Highland Financial Advisors, LLC — 13F Holdings & Portfolio
CIK 1939237 · latest 13F-HR filed 2026-04-21
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$378.7M
Long-equity book
Holdings
67
Distinct positions
Period
2026-03-31
Filed 2026-04-21
Q/Q Activity
+7 / −6 / ↑25 / ↓9
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$2.8M +14.2%
- AMERICAN CENTY ETF TR$2.6M +7.5%
- ISHARES GOLD TR$1.7M +17.1%
- AMERICAN CENTY ETF TR$1.6M +8.1%
- AMERICAN CENTY ETF TR$1.3M +5.7%
Top Trims
- ISHARES TR-$1.3M -10.6%
- FIDELITY WISE ORIGIN BITCOIN-$442.2K -26.7%
- ISHARES TR-$288.8K -10.5%
- TESLA INC-$71.5K -15.1%
- DIMENSIONAL ETF TRUST-$59.4K -10.7%
New Positions
- PHILIP MORRIS INTL INC$1.8M
- ALTRIA GROUP INC$1.0M
- EXXON MOBIL CORP$939.3K
- JOHNSON & JOHNSON$422.4K
- WALMART INC$246.8K
Exited Positions
- ISHARES TR$288.4K
- BLACKSTONE INC$248.6K
- FISERV INC$214.9K
- SPDR GOLD TR$212.8K
- VANGUARD SCOTTSDALE FDS$205.2K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $42.0M | 11.08% | 548,404 | SH |
| 2 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $37.5M | 9.91% | 157,863 | SH |
| 3 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $37.3M | 9.84% | 335,193 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $36.6M | 9.65% | 810,253 | SH |
| 5 | VANGUARD SCOTTSDALE FDS | VONG | 92206C680 | $27.1M | 7.15% | 246,834 | SH |
| 6 | AMERICAN CENTY ETF TR | AVIG | 025072562 | $23.5M | 6.20% | 564,832 | SH |
| 7 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $22.6M | 5.97% | 204,647 | SH |
| 8 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $20.7M | 5.46% | 243,720 | SH |
| 9 | GOLDMAN SACHS ETF TR | GINN | 38149W820 | $17.1M | 4.51% | 250,282 | SH |
| 10 | ISHARES GOLD TR | IAU | 464285204 | $11.8M | 3.11% | 133,472 | SH |
| 11 | AMERICAN CENTY ETF TR | AVSU | 025072281 | $11.2M | 2.95% | 151,038 | SH |
| 12 | ISHARES TR | IWF | 464287614 | $11.1M | 2.94% | 26,129 | SH |
| 13 | ISHARES TR | SGOV | 46436E718 | $11.0M | 2.89% | 108,848 | SH |
| 14 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $8.5M | 2.24% | 105,148 | SH |
| 15 | VANGUARD INDEX FDS | VTI | 922908769 | $8.2M | 2.16% | 25,554 | SH |
| 16 | COLUMBIA ETF TR II | XCEM | 19762B202 | $7.2M | 1.90% | 176,166 | SH |
| 17 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $3.1M | 0.82% | 106,086 | SH |
| 18 | ISHARES TR | USXF | 46436E767 | $2.7M | 0.70% | 48,204 | SH |
| 19 | ISHARES TR | SMIN | 46429B614 | $2.5M | 0.65% | 41,233 | SH |
| 20 | ISHARES TR | XJR | 46436E544 | $2.2M | 0.59% | 51,192 | SH |
| 21 | VANGUARD WORLD FD | VGT | 92204A702 | $2.1M | 0.56% | 3,064 | SH |
| 22 | ISHARES U S ETF TR | MEAR | 46431W838 | $2.0M | 0.53% | 40,218 | SH |
| 23 | AMERICAN CENTY ETF TR | AVSD | 025072299 | $2.0M | 0.53% | 27,396 | SH |
| 24 | APPLE INC | AAPL | 037833100 | $1.9M | 0.51% | 7,538 | SH |
| 25 | PHILIP MORRIS INTL INC | PM | 718172109 | $1.8M | 0.49% | 11,167 | SH |
| 26 | ISHARES TR | IEFA | 46432F842 | $1.8M | 0.47% | 19,696 | SH |
| 27 | AMERICAN CENTY ETF TR | AVSE | 025072315 | $1.6M | 0.43% | 24,427 | SH |
| 28 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.4M | 0.38% | 4,870 | SH |
| 29 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $1.4M | 0.37% | 9,423 | SH |
| 30 | AMAZON COM INC | AMZN | 023135106 | $1.3M | 0.34% | 6,098 | SH |
| 31 | FIDELITY WISE ORIGIN BITCOIN | FBTC | 315948109 | $1.2M | 0.32% | 20,531 | SH |
| 32 | SPDR SERIES TRUST | SLYV | 78464A300 | $1.1M | 0.28% | 11,388 | SH |
| 33 | ALTRIA GROUP INC | MO | 02209S103 | $1.0M | 0.27% | 15,236 | SH |
| 34 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $966.9K | 0.26% | 28,557 | SH |
| 35 | EXXON MOBIL CORP | XOM | 30231G102 | $939.3K | 0.25% | 5,536 | SH |
| 36 | DIMENSIONAL ETF TRUST | DFAW | 25434V617 | $928.7K | 0.25% | 12,587 | SH |
| 37 | ISHARES TR | IVV | 464287200 | $917.8K | 0.24% | 1,405 | SH |
| 38 | ISHARES TR | XVV | 46436E569 | $830.2K | 0.22% | 16,867 | SH |
| 39 | MICROSOFT CORP | MSFT | 594918104 | $627.6K | 0.17% | 1,695 | SH |
| 40 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $614.3K | 0.16% | 1,282 | SH |
| 41 | VANGUARD INDEX FDS | VTV | 922908744 | $514.4K | 0.14% | 2,622 | SH |
| 42 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $497.7K | 0.13% | 12,807 | SH |
| 43 | VANGUARD INDEX FDS | VOO | 922908363 | $493.6K | 0.13% | 826 | SH |
| 44 | META PLATFORMS INC | META | 30303M102 | $490.9K | 0.13% | 858 | SH |
| 45 | NVIDIA CORPORATION | NVDA | 67066G104 | $429.1K | 0.11% | 2,461 | SH |
| 46 | JOHNSON & JOHNSON | JNJ | 478160104 | $422.4K | 0.11% | 1,728 | SH |
| 47 | TESLA INC | TSLA | 88160R101 | $400.7K | 0.11% | 1,078 | SH |
| 48 | ALPHABET INC | GOOG | 02079K107 | $363.3K | 0.10% | 1,267 | SH |
| 49 | ISHARES TR | EAGG | 46435U549 | $358.2K | 0.09% | 7,533 | SH |
| 50 | INVESCO QQQ TR | QQQ | 46090E103 | $342.1K | 0.09% | 593 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-21 | $378.7M | 67 | 0002063364-26-000113 |
| 2025-12-31 | 2026-01-23 | $360.7M | 66 | 0002063364-26-000024 |