 2026-07-16

Mid-American Wealth Advisory Group, Inc. manages $276.6M in 13F-reported U.S. long-equity assets across 66 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are PAYM (16.45%), TUA (11.11%), HYS (10.64%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 22 new positions and exited 11; 22 existing positions rose in reported value and 19 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$276.6M

Long-equity book

Holdings
66

Distinct positions

Period
2026-06-30

Filed 2026-07-16

Q/Q Activity
+22 / −11 / ↑22 / ↓19

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 68.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 27, 2026.

Assets Under Management
$335.6M
Discretionary
$335.6M
Employees
21
Accounts
2,191
Address
7505 NW TIFFANY SPRINGS PARKWAY
4TH FLOOR
KANSAS CITY, MO 64153
Phone
(816) 640-5888
Name Title / Status Ownership Type
FALTER, AMY, ELIZABETH ControlOWNER
since Apr 1999
25–50%Individual
FALTER, MARK, STEPHEN ControlPRESIDENT, CCO
since Apr 1999
50–75%Individual
Ownership & leadership changes · 6 filings with changes since Aug 13, 2019

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 6, 2026 filing
  • No longer listedFrierdich, Joshua, Henry · CCO · Less than 5% · control person · listed since Sep 2025
  • ChangedFALTER, MARK, STEPHEN · title PRESIDENT → PRESIDENT, CCO
Jan 29, 2026 filing
  • AddedFALTER, AMY, ELIZABETH · OWNER · 25–50% · control person
  • ChangedFALTER, MARK, STEPHEN · ownership 75% or more → 50–75%
Sep 24, 2025 filing
  • No longer listedMCCANN, KEVIN, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2023
  • AddedFrierdich, Joshua, Henry · CCO · Less than 5% · control person
Feb 3, 2023 filing
  • AddedMCCANN, KEVIN, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedFALTER, MARK, STEPHEN · title PRESIDENT/CHIEF COMPLIANCE OFFICER. → PRESIDENT
Jul 22, 2021 filing
  • No longer listedFalter, Richard, Caleb · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2020
  • ChangedFALTER, MARK, STEPHEN · title PRESIDENT → PRESIDENT/CHIEF COMPLIANCE OFFICER.
Jan 6, 2020 filing
  • AddedFalter, Richard, Caleb · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedFALTER, MARK, STEPHEN · title CHIEF COMPLIANCE OFFICER / PRESIDENT → PRESIDENT
Aug 13, 2019 filing (earliest on record)
  • ListedFALTER, MARK, STEPHEN · CHIEF COMPLIANCE OFFICER / PRESIDENT · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Mid-American Wealth Advisory Group, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ELEVATION SERIES TRUST PAYM 210322574 $45.5M 16.45% 1,811,587 SH
2 SIMPLIFY EXCHANGE TRADED FUN TUA 82889N657 $30.7M 11.11% 1,505,044 SH
3 PIMCO ETF TR HYS 72201R783 $29.4M 10.64% 314,582 SH
4 AIM ETF PRODUCTS TRUST SIXZ 00888H653 $18.3M 6.61% 579,884 SH
5 PIMCO ETF TR BILZ 72201R577 $17.9M 6.48% 177,678 SH
6 PIMCO ETF TR PYLD 72201R585 $12.7M 4.58% 477,497 SH
7 ISHARES TR IBHF 46436E528 $10.5M 3.80% 463,778 SH
8 PIMCO ETF TR LTPZ 72201R304 $8.7M 3.14% 171,345 SH
