Armstrong, Fleming & Moore, Inc — 13F Holdings & Portfolio
CIK 1990099 · latest 13F-HR filed 2026-07-28
Armstrong, Fleming & Moore, Inc manages $301.9M in 13F-reported U.S. long-equity assets across 115 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AVLV (13.55%), CGXU (9.92%), TCHP (9.62%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 13 new positions and exited 6; 59 existing positions rose in reported value and 22 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-28
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 68.8%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Jun 25, 2026.
#1010-S
WASHINGTON, DC 20036
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| FLEMING, RYAN, MAUGHAN Control | PRESIDENT since Mar 2012 | 25–50% | Individual |
| HOLUBOWICH, CARL, LEONARD Control | VICE PRESIDENT since Mar 2014 | 10–25% | Individual |
| MOORE, MARY, LOUISE Control | TREASURER since May 2003 | 25–50% | Individual |
| RIVERS, CHRISTOPHER, JAMES Control | SECRETARY since Mar 2012 | 10–25% | Individual |
| ARMSTRONG, ALEXANDRA | CHAIRMAN EMERITUS since Apr 1991 | Less than 5% | Individual |
| FLEMING, ELIZABETH, VILLACORTA | CHIEF COMPLIANCE OFFICER since Dec 2004 | Less than 5% | Individual |
Ownership & leadership changes · 6 filings with changes since Mar 30, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedRIVERS, CHRISTOPHER, JAMES · ownership 25–50% → 10–25%
- ChangedARMSTRONG, ALEXANDRA · no longer a control person
- ChangedFLEMING, ELIZABETH, VILLACORTA · no longer a control person
- ChangedHOLUBOWICH, CARL, LEONARD · ownership 25–50% → 10–25%
- ChangedARMSTRONG, ALEXANDRA · ownership 5–10% → Less than 5%
- ChangedHOLUBOWICH, CARL, LEONARD · ownership 5–10% → 25–50%
- ChangedRIVERS, CHRISTOPHER, JAMES · ownership 10–25% → 25–50%
- ChangedARMSTRONG, ALEXANDRA · title CHAIRMAN → CHAIRMAN EMERITUS; ownership 50–75% → 5–10%
- ChangedFLEMING, RYAN, MAUGHAN · ownership 10–25% → 25–50%
- ChangedMOORE, MARY, LOUISE · ownership 10–25% → 25–50%
- No longer listedWRIGHT, KELLY, ROBERT · VICE PRESIDENT · Less than 5% · listed since May 2010
- AddedHOLUBOWICH, CARL, LEONARD · VICE PRESIDENT · 5–10% · control person
- ChangedFLEMING, RYAN, MAUGHAN · title SECRETARY → PRESIDENT
- ChangedRIVERS, CHRISTOPHER, JAMES · title ASSISTANT VICE PRESIDENT → SECRETARY
- ListedARMSTRONG, ALEXANDRA · CHAIRMAN · 50–75% · control person
- ListedFLEMING, ELIZABETH, VILLACORTA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedFLEMING, RYAN, MAUGHAN · SECRETARY · 10–25% · control person
- ListedMOORE, MARY, LOUISE · TREASURER · 10–25% · control person
- ListedRIVERS, CHRISTOPHER, JAMES · ASSISTANT VICE PRESIDENT · 10–25% · control person
- ListedWRIGHT, KELLY, ROBERT · VICE PRESIDENT · Less than 5%
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- CAPITAL GROUP INTL FOCUS EQT$4.4M +17.1%
- T ROWE PRICE EXCHANGE-TRADED$4.4M +17.7%
- AMERICAN CENTY ETF TR$4.2M +19.7%
- APPLE INC$3.0M +12.8%
- CAPITAL GROUP DIVIDEND VALUE$2.5M +20.8%
Top Trims
- EXXON MOBIL CORP-$719.4K -19.8%
- PALANTIR TECHNOLOGIES INC-$624.8K -20.2%
- CHEVRON CORPORATION-$509.1K -20.2%
- JPMORGAN CHASE & CO-$347.7K -14.1%
- AT&T INC-$270.8K -30.0%
New Positions
- AMERICAN CENTY ETF TR$40.9M
- HONEYWELL INTL INC$478.9K
- HONEYWELL AEROSPACE INC$472.9K
- ADVISORS INNER CIRCLE FD III$470.9K
- NOVO-NORDISK A S$248.0K
Exited Positions
- HONEYWELL INTL INC$968.2K
- AMERIPRISE FINL INC$444.4K
- PFIZER INC$277.1K
- CORTEVA INC$225.9K
- CAPITAL GROUP GLOBAL EQUITY$216.2K
Armstrong, Fleming & Moore, Inc Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $40.9M | 13.55% | 448,575 | SH |
| 2 | CAPITAL GROUP INTL FOCUS EQT | CGXU | 14019W109 | $30.0M | 9.92% | 865,186 | SH |
| 3 | T ROWE PRICE EXCHANGE-TRADED | TCHP | 87283Q107 | $29.1M | 9.62% | 580,080 | SH |
| 4 | CAVA GROUP INC | CAVA | 148929102 | $28.6M | 9.46% | 363,865 | SH |
