Top Institutional Investors

Highland Financial Advisors, LLC — 13F Holdings & Portfolio

CIK 1939237 · latest 13F-HR filed 2026-07-09

Backtest portfolio

Highland Financial Advisors, LLC manages $454.6M in 13F-reported U.S. long-equity assets across 73 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (10.22%), QQQM (9.95%), AVUS (9.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions and exited 2; 39 existing positions rose in reported value and 7 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$454.6M

Long-equity book

Holdings
73

Distinct positions

Period
2026-06-30

Filed 2026-07-09

Q/Q Activity
+8 / −2 / ↑39 / ↓7

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
SPYM10.2% · -4%QQQM10.0% · -5%AVUS9.3% · -1%DFAU9.0% · -2%VONG8.4% · +21%AVDE7.9% · +66%AVUV5.5% · -2%AVIG5.4% · +5%AVSU3.4% · +16%IWF2.9% · +300%SGOV2.5% · +4%AVEM2.5% · +10%AVDV2.5% · newXCEM2.2% · +8%VTI2.2% · +5%IAU2.1% · -7%AVSD1.4% · +193%USXF1.2% · +61%SMIN0.9% · +37%GINN0.8% · -82%SCHG0.7% · -9%XJR0.7% · +12%AVSE0.6% · +27%AAPL0.5% · +2%MEAR0.5% · +3%IEFA0.4% · +3%PM0.4% · -3%JPM0.4% · +0%AMZN0.3% · +4%VGT0.3% · +309%VYM0.3% · -3%DFAE0.3% · +16%SLYV0.3% · +7%FBTC0.2% · +8%DFAW0.2% · 0%MO0.2% · -5%XOM0.2% · +10%XVV0.2% · -15%VONE0.2% · newMSFT0.2% · +9%QQQ0.1% · +52%IVV0.1% · -40%VTV0.1% · +5%DFAC0.1% · 0%VOO0.1% · +0%BRK.B0.1% · -13%NVDA0.1% · +8%GOOGL0.1% · +46%META0.1% · +3%GOOG0.1% · +10%TSLA0.1% · -0%AMD0.1% · newJNJ0.1% · -0%EAGG0.1% · +4%GLD0.1% · newV0.1% · +2%SPY0.1% · newIEMG0.1% · +6%DFAI0.1% · newCI0.1% · -0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 72.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 29, 2026.

