NorthStar Asset Management LLC /NJ/ — 13F Holdings & Portfolio
CIK 2011587 · latest 13F-HR filed 2026-05-08
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$207.1M
Long-equity book
Holdings
96
Distinct positions
Period
2026-03-31
Filed 2026-05-08
Q/Q Activity
+1 / −13 / ↑25 / ↓42
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$507.8K +14.2%
- ISHARES TR$406.1K +7.2%
- COSTCO WHOLESALE CORPORATION$405.3K +12.2%
- GOLDMAN SACHS ETF TR$388.6K +5.5%
- EXXON MOBIL CORP$299.4K +40.9%
Top Trims
- NVIDIA CORPORATION-$1.4M -9.7%
- ALPHABET INC-$1.2M -25.8%
- AMAZON COM INC-$1.1M -24.4%
- PROFESIONALLY MANAGED PORTFO-$1.0M -49.2%
- SALESFORCE INC-$1.0M -63.9%
Exited Positions
- DYNAMIX CORP$759.9K
- ESSENTIAL UTILS INC$656.6K
- INTUITIVE SURGICAL INC$313.2K
- PALANTIR TECHNOLOGIES INC$310.5K
- DOMINION ENERGY INC$262.8K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IUSG | 464287671 | $23.3M | 11.26% | 150,312 | SH |
| 2 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $21.7M | 10.48% | 173,463 | SH |
| 3 | NVIDIA CORPORATION | NVDA | 67066G104 | $13.3M | 6.41% | 76,112 | SH |
| 4 | VANGUARD INDEX FDS | VOT | 922908538 | $11.4M | 5.49% | 44,134 | SH |
| 5 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $7.8M | 3.77% | 121,840 | SH |
| 6 | GOLDMAN SACHS ETF TR | GBIL | 381430529 | $7.4M | 3.60% | 74,350 | SH |
| 7 | APPLE INC | AAPL | 037833100 | $7.4M | 3.59% | 29,289 | SH |
| 8 | ISHARES TR | ILCV | 464288109 | $6.8M | 3.29% | 73,224 | SH |
| 9 | ISHARES TR | SCZ | 464288273 | $6.0M | 2.92% | 77,083 | SH |
| 10 | ISHARES TR | ISCG | 464288604 | $5.7M | 2.76% | 104,431 | SH |
| 11 | ISHARES TR | IVV | 464287200 | $4.7M | 2.29% | 7,251 | SH |
| 12 | VANGUARD INDEX FDS | VUG | 922908736 | $4.6M | 2.20% | 10,443 | SH |
| 13 | VANGUARD INDEX FDS | VTV | 922908744 | $4.5M | 2.19% | 23,102 | SH |
| 14 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $4.1M | 1.98% | 50,826 | SH |
| 15 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $4.0M | 1.95% | 8,447 | SH |
| 16 | INVESCO QQQ TR | QQQ | 46090E103 | $3.9M | 1.88% | 6,732 | SH |
| 17 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $3.7M | 1.80% | 3,739 | SH |
| 18 | ISHARES INC | CEMB | 464286251 | $3.7M | 1.77% | 80,764 | SH |
| 19 | ALPHABET INC | GOOG | 02079K107 | $3.4M | 1.66% | 12,000 | SH |
| 20 | AMAZON COM INC | AMZN | 023135106 | $3.4M | 1.63% | 16,203 | SH |
| 21 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $2.9M | 1.40% | 4,465 | SH |
| 22 | MICROSOFT CORP | MSFT | 594918104 | $2.9M | 1.39% | 7,792 | SH |
| 23 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.8M | 1.33% | 9,351 | SH |
| 24 | ELI LILLY & CO | LLY | 532457108 | $2.2M | 1.09% | 2,446 | SH |
| 25 | ISHARES TR | AOA | 464289859 | $2.2M | 1.07% | 2,194,160 | SH |
| 26 | META PLATFORMS INC | META | 30303M102 | $2.2M | 1.07% | 3,868 | SH |
| 27 | ALPHABET INC | GOOGL | 02079K305 | $1.7M | 0.82% | 5,894 | SH |
| 28 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.4M | 0.68% | 5,742 | SH |
| 29 | VANGUARD INDEX FDS | VBK | 922908595 | $1.3M | 0.65% | 4,433 | SH |
| 30 | PHILIP MORRIS INTL INC | PM | 718172109 | $1.3M | 0.64% | 8,039 | SH |
| 31 | PALO ALTO NETWORKS INC | PANW | 697435105 | $1.3M | 0.61% | 7,941 | SH |
| 32 | INVESCO EXCH TRADED FD TR II | IDHQ | 46138E214 | $1.2M | 0.60% | 35,106 | SH |
| 33 | VANGUARD INDEX FDS | VB | 922908751 | $1.2M | 0.59% | 4,691 | SH |
| 34 | ISHARES TR | IEFA | 46432F842 | $1.2M | 0.56% | 12,890 | SH |
| 35 | ISHARES TR | SOXX | 464287523 | $1.2M | 0.56% | 3,549 | SH |
| 36 | ISHARES TR | SHYG | 46434V407 | $1.1M | 0.55% | 26,756 | SH |
| 37 | PROFESIONALLY MANAGED PORTFO | AKRE | 74316P579 | $1.1M | 0.52% | 20,262 | SH |
| 38 | EXXON MOBIL CORP | XOM | 30231G102 | $1.0M | 0.50% | 6,074 | SH |
| 39 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $999.6K | 0.48% | 18,494 | SH |
| 40 | BROADCOM INC | AVGO | 11135F101 | $966.1K | 0.47% | 3,121 | SH |
| 41 | ONEOK INC NEW | OKE | 682680103 | $914.1K | 0.44% | 10,113 | SH |
| 42 | VISA INC | V | 92826C839 | $910.8K | 0.44% | 3,014 | SH |
| 43 | CHEVRON CORPORATION | CVX | 166764100 | $889.7K | 0.43% | 4,300 | SH |
| 44 | ALTRIA GROUP INC | MO | 02209S103 | $876.4K | 0.42% | 13,281 | SH |
| 45 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $805.4K | 0.39% | 27,650 | SH |
| 46 | SCHWAB STRATEGIC TR | SCHV | 808524409 | $802.7K | 0.39% | 26,320 | SH |
| 47 | CATERPILLAR INC | CAT | 149123101 | $802.7K | 0.39% | 1,133 | SH |
| 48 | ABBVIE INC | ABBV | 00287Y109 | $711.9K | 0.34% | 3,273 | SH |
| 49 | MASTERCARD INCORPORATED | MA | 57636Q104 | $616.0K | 0.30% | 1,233 | SH |
| 50 | PUBLIC SVC ENTERPRISE GROUP | PEG | 744573106 | $593.7K | 0.29% | 7,334 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-08 | $207.1M | 96 | 0002011587-26-000002 |
| 2025-12-31 | 2026-02-10 | $222.3M | 108 | 0002011587-26-000001 |