| 5 | APPLE INC | AAPL | 037833100 | $26.2M | 8.68% | 90,528 | SH |
| 6 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $25.4M | 8.41% | 263,045 | SH |
| 7 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $14.5M | 4.80% | 293,914 | SH |
| 8 | NVIDIA CORPORATION | NVDA | 67066G104 | $4.9M | 1.61% | 24,242 | SH |
| 9 | MARRIOTT INTL INC NEW | MAR | 571903202 | $4.7M | 1.56% | 12,725 | SH |
| 10 | JOHNSON & JOHNSON | JNJ | 478160104 | $3.5M | 1.17% | 13,913 | SH |
| 11 | CAPITAL GROUP NEW GEOGRAPHY | CGNG | 14021N105 | $3.2M | 1.05% | 85,002 | SH |
| 12 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $3.2M | 1.05% | 6,331 | SH |
| 13 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $3.0M | 1.01% | 3,248 | SH |
| 14 | EXXON MOBIL CORP | XOM | 30231G102 | $2.9M | 0.97% | 21,366 | SH |
| 15 | RBB FUND TRUST | FEOE | 75526L878 | $2.7M | 0.88% | 49,794 | SH |
| 16 | ALPHABET INC | GOOGL | 02079K305 | $2.6M | 0.88% | 7,402 | SH |
| 17 | SCIENCE APPLICATIONS INTL CO | SAIC | 808625107 | $2.6M | 0.86% | 23,428 | SH |
| 18 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $2.5M | 0.82% | 21,131 | SH |
| 19 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $2.4M | 0.78% | 50,028 | SH |
| 20 | TESLA INC | TSLA | 88160R101 | $2.3M | 0.77% | 5,552 | SH |
| 21 | CAPITAL GROUP CORE EQUITY ET | CGUS | 14020V108 | $2.2M | 0.73% | 49,626 | SH |
| 22 | GEOPARK LTD | GPRK | G38327105 | $2.2M | 0.71% | 237,160 | SH |
| 23 | AMAZON COM INC | AMZN | 023135106 | $2.2M | 0.71% | 9,041 | SH |
| 24 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.1M | 0.70% | 6,490 | SH |
| 25 | CHEVRON CORPORATION | CVX | 166764100 | $2.0M | 0.66% | 12,112 | SH |
| 26 | PROCTER & GAMBLE CO | PG | 742718109 | $2.0M | 0.66% | 13,515 | SH |
| 27 | GE AEROSPACE | GE | 369604301 | $1.8M | 0.60% | 4,841 | SH |
| 28 | ALPHABET INC | GOOG | 02079K107 | $1.8M | 0.59% | 5,056 | SH |
| 29 | CAPITAL GROUP GBL GROWTH EQT | CGGO | 14020X104 | $1.7M | 0.58% | 41,188 | SH |
| 30 | ISHARES TR | IWO | 464287648 | $1.7M | 0.56% | 4,272 | SH |
| 31 | MICROSOFT CORP | MSFT | 594918104 | $1.7M | 0.55% | 4,475 | SH |
| 32 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.5M | 0.51% | 1,337 | SH |
| 33 | GE VERNOVA INC | GEV | 36828A101 | $1.5M | 0.50% | 1,285 | SH |
| 34 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $1.5M | 0.48% | 5,200 | SH |
| 35 | UNION PAC CORP | UNP | 907818108 | $1.5M | 0.48% | 5,349 | SH |
| 36 | ISHARES TR | IWF | 464287614 | $1.4M | 0.47% | 11,388 | SH |
| 37 | CAPITAL GRP FIXED INCM ETF T | CGMU | 14020Y201 | $1.3M | 0.42% | 46,215 | SH |
| 38 | FIRST MID BANCSHARES INC | FMBH | 320866106 | $1.2M | 0.40% | 24,930 | SH |
| 39 | CATERPILLAR INC | CAT | 149123101 | $1.2M | 0.40% | 1,124 | SH |
| 40 | ELI LILLY & CO | LLY | 532457108 | $1.1M | 0.37% | 929 | SH |
| 41 | MERCK & CO INC | MRK | 58933Y105 | $1.1M | 0.35% | 8,188 | SH |
| 42 | CISCO SYS INC | CSCO | 17275R102 | $1.0M | 0.34% | 8,847 | SH |
| 43 | MASTERCARD INCORPORATED | MA | 57636Q104 | $973.9K | 0.32% | 1,896 | SH |
| 44 | REALTY INCOME CORP | O | 756109104 | $877.5K | 0.29% | 14,163 | SH |
| 45 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $859.2K | 0.28% | 20,292 | SH |
| 46 | EMERSON ELEC CO | EMR | 291011104 | $856.3K | 0.28% | 5,982 | SH |
| 47 | ABBVIE INC | ABBV | 00287Y109 | $807.0K | 0.27% | 3,207 | SH |
| 48 | CAPITAL GROUP INTERNATIONAL | CGIC | 14021T102 | $801.1K | 0.27% | 22,013 | SH |
| 49 | ASML HLDG NV | ASML | N07059210 | $770.0K | 0.26% | 387 | SH |
| 50 | NETFLIX INC. | NFLX | 64110L106 | $751.8K | 0.25% | 10,530 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-28 | $301.9M | 115 | 0001990099-26-000004 |
| 2026-03-31 | 2026-04-13 | $235.6M | 108 | 0001990099-26-000002 |
| 2025-12-31 | 2026-01-16 | $216.5M | 105 | 0001990099-26-000001 |
#1010-S
WASHINGTON, DC 20036