Assets Under Management
$20.99B
Discretionary
$7.45B
Employees
19
Accounts
61
Address
2545 HIGHLAND AVENUE SOUTH
SUITE 200
BIRMINGHAM, AL 35205
Phone
(205) 933-8664
Website
This firm reports 9 disclosure items on its registration.
Name Title / Status Ownership Type
DANIEL, PAIGE, BRISCOE ControlPRESIDENT
since Mar 2025
Less than 5%Individual
PETERSON, JOHN, DEREK ControlMANAGING DIRECTOR
since Dec 2021
Less than 5%Individual
RALPH, ERIC, JASON ControlMANAGING DIRECTOR
since Jan 2018
Less than 5%Individual
REGIONS BANK ControlDIRECT OWNER
since Aug 2019
75% or moreDomestic Entity
SEALOCK, SCOTT, WILLIAM ControlMANAGING DIRECTOR
since Aug 2023
Less than 5%Individual
POE, AMANDA, HORNERCCO
since Feb 2016
Less than 5%Individual
REGIONS FINANCIAL CORPORATION Control
Indirect owner via REGIONS BANK
INDIRECT OWNER
since Aug 2019
75% or moreDomestic Entity
Ownership & leadership changes · 18 filings with changes since Mar 30, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jul 17, 2025 filing
  • No longer listedGRIMM, CHRISTIAN, CHARLES · MANAGING DIRECTOR · Less than 5% · control person · listed since Jul 2022
Mar 31, 2025 filing
  • No longer listedECHOLS, JACK, W · PRESIDENT AND CEO · Less than 5% · control person · listed since Sep 2014
  • ChangedDANIEL, PAIGE, BRISCOE · title MANAGING DIRECTOR → PRESIDENT
Oct 19, 2023 filing
  • AddedSEALOCK, SCOTT, WILLIAM · MANAGING DIRECTOR · Less than 5% · control person
Nov 29, 2022 filing
  • No longer listedCraig, Hunter, West · MANAGING DIRECTOR · Less than 5% · control person · listed since Oct 2017
Aug 1, 2022 filing
  • AddedGRIMM, CHRISTIAN, CHARLES · MANAGING DIRECTOR · Less than 5% · control person
May 10, 2022 filing
  • No longer listedLYTLE, MICHAEL, THOMAS · MANAGING DIRECTOR · Less than 5% · control person · listed since Sep 2014
Mar 31, 2022 filing
  • AddedPETERSON, JOHN, DEREK · MANAGING DIRECTOR · Less than 5% · control person
Dec 4, 2020 filing
  • No longer listedGRAHAM, RICHARD, SCOTT · MANAGING DIRECTOR & CHIEF INVESTMENT OFFICER · 5–10% · control person · listed since Sep 2014
Mar 31, 2020 filing
  • ChangedDANIEL, PAIGE, BRISCOE · title DIRECTOR → MANAGING DIRECTOR
  • ChangedLYTLE, MICHAEL, THOMAS · title DIRECTOR → MANAGING DIRECTOR
Aug 9, 2019 filing
  • No longer listedPERRY, CHARLES, DEBARDELEBEN · CHAIRMAN · 25–50% · control person · listed since May 1987
  • No longer listedTERRY, WILLIAM, ALEXANDER · CHAIRMAN · 25–50% · control person · listed since May 1987
  • AddedREGIONS BANK · DIRECT OWNER · 75% or more · control person
  • AddedREGIONS FINANCIAL CORPORATION · INDIRECT OWNER · 75% or more · indirect via REGIONS BANK · control person
  • ChangedDANIEL, PAIGE, BRISCOE · title MANAGING DIRECTOR → DIRECTOR; ownership 5–10% → Less than 5%
