Highland Financial Advisors, LLC — 13F Holdings & Portfolio
CIK 1939237 · latest 13F-HR filed 2026-07-09
Highland Financial Advisors, LLC manages $454.6M in 13F-reported U.S. long-equity assets across 73 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (10.22%), QQQM (9.95%), AVUS (9.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 2, added to 39, and trimmed 7.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 210
WAYNE, NJ 07470
$454.6M
Long-equity book
73
Distinct positions
2026-06-30
Filed 2026-07-09
+8 / −2 / ↑39 / ↓7
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$15.5M +74.8%
- VANGUARD SCOTTSDALE FDS$11.2M +41.4%
- INVESCO EXCH TRADED FD TR II$7.7M +20.6%
- AMERICAN CENTY ETF TR$5.2M +13.9%
- DIMENSIONAL ETF TRUST$4.5M +12.3%
Top Trims
- GOLDMAN SACHS ETF TR-$13.4M -78.6%
- ISHARES GOLD TR-$2.4M -20.7%
- VANGUARD WORLD FD-$640.2K -29.9%
- ISHARES TR-$284.2K -31.0%
- EXXON MOBIL CORP-$103.0K -11.0%
New Positions
- AMERICAN CENTY ETF TR$11.1M
- VANGUARD SCOTTSDALE FDS$694.4K
- ADVANCED MICRO DEVICES INC$446.1K
- SPDR GOLD TR$355.1K
- STATE STR SPDR S&P 500 ETF T$326.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $46.4M | 10.22% | 528,512 | SH |
| 2 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $45.2M | 9.95% | 149,327 | SH |
| 3 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $42.5M | 9.34% | 331,484 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $41.1M | 9.03% | 794,482 | SH |
| 5 | VANGUARD SCOTTSDALE FDS | VONG | 92206C680 | $38.3M | 8.42% | 299,639 | SH |
| 6 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $36.1M | 7.95% | 405,093 | SH |
| 7 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $24.9M | 5.47% | 199,471 | SH |
| 8 | AMERICAN CENTY ETF TR | AVIG | 025072562 | $24.6M | 5.42% | 594,740 | SH |
| 9 | AMERICAN CENTY ETF TR | AVSU | 025072281 | $15.5M | 3.41% | 175,042 | SH |
| 10 | ISHARES TR | IWF | 464287614 | $13.0M | 2.85% | 104,434 | SH |
| 11 | ISHARES TR | SGOV | 46436E718 | $11.4M | 2.51% | 113,186 | SH |
| 12 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $11.2M | 2.46% | 115,763 | SH |
| 13 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $11.1M | 2.45% | 108,171 | SH |
| 14 | COLUMBIA ETF TR II | XCEM | 19762B202 | $10.1M | 2.22% | 190,599 | SH |
| 15 | VANGUARD INDEX FDS | VTI | 922908769 | $9.9M | 2.19% | 26,872 | SH |
| 16 | ISHARES GOLD TR | IAU | 464285204 | $9.3M | 2.05% | 123,538 | SH |
| 17 | AMERICAN CENTY ETF TR | AVSD | 025072299 | $6.4M | 1.41% | 80,278 | SH |
| 18 | ISHARES TR | USXF | 46436E767 | $5.4M | 1.18% | 77,452 | SH |
| 19 | ISHARES TR | SMIN | 46429B614 | $4.0M | 0.88% | 56,378 | SH |
| 20 | GOLDMAN SACHS ETF TR | GINN | 38149W820 | $3.7M | 0.80% | 46,412 | SH |
| 21 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $3.3M | 0.72% | 96,624 | SH |
| 22 | ISHARES TR | XJR | 46436E544 | $3.0M | 0.67% | 57,493 | SH |
| 23 | AMERICAN CENTY ETF TR | AVSE | 025072315 | $2.5M | 0.56% | 30,967 | SH |
| 24 | APPLE INC | AAPL | 037833100 | $2.2M | 0.49% | 7,679 | SH |
| 25 | ISHARES U S ETF TR | MEAR | 46431W838 | $2.1M | 0.46% | 41,490 | SH |
| 26 | ISHARES TR | IEFA | 46432F842 | $2.0M | 0.43% | 20,291 | SH |
| 27 | PHILIP MORRIS INTL INC | PM | 718172109 | $2.0M | 0.43% | 10,792 | SH |
| 28 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.6M | 0.35% | 4,883 | SH |
| 29 | AMAZON COM INC | AMZN | 023135106 | $1.5M | 0.33% | 6,350 | SH |
| 30 | VANGUARD WORLD FD | VGT | 92204A702 | $1.5M | 0.33% | 12,532 | SH |
| 31 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $1.4M | 0.32% | 9,138 | SH |
| 32 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $1.3M | 0.29% | 33,256 | SH |
| 33 | SPDR SERIES TRUST | SLYV | 78464A300 | $1.3M | 0.29% | 12,179 | SH |
| 34 | FIDELITY WISE ORIGIN BITCOIN | FBTC | 315948109 | $1.1M | 0.25% | 22,085 | SH |
| 35 | DIMENSIONAL ETF TRUST | DFAW | 25434V617 | $1.0M | 0.23% | 12,587 | SH |
| 36 | ALTRIA GROUP INC | MO | 02209S103 | $1.0M | 0.23% | 14,437 | SH |
| 37 | EXXON MOBIL CORP | XOM | 30231G102 | $836.3K | 0.18% | 6,117 | SH |
| 38 | ISHARES TR | XVV | 46436E569 | $811.2K | 0.18% | 14,285 | SH |
| 39 | VANGUARD SCOTTSDALE FDS | VONE | 92206C730 | $694.4K | 0.15% | 2,050 | SH |
| 40 | MICROSOFT CORP | MSFT | 594918104 | $686.4K | 0.15% | 1,840 | SH |
| 41 | INVESCO QQQ TR | QQQ | 46090E103 | $664.4K | 0.15% | 902 | SH |
| 42 | ISHARES TR | IVV | 464287200 | $633.6K | 0.14% | 846 | SH |
| 43 | VANGUARD INDEX FDS | VTV | 922908744 | $599.7K | 0.13% | 2,752 | SH |
| 44 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $568.1K | 0.12% | 12,807 | SH |
| 45 | VANGUARD INDEX FDS | VOO | 922908363 | $568.0K | 0.12% | 827 | SH |
| 46 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $560.4K | 0.12% | 1,120 | SH |
| 47 | NVIDIA CORPORATION | NVDA | 67066G104 | $532.0K | 0.12% | 2,659 | SH |
| 48 | ALPHABET INC | GOOGL | 02079K305 | $531.4K | 0.12% | 1,487 | SH |
| 49 | META PLATFORMS INC | META | 30303M102 | $496.3K | 0.11% | 881 | SH |
| 50 | ALPHABET INC | GOOG | 02079K107 | $491.3K | 0.11% | 1,391 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-09 | $454.6M | 73 | 0002063364-26-000184 |
| 2026-03-31 | 2026-04-21 | $378.7M | 67 | 0002063364-26-000113 |
| 2025-12-31 | 2026-01-23 | $360.7M | 66 | 0002063364-26-000024 |