9 SPDR SERIES TRUST BIL 78468R663 $8.3M 2.99% 90,233 SH
10 AIM ETF PRODUCTS TRUST MAYW 00888H752 $7.5M 2.70% 215,020 SH
11 CARILLON SER TR RJDI 14214M260 $6.2M 2.23% 210,262 SH
12 ISHARES TR IBHG 46436E478 $4.3M 1.56% 195,817 SH
13 PIMCO ETF TR LONZ 72201R627 $4.3M 1.56% 87,606 SH
14 NEOS ETF TRUST SPYI 78433H303 $4.2M 1.53% 79,478 SH
15 NVIDIA CORPORATION NVDA 67066G104 $4.0M 1.45% 20,066 SH
16 INNOVATOR ETFS TRUST ACII 45784N585 $4.0M 1.43% 155,686 SH
17 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $3.5M 1.27% 11,594 SH
18 ELEVATION SERIES TRUST ONEZ 210322608 $3.5M 1.25% 125,415 SH
19 BRISTOL-MYERS SQUIBB CO BMY 110122108 $3.4M 1.21% 58,193 SH
20 SCHWAB STRATEGIC TR SCHA 808524607 $3.2M 1.16% 88,434 SH
21 PIMCO ETF TR ZROZ 72201R882 $3.0M 1.10% 47,445 SH
22 VERIZON COMMUNICATIONS INC VZ 92343V104 $3.0M 1.09% 71,368 SH
23 ELEVATION SERIES TRUST QBER 210322509 $3.0M 1.07% 124,400 SH
24 PIMCO ETF TR MINT 72201R833 $2.9M 1.04% 28,425 SH
25 SIMPLIFY EXCHANGE TRADED FUN TYA 82889N798 $2.5M 0.92% 198,552 SH
26 ELEVATION SERIES TRUST PAYH 210322582 $2.4M 0.88% 98,406 SH
27 OREILLY AUTOMOTIVE INC ORLY 67103H107 $2.3M 0.84% 25,324 SH
28 ELEVATION SERIES TRUST MARZ 210322863 $1.9M 0.68% 51,119 SH
29 ALTRIA GROUP INC MO 02209S103 $1.3M 0.47% 18,172 SH
30 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $1.3M 0.47% 8,038 SH
31 COCA COLA CO KO 191216100 $1.3M 0.45% 15,475 SH
32 APPLE INC AAPL 037833100 $1.3M 0.45% 4,321 SH
33 FIRST TR EXCHANGE-TRADED FD ACYS 33733E641 $1.2M 0.44% 59,726 SH
34 ELEVATION SERIES TRUST LRNZ 210322756 $1.1M 0.41% 17,587 SH
35 ELEVATION SERIES TRUST JULZ 210322822 $1.1M 0.38% 23,191 SH
36 PIMCO EQUITY SER MFUS 72202L363 $1.0M 0.38% 15,609 SH
37 INNOVATOR ETFS TRUST NOCT 45782C615 $1.0M 0.37% 16,526 SH
38 FIRST TR EXCHANGE TRADED FD TDIV 33738R118 $1.0M 0.37% 8,935 SH
39 ELEVATION SERIES TRUST ONEH 210322566 $1.0M 0.37% 41,053 SH
40 AMAZON COM INC AMZN 023135106 $1.0M 0.37% 4,245 SH
41 MICROSOFT CORP MSFT 594918104 $817.8K 0.30% 2,192 SH
42 TESLA INC TSLA 88160R101 $808.6K 0.29% 1,922 SH
43 ALPHABET INC GOOGL 02079K305 $792.3K 0.29% 2,217 SH
44 ALPHABET INC GOOG 02079K107 $723.0K 0.26% 2,046 SH
45 ELEVATION SERIES TRUST PVEX 210322665 $627.1K 0.23% 20,508 SH
46 PIMCO ETF TR SPLS 72201R551 $622.8K 0.23% 11,476 SH
47 SIMPLIFY EXCHANGE TRADED FUN MAXI 82889N673 $609.1K 0.22% 73,431 SH
48 SPDR GOLD TR GLD 78463V107 $590.3K 0.21% 1,602 SH
49 META PLATFORMS INC META 30303M102 $481.4K 0.17% 855 SH
50 APPLIED MATLS INC AMAT 038222105 $434.7K 0.16% 601 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-16 $276.6M 66 0001911264-26-000004
2026-03-31 2026-04-23 $236.7M 55 0001911264-26-000002
2025-12-31 2026-01-23 $236.7M 55 0001911264-26-000001
Filer Information
Address
7505 NW TIFFANY SPRINTS PARKWAY
4TH FLOOR
KANSAS CITY, MO 64153
Phone
(816) 640-5888
Filing Manager
Mid-American Wealth Advisory Group, Inc.
KANSAS CITY, MO
Signatory
Joshua Frierdich
Operations Manager