  • ChangedECHOLS, JACK, W · title PRESIDENT & CHIEF EXECUTIVE OFFICER → PRESIDENT AND CEO; ownership 5–10% → Less than 5%
  • ChangedLYTLE, MICHAEL, THOMAS · title MANAGING DIRECTOR → DIRECTOR; ownership 5–10% → Less than 5%
Older changes (9 more filings)
Mar 25, 2019 filing
  • AddedCraig, Hunter, West · MANAGING DIRECTOR · Less than 5% · control person
Apr 6, 2018 filing
  • AddedRALPH, ERIC, JASON · MANAGING DIRECTOR · Less than 5% · control person
Mar 20, 2018 filing
  • No longer listedPADGETT, SUSAN, L · DIRECTOR · Less than 5% · listed since Jan 2016
  • No longer listedTHOMAS, JOHN, MICHAEL · DIRECTOR · Less than 5% · listed since Jan 2016
Mar 24, 2016 filing
  • AddedPADGETT, SUSAN, L · DIRECTOR · Less than 5%
  • AddedTHOMAS, JOHN, MICHAEL · DIRECTOR · Less than 5%
  • ChangedDANIEL, PAIGE, BRISCOE · title PRINCIPAL → MANAGING DIRECTOR
  • ChangedGRAHAM, RICHARD, SCOTT · title PRINCIPAL & CHIEF INVESTMENT OFFICER → MANAGING DIRECTOR & CHIEF INVESTMENT OFFICER
  • ChangedLYTLE, MICHAEL, THOMAS · title PRINCIPAL → MANAGING DIRECTOR
  • ChangedPERRY, CHARLES, DEBARDELEBEN · title PRINCIPAL → CHAIRMAN
  • ChangedTERRY, WILLIAM, ALEXANDER · title PRINCIPAL → CHAIRMAN
Mar 16, 2016 filing
  • No longer listedWATTS, VIRGINIA, JOHNS · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2014
  • AddedPOE, AMANDA, HORNER · CCO · Less than 5%
Jan 30, 2015 filing
  • No longer listedDOODY, JOHN, ROBERT · VICE PRESIDENT/COO · 5–10% · control person · listed since Apr 1994
  • AddedDANIEL, PAIGE, BRISCOE · PRINCIPAL · 5–10% · control person
  • AddedECHOLS, JACK, W · PRESIDENT & CHIEF EXECUTIVE OFFICER · 5–10% · control person
  • AddedGRAHAM, RICHARD, SCOTT · PRINCIPAL & CHIEF INVESTMENT OFFICER · 5–10% · control person
  • AddedLYTLE, MICHAEL, THOMAS · PRINCIPAL · 5–10% · control person
  • ChangedPERRY, CHARLES, DEBARDELEBEN · title DIRECTOR; PRESIDENT → PRINCIPAL
  • ChangedTERRY, WILLIAM, ALEXANDER · title DIRECTOR; SECRETARY → PRINCIPAL
Mar 26, 2014 filing
  • AddedWATTS, VIRGINIA, JOHNS · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedTERRY, WILLIAM, ALEXANDER · title DIRECTOR; SECRETARY;CHIEF COMPLIANCE OFFICER → DIRECTOR; SECRETARY
Jul 12, 2012 filing
  • No longer listedMILLS, WILLIAM, THOMAS · DIRECTOR; PRESIDENT · 25–50% · control person · listed since May 1987
  • ChangedPERRY, CHARLES, DEBARDELEBEN · title DIRECTOR; TREASURER → DIRECTOR; PRESIDENT
Mar 30, 2012 filing (earliest on record)
  • ListedDOODY, JOHN, ROBERT · VICE PRESIDENT/COO · 5–10% · control person
  • ListedMILLS, WILLIAM, THOMAS · DIRECTOR; PRESIDENT · 25–50% · control person
  • ListedPERRY, CHARLES, DEBARDELEBEN · DIRECTOR; TREASURER · 25–50% · control person
  • ListedTERRY, WILLIAM, ALEXANDER · DIRECTOR; SECRETARY;CHIEF COMPLIANCE OFFICER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 39 →

