NorthStar Asset Management LLC /NJ/ — 13F Holdings & Portfolio
CIK 2011587 · latest 13F-HR filed 2026-08-05
NorthStar Asset Management LLC /NJ/ manages $246.0M in 13F-reported U.S. long-equity assets across 106 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IUSG (12.36%), GSLC (10.58%), NVDA (6.17%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 14 new positions, exited 4, added to 60, and trimmed 14.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
BERKELEY HEIGHTS, NJ 07922
$246.0M
Long-equity book
106
Distinct positions
2026-06-30
Filed 2026-08-05
+14 / −4 / ↑60 / ↓14
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$7.1M +30.4%
- GOLDMAN SACHS ETF TR$4.3M +19.9%
- VANGUARD INDEX FDS$3.3M +28.7%
- NVIDIA CORPORATION$1.9M +14.3%
- AMERICAN CENTY ETF TR$1.7M +41.5%
Top Trims
- PROFESIONALLY MANAGED PORTFO-$286.8K -26.8%
- COSTCO WHOLESALE CORPORATION-$260.9K -7.0%
- VANGUARD BD INDEX FDS-$218.5K -46.3%
- SALESFORCE INC-$201.9K -35.7%
- EXXON MOBIL CORP-$157.8K -15.3%
New Positions
- ISHARES TR$567.7K
- APPLIED MATLS INC$368.7K
- CROWDSTRIKE HLDGS INC$236.6K
- CISCO SYS INC$231.7K
- ISHARES TR$229.8K
Exited Positions
- INTUIT$323.0K
- RTX CORPORATION$269.3K
- PFIZER INC$233.5K
- FIDELITY WISE ORIGIN BITCOIN$219.6K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IUSG | 464287671 | $30.4M | 12.36% | 161,629 | SH |
| 2 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $26.0M | 10.58% | 183,381 | SH |
| 3 | NVIDIA CORPORATION | NVDA | 67066G104 | $15.2M | 6.17% | 75,839 | SH |
| 4 | VANGUARD INDEX FDS | VOT | 922908538 | $14.6M | 5.94% | 47,729 | SH |
| 5 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $9.0M | 3.67% | 126,873 | SH |
| 6 | APPLE INC | AAPL | 037833100 | $8.4M | 3.42% | 29,044 | SH |
| 7 | ISHARES TR | ILCV | 464288109 | $7.6M | 3.10% | 75,407 | SH |
| 8 | GOLDMAN SACHS ETF TR | GBIL | 381430529 | $7.4M | 3.00% | 73,605 | SH |
| 9 | ISHARES TR | ISCG | 464288604 | $7.3M | 2.99% | 112,064 | SH |
| 10 | ISHARES TR | SCZ | 464288273 | $6.8M | 2.76% | 82,601 | SH |
| 11 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $5.8M | 2.36% | 60,075 | SH |
| 12 | ISHARES TR | IVV | 464287200 | $5.4M | 2.19% | 7,204 | SH |
| 13 | VANGUARD INDEX FDS | VUG | 922908736 | $5.4M | 2.19% | 62,623 | SH |
| 14 | VANGUARD INDEX FDS | VTV | 922908744 | $5.0M | 2.05% | 23,163 | SH |
| 15 | INVESCO QQQ TR | QQQ | 46090E103 | $5.0M | 2.02% | 6,751 | SH |
| 16 | ALPHABET INC | GOOG | 02079K107 | $4.2M | 1.72% | 12,004 | SH |
| 17 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $4.1M | 1.68% | 8,265 | SH |
| 18 | ISHARES INC | CEMB | 464286251 | $4.0M | 1.64% | 88,130 | SH |
| 19 | AMAZON COM INC | AMZN | 023135106 | $3.8M | 1.56% | 16,107 | SH |
| 20 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $3.5M | 1.42% | 4,688 | SH |
| 21 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $3.5M | 1.41% | 3,704 | SH |
| 22 | ELI LILLY & CO | LLY | 532457108 | $3.1M | 1.26% | 2,587 | SH |
| 23 | JPMORGAN CHASE & CO | JPM | 46625H100 | $3.1M | 1.24% | 9,326 | SH |
| 24 | MICROSOFT CORP | MSFT | 594918104 | $3.0M | 1.20% | 7,913 | SH |
| 25 | PALO ALTO NETWORKS INC | PANW | 697435105 | $2.5M | 1.00% | 7,239 | SH |
| 26 | ALPHABET INC | GOOGL | 02079K305 | $2.2M | 0.91% | 6,250 | SH |
| 27 | ISHARES TR | AOA | 464289859 | $2.2M | 0.91% | 2,194,162 | SH |
| 28 | ISHARES TR | SOXX | 464287523 | $2.2M | 0.90% | 3,443 | SH |
| 29 | META PLATFORMS INC | META | 30303M102 | $2.1M | 0.86% | 3,745 | SH |
| 30 | VANGUARD INDEX FDS | VBK | 922908595 | $1.7M | 0.68% | 4,554 | SH |
| 31 | INVESCO EXCH TRADED FD TR II | IDHQ | 46138E214 | $1.7M | 0.67% | 37,942 | SH |
| 32 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.5M | 0.62% | 1,319 | SH |
| 33 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.5M | 0.61% | 5,922 | SH |
| 34 | PHILIP MORRIS INTL INC | PM | 718172109 | $1.5M | 0.59% | 8,048 | SH |
| 35 | VANGUARD INDEX FDS | VB | 922908751 | $1.4M | 0.59% | 4,775 | SH |
| 36 | ISHARES TR | SHYG | 46434V407 | $1.3M | 0.54% | 31,516 | SH |
| 37 | ISHARES TR | IEFA | 46432F842 | $1.3M | 0.51% | 13,069 | SH |
| 38 | CATERPILLAR INC | CAT | 149123101 | $1.2M | 0.49% | 1,127 | SH |
| 39 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $1.2M | 0.47% | 1,988 | SH |
| 40 | BROADCOM INC | AVGO | 11135F101 | $1.1M | 0.46% | 2,996 | SH |
| 41 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $1.1M | 0.45% | 18,521 | SH |
| 42 | ALTRIA GROUP INC | MO | 02209S103 | $950.8K | 0.39% | 13,215 | SH |
| 43 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $929.1K | 0.38% | 27,455 | SH |
| 44 | SCHWAB STRATEGIC TR | SCHV | 808524409 | $916.1K | 0.37% | 26,316 | SH |
| 45 | VISA INC | V | 92826C839 | $912.4K | 0.37% | 2,659 | SH |
| 46 | ONEOK INC NEW | OKE | 682680103 | $880.5K | 0.36% | 10,128 | SH |
| 47 | EXXON MOBIL CORP | XOM | 30231G102 | $872.7K | 0.35% | 6,383 | SH |
| 48 | ABBVIE INC | ABBV | 00287Y109 | $806.2K | 0.33% | 3,204 | SH |
| 49 | PROFESIONALLY MANAGED PORTFO | AKRE | 74316P579 | $784.0K | 0.32% | 14,740 | SH |
| 50 | CHEVRON CORPORATION | CVX | 166764100 | $756.6K | 0.31% | 4,564 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-05 | $246.0M | 106 | 0002011587-26-000004 |
| 2026-03-31 | 2026-05-08 | $207.1M | 96 | 0002011587-26-000002 |
| 2025-12-31 | 2026-02-10 | $222.3M | 108 | 0002011587-26-000001 |