Top Trims

Show all 7 →

New Positions

Show all 8 →

Exited Positions

Show all 2 →

Highland Financial Advisors, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST SPYM 78464A854 $46.4M 10.22% 528,512 SH
2 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $45.2M 9.95% 149,327 SH
3 AMERICAN CENTY ETF TR AVUS 025072885 $42.5M 9.34% 331,484 SH
4 DIMENSIONAL ETF TRUST DFAU 25434V104 $41.1M 9.03% 794,482 SH
5 VANGUARD SCOTTSDALE FDS VONG 92206C680 $38.3M 8.42% 299,639 SH
6 AMERICAN CENTY ETF TR AVDE 025072703 $36.1M 7.95% 405,093 SH
7 AMERICAN CENTY ETF TR AVUV 025072877 $24.9M 5.47% 199,471 SH
8 AMERICAN CENTY ETF TR AVIG 025072562 $24.6M 5.42% 594,740 SH
9 AMERICAN CENTY ETF TR AVSU 025072281 $15.5M 3.41% 175,042 SH
10 ISHARES TR IWF 464287614 $13.0M 2.85% 104,434 SH
11 ISHARES TR SGOV 46436E718 $11.4M 2.51% 113,186 SH
12 AMERICAN CENTY ETF TR AVEM 025072604 $11.2M 2.46% 115,763 SH
13 AMERICAN CENTY ETF TR AVDV 025072802 $11.1M 2.45% 108,171 SH
14 COLUMBIA ETF TR II XCEM 19762B202 $10.1M 2.22% 190,599 SH
15 VANGUARD INDEX FDS VTI 922908769 $9.9M 2.19% 26,872 SH
16 ISHARES GOLD TR IAU 464285204 $9.3M 2.05% 123,538 SH
17 AMERICAN CENTY ETF TR AVSD 025072299 $6.4M 1.41% 80,278 SH
18 ISHARES TR USXF 46436E767 $5.4M 1.18% 77,452 SH
19 ISHARES TR SMIN 46429B614 $4.0M 0.88% 56,378 SH
20 GOLDMAN SACHS ETF TR GINN 38149W820 $3.7M 0.80% 46,412 SH
21 SCHWAB STRATEGIC TR SCHG 808524300 $3.3M 0.72% 96,624 SH
22 ISHARES TR XJR 46436E544 $3.0M 0.67% 57,493 SH
23 AMERICAN CENTY ETF TR AVSE 025072315 $2.5M 0.56% 30,967 SH
24 APPLE INC AAPL 037833100 $2.2M 0.49% 7,679 SH
25 ISHARES U S ETF TR MEAR 46431W838 $2.1M 0.46% 41,490 SH
26 ISHARES TR IEFA 46432F842 $2.0M 0.43% 20,291 SH
27 PHILIP MORRIS INTL INC PM 718172109 $2.0M 0.43% 10,792 SH
28 JPMORGAN CHASE & CO JPM 46625H100 $1.6M 0.35% 4,883 SH
29 AMAZON COM INC AMZN 023135106 $1.5M 0.33% 6,350 SH
30 VANGUARD WORLD FD VGT 92204A702 $1.5M 0.33% 12,532 SH
31 VANGUARD WHITEHALL FDS VYM 921946406 $1.4M 0.32% 9,138 SH
32 DIMENSIONAL ETF TRUST DFAE 25434V302 $1.3M 0.29% 33,256 SH
33 SPDR SERIES TRUST SLYV 78464A300 $1.3M 0.29% 12,179 SH
34 FIDELITY WISE ORIGIN BITCOIN FBTC 315948109 $1.1M 0.25% 22,085 SH
35 DIMENSIONAL ETF TRUST DFAW 25434V617 $1.0M 0.23% 12,587 SH
36 ALTRIA GROUP INC MO 02209S103 $1.0M 0.23% 14,437 SH
37 EXXON MOBIL CORP XOM 30231G102 $836.3K 0.18% 6,117 SH
38 ISHARES TR XVV 46436E569 $811.2K 0.18% 14,285 SH
39 VANGUARD SCOTTSDALE FDS VONE 92206C730 $694.4K 0.15% 2,050 SH
40 MICROSOFT CORP MSFT 594918104 $686.4K 0.15% 1,840 SH
41 INVESCO QQQ TR QQQ 46090E103 $664.4K 0.15% 902 SH
42 ISHARES TR IVV 464287200 $633.6K 0.14% 846 SH
43 VANGUARD INDEX FDS VTV 922908744 $599.7K 0.13% 2,752 SH
44 DIMENSIONAL ETF TRUST DFAC 25434V708 $568.1K 0.12% 12,807 SH
45 VANGUARD INDEX FDS VOO 922908363 $568.0K 0.12% 827 SH
46 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $560.4K 0.12% 1,120 SH
47 NVIDIA CORPORATION NVDA 67066G104 $532.0K 0.12% 2,659 SH
48 ALPHABET INC GOOGL 02079K305 $531.4K 0.12% 1,487 SH
49 META PLATFORMS INC META 30303M102 $496.3K 0.11% 881 SH
50 ALPHABET INC GOOG 02079K107 $491.3K 0.11% 1,391 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-09 $454.6M 73 0002063364-26-000184
2026-03-31 2026-04-21 $378.7M 67 0002063364-26-000113
2025-12-31 2026-01-23 $360.7M 66 0002063364-26-000024
Filer Information
Address
1680 ROUTE 23
SUITE 210
WAYNE, NJ 07470
Phone
(973) 557-2933
Filing Manager
Highland Financial Advisors, LLC
WAYNE, NJ
Signatory
Jim Cullen
Filing Agent